Bluebomb

Get ready for the biggest non-holiday OD/OW of all time. Let's compare the ticket prices of Transformers 4 with Avengers 2. vs. Cyberport: = Palace IFC: -$15 Hollywood: = The ONE: -$5 Cinematheque: = Mongkok: -$5 Palace APM: +$5 Kwai Fong: = Tsuen Wan: = Kingswood Ginza: +$15 Prices at Broadway vary but at most locations, they only vary by $5, which is really saying something since Transformers 4 was 24 minutes longer than Avengers 2. If Avengers 2 had the same runtime as Transformers 4, we would have seen at least a $10 increase. Festival Walk New Avengers: Age of Ultron 3D - 31 showings What a monster. It will occupy 5 screens before 3 PM and all screens after 3 PM. The ONE New Avengers: Age of Ultron 3D - 27 showings At The ONE, Avengers 2 runs away with 90% of the showtimes on Thursday (27 in total). Fast & Furious 7 gets 2 while Wild Tales receives 1. Pre-sales for The Avengers 2 are fantastic. It will beat Avengers pre-sales start of 47,000 and might even defeat Harry Potter's OD pre-sales record of 62,089. It is looking at a 1m OD and a 5m+ OW.

I see a 15m total from a 5.1m OW. It will have competition from Helios (local movie) on its 2nd weekend but Avengers 2's 2nd weekend hold will be offset from the holiday falling on the weekend. Other than that, it should be smooth sailing until at least Tomorrowland or if that does not click with viewers then San Andreas or Jurassic World from June. The last 2 Marvel movies released the last week of April got nearly a 3 multiplier. I think Avengers 2 will follow a similar pattern. Higher opening weekend, about the same legs (given the generally good reception from Avengers).

Fast & Furious 7 has already racked up 1.263m in 2 days. By Saturday, it will have already passed Fast Five. By late Monday night/early Tuesday morning, it will overtake Fast & Furious 6 as the biggest in the franchise. 4-day weekend should be just over 2.55m. 5-day should be in the 3.15m area. 6-day should be around 3.65-3.7m. Little Big Master continues to surprise. 5m is looking likely. I wish theater operators were a bit nicer to Kingsman: The Secret Service. If it didn't experience the CNY massacre in week 2, it could have easily passed 5m, beating Skyfall's total. Theaters need to stop giving shitty showtimes to Kingsman already. It is in week 8 and still selling out shows despite the small screens and terrible times. What more does it need to prove that it should stay in theaters? I guess the problem for Kingsman is that it does not have the best pre-sales but it more than makes up for that with beastly walk-ins. ___________________________________________________________ Avengers 2 is looking monstrous with only 2 days of pre-selling. 75% full in IMAX. 80% full in some theaters already on opening day in 3D. The reason why I bolded the 3D part is that people are actively wanting to watch this in 3D versus the lack of 3D pre-sales for Fast & Furious 7. This monster is looking very good for 4.5m OW and with the huge ticket prices, 5m OW is possible.

Sunday February 22 Rank Movie LW TW WKD % chg QD % chg 1 Stand By Me Doraemon 20,485 43,456 +112.1% -3.3% 2 From Vegas to Macau II 7,392 35,830 +384.7% -9.8% 3 Triumph in the Skies 17,158 31,911 +86.0% -23.7% 4 12 Golden Ducks 5,607 31,730 +465.9% -11.9% 5 Kingsman: The Secret Service 27,974 23,906 -14.5% -4.8% 6 Penguins of Madagascar 8,203 20,973 +155.7% -6.4% 7 Shaun the Sheep -- 5,612 -- -12.5% 8 An Inspector Calls -- 5,227 -- -14.2% 9 Fifty Shades of Grey 15,224 4,838 -68.2% -3.3% 10 The Imitation Game 2,320 3,861 +66.4% -9.0% Superb hold for Doraemon. Atrocious for Triumph in the Skies. Very good for Kingsman. Weekend adm. Feb 19-22 Rank Movie LW TW % chg 1 Stand By Me Doraemon 55,634 170,759 +206.9% 2 Triumph in the Skies 43,430 159,294 +266.8% 3 From Vegas to Macau II 18,796 149,167 +693.6% 4 12 Golden Ducks 20,923 143,043 +583.7% 5 Kingsman: The Secret Service 92,266 100,502 +8.9% 6 Penguins of Madagascar 15,489 83,183 +437.0% 7 An Inspector Calls -- 22,837 -- 8 Shaun the Sheep -- 22,830 -- 9 Fifty Shades of Grey 68,226 20,604 -69.8% 10 The Imitation Game 5,151 16,294 +216.3% Nothing here to report except Shaun the Sheep won Fri-Sun over An Inspector Calls but its weaker Thursday cost it the admissions victory over An Inspector Calls. Weekend Estimates Feb 19 Rank Movie TW % chg Total 1 Stand By Me Doraemon $1,890,000 -- $2,975,000 2 Triumph in the Skies $1,430,000 -- $2,085,000 3 From Vegas to Macau II $1,400,000 -- $1,805,000 4 12 Golden Ducks $1,285,000 -- $1,780,000 5 Kingsman: The Secret Service $940,000 +9.2% $2,365,500 Doraemon increases from projections with that strong Sunday. All the Chinese language releases held worse than expected and Kingsman had an unexpected flurry to finish the weekend which saw it climb over Penguins of Madagascar for 5th this weekend. Monday adm. (so far) February 23 Rank Movie LW TW WKD % chg QD % chg 1 Stand By Me Doraemon -- 22,451 -- -35.7% 2 Penguins of Madagascar -- 10,426 -- -38.0% 3 From Vegas to Macau II -- 9,494 -- -57.5% 4 Triumph in the Skies -- 7,046 -- -61.8% 5 12 Golden Ducks -- 6,190 -- -60.8% 6 Kingsman: The Secret Service -- 5,654 -- -55.0% 7 Fifty Shades of Grey -- 1,608 -- -42.3% 8 Shaun the Sheep -- 1,395 -- -54.7% 9 An Inspector Calls -- 1,356 -- -54.5% 10 The Imitation Game -- 821 -- -64.3% And the CNY inflated admissions continue into the work week. Most of the primary schools here get Monday/Tuesday off as well. This is why the cartoons and kids movies have the best holds today. It is looking like From Vegas to Macau 2 will be the primary CNY movie choice for the upcoming weeks. Kingsman had another solid hold.

Sunday adm. (so far) February 22 Rank Movie LW TW WKD % chg QD % chg 1 Stand By Me Doraemon 11,689 34,940 +198.9% -3.3% 2 From Vegas to Macau II 3,259 22,343 +585.6% -18.0% 3 Triumph in the Skies 8,052 18,449 +129.1% -29.7% 4 Penguins of Madagascar 4,376 16,824 +284.5% -1.8% 5 12 Golden Ducks 1,550 15,798 +919.2% -27.0% 6 Kingsman: The Secret Service 10,118 12,569 +24.2% -16.2% 7 Shaun the Sheep -- 3,079 -- -16.8% 8 An Inspector Calls -- 2,982 -- -25.7% 9 Fifty Shades of Grey 5,951 2,786 -53.2% +2.6% 10 The Imitation Game 1,046 2,301 +120.0% -14.6% Fantastic for Doraemon. All the Chinese language films registered the biggest drops from yesterday. Very good for Penguins of Madagascar. Huge declines for Kingsman and Shaun the Sheep. Fifty Shades of Grey saw a slight increase due to more showtimes today and being an adult romance movie.

