Bluebomb

Saturday May 17 Rank Movie LW TW WKD % chg QD % chg 1 Godzilla -- 42,575 -- +87.7% 2 Neighbors -- 14,674 -- +50.6% 3 The Amazing Spider-Man 2 -- 12,204 -- +79.4% 4 Aberdeen -- 6,566 -- +54.3% 5 Transcendence -- 6,327 -- +58.1% 6 Delete My Love -- 2,687 -- +80.1% 7 The Eternal Zero -- 1,744 -- +51.5% 8 The Other Woman -- 900 -- +54.6% 9 Black Coal, Thin Ice -- 662 -- +41.5% 10 The Past -- 559 -- -- Very good for Godzilla. Nice for Neighbors. Good increase for The Amazing Spider-Man 2. It passed Neighbors for #2 today in gross. Aberdeen and Transcendence continue its fierce battle for #4. There is not much separation between the two. Delete My Love is pushing back hard. On Thursday, it was more than 3x behind Aberdeen's admissions but on Saturday, it was less than 2.5x back. Not good for The Eternal Zero or The Other Woman. After its solid opening day, Black Coal, Thin Ice has come back down from its high. Sunday adm. (so far) May 18 Rank Movie LW TW WKD % chg QD % chg 1 Godzilla -- 18,386 -- +8.8% 2 The Amazing Spider-Man 2 -- 4,681 -- +8.9% 3 Neighbors -- 3,146 -- -4.6% 4 Aberdeen -- 2,556 -- +18.3% 5 Transcendence -- 1,904 -- +6.9% 6 The Eternal Zero -- 827 -- +14.1% 7 Delete My Love -- 750 -- +39.1% 8 Black Butler -- 234 -- +34.5% 9 The Other Woman -- 226 -- -26.9% 10 Rio 2 -- 212 -- -- Great increases for the top 2. Bad decrease for Neighbors. Outstanding Sunday increase for Aberdeen. Good for Transcendence. Weekend Projections May 15 Rank Movie TW % chg Total 1 Godzilla $1,680,000 -- $1,680,000 2 Neighbors $400,000 -- $400,000 2 The Amazing Spider-Man 2 $400,000 -67.4% $6,790,000 4 Aberdeen $160,000 -59.0% $910,000 5 Transcendence $159,000 -57.0% $652,500 Nice opening weekend for Godzilla. Rave reviews and accelerated ticket sales ahead of X-Men's release next week contributed to the powerful opening weekend. Legs will very much be an issue. As much as the reviews help, there is no way it will stop X-Men from taking at least 3 screens. Neighbors had a great opening weekend. Seth Rogen and Zac Efron are certainly not box office draws (Rogen has had his last 2 feature films skipped by HK theaters entirely and Efron's last film to gross over $150k on OW was 17 Again 5 years ago) but credit the marketing for its success. It played as an alternative to the loud, crashing action of Godzilla and filled a genre that has not been in play for quite some time. 2nd place this weekend will come down to Sunday and how badly Neighbors declines and how light The Amazing Spider-Man 2 falls. Meanwhile, The Amazing Spider-Man 2 really got rocked by Godzilla. This will be two straight weeks of falls over 65%...and next week, it looks like it will decline over 75%. Distrastous legs for the web crawler. Aberdeen and Transcendence have been locked in a battle for 4th all week. Aberdeen will be Pang Ho Cheung's lowest grossing film in 4 years but it will be his 4th straight 1m grossing film (5th if you consider SDU to be his work as well). Transcendence has been flopping in a lot of places around the world but in HK, its gross has been decent. Aberdeen has the upper hand for #4. Sunday should see Transcendence suffer a heavier drop than Aberdeen which would put Aberdeen over the top.

New polls up. Thursday Actuals 1. Godzilla - $258,001 (opening day actual) 2. Neighbors - $64,500 (opening day actual) 3. The Amazing Spider-Man 2 - $58,050 (Thursday actual)/$6,450,028 4. Aberdeen - $25,800 (Thursday actual)/$774,003 by today Transcendence - between $21,930 and $25,800 (Thursday actual)/$516,002 The Eternal Zero - $9,030 (opening day actual)/$19,350 Black Coal, Thin Ice - $7,740 (opening day actual) Delete My Love - $258,001 Heaven Is For Real - $283,801 The Other Woman - $993,304 Good for Godzilla. Neighbors did a nice job. Bad hold for The Amazing Spider-Man 2. It will pass 6.5m tomorrow but 7m looks to be a stretch. It needs to have solid increases on Saturday and Sunday to have a shot. Aberdeen and Transcendence are locked in a battle for 4th this weekend. Overall, Aberdeen's total is not that great whereas Transcendence seems to have pulled out a decent gross. Of course, most of that gross can be attributed to Johnny Depp but this shows the starpower of Depp here and around Asia. Poor start for The Eternal Zero. Black Coal, Thin Ice did quite well thanks to the awards circuit boosting its profile. It will easily surpass a $15,000 PTA this weekend. Delete My Love got marginalized this weekend but it looks to be holding alright. Heaven Is For Real continues to rein in audiences and reviews are quite high for this movie. Forget critic reviews for The Other Woman because audience reviews have put this on par with Captain America 2 and Heaven Is For Real. It will pass 1m on Friday. Friday May 16 Rank Movie LW TW WKD % chg QD % chg 1 Godzilla -- 22,686 -- +17.9% 2 Neighbors -- 9,745 -- +39.8% 3 The Amazing Spider-Man 2 -- 6,804 -- +33.8% 4 Aberdeen -- 4,255 -- +32.0% 5 Transcendence -- 4,003 -- +48.8% 6 Delete My Love -- 1,492 -- +62.4% 7 The Eternal Zero -- 1,151 -- +6.4% 8 The Other Woman -- 582 -- +70.7% 9 Black Coal, Thin Ice -- 468 -- +19.4% 10 Black Butler -- 311 -- +9.9% OK increase for Godzilla. Nice jump for Neighbors. Solid enough bump for The Amazing Spider-Man 2 but holds continue to be a major issue. It will drop another 60% this weekend. Battle rages on between Aberdeen and Transcendence. Very good jump for Delete My Love. It seems to be getting some support. Awful for The Eternal Zero. Saturday adm. (so far) May 17 Rank Movie LW TW WKD % chg QD % chg 1 Godzilla -- 16,893 -- +90.9% 2 The Amazing Spider-Man 2 -- 4,300 -- +95.7% 3 Neighbors -- 3,299 -- +42.6% 4 Aberdeen -- 2,160 -- +54.5% 5 Transcendence -- 1,781 -- +44.2% 6 The Eternal Zero -- 725 -- +67.8% 7 Delete My Love -- 539 -- +113.0% 8 The Other Woman -- 309 -- +141.4% 9 Black Butler -- 174 -- +25.2% 10 Black Coal, Thin Ice -- 167 -- -4.0% Excellent increases for the top 2. Neighbors is on a slow but steady pace this weekend. Aberdeen leaps to its biggest lead over Transcendence yet this weekend. __________________________________________________________________ The One X-Men: Days of Future Past Day Time Seats sold Seats available % filled May 22 11:35 AM 21 163 12.88% 2:10 PM 9 163 5.52% 4:40 PM 9 163 5.52% 7:10 PM 25 163 15.34% 9:40 PM 37 163 22.70% 12:10 AM 4 163 2.45% Total 105 978 10.74% May 23 11:35 AM 7 163 4.29% 2:10 PM 4 163 2.45% 4:40 PM 6 163 3.68% 7:10 PM 33 163 20.25% 9:40 PM 46 163 28.22% 12:10 AM 4 163 2.45% Total 100 978 10.22% Pre-sales have picked up from yesterday. Langham Place X-Men: Days of Future Past Day Time Seats sold Seats available % filled May 22 7:30 PM 70 202 34.65% 10:00 PM 25 202 12.38% 12:30 AM 2 202 0.99% Total 97 606 16.01% At Langham Place, the 7:30 PM 3D showing is doing very well. The 10 PM showtime will start to fill up too by this weekend. I see X-Men: Days of Future Past getting 3 screens next week. Maybe even 4 on the weekend if demand is high.

