15m would have been "passable" for Selma, but 11m is borderline bad. This is a very well done biopic of one of the most important and known figures in American history. Throw in the Christian element and the fact that it's close to MLK day and it should have been beyond an easy sell. A far easier sell than something like The Imitation Game, which is doing better thanks to smart marketing and awards rollout. Not only that, but if they had played the game right for awards season like all the other big contenders did, it would be a major force to be reckoned with instead of slipping out of the race entirely like has been happening. Paramount definitely fucked up with it. Shameful too since it's a brilliant film with one of the best performances of the decade.