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Purple Minion

Mexico Box Office | Garfield scratches great $8.4M 6-day OW; safe $2.5M start for The Fall Guy

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3 hours ago, Carlangonz said:

Bee and Aquaman both placing at 2,500+ screens each one for the 5-Day weekend. 

 

With exception of Grinch and Ralph, any other holdover is getting a several theater loss. 

 

Hard to track Bumblebee, PS are weak for this one, we'll see how wom and walk-ups work. Expecting $120M+ for the 5-Day.

Bumblebee won't make so much.

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1 hour ago, Purple Minion said:

Aquaman up to $12.3M. Passing 300M lc this weekend. 

Is been beating Bee on both Wed and Thu. $400M are pretty safe.

 

MPR is the one more affected for Aquaman's performance. Spiderverse needs screens to not to be hurt, but well, Bumblebee got a lot and still is struggling.

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59 minutes ago, Purple Minion said:

Aquaman Friday update (boxofficepro.com):

  • Mexico (2nd w/e): $997k, rank #1 with a 43% share of the Top 5 films and a drop of just -38%. Cume to date: $13.3m.

In line with the expected, should repeat weekend with $75M-$80M and north of $15M USD. 

 

Bumblebee on the other hand, is barely making $75-$80M for the 5-Day OW. Unfortunate for the TF entry.

Edited by Carlangonz
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I thought that for next weekend Sony would be the studio dropping the ball with their release (Into the Spiderverse) but apparently that one is going to be Disney with Mary Poppins Returns. 

 

Spiderverse is beating it in screen count -besides sharing all PLFs, 4Ds and IMAX with Bumblebee- and local remake Perfectos Desconocidos might do it too. After this, Aquaman performance and Bee's underwhelming opening i see it (Poppins) closer to Nutcracker's numbers rather than Greatest Showman's. 

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DECEMBER 19-23 WEEKEND. 5-DAY WEEKEND. AQUAMAN SHOWING STRONG LEGS WITH A POWERFUL HOLD. BUMBLEBEE UNDERPERFORMS IN OPENING AND MOST HOLDOVERS DO IT FINE.

 

Aquaman

- Running 4.37% ahead of Wonder Woman at same point of release (10 days vs 10 days) and 4.54% behind The Force Awakens (11 days vs 11 days).

- With these legs now it should comfortably pass $400M and pass Wonder Woman’s lifetime.

 

Bumblebee

- On par with Age of Extinction’s 5-day previews 4 years ago. However, these are not comparable or maybe it does but that’s more disappointing for the spin-off. Yes, AoE did held a 5-Day previews OW but all shows were on 3D, weren’t wide and only on late-afternnon-night shows. Age of Extinction finished its run with $453M, Bumblebee might finish just over $220M.

 

Dr Seuss’ The Grinch

- Universal is making a huge effort to keep it in the biggest number of screens they can and now is reflected on stellar hold for both weekdays and weekend. Should pass $300M some point during this weekend.

 

Bohemian Rhapsody

- First movie since Coco to hold 8+ consecutive weekends at Top 10. Infinity War, Black Panther and Incredibles 2 all fell short by just one weekend and The Shape of Water did held 8 weekend but they weren’t consecutive.

 

# MOVIE WEEKEND % CHANGE TOTAL (MXN) TOTAL (USD) ADM. TOTAL ADM.
1 Aquaman $78.2 -41,83% $326.39 $16.18 1.3 5.9
2 Bumblebee $53.54   $79.81 $3.99 928.62K 1.46
3 Dr Seuss' The  Grinch $34.92 -37,19% $279.27 $13.81 648.73K 5.6
4 Life Itself $6.9   $9.73 $487K 92.3K 137.07K
5 Ralph Breaks the Internet $6.5 -46,10% $348.4 $17.07 126.82K 6.9
6 The Possesion of Hannah Grace $2.9 -42,34% $52.96 $2.59 53.5K 1.09
7 Instant Family $2.15 -50% $78.05 $3.81 32.17K 1.47
8 Mi Pequeño Gran Hombre $1.4 -71,42% $31.05 $1.53 24.3K 610.26K
9 Bohemian Rhapsody $1.2 -10,44% $391.9 $19.39 15.57K 6.97
10 211 $1.02 -63,57% $6.01 $297K 18.1K 122.26K

Tomorrow (Tuesday) opens: Spider-Man: Into the Spiderverse, Perfectos Desconocidos, Mary Poppins Returns, Muse and Monsieur Je-Sais-Tout.

  

Happy holidays and Merry Christmas everyone! 🎅^_^🙌

Edited by Carlangonz
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FROM BOTTOM TO TOP: THE 2018 PERFORMANCES AT MEXICAN BOX OFFICE.