Thursday May 15 Rank Movie LW TW % chg 1 Godzilla -- 19,248 -- 2 Neighbors -- 6,970 -- 3 The Amazing Spider-Man 2 12,032 5,084 -57.7% 4 Aberdeen 6,805 3,223 -52.6% 5 Transcendence 5,886 2,690 -54.3% 6 The Eternal Zero -- 1,082 -- 7 Delete My Love 1,925 919 -52.3% 8 Black Coal, Thin Ice -- 392 -- 9 The Other Woman 1,648 341 -79.3% 9 Black Butler -- 283 -- Decent for Godzilla. Huge walk-ins for Neighbors. Not good for The Amazing Spider-Man 2 even though it faced direct competition. It will lose a lot of screens next week. Pretty soft holds for Aberdeen and Transcendence. Terrible for The Eternal Zero. Delete My Love held up quite nicely. Black Coal, Thin Ice got off to a fantastic start in just 2 theaters. It is getting some attention thanks to its Golden Bear win at the Berlin International Film Festival. Ghastly for The Other Woman. Awful for Black Butler. OD estimates Godzilla - $232,000 Neighbors - $53,500 Godzilla OW Projection Thu: $232,000 Fri: $320,000 Sat: $570,000 Sun: $535,000 Total: $1,657,000 Neighbors OW Projection Thu: $53,500 Fri: $85,000 Sat: $135,000 Sun: $110,000 Total: $383,500 Friday adm. (so far) May 16 Rank Movie LW TW WKD % chg QD % chg 1 Godzilla -- 8,849 -- +24.7% 2 Neighbors -- 2,313 -- +91.5% 3 The Amazing Spider-Man 2 7,037 2,197 -68.8% +46.5% 4 Aberdeen 2,651 1,398 -47.3% +58.7% 5 Transcendence 2,525 1,235 -51.1% +90.3% 6 The Eternal Zero -- 432 -- +10.2% 7 Delete My Love 547 253 -53.7% +44.6% 8 Black Coal, Thin Ice -- 174 -- +23.4% 9 Black Butler -- 139 -- +6.9% 10 The Other Woman 660 128 -80.6% +36.2% Not a great increase for Godzilla. Neighbors had the best increase of the top 10. Excellent. The Amazing Spider-Man 2 continues to hold poorly. OK for Aberdeen and Transcendence. One week to go before X-Men hits center stage...let's take a look at how it's doing. The One X-Men: Days of Future Past Day Time Seats sold Seats available % filled May 22 11:35 AM 16 163 9.82% 2:10 PM 7 163 4.29% 4:40 PM 6 163 3.68% 7:10 PM 14 163 8.59% 9:40 PM 30 163 18.40% 12:10 AM 4 163 2.45% Total 77 978 7.87% Not particularly good but one sliver of good news is that the 9 PM showtime is selling more seats than the 7 PM showtime. Pre-sales will pick up this weekend although audiences are shunning 3D more and more now.

Nope. That ship sailed after its horrible 2nd day. Because it's Tom Cruise. And Sci-fi. You don't mess with Tom Cruise and Sci-fi here. Thursday schedules (for new openers) Festival Walk New Godzilla 3D - 6 showings Godzilla - 2 showings Neighbors - 7 showings Hollywood New Godzilla 3D - 3 showings Godzilla - 3 showings Neighbors - 7 showings Langham Place New Godzilla 3D - 11 showings Godzilla - 2 showings Neighbors - 7 showings Black Butler - 3 showings Godzilla gets 1 screen at most places with some theaters opting for 2 screens (1 for 3D, 1 for 2D). Neighbors locks down a screen while The Amazing Spider-Man 2 gets 1 screen. Transcendence and Aberdeen are getting the other screens. Thursday adm. (so far) May 15 Rank Movie LW TW % chg 1 Godzilla -- 7,097 -- 2 The Amazing Spider-Man 2 4,587 1,500 -67.3% 3 Neighbors -- 1,208 -- 4 Aberdeen 1,722 881 -48.8% 5 Transcendence 1,526 649 -57.5% 6 The Eternal Zero -- 392 -- 7 Delete My Love 367 175 -52.3% 8 Black Coal, Thin Ice -- 141 -- 9 Black Butler -- 130 -- 10 The Other Woman 332 94 -71.7% Not bad for Godzilla. Dreadful for The Amazing Spider-Man 2. Bad pre-sales for Neighbors. Good for Aberdeen though it did not face any direct competition this week. OK for Transcendence.

Thursday May 8 Rank Movie LW TW % chg 1 The Amazing Spider-Man 2 89,743 12,032 -86.6% 2 Aberdeen 8,270 6,805 -17.7% 3 Transcendence -- 5,886 -- 4 Delete My Love -- 1,925 -- 5 The Other Woman 6,973 1,648 -76.4% 6 That Demon Within 5,283 596 -88.7% 7 The Past -- 328 -- 8 Captain America: The Winter Soldier 2,193 301 -86.3% 9 Bilocation 765 199 -74.0% 9 Kano -- 199 -- Bad for The Amazing Spider-Man 2. Not good for Aberdeen. Good for Transcendence. Delete My Love was non-existent. The Other Woman had an OK hold. That Demon Within was pulverized by Aberdeen and Delete My Love. Mild start for The Past. Harsh for Captain America 2. Weak for Bilocation. Very good for Kano. Other admission drops: Rio 2 - -96.4% The Midnight After - -90.6% Friday adm. (so far) May 9 Rank Movie LW TW WKD % chg QD % chg 1 The Amazing Spider-Man 2 16,933 7,037 -58.4% +53.4% 2 Aberdeen 418 2,651 +534.2% +53.9% 3 Transcendence -- 2,525 -- +65.5% 4 The Other Woman 1,460 660 -54.8% +98.8% 5 Delete My Love -- 547 -- +49.0% 6 The Past -- 200 -- +23.5% 7 That Demon Within 993 173 -82.6% +4.8% 8 Captain America: The Winter Soldier 304 121 -60.2% +24.7% 9 Kano 116 117 +0.9% -- 10 Lupin the 3rd vs Detective Conan -- 103 -- +6.2% Sloppy hold for The Amazing Spider-Man 2. Not great for Aberdeen. Transcendence is doing well with all the competition. Good for The Other Woman. Bad for Delete My Love. Down in 9th, Kano continues to hold well. ______________________________________________________ OW predictions for the next 2 months May 15: Godzilla - 1.8m Neighbors - 400k May 22: X-Men: Days of Future Past - 2.8m May 29: Edge of Tomorrow - 1m Maleficent - 800k A Million Ways to Die in the West - 500k June 5: Overheard 3 - 1.4m June 12: 22 Jump Street - 350k June 19: Z Storm - 650k The Raid 2 - 200k June 26: Transformers 4 - 4.2m July 3: How to Train Your Dragon 2 - 1m

Thanks for voting in the poll. Poll Results Captain America: The Winter Soldier (1 votes [7.14%] - View) The Amazing Spider-Man 2 (1 votes [7.14%] - View) Godzilla (3 votes [21.43%] - View) X-Men: Days of Future Past (1 votes [7.14%] - View) Transformers: Age of Extinction (6 votes [42.86%] - View) How to Train Your Dragon 2 (2 votes [14.29%] - View) New poll up. The Amazing Spider-Man actual - $3,433,745 ($26,617,352 HK) or if you choose to believe BOM/Screendaily's number, here it is. BOM: TW LW Movie Studio Weekend Gross Change Screens Change / Avg. Gross-to-Date Week 1 N The Amazing Spider-Man 2 Sony $3,710,255 - 207 - $17,924 $3,710,255 1 2 2 The Other Woman (2014) Fox $218,893 -25.6% 63 -2 $3,474 $738,106 2 3 1 That Demon Within Lark $150,478 -61.0% 58 -31 $2,594 $2,130,381 3 4 4 Rio 2 Fox $87,814 -64.1% 47 -34 $1,868 $1,447,036 3 5 3 Captain America: The Winter Soldier Disney $75,226 -74.1% 26 -47 $2,893 $7,196,351 5 6 5 The Midnight After Golden Scene $61,873 -64.6% 25 -37 $2,475 $2,677,256 4 7 10 Heaven is for Real Sony $58,246 +45.0% 7 -11 $8,321 $196,865 3 8 - The Iceman (2013) Newport $30,629 - 19 - $1,612 $624,782 2 9 11 Kano n/a $27,414 -14.1% 12 -6 $2,285 $536,541 6 10 7 Bairokêshon Cable $24,963 -58.9% 8 -12 $3,120 $120,303 2 11 9 Ho Ching 2 Lark $23,696 -59.6% 8 -13 $2,962 $2,051,623 5 12 16 The Grand Budapest Hotel Fox $15,903 +92.5% 6 +2 $2,651 $460,215 7 13 8 Vampire Academy Intercontinental $8,332 -86.2% 7 -32 $1,190 $106,939 2 14 13 Nymphomaniac: Part 2 n/a $6,584 -52.0% 4 -2 $1,646 $43,999 2 15 15 Yves Saint Laurent Intercontinental $6,458 -28.9% 3 -4 $2,153 $154,749 4 16 - Eien no zero n/a $5,612 - 5 - $1,122 $5,612 -1 17 23 Inside Llewyn Davis Golden Scene $5,345 -1.4% 3 -2 $1,782 $38,937 3 18 25 Nymphomaniac (2013) n/a $5,042 +82.9% 1 - $5,042 $103,371 5 19 30 Her (2013) Golden Scene $4,644 +144.3% 1 -1 $4,644 $290,470 8 20 N No Man's Land (2013) Lark $4,399 - 8 - $550 $4,399 1 21 22 Twelve Nights n/a $3,987 -26.6% 2 -3 $1,994 $157,947 5 22 21 The Nut Job Golden Scene $3,584 -40.2% 4 -3 $896 $46,934 3 23 29 The Lunchbox EDKO $3,503 +58.7% 2 - $1,752 $176,049 9 24 18 Enthralled Cable $2,969 -60.7% 2 -3 $1,485 $130,024 4 25 27 Chinese Puzzle EDKO $2,784 +18.3% 3 -1 $928 $38,303 4 26 14 Majo no takkyûbin (Kiki's Delivery Service) EDKO $1,968 -83.0% 1 -13 $1,968 $116,116 3 27 31 Bushi no kondate EDKO $1,947 +35.4% 1 -1 $1,947 $51,286 5 28 20 Noah Intercontinental $1,917 -73.9% 2 -4 $959 $1,181,158 6 29 12 Zheng Rong Ri Ji EDKO $1,477 -90.7% 1 -17 $1,477 $31,168 2 30 19 Divergent Deltamac $1,226 -83.6% 1 -5 $1,226 $1,135,055 7 31 17 Grand Piano Panasia $700 -90.9% 1 -7 $700 $13,811 2 32 26 Hot Young Bloods Deltamac $602 -76.8% 1 -2 $602 $20,864 3 33 34 Hidamari no kanojo (The Girl in the Sun) Intercontinental $571 +36.6% 1 - $571 $320,366 17 34 28 Fruitvale Station Deltamac $502 -77.9% 1 -3 $502 $21,184 3 35 24 Non-Stop n/a $198 -95.8% 1 -3 $198 $1,967,902 8 Thursday adm. (so far) May 8 Rank Movie LW TW % chg 1 The Amazing Spider-Man 2 54,986 4,587 -91.7% 2 Aberdeen 2,272 1,722 -24.2% 3 Transcendence -- 1,526 -- 4 Delete My Love -- 367 -- 5 The Other Woman 2,391 332 -86.1% 6 That Demon Within 1,862 165 -91.1% 7 The Past -- 162 -- 8 Lupin the 3rd vs Detective Conan -- 107 -- 9 Captain America: The Winter Soldier 1,145 97 -91.5% 10 Rio 2 2,641 96 -96.4% Ugly holds for everything. The Other Woman is the only listed film in the top 10 to fall below 90%.

