Yep, 25.3% in CGV so it’s all down to the respective CGV ratios today. I think higher gross and day 8 vs OD favors NWH, but not sure about demographic or regional factors on chain ratio so for me it looks 50/50.
I guess this was best finale, but maybe better said as least worst finale. I think last 4 shows are all bottom 15 for me despite this starting quite strong. Pretty stumbling start on TV side after WV showed good promise — gotta pick things up in 2022.
I think there’s a terrible trio of intensifying omicron headlines, spidey sucking up oxygen, and mixed (not awful, but legit mixed) reactions (while the review aggregator numbers are not that bad the social media responses were underwhelming as those go). It is hard to disentangle, and of course all of those interact with each other and with max.
I mean, look — I agree that it has more demo overlap with NWH and that this is a bad date for it. Been saying so for months. I agree that max will hurt it, been saying so for even longer. But these sales numbers are really collapsing compared to strong initial indications of interest, and I don’t think you can blame that all on spidey. The word out on this movie currently makes it sound less GA appealing than the GA likely expected.
Personally I am probably gonna watch it in a theater Thursday and I’m kind of expecting to like it more than NWH, but that won’t change that it looks like it will need an Xmas miracle to hit (already fairly lowered by factors you mention) expectations $$wise.
My only point is that the idea of a concept having lost its pull after one movie is silly. This differs from IW in some pretty important respects of course (though IW was below TA adjusted anyway).
Could dig up alpha admit drop relationship to gross drop back from keyser daily runs I guess.
Never mind, looks like about 17% atp drop then.
Not what we were hoping for, XXR’s tues nums look really bad too. Some March 2020 flashbacks, let’s see how it goes.