Friday February 20 Rank Movie LW TW WKD % chg QD % chg Gross 1 Triumph in the Skies -- 43,073 -- +1.4% $384,108 2 Stand By Me Doraemon -- 42,861 -- +8.5% $476,913 3 From Vegas to Macau 2 2,264 38,723 +1610.4% +11.0% $367,352 4 12 Golden Ducks 3,246 36,907 +1037.0% -3.9% $335,128 5 Kingsman: The Secret Service 18,913 25,403 +34.3% -2.6% $232,011 6 Penguins of Madagascar -- 20,691 -- +8.2% $232,011 7 Shaun the Sheep -- 5,975 -- +23.7% $48,980 8 An Inspector Calls -- 5,733 -- -0.9% $68,314 9 Fifty Shades of Grey 15,148 4,789 -68.4% -19.8% $38,668 10 The Imitation Game -- 4,118 -- +1.1% $37,379 The general trend for this weekend is animated films go up while Chinese language films go down. The only exception to this rule on Friday was From Vegas to Macau II which increased due to the lack of showtimes on Thursday which meant theaters had to give it more showtimes/bigger screens on Friday to compensate for the high demand. Triumph in the Skies eked out an admissions victory and an admissions increase from Thursday but in gross it fell -2.6%. 12 Golden Ducks fared slightly worse than the other 2 big Chinese language films. Kingsman pulled off a solid hold despite it going down in admissions and in gross. It has been holding very strongly despite mild pre-sales. The tepid pre-sales is what sprung theaters to move it to smaller screens beginning on Friday, however, it has crawled back up with walk-ins. Fifty Shades of Grey gets a dishonorable mention for declining 30% in gross from Thursday. Its performance has truly been shocking for all the wrong reasons. Saturday adm. (so far) February 21 Rank Movie LW TW WKD % chg QD % chg 1 Stand By Me Doraemon 23,846 36,119 +51.5% +10.5% 2 From Vegas to Macau II 3,985 27,234 +583.4% -7.2% 3 Triumph in the Skies 19,164 26,259 +37.0% -10.1% 4 12 Golden Ducks 4,343 21,628 +398.0% -9.4% 5 Penguins of Madagascar 5,309 17,131 +222.7% +11.3% 6 Kingsman: The Secret Service 16,914 15,005 -11.3% +2.6% 7 An Inspector Calls -- 4,012 -- +0.9% 8 Shaun the Sheep -- 3,702 -- +3.8% 9 Fifty Shades of Grey 15,638 2,715 -82.6% +40.2% 10 The Imitation Game 1,948 2,693 +38.2% +11.5% Saturday February 21 Rank Movie LW TW WKD % chg QD % chg 1 Stand By Me Doraemon 35,149 44,949 +27.9% +4.9% 2 Triumph in the Skies 26,272 41,830 +59.2% -2.9% 3 From Vegas to Macau II 9,140 39,713 +334.5% +2.6% 4 12 Golden Ducks 12,070 36,017 +198.4% -2.4% 5 Kingsman: The Secret Service 31,243 25,112 -19.6% -1.1% 6 Penguins of Madagascar 7,286 22,401 +207.5% +8.3% 7 Shaun the Sheep -- 6,411 -- +7.3% 8 An Inspector Calls -- 6,090 -- +6.2% 9 Fifty Shades of Grey 25,982 5,003 -80.7% +4.5% 10 The Imitation Game 2,831 4,242 +49.8% +3.0% Doraemon is HUGE. It has had an incredible run so far! Very nice for Triumph in the Skies. Great for From Vegas to Macau 2. It is in contention with Triumph in the Skies for #2 this weekend. Not good for 12 Golden Ducks. Pretty good hold for Kingsman. Excellent for Penguins of Madagascar. Nice bumps for Shaun the Sheep and An Inspector Calls. Ghastly for Fifty Shades of Grey. Falling 81% on a holiday from Valentine's Day is a Razzie-worthy performance. Good for The Imitation Game. Weekend Projections Feb 19 Rank Movie TW % chg Total 1 Stand By Me Doraemon $1,885,000 -- $2,970,000 2 Triumph in the Skies $1,475,000 -- $2,120,000 3 From Vegas to Macau II $1,435,000 -- $1,840,000 4 12 Golden Ducks $1,285,000 -- $1,780,000 5 Penguins of Madagascar $940,000 -- $1,330,000 Magnificent for Doraemon. It will pass 3m either on Sunday or Monday and 4m will happen by next weekend! It will gross more than 5x last year's Doraemon offering. Truly an outstanding performance. Besides its astonishing performance, it will be the first time in 7 years that a kids movie has won the CNY weekend. The last time a kids movie won the CNY weekend was with CJ7 back in 2008. If you are only counting pure animation movies, the last pure animation release to win CNY was The Incredibles in 2005. Pretty good for Triumph in the Skies. Its really strong Thursday is what pulled it up to #2 this week despite having to deal with last year's CNY movies getting sequels this year and a breakthrough performance for Doraemon. It constantly sold out on Thursday which pushed many theaters to give it more screens on the weekend which allowed it to stem the tide of From Vegas to Macau 2's push. Many people including myself were not expecting From Vegas to Macau 2 to do as much damage as it did yet it rose every day up till Saturday in admissions and it might have possibly managed a 2nd place finish in gross on Saturday. A ton of theaters put this movie in the smallest screen but as it kept on selling out, theaters had to give up the bigger screen for 12 Golden Ducks and move it to From Vegas to Macau II. It even stole a couple of Triumph in the Skies' screens from Thursday on the weekend which shows how well it has been doing in theaters. It will not beat last year's predecessor on opening weekend (in either just the 4 day opening weekend or altogether including sneaks) but it will likely beat its total gross. The only disappointment of the weekend is 12 Golden Ducks. Last year, it won the CNY battle with 1.76m but this year, it will start its run with nearly $500,000 less than last year. Still, it did pull in over 1m which does not make it a big loser but everyone largely expected this to win over all the Chinese language releases this week. Even though an animation release won with a breakout performance this week, Penguins of Madagascar has to commended for not only hanging in there with the big films this week but managing to defeat Kingsman on the weekend. It could have easily been swallowed by Doraemon and the other animation releases but it fought back after weak previews last weekend. Word of mouth is very good for this cartoon. The top 4 from this year and last year are nearly interchangeable but where it really diverges is the supporting cast. With only Kingsman and Penguins of Madagascar alone, those 2 combine for over 1.8m vs. less than 500k for the Jack Ryan and Saving Mr. Banks duo from last year.

Thursday Actuals February 19 LW TW Movie Last Thu. (USD) Thursday (USD) % chg Screens Days Total -- 1 Stand By Me Doraemon -- $429,221 -- -- 1 $1,515,810 -- 2 Triumph in the Skies -- $394,420 -- -- 1 $1,040,186 -- 3 12 Golden Ducks -- $346,728 -- -- 1 $840,398 -- 4 From Vegas to Macau II -- $342,861 -- -- 1 $747,593 1 5 Kingsman: The Secret Service $152,146 $242,323 +59.3% -- 8 $1,669,196 -- 6 Penguins of Madagascar -- $216,544 -- -- 1 $604,519 -- 7 An Inspector Calls -- $68,314 -- -- 1 $105,694 2 8 Fifty Shades of Grey $121,201 $55,425 -54.3% -- 8 $908,713 -- 9 The Imitation Game -- $38,668 -- -- -- $136,629 -- -- Shaun the Sheep -- $33,512 -- -- 1 $70,892 Note: Shaun the Sheep's Thursday gross is an estimate only. In a very fierce CNY battle, Doraemon lost to Triumph in the Skies in admissions but won in gross. Altogether, it will double the 2nd highest Doraemon movie on Friday and will at least triple the 2nd highest before it leaves theaters. This is a fantastic result! Great start for Triumph in the Skies. This is playing very well with young people. Letdown for 12 Golden Ducks. It barely won Thursday over From Vegas to Macau 2. Including sneaks, this might pass its predcessor's opening weekend from last year. Good for From Vegas to Macau 2. This will definitely beat last year's offering. Good hold for Kingsman. It will pass 2m on Saturday and will at least pass 3m. 4m is possible if new openers in the coming weeks do poorly. Penguins of Madagascar rebounded from last week's small previews. This now has a shot at 2m. An Inspector Calls did pretty poorly. Fifty Shades of Grey combusted. In just 1 week, it has gone from 2nd to 8th, fallen over 50% on a holiday and lost more than 10 theaters during a holiday weekend. This might be the worst hold I've ever witnessed on a 2nd week holiday weekend ever! Very good for The Imitation Game. Shaun the Sheep was hammered from the other animated releases. Bad total so far. The top 9 combined for more than 2.1m US. We will hit a new weekend record this weekend with a chance at 8m provided Sunday holds up well. This weekend will hit at least 7.5m total.