From Screendaily. So The Amazing Spider-Man 2 might have clinched #4 OW all time. We'll need to see more concrete actuals first. Top 10 OW's 1. Iron Man 3 - $4,598,493 ($35.7m HK) 2. The Avengers - $4,355,049 3. Transformers 3 - $4,302,758 ($5,126,924 incl. previews + Wed.) 4. The Amazing Spider-Man 2 - $3,700,000* 5. Harry Potter and the Deathly Hallows Part 2 - $3,640,758 6. The Dark Knight Rises - $3,322,868 7. Monsters University - $3,275,215 ($25.41m) 8. Toy Story 3 - $3,239,287 9. Kung Fu Hustle - $3.2m 10. Harry Potter and the Half-Blood Prince - $2,976,407 * pending more complete actuals Note: If you include The Amazing Spider-Man's holiday Monday into its OW, it would have grossed $3,532,545 for 6th OW of all time. Officially, it stands outside the top 10 with a 3-day OW of $2,686,872. I'm not quite sure if HK box office counts Transformers 3's Tuesday nights + Wednesday into its OW, however, if we stick with the traditional Thu.-Sun. release date, this is the top 10. Top 10 of All Time 1. Avatar - $22,964,414 ($178,029,440 HK) 2. Titanic - $14,826,276* ($114,939,300 HK) 3. Iron Man 3 - $13,723,457 ($106,389,801 HK) 4. The Avengers - $12,474,280 ($96,705,670 HK) 5. Toy Story 3 - $11,527,276 ($89,364,118 HK) 6. Transformers 3 - $10,926,131 ($84,703,797 HK) 7. The Dark Knight Rises - $10,354,201 ($80,269,966 HK) 8. Monsters University - $9,984,987 ($77,407,664 HK) 9. Harry Potter and the Deathly Hallows Part 2 - $9,904,797 ($76,785,999 HK) 10. The Amazing Spider-Man - $7,995,435 ($61,983,852) * Titanic's gross does not include its 3D re-release. Including the 3D re-release, altogether it has grossed $16,511,396 ($128,003,033 HK). Monday adm. May 5 Rank Movie LW TW WKD % chg QD % chg 1 The Amazing Spider-Man 2 -- 30,971 -- -48.0% 2 The Other Woman -- 4,205 -- -34.2% 3 That Demon Within -- 2,938 -- -30.2% 4 The Midnight After -- 1,216 -- -28.4% 5 Captain America: The Winter Soldier -- 1,134 -- -31.4% 6 Kano -- 519 -- -44.6% 7 Rio 2 -- 449 -- -84.7% 8 Bilocation -- 437 -- -40.9% 9 The Grand Budapest Hotel -- 326 -- -37.7% 10 Naked Ambition -- 262 -- -- Not great for Spidey. Good holds for the rest of the top 5. Tuesday adm. (so far) May 6 Rank Movie LW TW WKD % chg QD % chg 1 The Amazing Spider-Man 2 -- 32,017 -- -- 2 Aberdeen -- 2,991 -- -- 3 Rio 2 -- 2,075 -- -- 4 The Other Woman -- 1,856 -- -- 5 That Demon Within -- 1,158 -- -- 6 Captain America: The Winter Soldier -- 931 -- -- 7 Kano -- 559 -- -- 8 The Midnight After -- 539 -- -- 9 The Grand Budapest Hotel -- 233 -- -- 10 Bilocation -- 223 -- -- The Amazing Spider-Man 2 is eerily reminding me of Clash of the Titans. Clash of the Titans had a great first 4-days (with OW falling on a holiday weekend) and then it imploded afterwards. It will still easily be the #2 film of the year by a mile.

Sunday May 4 Rank Movie LW TW WKD % chg QD % chg 1 The Amazing Spider-Man 2 -- 59,582 -- -3.5% 2 The Other Woman -- 6,392 -- -6.8% 3 That Demon Within -- 4,210 -- -3.8% 4 Rio 2 -- 2,932 -- +78.6% 5 The Midnight After -- 1,699 -- -11.5% 6 Captain America: The Winter Soldier -- 1,654 -- +5.0% 7 Kano -- 936 -- -2.1% 8 Bilocation -- 740 -- +16.0% 9 The Grand Budapest Hotel -- 523 -- -0.6% 10 Iceman -- 378 -- -10.0% Spidey saw a muted decrease thanks to people taking Monday off and higher pre-selling on Sunday. Not bad for mostly everything else. Great bump for Rio 2. Good increase for Captain America 2. Weekend adm. May 1-4 Rank Movie LW TW % chg 1 The Amazing Spider-Man 2 -- 251,453 -- 2 The Other Woman -- 25,185 -- 3 That Demon Within -- 17,490 -- 4 Aberdeen -- 10,097 -- 5 Rio 2 -- 9,197 -- 6 The Midnight After -- 7,224 -- 7 Captain America: The Winter Soldier -- 6,543 -- 8 Bilocation -- 2,684 -- Decent stuff for TASM 2. Daily admissions (OW) Thursday Friday Saturday Sunday Total The Amazing Spider-Man 64,471 78,763 89,389 232,623 The Amazing Spider-Man 2 89,743 40,390 61,738 59,582 251,453 Gap 89,743 65,662 48,637 18,830 A bit troubling to see that TASM is catching up to TASM 2. TASM will pass TASM 2 in admissions on Monday but TASM 2 will come back on Tuesday. Weekend Estimates May 1 Rank Movie TW % chg Total 1 The Amazing Spider-Man 2 $3,580,000 -- $3,580,000 2 The Other Woman $175,000 -40.5% $515,000 3 That Demon Within $140,000 -63.7% $1,920,000 4 Rio 2 $85,000 -65.2% $1,385,000 5 Aberdeen $80,000 -- $96,000 Very good opening for The Amazing Spider-Man 2. Yes, it did slightly below what I expected but it at least took the OD record by force and reins in the 5th biggest OW of all time. The Other Woman held impressively. WOM is very strong here. It should remain a bit player for the next few weeks. That Demon Within also did pretty well. Do not let that 63% fool you. It had to contend with Aberdeen stealing away showtimes. Not a great hold for Rio 2. Aberdeen did alright for special sneaks on Thursday/Friday. The Amazing Spider-Man 2 Opening Monday pre-sales - 10,769 Movie OM adm. % diff The Amazing Spider-Man 2 10,769 Captain America 2 6,389 +68.6% Monsters University 20,372 -47.1% Man of Steel 22,313 -51.7% Iron Man 3 22,379 -51.9% Iron Man 2 N/A The Dark Knight Rises N/A The Amazing Spider-Man 39,878 -73.0% The Avengers 41,193 -73.9% Transformers 3 N/A Harry Potter 7-2 N/A Toy Story 3 27,150 -60.3% Pirates 4 N/A Shrek 3 N/A Not a great number for TASM 2. Walk-ins should pick up heavily today.

Saturday adm. (so far) May 3 Rank Movie LW TW WKD % chg QD % chg 1 The Amazing Spider-Man 2 -- 30,421 -- +79.7% 2 The Other Woman -- 1,894 -- +29.7% 3 That Demon Within -- 1,289 -- +29.8% 4 Rio 2 -- 842 -- +142.0% 5 Captain America: The Winter Soldier -- 640 -- +110.5% 6 The Midnight After -- 588 -- +89.7% 7 Kano -- 492 -- +324.1% 8 The Eternal Zero -- 337 -- -- 9 Bilocation -- 190 -- -- 10 Iceman -- 181 -- +57.4% Saturday May 3 Rank Movie LW TW WKD % chg QD % chg 1 The Amazing Spider-Man 2 -- 61,738 -- +52.9% 2 The Other Woman -- 6,855 -- +38.1% 3 That Demon Within -- 4,378 -- +21.0% 4 The Midnight After -- 1,919 -- +24.9% 5 Rio 2 -- 1,642 -- +170.1% 6 Captain America: The Winter Soldier -- 1,575 -- +40.5% 7 Kano -- 956 -- -- 8 Bilocation -- 638 -- +17.9% 9 The Grand Budapest Hotel -- 526 -- +43.7% 10 Iceman -- 420 -- -- Disappointing for TASM 2. I expected a stronger jump on Saturday. Good for The Other Woman/That Demon Within. Nice for The Midnight After. Rio balloons on Saturday after the big Friday decrease. Captain America 2 rebounds from a heavier Friday drop. Huge gain for Kano on Saturday. It has gotten more weekend showtimes which is why it is back in the top 10 in admissions. Sunday adm. (so far) May 4 Rank Movie LW TW WKD % chg QD % chg 1 The Amazing Spider-Man 2 -- 30,813 -- +1.3% 2 The Other Woman -- 1,645 -- -13.1% 3 Rio 2 -- 1,247 -- +48.1% 4 That Demon Within -- 1,216 -- -5.7% 5 Captain America: The Winter Soldier -- 667 -- +4.2% 6 Kano -- 496 -- +0.8% 7 The Midnight After -- 472 -- -19.7% 8 Bilocation -- 232 -- +22.1% 9 The Eternal Zero -- 159 -- -52.8% 10 The Grand Budapest Hotel -- 155 -- -- I thought it would jump up higher than that in pre-sales. Sunday looked much fuller than Saturday. Its weekend has definitely fizzled from its opening day. Weekend Projections May 1 Rank Movie TW % chg Total 1 The Amazing Spider-Man 2 $3,580,000 -- $3,580,000 2 The Other Woman $175,000 -40.5% $515,000 3 That Demon Within $140,000 -63.7% $1,920,000 4 Rio 2 $85,000 -65.2% $1,385,000 5 Aberdeen $80,000 -- $96,000 Looks like the holiday will account for more than 1/3 of its opening weekend. That opening weekend number would put it #5 all time behind Transformers 3, Iron Man 3, The Avengers and Harry Potter 7-2. ____________________________________________ X-Men: Days of Future Past has started pre-selling. So far ticket sales are kind of slow but it is still 3 weeks away.

