So I'm hearing conflicting opinions. I believe Friday for a 4-day weekend with Monday holiday should have Friday encompassing mid to higher-end of the range, percentage of the 3-day (Fri, Sat, Sun) weekend. And some others have said that there is backloading for kid's movies which seems the opposite. Balancing those factors (if I even understand correctly?), what might we expect for a range on OD for Minions given the expected previews / early sales? What would we need to be on track for e.g. 75M OW 3-Day?
Sorry for all the questions, pretty new to the tracking game but been lurking for a while.