Happy New Year to you too and everyone else as well! Wednesday (CNY Eve) numbers 1. Triumph in the Skies - $217,833/$643,188 2. Stand By Me Doraemon - $216,544/$1,086,588 3. Kingsman: The Secret Service - $207,521/$1,425,583 4. From Vegas to Macau 2 - $188,187/$399,575 5. 12 Golden Ducks - $171,430/$489,802 6. Penguins of Madagascar - $87,648/$386,686 7. Fifty Shades of Grey - $65,736/$853,287 8. An Inspector Calls - $21,912/$36,090 9. Jupiter Ascending - $7,733/$920,313 10. Wild - $6,444/$175,297 Very good for the top 4. Doraemon even clinches the #1 spot in the franchise in HK with only sneak previews. Good number. Disappointing for 12 Golden Ducks. Penguins of Madagascar is doing better. Terrible for Fifty Shades of Grey. An Inspector Calls did not do great. Bad for Jupiter Ascending. Friday will be its last day in theaters. It will leave with less than $925,000. Alright for Wild. Thursday February 19 Rank Movie LW TW % chg 1 Triumph in the Skies -- 42,480 -- 2 Stand By Me Doraemon -- 39,493 -- 3 12 Golden Ducks -- 38,389 -- 4 From Vegas to Macau II -- 34,901 -- 5 Kingsman: The Secret Service 14,136 26,081 +84.5% 6 Penguins of Madagascar -- 19,118 -- 7 Fifty Shades of Grey 11,872 5,974 -49.7% 8 An Inspector Calls -- 5,787 -- 9 Shaun the Sheep -- 4,832 -- 10 The Imitation Game -- 4,073 -- Huge win for Triumph in the Skies. Doraemon was close but the lack of showings at night killed its chances of winning. Decent recovery for 12 Golden Ducks. It had the highest walk-ins but was it on its merit or because of other films selling out? From Vegas to Macau 2 had really weak walk-ins because most of its showings on Thursday were sold out or near sellouts. Very good for Kingsman. Despite its continued problems with pre-selling, it claimed 2nd in walk-ins today. That is an excellent comeback for Penguins of Madagascar. Word of mouth is very strong. Could it take away business from Doraemon this weekend? Fifty Shades had a horrible drop. Whenever you drop on CNY, that is bad. To drop 50% on CNY is horrifying. An Inspector Calls did pretty bad. Weak for Shaun the Sheep. Very good for The Imitation Game. For those interested, Jupiter Ascending fell a whopping 98% today in admissions. Friday adm. (so far) February 20 Rank Movie LW TW WKD % chg QD % chg 1 Stand By Me Doraemon -- 32,689 -- +10.3% 2 From Vegas to Macau 2 432 29,344 +6692.6% +3.6% 3 Triumph in the Skies -- 29,206 -- -7.8% 4 12 Golden Ducks 965 23,883 +2374.9% -6.6% 5 Penguins of Madagascar -- 15,385 -- +14.6% 6 Kingsman: The Secret Service 4,813 14,624 +203.8% +5.7% 7 An Inspector Calls -- 3,975 -- -9.8% 8 Shaun the Sheep -- 3,568 -- +18.7% 9 The Imitation Game -- 2,416 -- +29.2% 10 Fifty Shades of Grey 6,210 1,937 -68.8% +13.0% The Chinese language films were the only films to decrease from Thursday's pre-sales except for From Vegas to Macau 2 which saw increased showtimes on Friday. In contrast, animated films all saw nice gains on Friday with all of them increasing at least 10%. That's a very good increase for Kingsman. It saw decreased showtimes today but still managed to increase. Awful for Fifty Shades. -69% on a holiday is a major disaster.

Wednesday adm. (so far) February 18 Rank Movie LW TW WKD % chg QD % chg 1 Triumph in the Skies -- 12,363 -- -- 2 From Vegas to Macau II -- 10,542 -- -- 3 Stand By Me Doraemon -- 9,768 -- -- 4 12 Golden Ducks -- 8,242 -- -- 5 Kingsman: The Secret Service -- 7,519 -- -- 6 Penguins of Madagascar -- 4,446 -- -- 7 Fifty Shades of Grey -- 2,004 -- -- 8 An Inspector Calls -- 1,176 -- -- 9 Jupiter Ascending -- 468 -- -- 10 Shaun the Sheep -- 190 -- -- Wednesday adm. February 18 Rank Movie LW TW WKD % chg QD % chg 1 Kingsman: The Secret Service -- 19,841 -- -- 2 Triumph in the Skies -- 19,384 -- -- 3 Stand By Me Doraemon -- 18,871 -- -- 4 From Vegas to Macau II -- 15,956 -- -- 5 12 Golden Ducks -- 14,124 -- -- 6 Penguins of Madagascar -- 8,594 -- -- 7 Fifty Shades of Grey -- 6,600 -- -- 8 An Inspector Calls -- 1,642 -- -- 9 Jupiter Ascending -- 790 -- -- 10 Wild -- 724 -- -- Triumph in the Skies was leading up until 10:00 PM when it lost 700 admissions all of a sudden but both Kingsman and TITS did well. Good for Doraemon. Excellent for From Vegas to Macau II. Disappointing for 12 Golden Ducks. Marvelous for Penguins of Madagascar. It is picking up steam. Awful for Fifty Shades of Grey. Thursday adm. (so far) February 19 Rank Movie LW TW % chg 1 Triumph in the Skies -- 31,676 -- 2 Stand By Me Doraemon -- 29,631 -- 3 From Vegas to Macau II -- 28,318 -- 4 12 Golden Ducks -- 25,581 -- 5 Kingsman: The Secret Service 2,760 13,836 +401.3% 6 Penguins of Madagascar -- 13,421 -- 7 An Inspector Calls -- 4,409 -- 8 Shaun the Sheep -- 3,007 -- 9 The Imitation Game -- 1,870 -- 10 Fifty Shades of Grey 5,330 1,714 -67.8% Great start for Triumph in the Skies. Very good for Doraemon. Excellent for From Vegas to Macau II. Theaters definitely thought this was going to be the 4th or 5th biggest movie of the weekend but it is proving everyone wrong. Extremely disappointing for 12 Golden Ducks given that its predecessor beat the first Vegas to Macau movie last year. Pretty good for Kingsman. Pre-sales aren't that great but it will pick up in walk-ins. Magnificent for Penguins of Madagascar. It is certainly not going down without a fight. Decent for An Inspector Calls. Good for The Imitation Game. Terrible for Fifty Shades of Grey. Theaters will start leaving this off their schedules beginning tomorrow.

Wednesday adm. (so far) February 18 Rank Movie LW TW WKD % chg QD % chg 1 Triumph in the Skies -- 12,363 -- -- 2 From Vegas to Macau II -- 10,542 -- -- 3 Stand By Me Doraemon -- 9,768 -- -- 4 12 Golden Ducks -- 8,242 -- -- 5 Kingsman: The Secret Service -- 7,519 -- -- 6 Penguins of Madagascar -- 4,446 -- -- 7 Fifty Shades of Grey -- 2,004 -- -- 8 An Inspector Calls -- 1,176 -- -- 9 Jupiter Ascending -- 468 -- -- 10 Shaun the Sheep -- 190 -- -- Good Chinese New Year Eve for Triumph in the Skies and From Vegas to Macau 2. Doraemon is still doing alright for now. 12 Golden Ducks should be doing a lot better. OK for Kingsman. Penguins of Madagascar is fighting back. Extremely poor for Fifty Shades of Grey. It will leave theaters today or get downsized big time. Decent for An Inspector Calls. Very weak for Jupiter Ascending. It will have just 1 showing for the entire day tomorrow. Not that good for Shaun the Sheep. Top 7 Weekend Showtimes Theater Chains Comparison Broadway/AMC Promoted From Vegas to Macau II Penguins of Madagascar Same 12 Golden Ducks Demoted Triumph in the Skies Stand By Me Doraemon Kingsman: The Secret Service Fifty Shades of Grey UA Promoted Triumph in the Skies Stand By Me Doraemon Demoted 12 Golden Ducks Penguins of Madagascar From Vegas to Macau II Kingsman: The Secret Service Fifty Shades of Grey MCL Promoted From Vegas to Macau II Triumph in the Skies Same Penguins of Madagascar Stand By Me Doraemon Demoted 12 Golden Ducks Kingsman: The Secret Service Fifty Shades of Grey Golden Harvest Promoted From Vegas to Macau II Penguins of Madagascar Triumph in the Skies Same 12 Golden Ducks Stand By Me Doraemon Demoted Kingsman: The Secret Service Fifty Shades of Grey It is really difficult to judge how well a film is doing with so many openers coming out so I've decided to forgo the usual Thursday schedules and instead look at the general trend of how each film is doing at the 4 major theater chains. At the biggest theater chain Broadway/AMC, Triumph in the Skies is getting downsized despite hot pre-selling. On the flip side, From Vegas to Macau II and Penguins of Madagascar are getting upgraded into bigger screens or more showtimes. 12 Golden Ducks will stay the same but gets full day showtimes due to the film being distributed by EDKO which is owned by Broadway/AMC. Doraemon/Kingsman/Fifty Shades all get downgraded. For some locations, Fifty Shades will leave theaters today. UA is pretty much the opposite of Broadway/AMC. Triumph in the Skies and Doraemon will be promoted while 12 Golden Ducks/From Vegas to Macau II/Penguins of Madagascar all lose showtimes/bigger screens. Kingsman/Fifty Shades will also be demoted here. Interestingly, Kingsman will lose showtimes in IMAX to Triumph in the Skies. This is a huge coup for TITS because normally the 4 IMAX screens are not given to a standard non-IMAX release unless if there is no IMAX-made release out or if the IMAX release is doing poorly. Kingsman was doing alright in IMAX last weekend but the hot pre-selling for TITS made the theater operators change their mind. MCL sees Triumph in the Skies along with From Vegas to Macau II upgraded while the two animated films stay the same. 12 Golden Ducks as well as the two usual suspects Kingsman and Fifty Shades will get cut in some shape or form. At Golden Harvest, From Vegas to Macau II is being distributed by Panasia which is owned by the Golden Harvest theater chain. It will see more showtimes this weekend. Also in GH's good graces is Penguins of Madagascar and Triumph in the Skies. The other 2 big openers will stay the same while the two holdovers from last week will see its showtimes slashed. Lots of scheduling politics this weekend. Where else can you see a hot pre-seller like Triumph in the Skies see its showtimes cut at Broadway/AMC while Broadway/AMC's own 12 Golden Ducks gets only half day showtimes at Golden Harvest?

