Mainstream doesn`t like self-congratulatory ain`t-we-smarter-than-ayone-else high concept that Internet geeks brag about getting while no one else does. It isn`t about getting something or not. It`s about what looks smart to minority, it looks stupid to majority. I said flat out it sounded stupid. So I`m an averige Jane Multiplex, not smarter than other averiges and looks like they feel the same. Couple that with the fact that horror comedies aren`t popular and comedy was not played up in trailers or that "comedy" was, as Cocho points out, pop cultural references, and you see why mixed to negative WOM.