With Aquaman, The Grinch, Ralph, Into the Spiderverse, Perfectos Desconocidos and Mary Poppins going on at the end of this piece and a few more days before 2018 ends let’s see some of the stories at Mexican box office this year, which is looking to gross over $16B MXN and collect 320M+ admissions. Another record-breaking year? We’ll have to wait and see.

 

HITS

  • Avengers: Infinity War. Obviously. We start with the Marvel Studios’ epic celebration of their 10th anniversary. Breaking records with trailers, presales, midnights, opening day and opening weekend the third installment of the popular superhero group went to gross over $1.1B peso ($60M USD) and become highest grosser ever in lc, second largest grosser on USD and second biggest seller as for admissions.
  • Incredibles 2. Nostalgia does sells. Superheroes have been popular across the country all of the century, however, ten years ago it started to take more and more ground among audiences. Animations, also are heavily popular, specially Pixar’s that wheatear it is with original proposes (Inside Out), original proposes that also resonate as tribute to local audiences (Coco) or sequels to largely beloved properties (Toy Story 3, Monsters University) they draw huge crowds to the theatres. When you combine both of them you get Incredibles 2 which went to enjoy a very profitable run of $700M+ lc ($35M+ USD) and to take a spot as 3rd highest grossing animation ever only behind Pixar’s own Coco and Toy Story 3.
  • Overboard. Eugenio Derbez power (again). Yes, I know this grossed less than Fallen Kingdom but this is a bigger surprise given it came out amidst a crowded month and grew from How To Be a Latin Lover –Derbez’s previous hit- becoming highest grossing comedy ever and installing in the Top 25 all-time.
  • Jurassic World: Fallen Kingdom. Box office finds a way. After a very successful 2015 sequel, Fallen Kingdom came this june looking to hold well from first Jurassic World but not only did that but it increased to collect near $690M lc ($34M USD). 
  • Hotel Transylvania 3. Sony’s biggest title ever. Taking advantage of holidays the Sony animation crossed $500M with pretty good legs surpassing Spider-Man: Homecoming as the highest grosser of the studio.
  • Venom. We (Mexicans) are Venom. In the beginning of a crazy fall Venom showed up to break the record for the biggest opening in October, then it went to gross over $450M lc and become Sony’s 3rd highest grosser only behind Hotel Transylvania 3 and Spider-Man: Homecoming and only the second highest fall released title ever only under It. This is the result of a very well-known and beloved property and an effective marketing campaign.
  • The Nun. Mexico has been consistently the biggest market for the ‘Conjuring’ franchise and didn’t fail this time to deliver with The Nun which came above any other title of the franchise and only behind Warner’s own ‘It’ when come to horror movies in general. Yes, it had a crappy multi but both opening and final gross are huge for any type of movie, especially for those as cheap as this one.
  • Deadpool 2. The anti-hero returned this time only two weeks after Infinity War madness and it survived pretty good with an opening above the first one and eventually became the highest grosser for the ‘X-Men’ franchise and 3rd highest B-15 grossing title ever.  
  • Dr Seuss’ The Grinch. After being rejected by pretty much of all of Latin-America here the green creature pulled over $300M lc ($15M USD). Blame Universal, Eugenio Derbez and nostalgia for it.
  • Ralph Breaks the Internet. The sequel to the beloved Walt Disney Animation Studios did pretty well in here after it grossed over $350M at the time that these line are being written and now it’s WDAS’ biggest hit ever in the country.

