A 100m second weekend would be even more impressive to me than what we're seeing here, but I think it'll have burnt off a little too much demand by then. Still, Dark Shadows won't hurt it at all.
Since the internet is often cited as one of the many 'distractions' that has resulted in falling attendence it's hard to say. It definitely helps as a marketing tool I suppose.
Someone has to make a What Went Right thread, and when they do I won't have the answer. Obviously all the all the ingredients were present and correct, but I've no idea what the 'x-factor' was. I still can't believe the team-up element provoked that much appeal.
Almost certainly not. When it was in the 185m ballpark it had a chance, but without 3D forget it now. Still, WB will at least be happy they stuck their trailer on the film.
I'm not buying this 'TDKR is in trouble' talk. This opening just cements that people are really into movie-going now, especially these kinds of movies. TDKR picked the perfect movie to debut its trailer with.