It didn't just beat DH2. It completely slaughtered it. Thursday actuals (May 1) 1. The Amazing Spider-Man 2 - $1,233,114 (opening day actual; 720 showtimes (new record); 130 people per showing) The Other Woman - $580,394 That Demon Within - $42,562/will make $2,063,624 by tomorrow Heaven is For Real - $154,771 Bilocation - $103,181 Iceman - $606,189 The Midnight After - will accumulate $2,644,018 by today Captain America: The Winter Soldier - $7,158,195 Kano - passing $515,906 tomorrow Incredible OD for TASM 2. It demolishes the old OD record set by Spider-Man 3 by nearly $300,000. Good totals for The Other Woman and That Demon Within. Fantastic gross for Heaven is for Real. Captain America 2 will pass Spider-Man 3 for #12 all time this weekend. Top 10 Opening Days Rank Movie US Gross HK Gross 1 The Amazing Spider-Man 2 $1,233,114 $9,560,768 2 Spider-Man 3 $974,580 $7,556,265 3 Pirates of the Caribbean 3 $869,176 $6,800,000 4 Iron Man 3 $851,192 $6,614,837 5 Harry Potter 7-2 $821,324 $6,368,018 6 The Avengers $779,647 $6,044,881 7 Transformers 3 $741,998 $5,752,975 8 The Dark Knight Rises $666,307 $5,166,114 9 Monsters University $648,969 $5,031,687 10 Toy Story 3 $641,792 $4,976,045 TASM 2 made $2m HK more than its nearest competitor. If you want to break records, this is how you do it. Friday May 2 Rank Movie LW TW WKD % chg QD % chg 1 The Amazing Spider-Man 2 -- 40,390 -- -55.0% 2 The Other Woman -- 4,965 -- -28.8% 3 That Demon Within -- 3,619 -- -31.5% 4 Aberdeen -- 1,827 -- -77.9% 5 The Midnight After -- 1,537 -- -25.7% 6 Captain America: The Winter Soldier -- 1,121 -- -48.9% 7 Rio 2 -- 608 -- -84.9% 8 Bilocation -- 541 -- -29.3% 9 Naked Ambition -- 435 -- -30.3% 10 The Grand Budapest Hotel -- 366 -- -- After that huge high, this is quite a low. It expended a lot of its business on the holiday and the long running time is shifting its admissions toward the weekend. Mixed WOM might already be starting to affect its admissions. We will know more on Saturday and Sunday. Very good for The Other Woman and That Demon Within. Aberdeen dropped hard due to loss of theaters today. The Midnight After had a great decrease. Not bad for Captain America 2. Harsh tumble for Rio 2. Good decreases for Bilocation and Naked Ambition. The Grand Budapest Hotel did well even though it got only 6 showtimes today.

I always love it when a big movie is released because we get to see a lot of these... Thursday May 1 Rank Movie LW TW % chg 1 The Amazing Spider-Man 2 -- 89,743 -- 2 Aberdeen -- 8,270 -- 3 The Other Woman -- 6,973 -- 4 That Demon Within -- 5,283 -- 5 Rio 2 -- 4,015 -- 6 Captain America: The Winter Soldier -- 2,193 -- 7 The Midnight After -- 2,069 -- 8 Bilocation -- 765 -- 9 Iceman -- 753 -- 10 Naked Ambition -- 624 -- Great number for The Amazing Spider-Man 2. It secures the OD record. OD estimate: $1,125,000 (new OD record) The Amazing Spider-Man 2 OW Projections Thu: $1,125,000 Fri: $650,000 Sat: $1,050,000 Sun: $975,000 4-day OW: $3,800,000 (#4 OW all-time; +36.8% from The Amazing Spider-Man OW) Opening day WOM for TASM 2 is mixed. Legs won't be very good although it does not need it. It will be either the #1 or #2 film of the year depending on Transformers 4's performance. Aberdeen had a slow start with previews. WOM is average but it seems with Pang Ho Cheung films, WOM does not really matter. If TASM 2 bleeds viewers next week, Aberdeen could become a strong runner-up for next weekend. Good number for The Other Woman. WOM is great and being the only female driven movie in the top 10 helps a lot too. Also nice for That Demon Within. 2m is not out of the picture just yet. Rio 2 fell hard but at least it passed the first one's total. Captain America 2 got rammed hard by The Amazing Spider-Man 2. Still, its box office has been spectacular. Passing 7m when the first did only 2.4m with very mixed WOM attached to it is a magnificent feat. The Midnight After is really fading away after all the buzz evaporated. Locals have turned to either That Demon Within or Aberdeen. Overall though, it is a success. Awful for the bottom 3. Friday adm. (so far) May 2 Rank Movie LW TW WKD % chg QD % chg 1 The Amazing Spider-Man 2 -- 16,933 -- -69.2% 2 The Other Woman -- 1,460 -- -38.9% 3 That Demon Within -- 993 -- -46.7% 4 Aberdeen -- 418 -- -81.6% 5 Rio 2 -- 348 -- -86.8% 6 The Midnight After -- 310 -- -64.5% 7 Captain America: The Winter Soldier -- 304 -- -73.4% 8 Kano -- 116 -- -72.2% 8 Naked Ambition -- 116 -- -56.9% 10 Iceman -- 115 -- -70.1% Huge drop for The Amazing Spider-Man 2. Some theaters gave more showtimes to The Other Woman/That Demon Within and combined with the holiday effect, it had a much larger drop compared with most other films. Very good for The Other Woman/That Demon Within. A lot of theaters are not showing Aberdeen today which is why it dropped a ton in pre-sales. Pretty heavy drops for the rest.

