Bluebomb

Thursday Schedules Pacific Place New Holdovers Leaving Transformers: Age of Extinction 3D - 17 showings Draft Day - 1 showing (▼ 5) Brick Mansions Z Storm - 1 showing (▼ 3) Sabotage Coming Home - 1 showing (▼ 4) A Million Ways to Die in the West Edge of Tomorrow 3D - 2 showings (▼ 5) Overheard 3 Maleficent 3D - 6 showings (=) X-Men: Days of Future Past 3D Palace APM New Holdovers Leaving Transformers: Age of Extinction 3D - 20 showings Z Storm - 5 showings (▼ 7) Marriage Blue Transformers: Age of Extinction - 5 showings Coming Home - 1 showing (▼ 5) May We Chat A Million Ways to Die in the West - 1 showing (=) The Raid 2 Maleficent - 5 showings (=) Brick Mansions Sabotage Thermae Romae 2 Overheard 3 Edge of Tomorrow X-Men: Days of Future Past Langham Place New Holdovers Leaving Transformers: Age of Extinction 3D - 21 showings May We Chat - 1 showing (▼ 3) Thermae Romae 2 Transformers: Age of Extinction - 5 showings Z Storm - 3 showings (▼ 11) Overheard 3 Edge of Tomorrow - 1 showing (▼ 4) Edge of Tomorrow 3D Maleficent 3D - 4 showings (=) The Raid 2 Maleficent - 1 showing (▼ 3) X-Men: Days of Future Past 3D X-Men: Days of Future Past - 1 showing (▼ 2) Lots of showtimes for Transformers 4. With its runtime clocking in at a bloated 165-166 minutes, it has garnered an incredible 4-5 screens at most locations. Considering that even with no trailers shown before the movie, theaters can only run 5 showtimes per day (6 if you include midnight) on 1 screen. Still, a few locations have put it on 6 screens at night. Pre-sales so far are looking very good too. Maleficent is the main big winner of the holdovers. This and Z Storm will split the lone 7 PM showtime depending on the theater. Aside from those 2, it is pretty much a deathblow for the rest. Edge of Tomorrow will get a showtime here and there along with X-Men. The biggest losers this week are last week's openers and Overheard 3. Transformers 4 pre-sales (Part 1) Palace APM Transformers: Age of Extinction 3D Transformers: Age of Extinction 2D Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Jun. 26 9:30 AM 17 114 14.91% Jun. 26 12:00 PM 14 114 12.28% 10:00 AM 107 286 37.41% 3:00 PM 16 98 16.33% 10:25 AM 24 167 14.37% 6:30 PM 42 114 36.84% 11:25 AM 5 112 4.46% 10:35 PM 17 167 10.18% 1:00 PM 27 286 9.44% 1:00 AM 16 286 5.59% 1:30 PM 8 167 4.79% 2:30 PM 6 112 5.36% 3:30 PM 9 114 7.89% 4:00 PM 42 286 14.69% 4:30 PM 7 167 4.19% 5:30 PM 6 112 5.36% 7:00 PM 155 286 54.20% 7:30 PM 24 167 14.37% 7:50 PM 26 98 26.53% 8:30 PM 29 112 25.89% 9:05 PM 15 98 15.31% 9:30 PM 11 114 9.65% 10:00 PM 94 286 32.87% 11:35 PM 17 112 15.18% 12:30 AM 4 114 3.51% Total 633 3310 19.12% Total 105 779 13.48% Excellent pre-sales so far. What will boost Transformers 4's opening day and OW gross are the insane ticket price hikes that have been set by Paramount/Intercontinental. Judging from these pre-sales, I'm going to go out on a limb and say that Transformers 4 is looking at a non-holiday opening day record of $900,000. 1m might be a stretch but it is not impossible. After several weeks of bland movies and strong holdovers, viewers are definitely in the mood for something big and explosive. In the midst of Transformers 4 opening, How To Train Your Dragon 2 opened its HK campaign with special screenings last weekend. It will get more sneak previews this weekend but theaters will be reluctant to allocate screens in the morning and afternoon to it over Transformers 4. Last weekend, it placed in the top 5 on Saturday and Sunday and it should continue that into this weekend.

Thursday June 12 Rank Movie LW TW % chg 1 Maleficent 10,053 9,422 -6.3% 2 Overheard 3 17,293 9,228 -46.6% 3 Edge of Tomorrow 6,109 3,113 -49.0% 4 X-Men: Days of Future Past 5,379 2,963 -44.9% 5 Coming Home -- 2,844 -- 6 Brick Mansions -- 2,226 -- 7 Thermae Romae 2 -- 1,788 -- 8 A Million Ways to Die in the West 3,992 1,768 -55.7% 9 Sabotage -- 1,579 -- 10 Queen -- 396 -- Outstanding hold for Maleficent. Good holds for the rest of the top 4. The 4 openers did not do well. A Million Ways to Die in the West sunk. Strong for Queen. Friday adm. (so far) June 13 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 8,917 4,688 -47.4% +90.7% 2 Maleficent 4,838 4,236 -12.4% +76.6% 3 Coming Home -- 1,487 -- +8.7% 4 X-Men: Days of Future Past 2,864 1,362 -52.4% +70.9% 5 Edge of Tomorrow 2,957 1,347 -54.4% +81.3% 6 Thermae Romae 2 -- 668 -- +27.7% 7 Brick Mansions -- 614 -- +30.9% 8 A Million Ways to Die in the West 1,447 568 -60.7% +77.5% 9 Sabotage -- 485 -- +5.7% 10 Queen -- 345 -- +58.3% Good for Overheard 3. Solid increase for Maleficent. Weak for Coming Home. Nice bumps for X-Men and Edge of Tomorrow.

Thanks. I'm hoping Transformers 4 will generate 1 page of comments. It is looking amazing at the moment. More on Transformers 4...as most of you know, Transformers 4 will have its world premiere in HK but that has not stopped Paramount and local theaters from taking no prisoners with its pricing strategy. Transformers 4 ticket prices at Broadway theater chain. Ticket prices are about $25 HKD ($3.25 US) more than The Avengers on average. That is a massive difference. Even most tentpole films are only separated by $5-$10 at the most. While some of the uptick in price can be attributed to the long running time, some of it is because Intercontinental (Paramount's HK distributor) feels that this will be the event film of the summer (and they are not wrong either). Theater Movie Ticket Prices (HKD) Ticket Prices (USD) Palace IFC The Hobbit: An Unexpected Journey $180 $23 Transformers: Age of Extinction $175 $22.50 The Avengers $135 $17.50 Maleficent (regular) $125 $16 Life of Pi $120 $15.50 At Palace IFC, the difference is even greater with $40 separating the 2 films...and there is no HFR in sight. If we take The Avengers admissions and apply it to Transformers 4, factoring in its $25-$30 headstart, then it would make over $6m for the 4-day weekend. 6m is impossible at the moment as Transformers 4 will not be equalling The Avengers' admissions but 5m is very possible. At the moment, Transformers 4 is doing very well in pre-sales. In IMAX, it is doing gangbusters. Peak showtimes are nearly a quarter filled less than a day old.

Thursday adm. (so far) June 5 Rank Movie LW TW % chg 1 Overheard 3 5,112 2,458 -51.9% 2 Maleficent 2,525 2,399 -5.0% 3 Coming Home -- 1,368 -- 4 X-Men: Days of Future Past 1,435 797 -44.5% 5 Edge of Tomorrow 2,078 743 -64.2% 6 Thermae Romae 2 -- 523 -- 7 Brick Mansions -- 469 -- 8 Sabotage -- 459 -- 9 A Million Ways to Die in the West 842 320 -62.0% 10 Queen -- 218 -- Decent hold for Overheard 3. It'll be interesting to see if it defeats Maleficent with final admissions today. Maleficent will win in gross for sure though. Excellent hold for Maleficent. It will pass both Wanted and Mr & Mrs. Smith's totals this weekend to become Angelina Jolie's biggest live action hit in Hong Kong. Weak for Coming Home. X-Men held up just fine but is it an overcompensation for last week's steep drop? Edge of Tomorrow fell hard. Poor starts for Thermae Romae 2, Brick Mansions and Sabotage. Terrible hold for A Million Ways to Die in the West. It is getting grilled by users. Superb for Queen.