February 12 Weekend Actuals Kingsman: The Secret Service - $892,023 (opening weekend actual) Fifty Shades of Grey - $629,057 (opening weekend actual) Stand By Me Doraemon - $608,432 Penguins of Madagascar - $171,443 Jupiter Ascending - $880,422 The Imitation Game - $97,967 Wild - $153,397 20 Once Again - $139,217 Gangnam Blues - $122,459 The Con Artists - $122,459 Kingsman: The Secret Service stormed out of the gate the big winner, dominating Fifty Shades of Grey on the weekend and increasing its gap from Fifty Shades each day to win the top spot by $250,000 overall. Though it did not have the buzz that Fifty Shades had, it grew thanks to stellar word of mouth which led to numerous sellouts on Saturday. Word of mouth continues to build for Kingsman as it is still sporting a 4.7/5 rating from 200 user reviews. Fifty Shades of Grey had the attention but failed to perform beyond its target fanbase. It rushed out to swell pre-selling on Thursday but walk-ins contributed only half of its admissions total on opening day. Valentine's Day saw it perk up but Sunday saw it crash and burn with it declining 40% from Saturday. Stand By Me Doraemon did great with previews. Although one wonders if the full scale early launch will dilute its CNY sales, this is a huge number for the franchise. By next Thursday, it will become the #1 Doraemon movie of all time in HK. Penguins of Madagascar had an early launch as well and it did average. It will likely get to 1m total but not much further than that. Not a great total for Jupiter Ascending. It will leave theaters with around $900,000. The Imitation Game is still in sneak previews mode. Altogether it has racked up nearly $100,000 in the past 2 months. Very strong showings overall for those theaters showing previews since January.

Sunday February 15 Rank Movie LW TW WKD % chg QD % chg 1 Kingsman: The Secret Service -- 27,974 -- -10.5% 2 Stand By Me Doraemon -- 20,485 -- -41.7% 3 Triumph in the Skies -- 17,158 -- -34.7% 4 Fifty Shades of Grey -- 15,224 -- -41.4% 5 Penguins of Madagascar -- 8,203 -- +12.6% 6 From Vegas to Macau II -- 7,392 -- -19.1% 7 12 Golden Ducks -- 5,607 -- -53.5% 8 Jupiter Ascending -- 2,344 -- -39.1% 9 The Imitation Game -- 2,320 -- -18.1% 10 Wild -- 1,243 -- -5.6% Interesting holds today. Excellent for Kingsman. Very surprising hold from Doraemon. It's baffling how this can fall 40% from VD while Penguins of Madagascar increases. Big dips for Triumph in the Skies and Fifty Shades of Grey. Great for Penguins of Madgascar although next Thu. it will have to contend with 3 other animation releases next week along with the usual CNY fare and returning holdovers Kingsman and Fifty Shades. Solid for From Vegas to Macau 2. 12 Golden Ducks plunged today. Awful for Jupiter Ascending. Good holds for The Imitation Game and Wild. Weekend adm. Feb 12-15 Rank Movie LW TW % chg 1 Kingsman: The Secret Service -- 92,266 -- 2 Fifty Shades of Grey -- 68,226 -- 3 Stand By Me Doraemon -- 55,634 -- 4 Triumph in the Skies -- 43,430 -- 5 12 Golden Ducks -- 20,923 -- 6 From Vegas to Macau II -- 18,796 -- 7 Penguins of Madagascar -- 15,489 -- 8 Jupiter Ascending -- 12,828 -- 9 The Imitation Game -- 5,151 -- 10 Wild -- 4,088 -- Weekend Estimates Feb 12 Rank Movie TW % chg Total 1 Kingsman: The Secret Service $980,000 -- $1,008,000 2 Fifty Shades of Grey $695,000 -- $695,000 3 Stand By Me Doraemon $665,000 -- $665,000 4 Triumph in the Skies $425,000 -- $425,000 5 12 Golden Ducks $200,000 -- $200,000 Spectacular for Kingsman: The Secret Service. This is one case where previews really helped. Fifty Shades of Grey had all the buzz before but Tuesday night sneaks brought a lot more awareness for this film. Fifty Shades of Grey had huge interest and big pre-sales but it fell short starting with the admissions loss on Thursday all the way to the massive 12,000+ admissions gap on Sunday. Overall, this still did quite well. Doraemon had a disastrous Sunday meaning that it ends up behind Fifty Shades for this weekend. This has already jumped to #2 out of all the Doraemon films here with just its sneak peeks and it will pass last year's #1 offering by Thursday. 12 Golden Ducks had a ghastly Sunday fall but it was still enough to beat out all the others for #5. This upcoming week is Chinese New Year. This year Chinese New Year starts on Thursday which means 4 days of holidays! That likely means setting a new weekend record. Wednesday nights will be very active as well with theaters pushing midnight and late showings (2-4 AM). Theaters that have already rolled out their Thursday schedules have seen amazing pre-selling (thanks to Triumph in the Skies). At all of those theaters so far, here's how the pre-selling stacks up 1. Triumph in the Skies 2. 12 Golden Ducks/Doraemon/From Vegas to Macau 2 5. Kingsman: The Secret Service 6. Penguins of Madagascar 7. Shaun the Sheep 8. An Inspector Calls 9. Fifty Shades of Grey What those spaces represent is how much that film is ahead of its nearest competitor so TITS is the runaway winner while the pack of 3 lag well behind it. At The ONE, here's how they are doing on Thursday. Pre-sales were taken at 11 PM. The ONE Stand By Me: Doraemon (all v.) 12 Golden Ducks Triumph in the Skies From Vegas to Macau 2 Kingsman: The Secret Service Penguins of Madagascar (all v.) Fifty Shades of Grey Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Feb. 19 9:00 AM 9 163 5.52% Feb. 19 9:00 AM 4 163 2.45% Feb. 19 9:00 AM 15 163 9.20% Feb. 19 10:00 AM 30 111 27.03% Feb. 19 11:00 AM 12 111 10.81% Feb. 19 9:00 AM 13 111 11.71% Feb. 19 9:00 AM 5 111 4.50% 10:00 AM 13 163 7.98% 10:00 AM 15 163 9.20% 10:00 AM 13 163 7.98% 12:00 PM 53 111 47.75% 1:00 PM 7 111 6.31% 10:00 AM 4 111 3.60% 4:00 PM 6 111 5.41% 12:00 PM 4 163 2.45% 12:00 PM 6 163 3.68% 12:00 PM 20 163 12.27% 6:00 PM 51 111 45.95% 2:00 PM 29 111 26.13% 12:00 PM 6 111 5.41% 8:00 PM 6 111 5.41% 2:00 PM 29 163 17.79% 1:00 PM 13 163 7.98% 2:00 PM 102 163 62.58% 8:00 PM 46 111 41.44% 3:00 PM 46 111 41.44% 4:00 PM 20 111 18.02% 10:00 PM 6 111 5.41% 4:00 PM 39 163 23.93% 3:00 PM 50 163 30.67% 4:00 PM 114 163 69.94% 10:00 PM 29 111 26.13% 6:00 PM 16 163 9.82% 12:00 AM 9 111 8.11% 6:00 PM 14 111 12.61% 4:00 PM 56 163 34.36% 6:00 PM 60 163 36.81% 8:00 PM 13 163 7.98% 7:00 PM 10 111 9.01% 6:30 PM 25 163 15.34% 8:00 PM 92 163 56.44% 10:00 PM 4 163 2.45% 8:00 PM 16 163 9.82% 10:00 PM 45 163 27.61% 12:00 AM 6 163 3.68% 9:00 PM 27 163 16.56% 12:00 AM 25 163 15.34% 11:00 PM 36 163 22.09% 1:00 AM 4 163 2.45% Total 118 1037 11.38% Total 252 1793 14.05% Total 486 1467 33.13% Total 209 555 37.66% Total 133 1096 12.14% Total 43 444 9.68% Total 32 555 5.77% Triumph in the Skies is the clear winner and is 2:1 in admission pre-sales over 12 Golden Ducks. 2 things that I must point out: it is the only film to have sold more than half of a showing so far and at least 1/4 of each showing has been filled (aside from the morning and midnight). Truly remarkable. TITS and 12 GD along with Doraemon will fight for #1 this weekend. 12 Golden Ducks is doing solid but not spectacular pre-sales. The mid-afternoon and the late evening showings are doing great. Somewhat of a surprise, From Vegas to Macau II runs past Doraemon into the top 3. All of its showings (including 12 PM) are doing great so it will see an upgrade in showtimes or in screen count as this weekend progresses. On the flipside, Doraemon is having sluggish pre-sales. It is even behind KingsSpeech(man) for 4th. With Kingsman, pre-sales are not its strong suit but Doraemon has had really good pre-sales so far. I wonder if demand is being met. Outside the top 5, Penguins of Madagascar also does not seem to have really strong pre-sales. For a film that has had strong pre-sales, Fifty Shades Thursday pre-sales are a major failure. Not featured here but still on Thursday's schedule is Shaun the sheep. It is performing worse than Fifty Shades at The ONE. Though that is 1 theater, it seems this is how screen counts will play out on Friday into the weekend Increasing Triumph in the Skies From Vegas to Macau II Flat or Decreasing 12 Golden Ducks Doraemon Kingsman Penguins of Madagascar Decreasing Fifty Shades of Grey ________________________________________________________ I wanted to see how well Triumph in the Skies is doing at other locations so I picked the theater that is not known for hot pre-sales. Hollywood Triumph in the Skies Day Time Seats sold Seats available % filled Feb. 19 8:00 AM 20 225 8.89% 10:00 AM 56 225 24.89% 12:00 PM 30 225 13.33% 1:00 PM 51 243 20.99% 3:00 PM 181 225 80.44% 5:00 PM 99 225 44.00% 8:00 PM 81 225 36.00% 10:00 PM 103 225 45.78% Total 621 1818 34.16% One showtime is 80% full in one day of pre-selling at a theater that is never known for its fast pre-selling. WOW. Triumph in the Skies is more than a third full for the whole day. That is crazy. Even its 10 PM showing is the 2nd highest selling showtime of the day.