Thursday Schedules UA Windsor Cinema New Holdovers Leaving The Amazing Spider-Man 2 3D - 10 showings The Other Woman - 3 showings (▼ 5) The Midnight After (III version) The Amazing Spider-Man 2 - 1 showing That Demon Within - 2 showings (▼ 4) Rio 2 (Can.) Aberdeen - 4 showings Rio 2 (3D Can.) - 1 showing (=) Rio 2 (3D Eng.) Naked Ambition 3D Captain America: The Winter Soldier 3D Captain America: The Winter Soldier Kano Non-Stop Langham Place New Holdovers Leaving The Amazing Spider-Man 2 3D - 20 showings Bilocation - 3 showings (▼ 7) Vampire Academy The Amazing Spider-Man 2 - 1 showing The Other Woman - 4 showings (▼ 7) Rio 2 (3D Can.) Aberdeen - 6 showings The Midnight After (III version) - 2 showings (▼ 5) Rio 2 (Can.) That Demon Within - 5 showings (▼ 8) Captain America: The Winter Soldier Iceman 3D - 1 showing (▼ 2) Kano Captain America: The Winter Soldier 3D - 1 showing (▼ 4) Naked Ambition 3D - 2 showings (▼ 3) Cine Grand Century New Holdovers Leaving The Amazing Spider-Man 2 (3D IMAX) - 6 showings The Other Woman - 4 showings (▼ 6) Vampire Academy The Amazing Spider-Man 2 (3D Atmos) - 6 showings The Midnight After - 1 showing (▼ 3) Iceman 3D The Amazing Spider-Man 2 3D - 3 showings That Demon Within - 4 showings (▼ 6) Rio 2 (3D Can.) The Amazing Spider-Man 2 - 1 showing Enthralled - 1 showing (=) Rio 2 (Can.) Aberdeen - 5 showings Naked Ambition 3D - 1 showing (=) Captain America: The Winter Soldier 3D - 1 showing (▼ 2) Kano - 1 showing (▼ 2) Twelve Nights - 1 showing (=) UA has put TASM 2 on 3 screens. The Other Woman and That Demon Within receive 2/3 of a screen while Aberdeen gets nearly full day showtimes. The rest of the showtimes that have not been allocated to those 4 movies have been left for the remaining holdovers to fight over. ____________________________________________________________ Ticket prices for The Amazing Spider-Man 2 are slightly more expensive than Captain America 2 depending on the theater chain. TASM 2 (vs. Captain America 2) Broadway/AMC: No Change UA: No Change/IMAX - +$5 MCL: +$5 Golden Harvest: No Change Adding a $5 mega blockbuster surcharge is smart for IMAX as they will shell out big money just to catch it on the big screen. MCL pushing for a $5 surcharge is good business. Definitely surprised that the other chains did not jack up the price as they could definitely get away with it. Frankly, they could only realistically do it to only 2 movies this summer (TASM 2/Transformers 4). Let's check in again at Palace APM to see how TASM 2 is doing. Palace APM The Amazing Spider-Man 2 3D The Amazing Spider-Man 2 2D Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled May 1 9:00 AM 228 286 79.72% May 1 12:00 PM 114 167 68.26% 9:20 AM 129 167 77.25% 1:00 PM 83 112 74.11% 10:25 AM 88 112 78.57% 3:35 PM 88 112 78.57% 11:00 AM 96 114 84.21% 5:35 PM 73 98 74.49% 11:35 AM 243 286 84.97% 7:45 PM 78 167 46.71% 1:35 PM 59 114 51.75% 8:00 PM 54 112 48.21% 2:10 PM 157 286 54.90% 9:00 PM 29 98 29.59% 2:35 PM 60 167 35.93% 10:20 PM 24 167 14.37% 3:10 PM 41 98 41.84% 12:00 AM 7 114 6.14% 4:10 PM 39 114 34.21% Total 550 1147 47.95% 4:45 PM 142 286 49.65% 5:10 PM 67 167 40.12% 6:45 PM 22 114 19.30% 7:20 PM 100 286 34.97% 8:10 PM 35 98 35.71% 9:20 PM 14 114 12.28% 9:55 PM 65 286 22.73% 11:35 PM 10 98 10.20% 12:30 AM 22 286 7.69% Total 1617 3479 46.48% Very good number for TASM 2 here. Thursday adm. (so far) May 1 Rank Movie LW TW % chg 1 The Amazing Spider-Man 2 -- 54,986 -- 2 Rio 2 -- 2,641 -- 3 The Other Woman -- 2,391 -- 4 Aberdeen -- 2,272 -- 5 That Demon Within -- 1,862 -- 6 Captain America: The Winter Soldier -- 1,145 -- 7 The Midnight After -- 874 -- 8 Kano -- 418 -- 9 Iceman -- 385 -- 10 Naked Ambition -- 269 -- It's off to a good start. There's still a lot of seats to be filled. It should be able to pass 80,000 admissions today. If seats really fill up, it could hit 90,000 admissions. No matter what, OD record is going down. It will make more than 1m. Movie OD pre-sales adm. % diff The Amazing Spider-Man 2 54,986 Captain America 2 13,794 +298.6% Monsters University 34,005 +61.7% Man of Steel 12,350 +345.2% Iron Man 3 46,074 +19.3% Iron Man 2 31,977 +72.0% The Dark Knight Rises 38,750 +41.9% The Amazing Spider-Man 32,580 +68.8% The Avengers 47,317 +16.2% Transformers 3 44,161 +24.5% Harry Potter 7-2 62,089 -11.4% Toy Story 3 32,294 +70.3% Pirates 4 21,559 +155.0% Shrek 3 49,634 +10.8% The Hobbit 18,440 +198.2% Mission Impossible 4 24,390 +125.4% It's ahead of everything with the exception of Harry Potter 7-2. The holiday does skew things a bit but the good news is that it's up 69% from TASM. 10m will be crossed by the end of the 3rd weekend at the very latest.

Yes, it is. It surprised this weekend. So much so that theaters will keep it around for another week. I'm going to break this up into 2 posts. This one will only focus on Broadway/AMC theaters. Thursday schedules Broadway/AMC Pacific Place New Holdovers Leaving The Amazing Spider-Man 2 3D - 21 showings The Other Woman - 5 showings (▼ 7) Grand Piano Rio 2 (3D Eng.) - 4 showings (=) Vampire Academy Heaven Is For Real - 2 showings (▼ 5) That Demon Within Yves Saint Laurent - 1 showing (▼ 2) Captain America: The Winter Soldier 3D Captain America: The Winter Soldier - 2 showings (=) Noah 3D The Grand Budapest Hotel - 2 showings (▼ 3) Divergent Palace APM New Holdovers Leaving The Amazing Spider-Man 2 3D - 19 showings Bilocation - 1 showing (▼ 5) The Truth About Beauty The Amazing Spider-Man 2 - 9 showings The Other Woman - 4 showings (▼ 5) Kiki's Delivery Service (Can.) Aberdeen - 3 showings Iceman - 2 showings (▼ 4) Captain America: The Winter Soldier 3D Rio 2 (Can.) - 2 showings (▼ 3) Captain America: The Winter Soldier That Demon Within - 2 showings (▼ 7) Naked Ambition The Midnight After - 1 showing (▼ 6) Kano Festival Walk New Holdovers Leaving The Amazing Spider-Man 2 3D - 27 showings The Other Woman - 4 showings (▼ 6) Grand Piano The Amazing Spider-Man 2 - 3 showings Heaven Is For Real - 2 showings (▼ 4) The Truth About Beauty Aberdeen - 4 showings That Demon Within - 2 showings (▼ 6) The Midnight After (IIB version) The Midnight After (III version) Iceman Rio 2 (Can.) Rio 2 (3D Eng.) Rio 2 (Eng.) Kiki's Delivery Service (Jap.) Yves Saint Laurent Captain America: The Winter Soldier 3D Captain America: The Winter Soldier Kano Note: Aberdeen has not officially been released yet. It will officially come out on May 8. The Amazing Spider-Man 2 is getting 4 screens mostly. Some places it is getting 3 screens and in others, it is getting 5 screens. At Broadway/AMC, The Amazing Spider-Man 2 has been getting mostly 4 screens everywhere. In some theaters, like The One or Festival Walk, it has gotten 5 screens at varying points of the day. Apart from TASM 2, Aberdeen is launching with special screenings on Wednesday night and into Thursday. It is mostly playing with 3-4 showtimes at Broadway/AMC. This will take a slight chunk out of TASM 2's potential earnings tomorrow. Holdovers such as That Demon Within and The Other Woman remain for another week but for the others, they are getting the axe at different places. One movie that is not showing up on the admissions site, Heaven is for Real, is doing especially well at the theaters it is in and is being kept by all theaters it is showing at. Biggest losers this week are Captain America 2, Rio 2 and one-weeker Vampire Academy. TASM vs. TASM 2 Opening Day Showtimes Comparison Palace APM: 33 showtimes vs. 28 showtimes Festival Walk: 32 showtimes vs. 30 showtimes Tsuen Wan: 21 showtimes vs. 19 showtimes The Grand: 39 showtimes vs. 28 showtimes Apart from The Grand, everywhere is just slightly below TASM's showtime count on its opening day. Part of that is due to the longer running time of TASM 2 but I think it mostly comes from Aberdeen getting special screenings everywhere. I am surprised that it's getting so many showtimes everywhere on a big tentpole's opening day (even if it is a holiday). Normally, I do not include special screenings in showtime reports, however, this has had an impact on TASM 2's showtimes. Some good news for The Amazing Spider-Man 2 though...at Festival Walk, it has gotten a lot of morning showtimes. 9 showtimes in the morning. It also has gotten every house in the morning which is pretty incredible. Sadly, 2D has no morning showtimes so it does not tie the morning showtimes record set by The Avengers (with 10) here. Checking ticket sales one day out, at Palace APM, TASM 2 is looking alright. Palace APM The Amazing Spider-Man 2 3D The Amazing Spider-Man 2 2D Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled May 1 9:00 AM 191 286 66.78% May 1 12:00 PM 48 167 28.74% 9:20 AM 57 167 34.13% 1:00 PM 33 112 29.46% 10:25 AM 63 112 56.25% 3:35 PM 57 112 50.89% 11:00 AM 76 114 66.67% 5:35 PM 36 98 36.73% 11:35 AM 228 286 79.72% 7:45 PM 19 167 11.38% 1:35 PM 6 114 5.26% 8:00 PM 20 112 17.86% 2:10 PM 116 286 40.56% 9:00 PM 5 98 5.10% 2:30 PM 15 167 8.98% 10:20 PM 15 286 5.24% 3:10 PM 16 98 16.33% 12:00 AM 6 114 5.26% 4:10 PM 10 114 8.77% Total 239 1266 18.88% 4:45 PM 122 286 42.66% 5:10 PM 24 167 14.37% 6:45 PM 9 114 7.89% 7:20 PM 83 286 29.02% 8:10 PM 12 98 12.24% 9:20 PM 4 114 3.51% 9:55 PM 32 286 11.19% 11:35 PM 8 98 8.16% 12:30 AM 22 286 7.69% Total 903 3193 28.28% Total: 1,142 seats sold/4,459 seats available = 25.61% filled It manages to beat TASM's opening day pre-sales at this theater 1 day out, however, comparing a holiday versus a non-holiday weekday is kind of useless. Judging from these pre-sales though, it seems like it will begin with about 50,000 admissions on Thursday. Tomorrow we will look at UA scheduling, ticket prices, updated theater location pre-sales and of course, opening day pre-sales.