Transformers 4 has started pre-selling. I'll have more on Transformers 4 in the next few days. Thursday adm. (so far) June 5 Rank Movie LW TW % chg 1 Overheard 3 -- 5,112 -- 2 Maleficent 4,358 2,525 -42.1% 3 Edge of Tomorrow 4,030 2,078 -48.4% 4 X-Men: Days of Future Past 4,944 1,435 -71.0% 5 A Million Ways to Die in the West -- 842 -- 6 Judge! -- 178 -- 7 Godzilla 584 151 -74.1% 8 Renoir -- 77 -- 9 Neighbors 246 76 -69.1% 10 The Little House 173 74 -57.2% Thursday June 5 Rank Movie LW TW % chg 1 Overheard 3 -- 17,293 -- 2 Maleficent 12,558 10,053 -19.9% 3 Edge of Tomorrow 12,856 6,109 -52.5% 4 X-Men: Days of Future Past 16,211 5,379 -66.8% 5 A Million Ways to Die in the West -- 3,992 -- 6 Judge! -- 598 -- 7 Neighbors 1,066 367 -65.6% 8 Godzilla 1,961 359 -81.7% 9 The Little House 612 354 -42.2% 10 Renoir -- 198 -- Friday adm. (so far) June 6 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 -- 8,917 -- +74.4% 2 Maleficent 5,874 4,838 -17.6% +91.6% 3 Edge of Tomorrow 5,141 2,957 -42.5% +42.3% 4 X-Men: Days of Future Past 8,863 2,864 -67.7% +99.6% 5 A Million Ways to Die in the West -- 1,447 -- +71.9% 6 Judge! -- 245 -- +37.6% 7 The Little House 344 161 -53.2% +117.6% 8 Godzilla 788 157 -80.1% -- 9 Neighbors 466 116 -75.1% +52.6% 10 The Eternal Zero 143 96 -32.9% -- Friday June 6 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 -- 24,075 -- +39.2% 2 Maleficent 15,688 14,339 -8.6% +42.6% 3 Edge of Tomorrow 13,714 9,034 -34.1% +47.9% 4 X-Men: Days of Future Past 22,688 8,009 -64.7% +48.9% 5 A Million Ways to Die in the West -- 5,786 -- +44.9% 6 Judge! -- 864 -- +44.5% 7 The Little House 901 514 -43.0% +45.2% 8 Neighbors 1,574 458 -70.9% +24.8% 9 Godzilla 2,267 327 -85.6% -8.9% 10 The Eternal Zero 526 250 -52.5% -- Saturday adm. (so far) June 7 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 7,939 14,616 +84.1% +63.9% 2 Maleficent 12,490 10,833 -13.3% +123.9% 3 X-Men: Days of Future Past 15,176 5,346 -64.8% +86.7% 4 Edge of Tomorrow 9,244 5,205 -43.7% +76.0% 5 A Million Ways to Die in the West -- 2,325 -- +60.7% 6 Judge! -- 429 -- +75.1% 7 The Little House 453 289 -36.2% +79.5% 8 Godzilla 889 227 -74.5% +44.6% 9 The Eternal Zero 186 165 -11.3% +71.9% 10 Neighbors 376 132 -64.9% +13.8% Saturday June 7 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 20,571 35,980 +74.9% +49.4% 2 Maleficent 29,733 28,298 -4.8% +97.3% 3 Edge of Tomorrow 22,226 15,242 -31.4% +68.7% 4 X-Men: Days of Future Past 33,153 13,132 -60.4% +64.0% 5 A Million Ways to Die in the West -- 8,324 -- +43.9% 6 Judge! -- 1,603 -- +85.5% 7 The Little House 1,122 941 -16.1% +83.1% 8 The Eternal Zero 605 459 -24.1% +83.6% 9 Godzilla 2,113 437 -79.3% +33.6% 9 Neighbors 1,608 437 -72.8% -4.6% Sunday adm. (so far) June 8 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 8,392 14,767 +76.0% +1.0% 2 Maleficent 15,929 12,289 -22.9% +13.4% 3 Edge of Tomorrow 10,539 5,656 -46.3% +5.8% 4 X-Men: Days of Future Past 17,308 5,133 -70.3% -1.4% 5 A Million Ways to Die in the West -- 2,165 -- -6.9% 6 Coming Home 649 585 -9.9% -- 7 Judge! -- 550 -- +28.2% 8 Godzilla 1,154 336 -70.9% +48.0% 9 The Little House 440 253 -42.5% -12.5% 10 The Eternal Zero 331 206 -37.8% +24.8% Sunday June 8 Rank Movie LW TW WKD % chg QD % chg 1 Overheard 3 21,327 33,026 +54.9% -8.2% 2 Maleficent 34,437 27,491 -20.2% -2.9% 3 Edge of Tomorrow 24,059 13,941 -42.1% -8.5% 4 X-Men: Days of Future Past 34,748 12,340 -64.5% -6.0% 5 A Million Ways to Die in the West -- 7,336 -- -11.9% 6 Judge! -- 1,434 -- -10.5% 7 Coming Home 934 957 +2.5% -- 8 The Little House 1,049 646 -- -31.3% 9 Godzilla 2,425 636 -73.8% +45.5% 10 Neighbors 1,375 400 -70.9% -8.5% Weekend adm. June 5-8 Rank Movie LW TW % chg 1 Overheard 3 41,898 110,374 +163.4% 2 Maleficent 92,416 80,181 -13.2% 3 Edge of Tomorrow 72,855 44,326 -39.2% 4 X-Men: Days of Future Past 106,800 38,860 -63.6% 5 A Million Ways to Die in the West -- 25,438 -- 6 Judge! -- 4,499 -- 7 The Little House 3,684 2,455 -33.4% 8 Godzilla 8,766 1,759 -79.9% 9 Neighbors 5,623 1,662 -70.4% June 5 Weekend Actuals 1. Overheard 3 - $1,548,074 (weekend actual [includes previews]) 2. Maleficent - $2,580,123 3. Edge of Tomorrow - $1,935,092 in 12 days 4. X-Men: Days of Future Past - $5,805,277 5. A Million Ways to Die in the West - $219,310 (weekend actual) 6. Judge - $45,152 (weekend actual) Queen - $28,381 (weekend actual) Godzilla - $2,773,632 Neighbors - around $903,043 Good start for Overheard 3. Maleficent continues to outhustle the rest of the holdovers. Very strong total. 4m is looking good. Edge of Tomorrow is doing OK. It will pass Oblivion this week. Great total for X-Men though 7m is gone. The Western theme and a lack of starpower killed A Million Ways to Die in the West.

In general, most of the smaller-medium sized Asian territories are one of the worst places for films to build legs, not just in HK. The main reason why this happens in HK is that whenever there is a major release, everyone wants to catch the latest blockbuster so it is no surprise to see drops of 80-90% for holdovers. Nobody cares about some fancy arthouse film here. They just want to see the major blockbusters and that's it. This is why distributors schedule around the mega blockbusters because if they do not, their film will perish. Also, depending on the genre of the film, they only schedule those types of films during certain months where they know it will make the most money. Complicating matters is the fact that unlike many countries, HK runs on a distributor theater-owning business. Most of the major movie studios do not own theaters here, however, some do. When one of their films gets released, they will automatically promote it over another film even if the other film is doing better than their own. Therefore, the balance with regards to scheduling is very important. Distributors will try not to schedule their films one after the other and they will look at the schedule to see what other films will directly affect their movie (although sometimes they ignore this and we get 3 similar movies released on the same day). Now, going back to Godzilla and The Amazing Spider-Man 2, both of them are different cases. Godzilla was the victim of a huge breakout in X-Men: Days of Future Past while The Amazing Spider-Man 2 collapsed after opening day and never recovered. The Amazing Spider-Man 2 had many chances to succeed (2 holidays on opening week, mild competition on its 2nd week, semi-big blockbuster on week 3) but failed to hold well. As far as TASM 2 is concerned, Godzilla was never going to be a major blockbuster so it really had 3 weeks to do well before X-Men delivered a huge blow to its legs but it never did.