Thursday actuals 1. Kingsman: The Secret Service - $152,146 (opening day actual)/$180,512 2. Fifty Shades of Grey - $121,201 Friday February 13 Rank Movie LW TW WKD % chg QD % chg 1 Kingsman: The Secret Service -- 18,913 -- +33.8% 2 Fifty Shades of Grey -- 15,148 -- +27.6% 3 Jupiter Ascending -- 3,284 -- -1.9% 4 12 Golden Ducks -- 3,246 -- -- 5 From Vegas to Macau 2 -- 2,264 -- -- 6 American Sniper -- 1,272 -- +45.4% 7 Wild -- 900 -- +43.3% 8 The Gigolo -- 847 -- -31.0% 9 Still Alice -- 752 -- +65.6% 10 Parasyte -- 608 -- +22.3% Saturday adm. (so far) February 14 Rank Movie LW TW WKD % chg QD % chg 1 Stand By Me Doraemon -- 23,846 -- -- 2 Triumph in the Skies -- 19,164 -- -- 3 Kingsman: The Secret Service -- 16,914 -- +251.4% 4 Fifty Shades of Grey -- 15,638 -- +151.8% 5 Penguins of Madagascar -- 5,309 -- -- 6 12 Golden Ducks -- 4,343 -- -- 7 From Vegas to Macau II -- 3,985 -- -- 8 Jupiter Ascending -- 2,392 -- +27.0% 9 The Imitation Game -- 1,948 -- -- 10 Wild -- 746 -- +92.8% Saturday February 14 Rank Movie LW TW WKD % chg QD % chg 1 Stand By Me Doraemon -- 35,149 -- -- 2 Kingsman: The Secret Service -- 31,243 -- +65.2% 3 Triumph in the Skies -- 26,272 -- 4 Fifty Shades of Grey -- 25,982 -- +71.5% 5 12 Golden Ducks -- 12,070 -- +271.8% 6 From Vegas to Macau II -- 9,140 -- +303.7% 7 Penguins of Madagascar -- 7,286 -- -- 8 Jupiter Ascending -- 3,851 -- +17.3% 9 The Imitation Game -- 2,831 -- -- 10 Wild -- 1,317 -- +46.3% Very good opening day sneaks for Doraemon. It will make 2m by the end of Chinese New Year. Huge admissions for Kingsman. Every Broadway/AMC theater recorded at least 1 sellout for Kingsman today (that includes The ONE/Kingswood Ginza -- both notoriously difficult to sell out) 4m is likely in play with that weekend number. Triumph in the Skies did an excellent job. It got half day showings at quite a few locations. It should be able to beat out Doraemon for #1 in admissions next weekend. Valentine's Day helped Fifty Shades a bit but the gap is growing larger between it and Kingsman with each day that passes. 12 Golden Ducks did great. Solid for From Vegas to Macau II. Penguins of Madagascar did run of the mill cartoon numbers. It'll be contending with Doraemon and Shaun the Sheep for screens next week so it'll already start with a disadvantage. It'll probably be able to push past 1m but it won't go much further than that. Strong sneaks once again for The Imitation Game. Sunday adm. (so far) February 15 Rank Movie LW TW WKD % chg QD % chg 1 Stand By Me Doraemon -- 11,689 -- -51.0% 2 Kingsman: The Secret Service -- 10,118 -- -40.2% 3 Triumph in the Skies -- 8,052 -- -58.0% 4 Fifty Shades of Grey -- 5,951 -- -61.9% 5 Penguins of Madagascar -- 4,376 -- -17.6% 6 From Vegas to Macau II -- 3,259 -- -18.2% 7 12 Golden Ducks -- 1,550 -- -64.3% 8 Jupiter Ascending -- 1,546 -- -35.4% 9 The Imitation Game -- 1,046 -- -46.3% 10 Wild -- 442 -- -40.8% Post Valentine's Day drops will see all films drop more than 10% today. Fantastic for Kingsman: The Secret Service. Great hold for Penguins of Madagascar. Huge drop for 12 Golden Ducks but that is due to the late screenings today which means low pre-sales. From Vegas to Macau II had a nice hold. Weekend Projections Feb 12 Rank Movie TW % chg Total 1 Kingsman: The Secret Service $955,000 -- $983,000 2 Stand By Me Doraemon $755,000 -- $755,000 3 Fifty Shades of Grey $725,000 -- $725,000 4 Triumph in the Skies $450,000 -- $450,000 5 12 Golden Ducks $190,000 -- $190,000 Kingsman's strong performance the entire weekend will see it ahead of Doraemon by about $200,000. Stand By Me Doraemon will at least nab #3 this weekend but it has the 3D cash grab so its 2 day gross should be enough to take down Fifty Shades' 4-day gross. Speaking of Fifty Shades, it has done quite well this weekend. It might not be the star of the show but it put in a great weekend as well. Triumph in the Skies had a monster weekend despite being outclassed in showtime count. A nice start for 12 Golden Ducks even with the controversy surrounding the film. It will post a huge gross next weekend.