Looking ahead to The Amazing Spider-Man 2 next week, I fully expect it to make 6m in 6 days. It will take the OD record and should come close to 4m in 4 days. Its total should come in around 12-13m. Godzilla won't affect it too much but I expect X-Men: Days of Future Past to halt its chances of surpassing Iron Man 3. Taking a peek at pre-sales, at the iSQUARE IMAX, The Amazing Spider-Man 2 is looking pretty solid. iSquare IMAX The Amazing Spider-Man 2 3D Day Time Seats sold Seats available % filled May 1 8:20 AM 100 380 26.32% 11:05 AM 161 380 42.37% 1:50 PM 191 380 50.26% 4:35 PM 235 380 61.84% 7:20 PM 213 380 56.05% 10:05 PM 134 380 35.26% 12:50 AM 31 380 8.16% Total 1065 2660 40.04% The 8:20 AM showtime is filling up nicely. Strong pre-sales for the 10 PM session too. Over at regular theaters, pre-sales one week out are looking decent. The One The Amazing Spider-Man 2 3D Day Time Seats sold Seats available % filled May 1 9:00 AM 64 163 39.26% 11:35 AM 101 163 61.96% 2:10 PM 52 163 31.90% 4:45 PM 73 163 44.79% 7:20 PM 62 163 38.04% 9:55 PM 21 163 12.88% 12:30 AM 6 163 3.68% Total 379 1141 33.22% Pretty good numbers all around except for the 10 PM showtime. I see 4, possibly 5 screens for The Amazing Spider-Man 2 on Thursday.

Thursday April 10 Rank Movie LW TW % chg 1 The Midnight After -- 25,683 -- 2 Captain America: The Winter Soldier 30,942 13,543 -56.2% 3 Naked Ambition 11,397 6,406 -43.8% 4 Yves Saint Laurent -- 1,107 -- 5 Enthralled -- 1,029 -- 6 Kano 963 662 -31.3% 7 Noah 3,029 629 -79.2% 8 Divergent 799 376 -52.9% 9 The Chinese Puzzle -- 363 -- 10 Nymphomaniac Volume 1 1,079 349 -67.7% Very good number for The Midnight After. Not good for Captain America 2. Need to see its actual first though to see how much it fell from last week. Naked Ambition did well. Alright for Yves Saint Laurent. Still bad for Enthralled. Great for Kano. Awful for Noah. Mediocre for Divergent. Decent for The Chinese Puzzle. Weak for Nymphomaniac Volume 1. Friday adm. (so far) April 11 Rank Movie LW TW WKD % chg QD % chg 1 The Midnight After -- 15,554 -- +32.1% 2 Captain America: The Winter Soldier 19,395 9,255 -52.3% +76.5% 3 Naked Ambition 4,650 2,737 -41.1% +20.7% 4 Yves Saint Laurent -- 718 -- +81.3% 5 Kano 804 468 -41.8% +190.7% 6 Enthralled -- 452 -- +80.1% 7 Twelve Nights 641 319 -50.2% +114.1% 8 Noah 1,691 289 -82.9% +4.7% 9 The Chinese Puzzle -- 202 -- +27.8% 10 Nymphomaniac Volume 1 582 130 -77.7% -- Pretty good for The Midnight After. It should be able to do 28,000 today. Strong increase for Captain America 2. It's one of only 2 films in the top 10 to see a decrease from its Thursday pre-sales' week-to-week hold. Enormous jump for Kano. Let's take a look at Saturday showtimes for the top 2. Showtimes The Midnight After Captain America 2 Pacific Place Friday 5 10 Saturday 6 14 Biggest Screen? No Yes Palace APM Friday 13 8 Saturday 18 11 Biggest Screen? Yes No The One Friday 15 10 Saturday 21 14 Biggest Screen? Yes* (2) Yes* (1) Festival Walk Friday 10 13 Saturday 12 15 Biggest Screen? Yes No Palace IFC Friday 6 7 Saturday 6 9 Biggest Screen? No Yes Cityplaza Friday 9 11 Saturday 10 14 Biggest Screen? No Yes Cine Times Friday 11 11 Saturday 10 11 Biggest Screen? No Yes Langham Place Friday 17 14 Saturday 21 18 Biggest Screen? Yes* (1) Yes* (1) The Grand Cinema Friday 12 21 Saturday 14 20 Biggest Screen? No Yes * The number in brackets refers to the number of biggest screens it is getting. Ex. if one film has 2 biggest screens while the other film has one, that means that particular theater has 3 screens that have the same number of seats. At Broadway, most theaters are giving the biggest screen to The Midnight After, however, those in the business district or those that cater more toward foreigners have given it to Captain America 2. UA, meanwhile, have done a 180 and has given the biggest screen to Captain America 2 on Saturday. Langham Place have split the biggest screens between Captain America 2 and The Midnight After with both occupying their own big screen all day. The GRAND has been a huge superhero supporter in the past so it is no surprise that they have put Captain America 2 way out in front in showtimes this weekend.

Time to check in again at Langham Place... Langham Place The Midnight After Captain America 2 3D Naked Ambition 3D Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Apr. 10 11:00 AM 20 202 9.90% Apr. 10 11:10 AM 4 191 2.09% Apr. 10 11:00 AM 1 202 0.50% 11:35 AM 14 180 7.78% 11:50 AM 0 187 0.00% 1:10 PM 4 202 1.98% 1:20 PM 13 202 6.44% 1:50 PM 0 191 0.00% 3:40 PM 13 202 6.44% 2:40 PM 9 180 5.00% 2:30 PM 2 187 1.07% 5:20 PM 4 176 2.27% 3:15 PM 19 202 9.41% 4:25 PM 6 191 3.14% 5:35 PM 8 202 3.96% 5:10 PM 29 191 15.18% 5:10 PM 9 180 5.00% 7:25 PM 69 176 39.20% 5:45 PM 30 202 14.85% 7:00 PM 53 191 27.75% 8:05 PM 86 202 42.57% 7:30 PM 129 191 67.54% 7:45 PM 83 180 46.11% 10:10 PM 42 202 20.79% 7:40 PM 178 202 88.12% 9:30 PM 53 176 30.11% 12:20 AM 8 202 3.96% 9:40 PM 159 191 83.25% 9:50 PM 34 187 18.18% 12:40 AM 0 180 0.00% 10:00 PM 106 202 52.48% 12:10 AM 0 176 0.00% 10:20 PM 92 180 51.11% 12:20 AM 0 202 0.00% 12:00 AM 22 191 11.52% 12:30 AM 44 191 23.04% Total 864 2707 31.92% Total 244 2239 10.90% Total 235 1946 12.08% The Midnight After: +127 seats filled Captain America 2: +91 seats filled Naked Ambition: +72 seats filled Great for The Midnight After. With little to maneuver at night, tickets have started to shift to the 5 PM shows. All sections of the day saw some movement from morning to afternoon to night and to midnights. Much better for Captain America 2 at night. Troubling to see so many gooseeggs for it though. At least it passed Naked Ambition. Good for Naked Ambition. Guess the big local film counteracting it did not affect it that much. Thursday adm. (so far) April 10 Rank Movie LW TW % chg 1 The Midnight After -- 11,778 -- 2 Captain America: The Winter Soldier 13,794 5,244 -62.0% 3 Naked Ambition 3,581 2,267 -36.7% 4 Yves Saint Laurent -- 396 -- 5 Noah 1,057 276 -73.9% 6 Enthralled -- 251 -- 7 Kano 236 161 -31.8% 8 The Chinese Puzzle -- 158 -- 9 Twelve Nights 426 149 -65.0% 10 Divergent 202 134 -33.7% About what was expected for The Midnight After. Since most night shows are filling up quite quickly, I'd say the target for today is around 25,000-26,000 admissions. Not good for Captain America 2, particularly since opening day was not frontloaded due to the Saturday holiday. Walk-ins will have to be brisk to pass The Midnight After today. Very good for Naked Ambition. The tepid reviews did not seem to hurt it. Yves Saint Laurent did OK. It is doing good at some locations but it has been weak in most. Noah tumbled again. Bad reviews really sunk this ship. Terrible for Enthralled. They should not have bothered to release it this week with two higher profile Cat. III releases. Great hold for Kano. Bad for The Chinese Puzzle. Twelve Nights is not doing well. It will leave Hong Kong soon. Divergent had a good hold but drops will be much hurder this weekend.

Let's see how last week's top 2 and The Midnight After are doing at the busiest theater in Hong Kong... Langham Place The Midnight After Captain America 2 3D Naked Ambition 3D Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Apr. 10 11:00 AM 13 202 6.44% Apr. 10 11:10 AM 2 191 1.05% Apr. 10 11:00 AM 1 202 0.50% 11:35 AM 13 180 7.22% 11:50 AM 0 187 0.00% 1:10 PM 0 202 0.00% 1:20 PM 6 202 2.97% 1:50 PM 0 191 0.00% 3:40 PM 11 202 5.45% 2:40 PM 9 180 5.00% 2:30 PM 2 187 1.07% 5:20 PM 4 176 2.27% 3:15 PM 11 202 5.45% 4:25 PM 4 191 2.09% 5:35 PM 4 202 1.98% 5:10 PM 15 191 7.85% 5:10 PM 0 180 0.00% 7:25 PM 46 176 26.14% 5:45 PM 14 202 6.93% 7:00 PM 18 191 9.42% 8:05 PM 65 202 32.18% 7:30 PM 120 191 62.83% 7:45 PM 56 180 31.11% 10:10 PM 30 202 14.85% 7:40 PM 178 202 88.12% 9:30 PM 45 176 25.57% 12:20 AM 2 202 0.99% 9:40 PM 158 191 82.72% 9:50 PM 26 187 13.90% 12:40 AM 0 180 0.00% 10:00 PM 96 202 47.52% 12:10 AM 0 176 0.00% 10:20 PM 64 180 35.56% 12:20 AM 0 202 0.00% 12:00 AM 14 191 7.33% 12:30 AM 26 191 13.61% Total 737 2707 27.23% Total 153 2239 6.83% Total 163 1946 8.38% Well, that was unexpected. I knew that The Midnight After would command a lot of pre-sales but what I am surprised about is that Naked Ambition 3D is beating Captain America 2. Very surprising that Captain America 2 could only muster 8 tickets outside of the night shows. Meanwhile, that is really good for The Midnight After. It obliterates everything at night and is doing better in the afternoon than both openers from last week. Overflow from the 7 PM showtimes will start to seep through to the 5 PM showings soon. Midnights are superb but it is strange that the 12:30 AM showing is doing better than the midnight showing. I will check back later tonight to see how much Captain America 2 improves and if it passes Naked Ambition. Pre-sales have been quite telling. The Midnight After is beating Captain America 2 everywhere including the business district. Even Yves Saint Laurent is rounding up more admissions than the superhero at the more expensive theaters. The Midnight After is nearly up 5:1 over Captain America 2 at The GRAND at night (that includes 3D Atmos, 3D and 2D versions for CA2). It has been complete domination by The Midnight After so far. I give The Midnight After 65% chance of winning this weekend. Captain America 2 can still pull this out but it really needs to pick up (higher ticket prices will not sell themselves). Even if it does 3/4 business of The Midnight After, it can still win. Weekend for The Midnight After will be key. After the opening day frenzy, it will need to sustain its opening day prowess through the weekend. Most Cat. III movies do not jump that high on the weekend so we will see if it follows that trend or if it deviates from it. Right now, I see The Midnight After opening with 1.3m this weekend and Captain America 2 tallying 1.1m (-60%).