Dragon Boat Festival holiday admissions Monday adm. June 2 Rank Movie LW TW WKD % chg QD % chg 1 Maleficent -- 35,062 -- +1.8% 2 X-Men: Days of Future Past -- 30,185 -- -13.1% 3 Edge of Tomorrow -- 22,451 -- -6.7% 4 Overheard 3 -- 21,938 -- +2.9% 5 Godzilla -- 2,204 -- -9.1% 6 Neighbors -- 1,477 -- +7.4% 7 The Little House -- 1,068 -- +1.8% 8 Coming Home -- 1,027 -- +10.0% 9 The Eternal Zero -- 821 -- +14.2% 10 The Amazing Spider-Man 2 -- 685 -- +27.3% Great for Maleficent. Nice for X-Men. OK for Edge of Tomorrow. Excellent for Overheard 3. Thursday schedules Palace APM New Holdovers Leaving Overheard 3 - 7 showings Edge of Tomorrow - 2 showings (▼ 3) Aberdeen A Million Ways to Die in the West - 7 showings Edge of Tomorrow 3D - 5 showings (=) Maleficent 3D - 5 showings (▼ 7) Maleficent - 3 showings (▼ 4) X-Men: Days of Future Past 3D - 1 showing (▼ 6) X-Men: Days of Future Past - 6 showings (▼ 8) Godzilla - 2 showings (▼ 5) Neighbors - 1 showing (▼ 3) The ONE New Holdovers Leaving Overheard 3 - 7 showings Edge of Tomorrow - 1 showing (▲ 0) Godzilla A Million Ways to Die in the West - 6 showings Edge of Tomorrow 3D - 5 showings (▼ 7) The Amazing Spider-Man 2 Judge - 4 showings Maleficent 3D - 6 showings (▼ 7) Maleficent - 1 showing (▼ 2) X-Men: Days of Future Past 3D - 4 showings (▼ 8) X-Men: Days of Future Past - 2 showings (▼ 3) Neighbors - 1 showing (▼ 4) The Eternal Zero - 1 showing (▼ 2) Langham Place New Holdovers Leaving Overheard 3 - 16 showings Edge of Tomorrow - 2 showings (=) Godzilla 3D A Million Ways to Die in the West - 5 showings Edge of Tomorrow 3D - 4 showings (▼ 7) Neighbors Maleficent 3D - 4 showings (▼ 9) Maleficent - 2 showings (▼ 4) X-Men: Days of Future Past 3D - 4 showings (▼ 9) X-Men: Days of Future Past - 2 showings (▼ 4) Aberdeen - 1 showing (▼ 2) Schedules vary greatly this week. At Broadway/AMC, theaters are content with leaving Overheard 3 on the biggest screen only and have allocated its 2nd biggest to Maleficent with X-Men, Edge of Tomorrow and A Million Ways to Die in the West duking it out for the 3rd/4th/5th screens. At UA, they are rallying behind Overheard 3 with most giving it 2 screens. Langham Place is an exception and the theater has put Overheard 3 on 3 screens. Edge of Tomorrow has lost some IMAX showtimes to Overheard 3 (non-IMAX) as well. A Million Ways to Die in the West gets half to 1 screen. Maleficent/X-Men and Edge all get 1 screen. MCL/Golden Harvest are mixed in their support for Overheard 3. Most have given it just 1 screen but others have opted to show it on 2 screens. Maleficent/X-Men/Edge get 1 screen at almost all theaters (Maleficent does get 2 screens at 1 location). The One Overheard 3 A Million Ways to Die in the West Maleficent 3D (all v.) Edge of Tomorrow 3D (all v.) X-Men: Days of Future Past (all v.) Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Jun. 5 11:00 AM 37 163 22.70% Jun. 5 11:05 AM 12 111 10.81% Jun. 5 11:25 AM 6 163 3.68% Jun. 5 11:00 AM 6 163 3.68% Jun. 5 11:00 AM 4 111 3.60% 1:25 PM 10 163 6.13% 1:15 PM 7 111 6.31% 1:20 PM 6 163 3.68% 1:10 PM 6 163 3.68% 1:30 PM 4 111 3.60% 3:50 PM 14 163 8.59% 3:00 PM 4 111 3.60% 3:15 PM 9 163 5.52% 3:20 PM 8 163 4.91% 3:25 PM 9 111 8.11% 5:10 PM 12 163 7.36% 5:50 PM 7 111 6.31% 6:15 PM 8 163 4.91% 5:30 PM 6 163 3.68% 5:10 PM 6 111 5.41% 7:40 PM 44 163 26.99% 8:00 PM 20 111 18.02% 8:10 PM 14 163 8.59% 7:45 PM 6 111 5.41% 7:40 PM 27 163 16.56% 10:10 PM 9 163 5.52% 10:10 PM 7 111 6.31% 10:05 PM 21 163 12.88% 9:55 PM 6 111 5.41% 10:10 PM 6 163 3.68% 12:00 AM 6 163 3.68% 12:05 AM 4 111 3.60% Total 132 1141 11.57% Total 57 666 8.56% Total 68 1089 6.24% Total 38 874 4.35% Total 56 770 7.27% Pre-sales over at The ONE have Overheard 3 about 2:1 in front of Maleficent. Strong 7 PM Showing and afternoon showings seem to be doing well. Maleficent is doing well at night. 10 PM is doing exceptionally well. After Maleficent, X-Men and A Million Ways to Die in the West are virtually tied with Edge of Tomorrow lagging behind in 5th.

May 29 Weekend Actuals 1. X-Men: Days of Future Past - $4,875,349 2. Maleficent - $1,031,819 (opening weekend actual) 3. Edge of Tomorrow - $902,842 (opening weekend actual) 4. Godzilla - $2,708,527 5. Neighbors - will pass $838,353 today The Amazing Spider-Man 2 - $7,029,273 The Little House - $70,937 The Eternal Zero - $175,409 Heaven is For Real - $353,398 Aberdeen - $1,051,166 The top 4 all increased from estimates. Strong hold for X-Men. Good for Maleficent. Decent for Edge of Tomorrow. Godzilla was dismantled by the top 3 + Overheard 3 previews on the weekend. Despite having a terrible hold, Neighbors will finish with a very strong total. Very disappointing for The Amazing Spider-Man 2. Great for The Little House and The Eternal Zero. Heaven is For Real is doing awesome. Average for Aberdeen. Monday adm. (so far) June 2 Rank Movie LW TW WKD % chg QD % chg 1 Maleficent -- 17,124 -- +7.5% 2 X-Men: Days of Future Past -- 15,338 -- -11.4% 3 Edge of Tomorrow -- 10,036 -- -4.8% 4 Overheard 3 -- 8,810 -- +5.0% 5 Godzilla -- 1,157 -- +0.3% 6 Coming Home -- 697 -- +7.4% 7 The Little House -- 491 -- +11.6% 8 Neighbors -- 397 -- +10.6% 9 The Amazing Spider-Man 2 -- 391 -- +44.3% 10 The Eternal Zero -- 297 -- -10.3% Great for Maleficent. X-Men had the biggest decrease of the top 10. Not good for Edge of Tomorrow. Very nice for Overheard 3.