Thursday February 12 Rank Movie LW TW % chg 1 Kingsman: The Secret Service -- 14,136 -- 2 Fifty Shades of Grey -- 11,872 -- 3 Jupiter Ascending -- 3,349 -- 4 The Gigolo -- 1,227 -- 5 American Sniper -- 875 -- 6 Wild -- 628 -- 7 Parasyte -- 497 -- 8 Still Alice -- 454 -- 9 Gangnam Blues -- 362 -- 10 The Con Artist -- 297 -- Kingsman killed Fifty Shades of Grey with walk-ins. Walk-ins delivered a 5x multiplier and accounted for 80.5% of its total admissions today. Fifty Shades of Grey on the other hand had early pre-selling 2 weeks out, was almost 2 times ahead of Kingsman this morning but only achieved a 2 multiplier from its pre-sales to final admissions number. With Kingsman showing in IMAX, the spread in gross will be larger. The battle for top spot won't be even close. Friday adm. (so far) February 13 Rank Movie LW TW WKD % chg QD % chg 1 Fifty Shades of Grey -- 6,210 -- +16.5% 2 Kingsman: The Secret Service -- 4,813 -- +74.4% 3 Jupiter Ascending -- 1,883 -- -11.2% 4 12 Golden Ducks -- 965 -- -- 5 From Vegas to Macau 2 -- 432 -- -- 6 Wild -- 387 -- +130.4% 7 American Sniper -- 319 -- +43.7% 8 Still Alice -- 315 -- +123.4% 9 Next Station is Love -- 296 -- -- 10 The Gigolo -- 230 -- -25.3% Kingsman is pouring it on now. It will beat Fifty Shades this weekend. The question is whether or not Kingsman will be able to defeat Doraemon or even Triumph in the Skies. Kingsman is having exceptional word of mouth right now. It is at a stellar 4.8/5, the highest I've ever soon for a Hollywood movie. It is still early days though so it will come down once the weekend crowd catches it. Meanwhile, Fifty Shades is behind with a score of 4.4/5. That's not a bad number for now but it went down from 4.6 earlier so this is unlikely to grab people outside of its target audience. As far as its performance is concerned, Fifty Shades of Grey fooled theater chain operators into thinking it was going to be a big player with its hot night time pre-selling action but after all the ruckus died down, walk-ins were more interested in seeing Kingsman. Theaters lavished the female friendly picture with 2-3 screens on Thursday but it was to no avail. Some theaters downgraded Kingsman on Friday due to very weak pre-selling on Tuesday but all theaters have adjusted and Kingsman will be put on a bigger screen or more screens on Sunday. Now, let's head to Tsuen Wan to see how this weekend is shaping up. Tsuen Wan Fifty Shades of Grey Kingsman: The Secret Service Stand By Me: Doraemon 3D 12 Golden Ducks Triumph in the Skies Penguins of Madagascar From Vegas to Macau 2 Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Feb. 14 11:00 AM 32 187 17.11% Feb. 14 9:00 AM 34 246 13.82% Feb. 14 8:00 AM 50 246 20.33% Feb. 14 3:00 PM 65 246 26.42% Feb. 14 1:00 PM 150 246 60.98% Feb. 14 9:00 AM 55 187 29.41% Feb. 14 12:00 AM 16 246 6.50% 1:00 PM 12 92 13.04% 11:00 AM 60 246 24.39% 10:00 AM 116 246 47.15% 9:00 PM 55 246 22.36% 5:00 PM 156 246 63.41% 11:00 AM 54 92 58.70% 3:00 PM 51 92 55.43% 1:00 PM 34 187 18.18% 12:00 PM 28 246 11.38% 1:00 AM 16 187 8.56% 7:00 PM 151 246 61.38% 5:00 PM 32 92 34.78% 3:00 PM 79 187 42.25% 2:00 PM 67 246 27.24% 11:00 PM 30 246 12.20% 7:00 PM 51 92 55.43% 5:00 PM 50 187 26.74% 4:00 PM 98 246 39.84% 1:00 AM 30 246 12.20% 10:00 PM 41 92 44.57% 8:00 PM 89 187 47.59% 5:00 PM 53 246 21.54% 12:00 AM 3 92 3.26% 10:00 PM 63 187 33.69% 7:00 PM 69 246 28.05% 9:00 PM 92 246 37.40% 11:00 PM 34 246 13.82% Total 222 739 30.04% Total 409 1427 28.66% Total 607 2214 27.42% Total 136 679 20.03% Total 517 1230 42.03% Total 109 279 39.07% Total 16 246 6.50% *Times are not approximate. That is not very good for Fifty Shades. It looks like people in more rural areas are ignoring this film. Contrast that with Kingsman where pre-selling is not its strong suit. Very good number for it. I am particularly impressed by the 10 PM showing (actually 10:30 PM) because this is a slightly longer film and 10 PM usually gets lower pre-selling right out of the gate. Moving onto the Chinese New Year fare. Doraemon is out in front with all day showings but the biggest surprise of this weekend is Triumph in the Skies. The movie is based off the popular local tv series but I did not expect this movie to do such huge business. This could seriously challenge Doraemon for #1 next weekend. Over 60% sold in the prime slots (even at 1 PM!) with 1 day of pre-selling to go. Wow. 12 Golden Ducks/From Vegas to Macau II won't do as much business now than next week so they get a pass but it looks like both will have to settle for a top 5 position. Penguins of Madagascar will probably be overshadowed by Doraemon. I think it could still get to 1-1.5m total but it'll have to fight for screens with the others every day. If I have time tomorrow, I will look at pre-sales from another theater. Next weekend is looking like this 1. Doraemon/Triumph in the Skies 3. 12 Golden Ducks 4. From Vegas to Macau II 5. Kingsman/Penguins of Madagascar 7. Fifty Shades of Grey What an exciting two weeks of box office!

Thursday adm. (so far) February 12 Rank Movie LW TW % chg 1 Fifty Shades of Grey -- 5,330 -- 2 Kingsman: The Secret Service -- 2,760 -- 3 Jupiter Ascending -- 2,120 -- 4 The Gigolo -- 308 -- 5 American Sniper -- 222 -- 6 Wild -- 168 -- 7 Still Alice -- 141 -- 8 Gangnam Blues -- 140 -- 9 Parasyte -- 125 -- 10 Nightcrawler/My Girlfriend is So Sick -- 101 -- Top 2 are the only ones that matter. Strong pre-selling for Fifty Shades has it well out in front of Kingsman but Kingsman will come back with walk-ins. Jupiter Ascending will crumble on Saturday. At 1 PM, Kingsman has closed the gap to less than 2,000 admissions.

Not sure but I think it did on par with the 1st one's OW. Thank you! Interesting week upcoming. Fifty Shades of Grey and Kingsman: The Secret Service will be fighting tooth and nail for glory this week but a ton of movies releasing on Chinese New Year will get early sneaks starting on Saturday. Most notably, Stand By Me Doraemon will be getting the big push on Saturday knocking out Fifty Shades of Grey from the biggest theater. Other CNY films like 12 Golden Ducks, From Vegas to Macau II, Penguins of Madagascar and Triumph in the Skies will also be seeing some action this weekend. The Imitation Game will continue to get sneak peeks this weekend. Thursday screen counts The ONE New Holdovers Leaving Fifty Shades of Grey - 14 showings Jupiter Ascending - 3 showings (▼ 6) Partners in Crime Kingsman: The Secret Service - 12 showings Gangnam Blues - 1 showing (▼ 6) Black Sea Wild - 2 showings (▼ 5) Mortdecai Still Alice - 1 showing (▼ 3) American Sniper The Gigolo - 1 showing (▼ 3) Parasyte (Cat. III) Birdman - 2 showings (=) Women Who Flirt Tsuen Wan New Holdovers Leaving Fifty Shades of Grey - 6 showings Jupiter Ascending - 5 showings (▼ 6) American Sniper Kingsman: The Secret Service - 6 showings Gangnam Blues - 2 showings (▼ 3) Mortdecai - 2 showings (▼ 3) The Gigolo - 2 showings (▼ 5) Parasyte (Cat. III) - 1 showing (▼ 2) Fifty Shades of Grey will command the most showtimes this week but Kingsman: The Secret Service is right behind. At all theater chains, Fifty Shades of Grey will have a bigger advantage either in showtimes or screens over Kingsman. Most theaters are split as to who gets the biggest screen. At some theaters, Kingsman will have the biggest screen or the largest screen plus a really small screen but Fifty Shades of Grey will occupy the 2nd biggest and the 3rd biggest and those two combined lifts it over Kingsman in terms of seat count. At other theaters, Fifty Shades grabs the biggest theater. Saturday is shaping up to be very interesting. Chinese New Year films are getting major sneak peeks this weekend. Stand By Me Doraemon is the standout and will get all day sneaks in the biggest theater at many locations. The Golden Ducks will be the next biggest screen getter out of the CNY films. Some theaters have given this full day while others are only giving it half day sneaks. In response to the huge screen counts set aside for Doraemon and the rest of the CNY films this weekend, Fifty Shades and Kingsman have been downgraded to a smaller screen. In about half of Broadway/AMC theaters so far, Kingsman will get the bigger screen over Fifty Shades this weekend. The other half will retain Fifty Shades in the bigger screen over Kingsman. The holdovers will experience a huge decline in showtimes on Saturday to make room for the CNY films. At Tsuen Wan, all holdovers except for Jupiter Ascending will be gone by Friday. Ticket Sales Huge ticket sales from early pre-selling in the more foreigner areas (Central, Admiralty, TST, HK Island) are pushing Fifty Shades well ahead of Kingsman in those locations but Fifty Shades is behind Kingsman in more rural areas.

Where are you getting these numbers from? I don't see it on the usual sites. Friday January 2 Rank Movie LW TW WKD % chg QD % chg 1 Taken 3 -- 20,840 -- -- 2 Night at the Museum 3 -- 9,221 -- -- 3 Big Hero 6 -- 7,904 -- -- 4 Seventh Son -- 6,582 -- -- 5 Women Who Flirt -- 6,122 -- -- 6 Paddington -- 5,597 -- -- 7 The Hobbit: The Battle of the Five Armies -- 5,432 -- -- 8 Love, Rosie -- 2,643 -- -- 9 The Crossing -- 985 -- -- 10 The Theory of Everything -- 810 -- -- Huge for Taken 3. The drops for all Christmas movies are heavily inflated since last Friday was a holiday. Seventh Son and Women Who Flirt did surprisingly OK. Not that great for Love, Rosie.

Taken 3 is off to a fantastic start in HK. It is currently close to Taken 2's OW number (- sneaks) in only 3 days including sneaks. Propelling it to new heights is the excellent WOM it has received so far. Currently, it stands at 4.5/5 rating, above Interstellar, Night at the Museum 3 and The Hobbit 3. I believe 2.5m total is very much in the works with 3m a possibility.