$3,019,322. It accrued a 41x multiplier and was the biggest international territory (apart from India, of course). You can read more about the 3 Idiots article I wrote here. The One The Midnight After Day Time Seats sold Seats available % filled Apr. 10 11:20 AM 59 163 36.20% 12:20 PM 8 163 4.91% 1:30 PM 14 163 8.59% 2:35 PM 4 163 2.45% 3:40 PM 39 163 23.93% 4:50 PM 10 163 6.13% 5:50 PM 58 163 35.58% 7:15 PM 16 163 9.82% 8:00 PM 31 111 27.93% 8:00 PM 134 163 82.21% 9:30 PM 13 163 7.98% 10:15 PM 127 163 77.91% 11:45 PM 4 163 2.45% 12:30 AM 16 163 9.82% Total 533 2230 23.90% Note: These pre-sales were taken at 9 PM. Strong pre-selling at night. Afternoon and morning pre-sales are slow. Midnights seem to be getting some action. It must have something to do with the title. Interestingly, theaters that have released early weekend showtimes for The Midnight After are seeing night shows sell out faster than the afternoon. The Midnight After should start off with about 12,000 in pre-sales. Most theaters will be showing it although curiously, 3 Newport theaters have left it off of their schedules.

April 3 Weekend Actuals 1. Captain America 2 - $2,772,728 2. Naked Ambition - $786,681 Nymphomaniac Volume 1 - $38,689 A Tale of Samurai Cooking - A True Love Story - $21,923 Kano - will break $257,928 by today The Grand Budapest Hotel - $348,203 Noah, Non-Stop, Divergent and That Awkward Moment were not reported due to no precise figures given. Captain America 2 was overestimated but it still doubled Captain America's OW and it still beat its total in just 4 days. Naked Ambition did quite well. Not really great for Nympomaniac Volume 1 and A Tale of Samurai Cooking. Good for Kano. The Grand Budapest Hotel is posting solid numbers. Thursday schedules Broadway Palace IFC New Holdovers Leaving The Midnight After - 5 showings Captain America: The Winter Soldier 3D - 6 showings (▼ 8) Noah 3D Yves Saint Laurent - 5 showings A Tale of Samurai Cooking - A True Love Story - 1 showing (▼ 3) Non-Stop Chinese Puzzle - 4 showings Nymphomaniac Volume 1 - 1 showing (▼ 6) The Grand Budapest Hotel - 2 showings (▼ 4) The Lunchbox - 1 showing (=) Gravity 3D - 1 showing (=) Posting for posterity's sake. The story here is not about The Midnight After or Captain America 2 but about Gravity where it will log its 28th week in release barring any scheduling changes made. This means that it will surpass 3 Idiots for the most number of weeks in release. Palace APM New Holdovers Leaving The Midnight After - 11 showings Captain America: The Winter Soldier 3D - 3 showings (▼ 6) Naked Ambition 3D Enthralled - 6 showings Captain America: The Winter Soldier - 5 showings (▼ 8) Noah Campus Confidential - 3 showings Naked Ambition - 6 showings (▲ 5) Horseplay A Tale of Samurai Cooking: A True Love Story - 1 showing (▼ 3) Black Comedy Kano - 3 showings (▼ 4) Non-Stop The Midnight After gets 2 screens at night along with Captain America 2 (1 3D, 1 2D). Festival Walk New Holdovers Leaving The Midnight After - 10 showings Captain America: The Winter Soldier 3D - 9 showings (▲ 8) Naked Ambition Yves Saint Laurent - 5 showings Captain America: The Winter Soldier - 4 showings (=) That Awkward Moment Enthralled - 5 showings Naked Ambition 3D - 3 showings (▼ 4) Non-Stop Twelve Nights - 1 showing (▼ 3) Divergent Noah - 1 showing (▼ 3) The Lunchbox Kano - 1 showing (▼ 2) A Tale of Samurai Cooking - A True Love Story Horseplay Her The Grand Budapest Hotel At Festival Walk, The Midnight After gets 2 screens at night while Captain America 2 sees an increase in showtimes and 3 screens at night. The reason why Captain America 2 received more showtimes this week is because The Midnight After was bestowed the coveted biggest screen (which has more than 2x seat advantage next to the 2nd biggest theater: 354 seats: 156 seats) and therefore, the theater had to soften the blow by giving Captain America 2 2-3 screens. Overall, Captain America 2 will lose 30% of seats at night. The ONE New Holdovers Leaving The Midnight After - 14 showings Captain America: The Winter Soldier 3D - 8 showings (▼ 10) Captain America: The Winter Soldier Yves Saint Laurent - 5 showings Naked Ambition 3D - 6 showings (=) Naked Ambition Twelve Nights - 1 showing (▼ 2) A Tale of Samurai Cooking - A True Love Story Kano - 1 showing (▼ 2) Noah Non-Stop - 2 showings (▲ 1) Horseplay Her The Grand Budapest Hotel The Midnight After takes 3 screens at night over at The ONE while Captain America 2 is left with 1 screen. Yves Saint Laurent gets 1 screen as well while the remaining screen has not been decided yet. UA Langham Place New Holdovers Leaving The Midnight After - 13 showings Captain America: The Winter Soldier 3D - 13 showings (▼ 17) Noah 3D Naked Ambition 3D - 10 showings (▼ 12) Nymphomaniac Volume 1 Divergent - 1 showing (▼ 2) Kano - 1 showing (=) At Langham Place, showings are spread out quite evenly with The Midnight After and Captain America 2 with 13 showings apiece. Naked Ambition is not far behind with 10 3D showings. All 3 films will have two showings at 7 PM. Altogether, those 3 films combine for 94% of the showings on Thursday. Currently, The Midnight After has the advantage with the bigger theaters at 7 PM and 3 showings at 9 PM while Captain America has 3 showings at midnight. Cine Times New Holdovers Leaving The Midnight After - 9 showings Captain America: The Winter Soldier (3D Atmos) - 5 showings (▼ 8) Nymphomaniac Volume 1 Captain America: The Winter Soldier 3D - 4 showings (=) Noah 3D Naked Ambition 3D - 2 showings (▼ 8) The Grand Budapest Hotel Naked Ambition - 3 showings (▲ 0) Naked Ambition 3D (Males only) - 1 showing (▲ 0) Noah - 1 showing (▲ 0) Divergent - 2 showings (▲ 1) Yes, you read that right. Cine Times will host a gimmick 3D screening of Naked Ambition for males only. UA has done this in the past. They did it in 2011 when Sex & Zen was released and they threw a females only bash for a couple of nights (I can't recall if it was Langham Place or if it was Times Square that showed it.). The Midnight After and Captain America 2 tie with 9 showings each. Captain America 2 though has the edge here with the biggest screen and the inflated ticket prices thanks to installing Dolby Atmos at their theater.