Sunday June 1 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past 72,186 34,748 -51.9% +4.8% 2 Maleficent -- 34,437 -- +15.8% 3 Edge of Tomorrow -- 24,059 -- +8.2% 4 Overheard 3 -- 21,327 -- +3.7% 5 Godzilla 13,567 2,425 -82.1% +14.8% 6 Neighbors 5,618 1,375 -75.5% -14.5% 7 The Little House 1,191 1,049 -11.9% -6.5% 8 Coming Home -- 934 -- -- 9 The Eternal Zero 1,225 719 -41.3% +18.8% 10 The Amazing Spider-Man 2 2,964 538 -81.8% +25.1% Good for X-Men. It was in a huge battle with Maleficent all day for top spot in admissions. Powerful Sunday for Maleficent. It is really coming on strong. Nice for Edge of Tomorrow. Decent for Overheard 3. Terrible hold for Godzilla but solid increase on the holiday-fueled Sunday. Weekend adm. May 29-June 1 Rank Movie LW TW % chg 1 X-Men: Days of Future Past 234,513 106,800 -54.5% 2 Maleficent -- 92,416 -- 3 Edge of Tomorrow -- 72,855 -- 4 Overheard 3 -- 41,898 -- 5 Godzilla 45,191 8,766 -80.6% 6 Neighbors 19,957 5,623 -71.8% 7 The Little House 4,017 3,684 -8.3% 8 Aberdeen 6,236 2,376 -61.9% 9 The Eternal Zero 3,824 2,271 -40.6% 10 The Amazing Spider-Man 2 10,293 1,992 -80.6% Weekend Estimates May 29 Rank Movie TW % chg Total 1 X-Men: Days of Future Past $1,160,000 -58.8% $4,850,000 2 Maleficent $990,000 -- $990,000 3 Edge of Tomorrow $845,000 -- $845,000 4 Overheard 3 $335,000 -- $335,000 5 Godzilla $79,000 -84.2% $2,689,000 Good 2nd weekend for X-Men. 6m might be crossed next weekend. Nice start for Maleficent. 1m is very much in play for the 4-day weekend. Edge of Tomorrow did alright. Great number for Overheard 3 sneaks. Godzilla's disastrous holds continue.

Sunday adm. (so far) June 1 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past 40,640 17,308 -57.4% +14.0% 2 Maleficent -- 15,929 -- +27.5% 3 Edge of Tomorrow -- 10,539 -- +14.0% 4 Overheard 3 -- 8,392 -- +5.7% 5 Godzilla 5,989 1,154 -80.7% +29.8% 6 Coming Home -- 649 -- -- 7 The Little House 594 440 -25.9% -2.9% 8 Neighbors 1,467 359 -75.5% -4.5% 9 The Eternal Zero 662 331 -50.0% +78.0% 10 The Amazing Spider-Man 2 1,434 271 -81.1% +27.2% Still good for X-Men. It does have the holiday to ease the pain but it is coming off of a franchise best OW and two semi-big openers this week along with Overheard 3 previews this weekend. Very good for Maleficent. It might pull out an admissions win today. Edge of Tomorrow is cultivating its own audience. It hasn't fallen that far back of Maleficent or X-Men but rather Maleficent and X-Men are cruising this weekend. Nice for Overheard 3. Extremely poor for Godzilla. Weekend Projections May 29 Rank Movie TW % chg Total 1 X-Men: Days of Future Past $1,160,000 -58.8% $4,850,000 2 Maleficent $975,000 -- $975,000 3 Edge of Tomorrow $845,000 -- $845,000 4 Overheard 3 $335,000 -- $335,000 5 Godzilla $76,000 -84.8% $2,686,000 Good weekend hold for X-Men. It had to contend with 2 and a half openers and it came off of franchise record OW last week. Maleficent opened well and is playing strong this weekend. Edge of Tomorrow is no slouch. It did slightly below market expectations but Tom Cruise remains a big draw here. Overheard 3 previews got off to a scorching start. It will do close to $500,000 over the 3-day holiday period. Godzilla was hammered by the top 4. Probably the worst legs I've seen from a blockbuster.

Saturday May 31 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past 78,613 33,153 -57.8% +46.1% 2 Maleficent -- 29,733 -- +89.5% 3 Edge of Tomorrow -- 22,226 -- +62.1% 4 Overheard 3 -- 20,571 -- -- 5 Godzilla 15,289 2,113 -86.2% -6.8% 6 Neighbors 6,476 1,608 -75.2% +2.2% 7 The Little House 1,263 1,122 -11.2% +24.5% 8 The Eternal Zero 1,224 605 -50.6% +15.0% 9 Aberdeen 1,784 453 -74.6% -37.9% 10 The Amazing Spider-Man 2 3,114 430 -86.2% -33.8% Decent for X-Men. Strong for Maleficent. It stayed close to X-Men throughout the day. Ok for Edge of Tomorrow. Sizzling start for Overheard 3. Terrible for Godzilla. It is done. Neighbors is heading a down a similar path. Great hold for The Little House. Good for The Eternal Zero. Disgustingly bad holds for Aberdeen and The Amazing Spider-Man 2. Saturday estimates X-Men: Days of Future Past - $355,000/4.46m Maleficent - $310,000/$625,000 (3-day) Edge of Tomorrow - $250,000/$585,000 (3-day) Overheard 3 - $165,000 Godzilla - $18,000/$2.66m

Friday May 30 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past 44,717 22,688 -49.3% +40.0% 2 Maleficent -- 15,688 -- +24.9% 3 Edge of Tomorrow -- 13,714 -- +6.7% 4 Godzilla 9,335 2,267 -75.7% +15.6% 5 Neighbors 4,496 1,574 -65.0% +47.7% 6 The Little House 861 901 +4.6% +47.2% 7 Aberdeen 1,372 729 -46.9% +10.1% 8 The Amazing Spider-Man 2 2,405 650 -73.0% +73.8% 9 The Eternal Zero 735 526 -28.4% +24.9% 10 Homeland -- 376 -- +27.5% Excellent for X-Men. Alright for Maleficent. Soft increase for Edge of Tomorrow. Just outright bad for Godzilla. Not much better for Neighbors. Marvelous for The Little House. X-Men: Days of Future Friday estimate: $250,000/$4.1m in 9 days Saturday adm. (so far) May 31 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past 40,921 15,176 -62.9% +71.2% 2 Maleficent -- 12,490 -- +112.6% 3 Edge of Tomorrow -- 9,244 -- +79.8% 4 Overheard 3 -- 7,939 -- -- 5 Godzilla 6,062 889 -85.3% +12.8% 6 The Little House 542 453 -16.4% +31.7% 7 Neighbors 1,618 376 -76.8% -19.3% 8 The Amazing Spider-Man 2 1,184 213 -82.0% +6.5% 9 Aberdeen 738 208 -71.8% -5.0% 10 The Eternal Zero 513 186 -63.7% +30.1% That's not a bad hold for X-Men. It was downgraded by all theaters due to Overheard 3 previews and Maleficent surprising so that drop is actually pretty decent. Strong increase for Maleficent. Underwhelming for Edge of Tomorrow. Excellent pre-sales for Overheard 3 previews. This is a good sign for next week. Goodbye Godzilla. Superb for The Little House. Harsh decreases for the rest of the top 10.

Thursday Actuals 1. X-Men: Days of Future Past - $180,581 (-64.7%)/$3,869,602 2/3. Edge of Tomorrow - between $148,334 and $161,233 (opening day actual) 2/3. Maleficent - between $148,334 and $161,233 (opening day actual) 4. Godzilla - $16,768 (-77.4%)/$2,644,228 (by Friday) The Little House - $46,435 The Eternal Zero - $154,784 Neighbors - $786,819 Transcendence - $773,920 (by Friday) The Amazing Spider-Man 2 - $7,016,878 Aberdeen - $1,031,893 Good for X-Men. Its opening day was going to be slightly frontloaded so the 65% fall is not a big concern. Its holds will shrink as the weekend progresses. Slightly disappointing for Edge of Tomorrow. Better than expected for Maleficent. Ghastly for Godzilla. Great for The Little House. Good totals for The Eternal Zero and Neighbors. Nice for Transcendence. Disappointing total for The Amazing Spider-Man 2. Dull gross for Aberdeen.