Night at the Museum 3 has quickly moved up the year end rankings and will soon join the ranks of the 5m grossers by the end of next week. Meanwhile, Big Hero 6 and Paddington continue to battle it out over on the family friendly audience side. Paddington won some theaters in admissions last weekend but Big Hero 6's 3D ticket prices have put it well ahead in gross. The Hobbit 3 has now gone down to 4th in admissions after Paddington passed it today. It looks like it will miss 4m. Wednesday adm. (so far) December 31 Rank Movie LW TW WKD % chg QD % chg 1 Night at the Museum 3 -- 9,134 -- -- 2 Big Hero 6 -- 7,752 -- -- 3 Taken 3 -- 7,733 -- -- 4 The Hobbit: The Battle of the Five Armies -- 6,661 -- -- 5 Paddington -- 6,032 -- -- 6 Love, Rosie -- 2,461 -- -- 7 The Crossing -- 1,419 -- -- 8 The Theory of Everything -- 955 -- -- 9 Seventh Son -- 873 -- -- 10 Women Who Flirt -- 711 -- -- Ok for Night at the Museum. Not bad for Big Hero 6. Excellent start for Taken 3. It is up +131.9% from Taken 2's first opening previews day in pre-sales. That opened on the holiday weekend of Mid Autumn Festival but the good news for Taken 3 is that it was limited to only night previews whereas some theaters gave Taken 2 full day showtimes. Not good for The Hobbit. Great admissions figure for Paddington. Theaters had to keep on increasing its screens/showtimes last week after it beat out Hobbit's admissions in many places and Big Hero 6's in a couple of theaters. Down the list Seventh Son and Women Who Flirt also got sneak previews today.

Big Hero 6 is doing good. It will beat Wreck-It Ralph's total by this week. I wouldn't call Hobbit underperforming because the Night at the Museum franchise is HUGE in HK. Taken 3 gets an early start in HK, premiering with sneaks on New Year's Eve before it moves into full release on New Year's Day. It will face off against Seventh Son, Foosball and Pang Ho Cheung Mandarin rom-com Women Who Flirt. Serial (Bad) Weddings and My Man head into limited release.

Saturday adm. (so far) June 28 Rank Movie LW TW WKD % chg QD % chg 1 Transformers: Age of Extinction -- 57,982 -- +72.2% 2 Maleficent -- 1,861 -- +62.0% 3 How To Train Your Dragon 2 -- 1,649 -- -- 4 Z Storm -- 1,513 -- +27.0% 5 The Attorney -- 317 -- +143.8% 6 The Fatal Encounter -- 311 -- -- 7 Coming Home -- 249 -- +12.2% 8 Overheard 3 -- 243 -- +105.9% 9 X-Men: Days of Future Past -- 215 -- +28.0% 10 Thermae Romae 2 -- 183 -- +71.0% Saturday June 28 Rank Movie LW TW WKD % chg QD % chg 1 Transformers: Age of Extinction -- 93,033 -- +54.0% 2 Maleficent -- 4,996 -- +32.5% 3 How To Train Your Dragon 2 -- 4,011 -- 4 Z Storm -- 3,498 -- -9.9% 5 The Attorney -- 941 -- +116.3% 6 Edge of Tomorrow -- 609 -- +26.6% 7 Thermae Romae 2 -- 565 -- +67.2% 8 Coming Home -- 538 -- -18.2% 9 Overheard 3 -- 482 -- +33.5% 10 X-Men: Days of Future Past -- 478 -- -5.7% Sunday adm. (so far) June 29 Rank Movie LW TW WKD % chg QD % chg 1 Transformers: Age of Extinction -- 62,484 -- +7.8% 2 How To Train Your Dragon 2 -- 2,940 -- +78.3% 3 Maleficent -- 2,626 -- +41.1% 4 Z Storm -- 1,878 -- +24.1% 5 The Attorney -- 353 -- +11.4% 6 Coming Home -- 340 -- +36.5% 7 Edge of Tomorrow -- 284 -- -- 8 Overheard 3 -- 256 -- +5.3% 9 X-Men: Days of Future Past -- 217 -- +0.9% 10 Thermae Romae 2 -- 175 -- -4.4% Sunday June 29 Rank Movie LW TW WKD % chg QD % chg 1 Transformers: Age of Extinction -- 94,573 -- +1.7% 2 How To Train Your Dragon 2 -- 5,884 -- +46.7% 3 Maleficent -- 5,553 -- +11.1% 4 Z Storm -- 4,696 -- +34.2% 5 The Attorney -- 800 -- -15.0% 6 Edge of Tomorrow -- 687 -- +12.8% 7 Coming Home -- 672 -- +24.9% 8 X-Men: Days of Future Past -- 467 -- -2.3% 9 Thermae Romae 2 -- 404 -- -28.5% 10 Overheard 3 -- 391 -- -18.9% Weekend adm. Jun 26-29 Rank Movie LW TW % chg 1 Transformers: Age of Extinction -- 308,268 -- 2 Maleficent -- 18,161 -- 3 Z Storm -- 15,646 -- 4 How To Train Your Dragon 2 -- 9,895 -- 5 The Attorney -- 2,554 -- 6 Coming Home -- 2,455 -- 7 Edge of Tomorrow -- 2,091 -- 8 X-Men: Days of Future Past -- 1,964 -- 9 Thermae Romae 2 -- 1,627 -- 10 Overheard 3 -- 1,595 -- Daily admissions (OW) Thursday Friday Saturday Sunday Total Transformers: Age of Extinction 60,235 60,427 93,033 94,573 308,268 The Avengers 67,741 76,410 149,832 130,495 424,478 Iron Man 3 76,778 80,693 136,469 138,031 431,971 Gap (from Iron Man 3) -16,543 -36,809 -80,245 -123,703 Gap (from The Avengers) -7,506 -23,489 -80,288 -116,210 Transformers 4 finishes well behind Iron Man 3 and The Avengers' opening weekend admissions. Daily admissions (OW) Tuesday Wednesday Thursday Friday Saturday Sunday Total Transformers 3 6,838 78,426 85,727 157,376 132,835 125,725 586,927 Transformers: Age of Extinction 60,235 60,427 93,033 94,573 308,268 Gap -6,838 -85,264 -110,756 -207,705 It is also well back of Transformers 3 in admissions. But what saves it is the high ticket prices. Transformers: Age of Extinction est. $4,900,000 Quote: Among the highlights, the film scored the biggest opening weekend of all-time in Hong Kong with $4.8 million Variety confirms it is the biggest weekend of all time. This is with How to Train Your Dragon 2 sneaks running on Saturday/Sunday and Maleficent and Z Storm still getting showtimes. Opening Monday pre-sales Movie OM adm. % diff Transformers: Age of Extinction 25,127 The Amazing Spider-Man 2 10,769 +133.3% Captain America 2 6,389 +293.3% Monsters University 20,372 +23.3% Man of Steel 22,313 +12.6% Iron Man 3 22,379 +12.3% Iron Man 2 N/A The Dark Knight Rises N/A The Amazing Spider-Man 39,878 -37.0% The Avengers 41,193 -39.0% Transformers 3 N/A Harry Potter 7-2 N/A Toy Story 3 27,150 -7.5% Pirates 4 N/A Shrek 3 N/A Mission Impossible 4 24,390 +26.5% Strong for Transformers 4. It is demolishing everything in its path.

