Tokugennumataka
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Avatar :The Way of the Water OS thread
Tokugennumataka replied to Sophia Jane's topic in International Box Office
Ah cool. So muted jumps should be expected. -
Avatar :The Way of the Water OS thread
Tokugennumataka replied to Sophia Jane's topic in International Box Office
Do many OS markets have schools off or holidays these weekdays or something? 'cause these numbers look insanely strong to me. Normal FSS pattern would suggest something like 34/64/50 for ~150M FSS or so. -
Obviously the numbers themselves are impressive but they're more of a function of calender than anything else. For instance, Avatwo had the worst hold (percentage wise) for any film in the top 10. Meanwhile the original registered the best hold in its top 10 by quite some margin. It was obvious by then that it was gonna have the best hold for 4th weekend. The same cannot be said for the sequel. Now, one could assume the longer runtime hurting the late weekday showtimes and be right, but I'd keep the weekend expectations in check (simply because all other films had better drops).
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NWH had gigantic late legs partially boosted by Canada reopening. It held on strong through Feb and March. Avatwo's legs after it loses PLFs and 3D remains to be seen (Keep in mind that even the original Avatar had unremarkable holds after it lost 3D to Alice in Wonderland). Using a single data point to compare it to NWH is faulty. Let the post holiday legs brew and manifest before drawing any meaningful assumptions imo.