No, but it's a good indicator of what to expect from the rest of Asia (apart from Japan). Oblivion did OK numbers while Jack Reacher had average numbers here and both saw similar numbers in the rest of Asia.

It's pretty good. DoFP beat First Class in 6 days and will have grossed 3.6m by Wednesday. Good haul for a first week. Reviews are excellent and it has already surpassed Captain America 2's rating. Thursday May 29 Rank Movie LW TW % chg 1 X-Men: Days of Future Past 38,997 16,211 -58.4% 2 Edge of Tomorrow -- 12,856 -- 3 Maleficent -- 12,558 -- 4 Godzilla 7,000 1,961 -72.0% 5 Neighbors 3,367 1,066 -68.3% 6 Aberdeen 1,129 662 -41.4% 7 The Little House 702 612 -12.8% 8 The Eternal Zero 640 421 -34.2% 9 The Amazing Spider-Man 2 1,810 374 -79.3% 10 Homeland -- 295 -- Good for X-Men. It pulled away from Maleficent and Edge of Tomorrow with walk-ins. It will be close but X-Men will win in gross on Thursday. While X-Men has gotten more 2D showtimes this week, 3D is still generating some ticket sales unlike The Amazing Spider-Man 2 or Captain America 2. Edge of Tomorrow might have gotten the IMAX edge but it was losing to Maleficent in admissions for most of the day up until the last couple of hours. Edge of Tomorrow will pull away from Maleficent in gross thanks to IMAX and it catering more toward adults. Reviews for Edge of Tomorrow are decent so far. Maleficent had a pretty strong opening day. The big draw was Angelina Jolie and it led over Edge of Tomorrow for most of the day. This bodes well for the weekend where it should have one of the strongest increases. Also, theaters are noticing the high admissions and have upgraded its screens over Edge of Tomorrow's and even X-Men's at some locations. Early reviews are fantastic. Devastating for Godzilla. With this poor hold, weekend showtimes have already started to drop or disappear altogether in favour of Overheard 3 previews. Similarly bad for Neighbors. Decent for Aberdeen. Incredible hold for The Little House. Eternal Zero is also doing well. The Amazing Spider-Man 2 continues to bleed. Homeland did quite good, averaging nearly 60 people per showing. Friday adm. (so far) May 30 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past 21,208 8,863 -58.2% +79.3% 2 Maleficent -- 5,874 -- +34.8% 3 Edge of Tomorrow -- 5,141 -- +27.6% 4 Godzilla 3,748 788 -79.0% +34.9% 5 Neighbors 1,250 466 -62.7% +89.4% 6 The Little House 301 344 +14.3% +98.8% 7 Aberdeen 451 219 -51.4% +65.9% 8 The Amazing Spider-Man 2 839 200 -76.2% -- 9 Homeland -- 153 -- +19.5% 10 The Eternal Zero 391 143 -63.4% +55.4% Good hold for X-Men. OK increase for Maleficent. Weak for Edge of Tomorrow. Awful for Godzilla. Neighbors is dying fast. Bring on A Million Ways to Die in the West. Magnificent for The Little House. Ok for Aberdeen. Disastrous for The Amazing Spider-Man 2. Average for Homeland. Harsh pre-sales hold for The Eternal Zero. Maybe it can pull it back with walk-ins. ____________________________________________ Overheard 3 will roll out previews beginning on Saturday. As a result, it has forced theaters to downgrade X-Men. Early reviews are looking good and pre-sales have been steady. More to come tomorrow.

Thursday adm. (so far) May 29 Rank Movie LW TW % chg 1 X-Men: Days of Future Past 17,231 4,944 -71.3% 2 Maleficent -- 4,358 -- 3 Edge of Tomorrow -- 4,030 -- 4 Godzilla 2,647 584 -77.9% 5 Neighbors 704 246 -65.1% 6 The Little House 289 173 -40.1% 7 Aberdeen 301 132 -56.1% 8 Homeland -- 128 -- 9 The Broken Circle Breakdown 105 97 -7.6% 10 The Eternal Zero 233 92 -60.5% Huge drop for X-Men, however, it will rebound during the day. It could end up with around 15,000-16,000 admissions for the day. Slightly disappointing for Edge of Tomorrow. Walk-ins will decide on who gets the 3rd biggest screen this weekend. Decent opening day pre-sales for Maleficent. Godzilla cracked under the weight of the top 3. Bad for Neighbors. Festival Walk X-Men: Days of Future Past (all v.) Edge of Tomorrow 3D Maleficent 3D Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled May 29 11:35 AM 87 354 24.58% May 29 11:25 AM 47 156 30.13% May 29 11:35 AM 101 156 64.74% 12:10 PM 14 144 9.72% 1:30 PM 3 156 1.92% 2:05 PM 9 138 6.52% 1:40 PM 1 156 0.64% 3:35 PM 10 156 6.41% 4:00 PM 19 138 13.77% 2:10 PM 22 354 6.21% 5:40 PM 4 156 2.56% 5:55 PM 12 138 8.70% 2:40 PM 5 144 3.47% 7:45 PM 23 156 14.74% 7:50 PM 55 138 39.86% 4:10 PM 6 156 3.85% 9:50 PM 9 156 5.77% 9:45 PM 24 138 17.39% 4:40 PM 37 354 10.45% 5:10 PM 10 144 6.94% 6:40 PM 12 156 7.69% 7:10 PM 45 354 12.71% 7:40 PM 43 144 29.86% 9:10 PM 20 156 12.82% 9:40 PM 33 354 9.32% 10:10 PM 11 144 7.64% Total 346 3114 11.11% Total 96 936 10.26% Total 220 846 26.00% Disappointing pre-sales for X-Men and Edge of Tomorrow here but Maleficent is doing well. Both X-Men and Edge of Tomorrow should have big walk-ins today.

X-Men made around 2.83m for the 4-day weekend. Very nice. It beats Captain America 2's OW and makes it the 2nd biggest OW of the year. Thursday schedules Palace APM New Holdovers Leaving Edge of Tomorrow 3D - 6 showings X-Men: Days of Future Past 3D - 7 showings (▼ 8) Godzilla 3D Edge of Tomorrow - 1 showing X-Men: Days of Future Past - 6 showings (▼ 9) Delete My Love Maleficent 3D - 7 showings Godzilla - 4 showings (▼ 6) The Amazing Spider-Man 2 Neighbors - 4 showings (▼ 6) The Amazing Spider-Man 2 3D The Eternal Zero - 3 showings (=) Aberdeen - 1 showing (▼ 2) Festival Walk New Holdovers Leaving Edge of Tomorrow 3D - 6 showings X-Men: Days of Future Past 3D - 12 showings (=) Godzilla 3D Maleficent 3D - 6 showings X-Men: Days of Future Past - 2 showings (▼ 3) Devil's Knot - 1 showing (▼ 5) Godzilla - 4 showings (▲ 3) Neighbors - 2 showings (▼ 3) The Eternal Zero - 1 showing (=) Transcendence - 1 showing (=) The Amazing Spider-Man 2 - 3 showings (▼ 4) Heaven Is For Real - 1 showing (▼ 2) Langham Place New Holdovers Leaving Edge of Tomorrow 3D - 8 showings X-Men: Days of Future Past 3D - 12 showings (▼ 18) Transcendence Maleficent 3D - 2 showings X-Men: Days of Future Past - 5 showings (=) The Amazing Spider-Man 2 3D Maleficent - 3 showings Godzilla 3D - 1 showing (▼ 5) Godzilla - 1 showing (=) Neighbors - 2 showings (▼ 4) The Amazing Spider-Man 2 3D - 4 showings (▼ 5) Transcendence - 1 showing (▼ 3) Aberdeen - 2 showings (▼ 3) Most theaters are giving Maleficent and Edge of Tomorrow 1 screen each. MCL chain is splitting things right down the middle with X-Men, Edge of Tomorrow and Maleficent getting 2 screens each at night. X-Men loses 1 screen or gets downsized at the other theater chains. At Festival Walk on Thursday, X-Men loses just 1 showtime from Wednesday. Langham Place is really pushing X-Men this week. X-Men has been allocated 3 screens while Maleficent and Edge of Tomorrow gets 1. Pre-sales have X-Men in front by a slight margin over Maleficent with Edge of Tomorrow struggling behind them. X-Men will repeat as the winner while Edge of Tomorrow and Maleficent will duke it out for #2.