Sunday April 6 Rank Movie LW TW WKD % chg QD % chg 1 Captain America: The Winter Soldier -- 63,688 -- -11.6% 2 Naked Ambition -- 17,474 -- -6.5% 3 Noah -- 5,723 -- -23.9% 4 Kano -- 3,124 -- -3.8% 5 Non-Stop -- 2,311 -- -3.1% 6 Divergent -- 2,246 -- +4.1% 7 Twelve Nights -- 2,182 -- +4.6% 8 The Grand Budapest Hotel -- 2,173 -- +4.1% 9 Horseplay -- 1,450 -- -1.9% 10 Nymphomaniac Volume 1 -- 1,065 -- -22.4% Over 10% drop for Captain America on Sunday. Not good. Terrible for Noah. Good holds for everything else except Nymphomaniac Volume 1, which has fizzled out completely in just a few days. Weekend adm. Apr 3-6 Rank Movie LW TW % chg 1 Captain America: The Winter Soldier -- 204,532 -- 2 Naked Ambition -- 60,557 -- 3 Noah -- 20,359 -- 4 Kano -- 9,095 -- 5 Non-Stop -- 6,701 -- 6 Twelve Nights -- 6,193 -- 7 Divergent -- 6,190 -- 8 The Grand Budapest Hotel -- 5,477 -- 9 Nymphomaniac Volume 1 -- 4,748 -- 10 Horseplay -- 4,571 -- April 3 Weekend Estimates 1. Captain America: The Winter Soldier - $2,980,000 2. Naked Ambition - $820,000 Captain America displaced Noah to take the top spot this week. It more than doubled Captain America's OW as it shot up 145% from the original's OW. What makes its OW even more impressive is the competition it had to contend with. Naked Ambition was definitely no flop as it carried the runner-up position proudly and held its own against tough competition. Daily admissions (OW) Thursday Friday Saturday Sunday Total Captain America 31,438 24,473 45,938 33,602 135,451 Captain America 2 30,942 37,871 72,031 63,688 204,532 Gap -496 12,902 38,995 69,081 For reference's sake. Captain America 2 punched Captain America's lights out in admissions. Encouraging signs for Captain America 2 is that the family/couples crowd came through for it. Weekend reviews have pushed its rating to an average of 84%, which is considered to be quite high. Monday admissions (so far) 1. Captain America: The Winter Soldier - 6,389 It fell 54% from its opening day pre-sales. That's not particularly bad but it's not great either. Onto this week where local film The Midnight After creeps into cineplexes. Theaters will have a tough time deciding on which film to give its biggest screen to. Most have opted for The Midnight After although it is expected that the business district will side with Captain America 2. It's unclear if theaters will give The Midnight After 3 screens at night given Captain America 2's explosion on opening weekend. If theaters do decide to give The Midnight After 3 screens, then most theaters will run with either of these scenarios: The Midnight After (biggest screen/4th biggest/5th biggest)/Captain America 2 (2nd biggest, 3rd biggest, 6th biggest) or Captain America 2 (biggest screen/3rd biggest/6th biggest)/The Midnight After (2nd biggest/4th biggest/5th biggest). Holdovers will get slaughtered although Naked Ambition will be granted a stay of execution since it's only going to be in its 2nd week of release.

Sunday adm. (so far) April 6 Rank Movie LW TW WKD % chg QD % chg 1 Captain America: The Winter Soldier -- 35,533 -- -12.2% 2 Naked Ambition -- 5,959 -- -9.2% 3 Noah -- 2,590 -- -25.5% 4 Kano -- 1,757 -- -0.5% 5 Twelve Nights -- 1,272 -- +23.1% 6 Divergent -- 1,036 -- +36.5% 7 Non-Stop -- 843 -- -4.4% 8 The Grand Budapest Hotel -- 795 -- -10.0% 9 Horseplay -- 699 -- +12.0% 10 A Tale of Samurai Cooking - A True Love Story -- 380 -- -- Quite a big drop for Captain America 2. Not good for Naked Ambition. Ouch for Noah. Very good for Kano. Nice increases for Twelve Nights and Divergent.

I'm not so sure that it will hurt The Amazing Spider-Man 2's box office as big competition since it's an unproven project and besides, TASM 2 will rake in a lot of business in its first week. TASM 2 has 2 holidays in its first 6 days so even if Godzilla were to surprise 2 weeks later, it would only affect TASM 2's earnings by a few hundred thousand at the most. Saturday April 5 Rank Movie LW TW WKD % chg QD % chg 1 Captain America: The Winter Soldier -- 72,031 -- +90.2% 2 Naked Ambition -- 18,696 -- +43.9% 3 Noah -- 7,523 -- +84.2% 4 Kano -- 3,249 -- +97.7% 5 Non-Stop -- 2,386 -- +145.7% 6 Divergent -- 2,157 -- +118.3% 7 The Grand Budapest Hotel -- 2,087 -- +186.3% 8 Twelve Nights -- 1,942 -- +71.7% 9 Horseplay -- 1,478 -- +76.2% 10 Nymphomaniac Volume 1 -- 1,372 -- +11.4% Incredible for Captain America 2. It now has a shot at 3m this weekend. Naked Ambition didn't do too badly considering the III rating. Noah had an OK increase today. Good for Kano. Fantastic for Non-Stop. Divergent had a nice bump. Great for The Great Budapest Hotel. Updated Captain America 2 OW Projections Thu: $451,000 Fri: $550,000 (+22%) Sat: $1,050,000 (+73%) Sun: $950,000 (-11%) Total: $3,001,000 (+147% from Captain America OW) Huge Saturday puts Captain America 2 within striking distance of 3m. Naked Ambition OW Projections Thu: $155,000 Fri: $175,000 (+13%) Sat: $250,000 (+43%) Sun: $220,000 (-12%) Total: $800,000 Similarly, Naked Ambition's better than expected Saturday has put it on course for $800,000.

May 1. There is huge expectations for it. No competition (no other movies are coming out that week) and high surcharges should see it zoom past $1m OD. If it does not break the OD record set by Spider-Man 3, it would be a massive disappointment.

Saturday adm. (so far) April 5 Rank Movie LW TW WKD % chg QD % chg 1 Captain America: The Winter Soldier -- 40,481 -- +108.7% 2 Naked Ambition -- 6,566 -- +41.2% 3 Noah -- 3,478 -- +105.7% 4 Kano -- 1,766 -- +119.7% 5 Twelve Nights -- 1,033 -- +61.2% 6 The Grand Budapest Hotel -- 883 -- +134.8% 7 Non-Stop -- 882 -- +158.7% 8 Divergent -- 759 -- +123.2% 9 Horseplay -- 624 -- +111.5% 10 Nymphomaniac Volume 1 -- 466 -- -19.9% Now that's more like it. Captain America flourishes. As expected, the two Cat. III openers had the smallest gains on the holiday. Pretty nice for the rest with the exception of Twelve Nights. While we're all basking in the glow of Captain America 2's strong opening weekend, another movie has entered the record books for something else. Gravity is entering its 27th weekend in release and ties 3 Idiots for most weeks in release since BOM started tracking Hong Kong in 2002. Aside from this week, next week is shaping up to be another astonishing weekend. The One The Midnight After Day Time Seats sold Seats available % filled Apr. 10 11:20 AM 15 163 9.20% 1:30 PM 8 163 4.91% 3:40 PM 18 163 11.04% 5:50 PM 28 163 17.18% 8:00 PM 121 163 74.23% 10:15 PM 82 163 50.31% 12:30 AM 4 163 2.45% Total 276 1141 24.19% Apr. 11 11:20 AM 11 163 6.75% 1:30 PM 12 163 7.36% 3:40 PM 6 163 3.68% 5:50 PM 13 163 7.98% 8:00 PM 131 163 80.37% 10:15 PM 109 163 66.87% 12:30 AM 6 163 3.68% Total 288 1141 25.24% 2-day total 564 2282 24.72% Superb for The Midnight After. I can't see this getting any less than 3 screens at most locations (especially at night). 5 days out with holiday weekend pre-selling to go and both 8 PM showtimes are 3/4 full. 25% of tickets have been sold for both days, which is very good. It'll make more than 1m next weekend.

Thanks for the correction. Sometimes the admissions site can spit out absurdly low admissions for a couple of weeks but the site is usually very reliable. April 3 Thursday Actuals 1. Captain America: The Winder Soldier - $451,198 (+85.7% from Captain America OD, opening day actual) 2. Naked Ambition - $154,702 (opening day actual) 3. Noah - $825,077 Nymphomaniac Volume 1 - $7,735 (opening day actual) Kano - $177,907 Twelve Nights - $6,445 (opening day actual) Non-Stop - $1,830,641 Good opening day for Captain America 2. It looks like the admissions site is having some issues. It will target more than 2.5m this weekend. Naked Ambition opened well. In the face of tough competition, it is aiming for $750,000 in 4 days. Noah's 2nd Thursday fell about 70% from opening day. The holiday will probably be able to push it past 1m although it won't get much farther than that. Nymphomaniac did not do that well in gross. Expectations were a bit higher for this film since it deals with a controversial subject matter. Kano dealt the Captain America 2/Naked Ambition 2 duo well and fell less than 50%. Let's see if it can possibly get to $400,000 or maybe even $500,000. Documentary Twelve Nights was slow out of the gate with a variety of movies showing this week. Though it boasts Giddens, the director of You Are the Apple of My Eye, documentaries tend to perform poorly in Hong Kong and with Nymphomaniac seizing interest away, Twelve Nights could not hoard the alternative crowd for itself. Non-Stop is doing very well. 2m should be broken by next week. Friday April 4 Rank Movie LW TW WKD % chg QD % chg 1 Captain America: The Winter Soldier -- 37,871 -- +22.4% 2 Naked Ambition -- 12,990 -- +14.0% 3 Noah -- 4,084 -- +34.8% 4 Kano -- 1,643 -- +70.6% 5 Nymphomaniac Volume 1 -- 1,232 -- +14.2% 6 Twelve Nights -- 1,131 -- +20.6% 7 Divergent -- 988 -- +23.7% 8 Non-Stop -- 971 -- -6.0% 9 Horseplay -- 839 -- +4.4% 10 The Grand Budapest Hotel -- 729 -- +49.4% Take these admissions with a grain of salt. Captain America 2 OW Projections Thu: $451,000 Fri: $550,000 (+22%) Sat: $950,000 (+73%) Sun: $850,000 (-11%) Total: $2,801,000 (+130% from Captain America OW) Captain America 2 will soar on Saturday and come down a notch on Sunday. It will at least double Captain America's OW. Naked Ambition OW Projections Thu: $155,000 Fri: $175,000 (+13%) Sat: $220,000 (+26%) Sun: $200,000 (-9%) Total: $750,000 Naked Ambition is not looking too shabby either. Top 2 should combine for nearly/at least 3.5m.