Updated Top 10 Opening Days: Top 10 Opening Days Rank Movie US Gross HK Gross 1 The Amazing Spider-Man 2 $1,233,114 $9,560,768 2 Spider-Man 3 $974,580 $7,556,265 3 Transformers: Age of Extinction $973,956 $7,550,000 4 Pirates of the Caribbean 3 $869,176 $6,800,000 5 Iron Man 3 $851,192 $6,614,837 6 Harry Potter 7-2 $821,324 $6,368,018 7 The Avengers $779,647 $6,044,881 8 Transformers 3 $741,998 $5,752,975 9 The Dark Knight Rises $666,307 $5,166,114 10 Monsters University $648,969 $5,031,687 Still a very good number for Transformers 4. It doesn't quite break the 1m record but it still wallops Iron Man 3's opening day. Thursday Actuals (June 26) 1. Transformers 4 - $973,956 (opening day actual, 65,000 admissions) 2. Maleficent - $4,708,361 (almost 3,200 admissions) 3. Z Storm - $773,977 (4,000 admissions) The Attorney - $38,698 Great opening day for Transformers 4. Maleficent is Angelina Jolie's 2nd biggest hit in HK. Whether or not it passes Kung Fu Panda 2 will be determined in the next few days. Good total for Z Storm. The Attorney is doing very well. Friday June 27 Rank Movie LW TW WKD % chg QD % chg 1 Transformers: Age of Extinction -- 60,427 -- +0.3% 2 Z Storm -- 3,884 -- +8.9% 3 Maleficent -- 3,770 -- -1.9% 4 Coming Home -- 658 -- +12.1% 5 X-Men: Days of Future Past -- 507 -- -1.0% 6 Edge of Tomorrow -- 481 -- +53.2% 7 The Attorney -- 435 -- +15.1% 8 Overheard 3 -- 361 -- +0.0% 9 Thermae Romae 2 -- 338 -- +5.6% 10 Queen -- 216 -- -- Great for Transformers 4. Very nice for Z Storm. Good for Maleficent. Opening Saturday 3D showings Pirates 4 Toy Story 3 Transformers 3 Harry Potter 7-2 The Avengers Iron Man 3 The Amazing Spider-Man 2 Transformers: Age of Extinction Pacific Place 21 28 28 22 27 27 22 22 Total 21 28 28 22 27 27 22 22 Palace APM 25 23 32 27 34 30 19 24 Total 25 28 35 34 37 34 28 29 Tsuen Wan 18 22 20 18 24 22 20 19 Total 18 22 22 21 24 25 22 21 Palace IFC 21 24 24 21 23 25 18 15 Total 21 24 24 21 23 25 18 15 Festival Walk N/A N/A 26 26 32 32 23 26 Total N/A N/A 33 32 32 36 29 27 The One N/A N/A N/A 31 34 33 29 30 Total N/A N/A N/A 33 34 35 33 31 Langham Place N/A N/A N/A N/A N/A 24 23 16 Total N/A N/A N/A N/A N/A 28 25 18 The Grand Cinema N/A N/A N/A N/A N/A 31 33 30 Total N/A N/A N/A N/A 40 37 39 34 Apart from Palace IFC and Langham Place, most showtimes are in line with Iron Man 3 and The Avengers (minus 1 showtime for each screen that Transformers is on). Transformers 4 pre-sales (Part 3) iSquare IMAX Transformers: Age of Extinction 3D Day Time Seats sold Seats available % filled Jun 29 9:10 AM 291 380 76.58% 12:15 PM 343 380 90.26% 6:30 PM 340 380 89.47% 9:35 PM 271 380 71.32% 12:40 AM 92 380 24.21% Total 1337 1900 70.37% Time for something a bit different. Checking out Transformers 4 at iSQUARE in IMAX on Sunday, seats are filling up quickly. Incredible figures for Transformers 4. No 3 PM showtime seems to be little effect as those admissions have gone to either the 12 PM or 6 PM showtime. Even the midnight showing is selling quite a number of tickets.

Iron Man 3 with $4,709,819. Transformers 4 will slaughter IM3's OW record. Top 10 Opening Days Rank Movie US Gross HK Gross 1 The Amazing Spider-Man 2 $1,233,114 $9,560,768 2 Transformers: Age of Extinction $1,032,048 $8,000,000 3 Spider-Man 3 $974,580 $7,556,265 4 Pirates of the Caribbean 3 $869,176 $6,800,000 5 Iron Man 3 $851,192 $6,614,837 6 Harry Potter 7-2 $821,324 $6,368,018 7 The Avengers $779,647 $6,044,881 8 Transformers 3 $741,998 $5,752,975 9 The Dark Knight Rises $666,307 $5,166,114 10 Monsters University $648,969 $5,031,687 Excellent opening day for Transformers 4. With that opening day, 5m OW is assured. More to come later.

Yes. I wish they do that here. It really depends on the film. The Amazing Spider-Man 2 saw a $5 increase from the normal 3D blockbuster (Captain America 2, etc.) but Transformers 4 ticket pricing strategy is a huge anomaly. I still cannot figure out how it is $20-25 more expensive than The Amazing Spider-Man 2. Mmmm...I'd say they are pretty similar. I don't post updates until the day is finished. Thursday June 26 Rank Movie LW TW % chg 1 Transformers: Age of Extinction -- 60,235 -- 2 Maleficent -- 3,842 -- 3 Z Storm -- 3,568 -- 4 Coming Home -- 587 -- 5 X-Men: Days of Future Past -- 512 -- 6 The Attorney -- 378 -- 7 Overheard 3 -- 361 -- 8 Thermae Romae 2 -- 320 -- 9 Edge of Tomorrow -- 314 -- 10 The Raid 2 -- 191 -- Very good number for Transformers 4. To nab nearly 50% as walk-ins for an almost 3 hour long movie is excellent IMO. Transformers 4 opening day est. - $875,000 (non-holiday opening record) Ticket prices being astronomically high will offset the lower admissions by Transformers 4. It will be close in terms of which movie gets the non-holiday opening record. Maleficent and Z Storm held relatively well. Daily admissions (OW) Thursday Friday Saturday Sunday Total Transformers: Age of Extinction 60,235 The Avengers 67,741 76,410 149,832 130,495 424,478 Iron Man 3 76,778 80,693 136,469 138,031 431,971 Gap (from Iron Man 3) -16,543 Gap (from The Avengers) -7,506 The gap in admissions is huge but Transformers 4 makes up for it with huge ticket price hikes. Friday adm. (so far) June 27 Rank Movie LW TW WKD % chg QD % chg 1 Transformers: Age of Extinction -- 33,669 -- +9.1% 2 Z Storm -- 1,191 -- +58.6% 3 Maleficent -- 1,149 -- +10.4% 4 Coming Home -- 222 -- +32.9% 5 X-Men: Days of Future Past -- 168 -- +0.6% 6 Edge of Tomorrow -- 143 -- -8.3% 7 The Attorney -- 130 -- -- 8 Overheard 3 -- 118 -- +15.7% 9 Thermae Romae 2 -- 107 -- +40.8% 10 Omar -- 87 -- -- Amazing for Transformers 4. Iron Man 3 barely increased with Friday pre-sales so +9% is a solid increase even with the 165 minute runtime. Huge for Z Storm. This is getting great reviews here. Maleficent is still doing well.

Transformers 4 pre-sales (Part 2) Palace APM Transformers: Age of Extinction 3D Transformers: Age of Extinction 2D Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Jun. 26 9:30 AM 44 114 38.60% Jun. 26 12:00 PM 29 114 25.44% 10:00 AM 127 286 44.41% 3:00 PM 30 98 30.61% 10:25 AM 64 167 38.32% 6:30 PM 75 114 65.79% 11:25 AM 5 112 4.46% 10:35 PM 40 167 23.95% 1:00 PM 45 286 15.73% 1:00 AM 22 286 7.69% 1:30 PM 16 167 9.58% 2:30 PM 14 112 12.50% 3:30 PM 10 114 8.77% 4:00 PM 49 286 17.13% 4:30 PM 10 167 5.99% 5:30 PM 15 112 13.39% 7:00 PM 159 286 55.59% 7:30 PM 62 167 37.13% 7:50 PM 51 98 52.04% 8:30 PM 64 112 57.14% 9:05 PM 30 98 30.61% 9:30 PM 26 114 22.81% 10:00 PM 107 286 37.41% 11:35 PM 31 112 27.68% 12:30 AM 6 114 5.26% Total 935 3310 28.25% Total 196 779 25.16% In our continuing coverage of Transformers 4's pre-sales, it has crossed 1,000 admissions at Palace APM on opening day. For the most part, pre-sales are looking OK. Afternoon is lagging behind a bit while shows after 10 PM are doing quite well. What is most impressive is Transformers' Thursday midnights. Both 3D and 2D have gotten a fair number of people attending those shows. Morning shows are doing well. Thursday adm. (so far) June 26 Rank Movie LW TW % chg 1 Transformers: Age of Extinction -- 30,850 -- 2 Maleficent -- 1,041 -- 3 Z Storm -- 751 -- 4 X-Men: Days of Future Past -- 167 -- 4 Coming Home -- 167 -- 6 Edge of Tomorrow -- 156 -- 7 Mr. Morgan's Last Love -- 111 -- 8 Overheard 3 -- 102 -- 9 Thermae Romae 2 -- 76 -- 9 Judge! -- 76 -- Seems a bit low but the real issue won't be how many admissions it takes in on opening weekend but how much of an advantage it will get with the extremely high ticket prices set by Intercontinental. Movie OD pre-sales adm. % diff Transformers: Age of Extinction 3D 30,850 The Amazing Spider-Man 2 54,986 -43.9% Captain America 2 13,794 +123.6% Monsters University 34,005 -9.3% Man of Steel 12,350 +149.8% Iron Man 3 46,074 -33.0% Iron Man 2 31,977 -3.5% The Dark Knight Rises 38,750 -20.4% The Amazing Spider-Man 32,580 -5.3% The Avengers 47,317 -34.8% Transformers 3 44,161 -30.1% Harry Potter 7-2 62,089 -50.3% Toy Story 3 32,294 -4.5% Pirates 4 21,559 +43.1% Shrek 3 49,634 -37.8% The Hobbit 18,440 +67.3% Mission Impossible 4 24,390 +26.5% It is far behind Iron Man 3 and The Avengers at this point in admissions but ticket prices will boost Transformers 4. It is even behind Transformers 3 in admissions but T4 is much longer than T3 so opening day admissions won't nearly be as frontloaded as T3.