If HK can overperform like this, it should be no problem for Southeast Asia which typically loves superhero movies more than HK. They could open to over 4m, possibly 4.5m at this rate. Sunday May 25 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past -- 72,186 -- -8.2% 2 Godzilla -- 13,567 -- -11.3% 3 Neighbors -- 5,618 -- -13.2% 4 The Amazing Spider-Man 2 -- 2,964 -- -4.8% 5 Aberdeen -- 1,951 -- +9.4% 6 The Eternal Zero -- 1,225 -- +0.1% 7 Delete My Love -- 1,225 -- -1.2% 8 The Little House -- 1,191 -- -5.7% 9 Transcendence -- 1,091 -- -6.1% 10 Devil's Knot -- 631 -- -6.0% Decent hold on Sunday for X-Men. While I thought it would hold up better on Sunday, I didn't except X-Men to break out as much on Saturday. All in all, it was a great Saturday and Sunday for the comic book team. Steep drops for Godzilla and Neighbors. The Amazing Spider-Man 2 had an OK Sunday. Weekend adm. May 22-25 Rank Movie LW TW % chg 1 X-Men: Days of Future Past -- 234,513 -- 2 Godzilla -- 45,191 -- 3 Neighbors -- 19,957 -- 4 The Amazing Spider-Man 2 -- 10,293 -- 5 Aberdeen -- 6,236 -- 6 The Little House -- 4,017 -- 7 The Eternal Zero -- 3,824 -- 8 Transcendence -- 3,765 -- 9 Delete My Love -- 3,739 -- 10 Devil's Knot -- 2,423 -- Opening Weekend Admissions Thor X-Men: First Class Green Lantern Captain America Thor 2 Captain America 2 X-Men: Days of Future Past 3D Thursday 20,466 32,105 15,032 25,949 30,100 30,942 38,997 Friday 22,338 33,129 16,560 24,473 32,000 37,871 44,717 Saturday 37,071 64,048 27,952 37,240 55,989 72,031 78,613 Sunday 39,375 63,745 25,488 33,602 55,100 63,688 72,186 Total 119,250 193,027 85,032 121,264 173,189 204,532 234,513 X-Men takes it by 30,000 over Captain America 2 without any help from a holiday. Weekend Estimates May 22 Rank Movie TW % chg Total 1 X-Men: Days of Future Past $3,000,000 -- $3,000,000 2 Godzilla $460,000 -69.4% $2,443,000 3 Neighbors $160,000 -59.5% $690,000 4 The Amazing Spider-Man 2 $108,000 -65.2% $6,960,000 5 Aberdeen $50,000 -70.4% $1,008,000 X-Men: Days of Future Past takes the 2nd biggest OW behind The Amazing Spider-Man 2. Some theater owners definitely underestimated the power of this comic book series. I saw a lot of theaters trying to squeeze in and add more shows to X-Men on Friday and Saturday. Going back to 2011, X-Men: First Class held well in its first few weeks before Transformers 3 killed its run. I see something similar happening again although legs won't be as great as a lot of demand has been met this weekend. Captain America 2 and X-Men: Days of Future Past's excellent OW could not have been achieved more differently though. While Captain America 2 took advantage of the empty marketplace and the holiday, X-Men: Days of Future Past had to rely on its own branding and goodwill from First Class and rave early reviews for this film to propel it to a powerful opening weekend. It also had to contend with coming off of a 3m weekend the previous week while Captain America 2 had 2 weekends of 2m before it to bolster its opening weekend. Reviews are starting to pour in for X-Men: Days of Future Past and they are excellent. It has already matched Captain America 2's rating in just 4 days. Although a sci-fi Tom Cruise film and a classic fairy tale open next week, they won't be heavy hitters and X-Men will be riding the wave of popularity into the Monday holiday. I see it falling just 40% next weekend to about 1.8-1.9m. X-Men: Days of Future Past will be crossing 6m in just 15 days. Godzilla was trampled by X-Men. While it had a pretty good opening weekend, it never was going to be a mainstay at the box office. It was sandwiched between 2 of the biggest films of the year and it paid the price on its 2nd weekend. 3m is in jeopardy unless if it pulls out a good hold next weekend. Neighbors did not have a good 2nd weekend but it at least held better than the rest of the top 5. 1m is not happening since it has been falling quite rapidly and reviews are mixed. The Amazing Spider-Man 2's 4th weekend did not bring any joy to Sony. One of the worst legs I've seen in a mega blockbuster in ages. While it will crawl past 7m, it is a huge disappointment. This was expected to contend for 10m and it looked like it had a chance of doing so after its opening day but every day after that has been a major disaster. The fact that it will not beat Captain America 2's gross is surprising and humilating after the first Amazing Spider-Man film had over a 3 multiplier over Captain America's gross. Aberdeen is also another underperformer. This broke through 1m on Sunday but it picked a bad release date and the film was not received well enough to cut through and be a secondary performer at the box office. Beyond the top 5, The Little House had a very good opening weekend. It was showcased in only 4 theaters but it held up nicely throughout the weekend and brought home with at least a $7,500 PTA. Extremely good hold for The Eternal Zero. WOM is very strong for this Japanese flick.

None of those are big competition. The next three big films are Overheard 3 (June 5, local film), Transformers 4 (June 26) and Dawn of the Planet of the Apes (July 17). Saturday May 24 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past -- 78,613 -- +75.8% 2 Godzilla 42,575 15,289 -64.1% +63.8% 3 Neighbors 14,674 6,476 -55.9% +44.0% 4 The Amazing Spider-Man 2 12,204 3,114 -74.5% +29.5% 5 Aberdeen 6,566 1,784 -72.8% +30.0% 6 The Little House -- 1,263 -- +46.7% 7 The Eternal Zero 1,744 1,224 -29.8% +66.5% 8 Delete My Love 2,687 1,240 -53.9% +103.9% 9 Transcendence 6,327 1,162 -81.6% +16.3% 10 Devil's Knot -- 671 -- +1.8% Monstrous number for X-Men: Days of Future Past. It lost admissions in the last 2 hours but that is still one heck of a Saturday. Biggest Saturday admissions this year. As expected, Godzilla, Neighbors, The Amazing Spider-Man 2 and Aberdeen all saw higher admissions decreases on Saturday. Very good for The Little House. Outstanding hold for The Eternal Zero. Delete My Love has had an up/down weekend so far. Its Saturday increase is quite nice but its week-to-week hold is not great. Terrible for Transcendence. Weak for Devil's Knot. Sunday adm. (so far) May 25 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past -- 40,640 -- -0.7% 2 Godzilla 18,386 5,989 -67.4% -1.2% 3 Neighbors 3,146 1,467 -53.4% -9.3% 4 The Amazing Spider-Man 2 4,681 1,434 -69.4% +21.1% 5 Aberdeen 2,556 772 -69.8% +4.6% 6 The Eternal Zero 827 662 -20.0% +29.0% 7 The Little House -- 594 -- +9.6% 8 Transcendence 1,904 437 -77.0% -18.3% 9 Delete My Love 750 391 -47.9% +101.5% 10 Coming Home -- 301 -- -- Great for X-Men. It could be aiming for 75-76k today. Weekend Projections May 22 Rank Movie TW % chg Total 1 X-Men: Days of Future Past $3,000,000 -- $3,000,000 2 Godzilla $460,000 -69.4% $2,443,000 3 Neighbors $160,000 -59.5% $690,000 4 The Amazing Spider-Man 2 $108,000 -65.2% $6,960,000 5 Aberdeen $45,000 -73.4% $1,003,000 Incredible OW for X-Men: Days of Future Past. Judging from early reactions and trends, this should pass both Captain America 2 and The Amazing Spider-Man 2 and make at least 8m. Dreadful for Godzilla but 3m can still happen if it does not majorly collapse next week. So-so for Neighbors this weekend but overall, it is a great total so far for both Seth Rogen and Zac Efron in Hong Kong. Another weekend drop over 60% for TASM 2. This is following Clash of the Titans' trajectory albeit with slightly better holds. This will barely cross 7m and will finish with just over a 2 multiplier. One of the more disappointing recent entries for Pang Ho Cheung but it does pass 1m this weekend.

Saturday update:X-Men: Days of Future Past is currently scorching the box office with nearly 79,000 admissions. It has a chance of breaking 80,000 admissions depending on how well its 10 PM and 11 PM showtimes do. It is almost 7,000 admissions up on Captain America 2's opening holiday Saturday with 2 more hours to go.

Thursday Actuals 1. X-Men: Days of Future Past - $512,020 2. Godzilla - $74,159 (-71.3%)/$2,057,111 3. Neighbors - $27,729 (-57.0%) 4. The Amazing Spider-Man 2 - $19,345 (-66.7%)/$6,872,946 The Eternal Zero - $103,178 Aberdeen - $967,294 Delete My Love - $386,917 X-Men: Days of Future Past takes the biggest non-holiday opening day this year over Captain America 2. Excellent. Godzilla tumbled hard. Neighbors did slightly better than the rest but its hold is not that great. The Amazing Spider-Man 2 dove. Good for The Eternal Zero. Aberdeen will break through 1m this weekend. Delete My Love has achieved a pretty good gross. X-Men Days of Future Past OD Comparison Captain America 2 - +13.5% Thor 2 - +32.3% Captain America - +110.7% X-Men: First Class - +151.3% That is a stunning increase from First Class. Marvelous opening day for Days of Future Past. Friday May 23 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past -- 44,717 -- +14.7% 2 Godzilla 22,686 9,335 -58.9% +33.4% 3 Neighbors 9,745 4,496 -53.9% +33.5% 4 The Amazing Spider-Man 2 6,804 2,405 -64.7% +32.9% 5 Aberdeen 4,255 1,372 -67.8% +21.5% 6 Transcendence 4,003 999 -75.0% +94.7% 7 The Little House -- 861 -- +22.6% 8 The Eternal Zero 1,151 735 -36.1% +14.8% 9 Devil's Knot -- 659 -- +42.6% 10 Delete My Love 1,492 608 -59.2% -8.7% Fantastic for X-Men. It increased nearly 6,000 admissions on Friday, which is not far behind from Captain America 2's 7,000 holiday-fueled admissions increase on Friday. The holdovers all saw varying degrees of weak holds. Godzilla might have had a reprieve on Friday but Saturday and Sunday's holds will be bone-crushing. Saturday adm. (so far) May 24 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past -- 40,921 -- +93.0% 2 Godzilla 16,893 6,062 -64.1% +61.7% 3 Neighbors 3,299 1,618 -51.0% +29.4% 4 The Amazing Spider-Man 2 4,300 1,184 -72.5% +41.1% 5 Aberdeen 2,160 738 -65.8% +63.6% 6 The Little House -- 542 -- +80.1% 7 Transcendence 1,781 535 -70.0% +52.0% 8 The Eternal Zero 725 513 -29.2% +31.2% 9 Devil's Knot -- 267 -- -1.5% 10 Delete My Love 539 194 -64.0% +56.5% Total domination for X-Men. X-Men actually beat Captain America 2's holiday Saturday pre-sales which is crazy to even think about considering it is not showing in IMAX. The rest of the holdovers saw bigger decreases due to more screens heading over to X-Men. X-Men: Days of Future Past OW Projection: $2,978,000 3m OW is within reach. It really depends on how high it flies today and tomorrow.

Thursday May 22 Rank Movie LW TW % chg 1 X-Men: Days of Future Past -- 38,997 -- 2 Godzilla 19,248 7,000 -63.6% 3 Neighbors 6,970 3,367 -51.7% 4 The Amazing Spider-Man 2 5,084 1,810 -64.4% 5 Aberdeen 3,223 1,129 -65.0% 6 The Little House -- 702 -- 7 Delete My Love 919 666 -27.5% 8 The Eternal Zero 1,082 640 -40.9% 9 Transcendence 2,690 513 -80.9% 10 Devil's Knot -- 462 -- X-Men: Days of Future Past OD estimate: $485,000 Opening Weekend Admissions Thor X-Men: First Class Green Lantern Captain America Thor 2 Captain America 2 X-Men: Days of Future Past 3D Thursday 20,466 32,105 15,032 25,949 30,100 30,942 38,997 Friday 22,338 33,129 16,560 24,473 32,000 37,871 Saturday 37,071 64,048 27,952 37,240 55,989 72,031 Sunday 39,375 63,745 25,488 33,602 55,100 63,688 Total 119,250 193,027 85,032 121,264 173,189 204,532 38,997 As you can see, Days of Future Past came out well ahead. It's interesting to look back at First Class. It had a strong opening day, good Friday and an excellent weekend. Days of Future Past will follow a similar pattern although Friday should see a bigger boost and Saturday should be slightly weaker. It won't have that outstanding hold that First Class saw on Sunday but it should see a very good drop. Reviews are looking great as its rating has gone up from the morning. It is very close to Captain America 2's rating and when you consider that opening day audiences are more fickle than weekend audiences, this will play very well for the next few weeks. As for the others, Godzilla dropped 64% on its 2nd Thursday. Its drop is not bad right now but it will see enormous drops on Saturday/Sunday due to increased demand for X-Men. 3m will not be happening. Neighbors did not suffer as much as Godzilla. It's the only Hollywood comedy out right now so its drops should be better than most films this week. Like Godzilla, The Amazing Spider-Man 2 will feel the true effects of X-Men's power this weekend. Big drop for Aberdeen. It will soon be displaced by Delete My Love. The Little House did OK numbers. Exceptional hold for Delete My Love. Good for The Eternal Zero. Massive fall for Transcendence. Terrible start for Devil's Knot. Friday adm. (so far) May 23 Rank Movie LW TW WKD % chg QD % chg 1 X-Men: Days of Future Past -- 21,208 -- +23.1% 2 Godzilla 8,849 3,748 -57.6% +41.6% 3 Neighbors 2,313 1,250 -46.0% +77.6% 4 The Amazing Spider-Man 2 2,197 839 -61.8% +50.6% 5 Aberdeen 1,398 451 -67.7% +49.8% 6 The Eternal Zero 432 391 -9.5% +67.8% 7 Transcendence 1,235 352 -71.5% +198.3% 8 The Little House -- 301 -- +4.2% 9 Devil's Knot -- 271 -- +65.2% 10 Delete My Love 253 124 -51.0% -- Great for X-Men. Not good for Godzilla. Average for Neighbors. Poor for The Amazing Spider-Man 2 and Aberdeen. Extraordinary hold for The Eternal Zero. Weak increase for The Little House. Dull for Devil's Knot. Good for Delete My Love. _____________________________________________ Edge of Tomorrow tickets are on sale in IMAX. So far, it is behind the mega blockbusters but it will fill up to about 75-80% at show time. Overheard 3 has starting pre-selling. Pre-sales are looking very good at the moment.

I see a 6.95m finish. Thursday adm. (so far) May 22 Rank Movie LW TW % chg 1 X-Men: Days of Future Past -- 17,231 -- 2 Godzilla 7,097 2,647 -62.7% 3 Neighbors 1,208 704 -41.7% 4 The Amazing Spider-Man 2 1,500 557 -62.9% 5 Aberdeen 881 301 -65.8% 6 The Little House -- 289 -- 7 The Eternal Zero 392 233 -40.6% 8 Devil's Knot -- 164 -- 9 Transcendence 649 118 -81.8% 10 The Broken Circle Breakdown -- 105 -- X-Men: Days of Future Past OD pre-sales: +67.3% X-Men: First Class's OD pre-sales X-Men: DoFP vs. Captain America 2 OD: +24.9% Excellent start for X-Men. Pre-sales took a huge jump on Wednesday. It is running a quarter better than Captain America 2 currently in admissions. Pricing wise though, it is not getting a blockbuster surcharge unlike Captain America 2 or The Amazing Spider-Man 2 but with strong pre-sales like these, it should be able to overcome the surcharge factor here. 3 years ago, X-Men: First Class had very strong walk-ins on opening day (more than 2/3 of admissions were walk-ins). For Days of Future Past, it won't match a 3 multiplier like First Class did but it will break 40,000 admissions today. Looking at pre-sales, X-Men seems to be doing great at almost every location. It has even stolen a Friday night IMAX showtime of Godzilla at iSQUARE. Even its 3D showtimes seem quite strong by comparison to The Amazing Spider-Man 2 or Captain America 2. Langham Place X-Men: Days of Future Past 3D X-Men: Days of Future Past 2D Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled May 22 11:30 AM 25 202 12.38% May 22 11:10 AM 42 191 21.99% 2:00 PM 27 202 13.37% 1:20 PM 13 180 7.22% 3:00 PM 27 187 14.44% 4:00 PM 59 191 30.89% 4:30 PM 20 202 9.90% 12:40 AM 36 191 18.85% 5:30 PM 40 176 22.73% 6:10 PM 23 180 12.78% 7:00 PM 80 202 39.60% 7:30 PM 130 202 64.36% 8:00 PM 103 187 55.08% 8:40 PM 97 180 53.89% 9:30 PM 92 202 45.54% 10:00 PM 103 202 50.99% 11:10 PM 76 180 42.22% 12:00 AM 56 202 27.72% 12:30 AM 21 202 10.40% Total 920 2908 31.64% Total 150 753 19.92% If we look at the pre-sales at Langham Place, X-Men really blew up on Wednesday, doubling its 3D admissions and quadrupling its 2D admissions. Rave reviews should keep this afloat at least until Transformers 4 comes out. 2nd week holdover Godzilla did OK considering the competition but the drops for this and all films will be larger with final admissions. Neighbors had a muted start on Thursday last week. Better than expected drop for The Amazing Spider-Man 2.

iSQUARE New Holdovers Leaving X-Men: Days of Future Past 3D - 8 showings Godzilla - 1 showing (▼ 2) Godzilla 3D X-Men: Days of Future Past - 4 showings Godzilla IMAX - 5 showings (=) The Other Woman Neighbors - 3 showings (▼ 6) The Amazing Spider-Man 2 - 1 showing (=) The Amazing Spider-Man 2 3D - 1 showing (▼ 2) Transcendence - 2 showings (=) Aberdeen - 2 showings (▼ 4) Langham Place New Holdovers Leaving X-Men: Days of Future Past 3D - 15 showings Godzilla 3D - 6 showings (▼ 12) Black Butler X-Men: Days of Future Past - 4 showings Godzilla - 1 showing (▼ 4) Delete My Love Neighbors - 5 showings (▼ 7) The Amazing Spider-Man 2 3D - 4 showings (▼ 5) Transcendence - 1 showing (▼ 3) Aberdeen - 3 showings (▼ 6) X-Men is doing a bit better at UA theaters. X-Men has occupied 4 theaters at Langham Place during the night and iSQUARE is putting X-Men on 3 screens at night. Godzilla is gone at iSQUARE in regular theaters but it is still showing in the iSQUARE IMAX. Langham Place X-Men: Days of Future Past 3D X-Men: Days of Future Past 2D Day Time Seats sold Seats available % filled Day Time Seats sold Seats available % filled May 22 11:30 AM 7 202 3.47% May 22 11:10 AM 10 191 5.24% 2:00 PM 0 202 0.00% 1:20 PM 4 180 2.22% 12:30 AM 2 202 0.99% 4:00 PM 16 191 8.38% 3:00 PM 2 187 1.07% 12:40 AM 6 191 3.14% 4:30 PM 7 202 3.47% 5:30 PM 17 176 9.66% 6:10 PM 6 180 3.33% 7:00 PM 35 202 17.33% 7:30 PM 119 202 58.91% 8:00 PM 40 187 21.39% 8:40 PM 38 180 21.11% 9:30 PM 26 202 12.87% 10:00 PM 96 202 47.52% 11:10 PM 27 180 15.00% 12:00 AM 4 202 1.98% 12:30 AM 8 202 3.96% Total 434 3110 13.95% Total 36 753 4.78% It is doing slightly below Captain America 2's pre-sales but it is looking at a opening weekend above 2m.

May 15 Weekend Actuals 1. Godzilla - $1,509,306 2. Neighbors - $387,001 3. The Amazing Spider-Man 2 - $6,708,030 4. Aberdeen - $903,004 5. Transcendence - $645,002 The Other Woman - $1,012,654 Heaven Is For Real - $309,601 Kano - $593,402 Still a good start for Godzilla. Nice for Neighbors. A bit low for The Amazing Spider-Man 2. This has no chance of passing 7m now. Aberdeen wins #4 over Transcendence by just $1,500. Great totals for the rest. Thursday schedules Palace APM New Holdovers Leaving X-Men: Days of Future Past 3D - 7 showings Godzilla 3D - 6 showings (=) The Other Woman X-Men: Days of Future Past - 6 showings Godzilla - 1 showing (▼ 6) Neighbors - 5 showings (▼ 7) The Eternal Zero - 3 showings (▲ 2) Aberdeen - 2 showings (=) Delete My Love - 3 showings (=) Transcendence - 1 showing (▼ 5) The Amazing Spider-Man 2 - 5 showings (=) The Amazing Spider-Man 2 3D - 1 showing (▼ 2) Telford New Holdovers Leaving X-Men: Days of Future Past 3D - 11 showings Godzilla - 6 showings (=) Godzilla 3D X-Men: Days of Future Past - 7 showings Neighbors - 3 showings (▼ 5) Aberdeen The Amazing Spider-Man 2 - 3 showings (▼ 5) Delete My Love The Eternal Zero - 2 showings (▼ 3) The Other Woman Transcendence - 1 showing (▼ 2) Hunter x Hunter: The Last Mission - 1 showing (=) Captain America: The Winter Soldier - 1 showing (=) Lupin the 3rd vs Detective Conan - 1 showing (=) Interesting schedules are coming out this week. Some theaters have opted for 2 screens for X-Men. They have given Godzilla, Neighbors, The Amazing Spider-Man 2 1 screen and the last screen is shared for the remaining holdovers. Meanwhile, at Telford, X-Men has reined in 4 screens at night. Godzilla loses all of its 3D showtimes but the rest keep half or more of their showtimes from Wednesday. There are other theaters that are giving X-Men 3 screens too. Clearly, theaters are all over the place as to how many screens they want for X-Men and how many they leave for the holdovers. More schedules and pre-sales update to come tomorrow.