BREAKOUTS

  • Bohemian Rhapsody. You haven’t been a Mexican student if you’ve never played ‘We Will Rock You’ along your friends and partners while use the desks as drums. Since 80’s Queen is been insanely popular among Mexicans so when first Bohemian Rhapsody trailer came out it went viral to the levels of a Marvel Studios’ trailer. That was a sign but certainly nobody expected it to gross close to $400M lc ($20M USD) and easily beat any biopic or musical –with the exception of Beauty and the Beast- and become Fox’s biggest non-franchise title ever.
  • Black Panther. It was a tough decision to put this one on ‘hits’ or here on ‘breakouts’ but it ended up here because it had an unusual opening for a solo superhero movie and it held with monstrous legs. Back in February Black Panther installed itself as the highest opening ever for the month and legged towards $500M+ lc (close to $30M USD) that way becoming the 6th biggest Marvel Studios’ title ever only behind three Avengers, Civil War and Iron Man 3. This would’ve been expected from a Spider-Man, Iron Man or Batman title but not from Black Panther given how little antecedent was from it, it had only appeared one time before his solo and came to install as one of the most popular  heroes with only one solo. Kudos to Marvel Studios.
  • The Shape of Water. A movie about the love story of a woman and a sea creature featured at the 60s with a B-15 rating, discreet marketing and no power star was a tough sale but enough screens to create buzz along all the awards it was being nominated and winning and a Mexican writing and directed were going to make it up for the film’s box office. The Shape of Water started the year breaking out every single expectation, with dozens of sold-outs across the country and theatres adding more and more shows after winning two main Golden Globes. The Shape of Water held with insane legs (4.5x) and beat several blockbusters on the way to $280M lifetime gross, modest for a blockbuster but this was no blockbuster but a specialty low-key movie that came from nowhere. Tres Amigos power.
  • Aquaman. At the close of this piece Aquaman has almost locked $500M –it stands at $340M- after being the highest grossing December opening (3-Day) but still away from openings from characters such as Wonder Woman, Spider-Man, Black Panther and Iron Man. Legs for this one (estimated 3.3x-3.4x from 4-Day) resulted closer to December titles like first Hobbit (3.7x from 3-Day OW) rather than for other like The Force Awakens (2.5x from 4-Day OW) showing great word-on-mouth and result and a way less front-loaded title compared to most of superhero movies.
  • The Meg. Yeah, big monster movies are a hit in Mexico, there’s Godzilla, Kong and Rampage but this one topped them all by a very large margin thanks to very smart decisions made by Warner Bros: put it in a lazy august, create buzz with one of the loudest marketing campaigns of the year and release it in an aggressive number of screens. A few months later you have a hit that nears $400M lc due to pretty good legs.
  • The First Purge. The Purge is been a growing franchise in the country, yes but this time definitely exploded to almost $200M lc (close to $10M USD) when the previous Purge barely passed $100M, that’s huge for a horror movie that doesn’t stars a bunch of Losers and a clown or that isn’t part of the ‘Conjuring’ franchise.
  • Halloween. Fueled by loud trailers and a pretty good marketing by Universal it became the highest grosser slasher movie ever and took a spot in the Top 10 horror of all-time.

SLEPPER-HITS

  • A Quiet Place. In the middle of a crowded market came this Paramount’s horror title that despite a quiet opening it never fell over 50% on its weekend-on-weekend numbers –except for when Infinity War opened- and just like its premise, with silent steps it came to a similar gross to movies like Split.
  • Book Club. Never topped #1, not even cracked Top 3 during its run but it had a 3x multi –even a 12x from previews- but the comedy went to gross close to $50M, very good for a title of this profile, a powerful counter-programmer for a summer full of superheroes.
  • Christopher Robin. This is the perfect example of a movie being underestimated by its own studio. Christopher Robin debuted last august in a very limited number of screens and despite that it had nearly a 4x multi and small drops w-o-w, wasn’t enough to become a huge hit but showed that Disney had indeed shoot on their own foot.
  • Smallfoot. It released in september with a modest opening but turned out to become Warner Animation’s biggest title ever, probably not comparable with Pixar or Illumination’s biggest hits but worked pretty good in a season with lack of family movies.
  • A Star Is Born. Another movie that closed a 4x multi. The Oscar-buzzy proposal helmed by Bradley Cooper and starring Lady Gaga quietly reached $80M in a land dominated by symbiotes and masked serial killers. With lower buzz and opening it finished with other titles like La La Land and Baby Driver.
  • La Boda de Valentina. The local title currently stands as the highest grosser local movie of the year, it opened the same week as Black Panther but it tripled its opening numbers and consolidated as another hit for Videocine.
  • Peter Rabbit. Perfect counter-programming for the families in spring break, had a 3x multi and enjoyed of an excellent result.
  • Insidious: The Last Key. Didn't exploded as The Purge but still domained the market and had a big bump from its predeccesor.  

 

FLOPS

  • Solo: A Star Wars Strory. Just like everywhere else, the second spin-off of the Star Wars franchise failed miserably, here in Mexico didn’t even made it to $100M lc putting it below Rogue One’s… 4-day opening weekend.
  • A Wrinkle in Time. First non-documentary Disney release to fall short of 1M admissions since Finest Hours. Even John Carter and Tomorrowland were bigger hits.
  • Ana y Bruno. This is the most expensive Mexican animation ever, it costed $100M lc and took 10 years to be made. The film finished just under $20M lc.
  • First Man. Stories about US big accomplishments rarely resonate in Mexico and First Man wasn’t the exception. It opened along with other two adult-oriented movies and its lifetime gross was just enough the half of Interstellar’s first frame and 1/3 of Gravity’s opening weekend.

 

UNDERPERFORMERS

  • Ant-Man and the Wasp. Barely topped the first Ant-Man whereas all of MCU titles have had bigger increases from first to second movie of between 30% to 40% but this one barely increased 13%.
  • Fantastic Beasts: The Crimes of Grindelwald. About to finish behind first Fantasic Beasts and losing steam for the HP franchise.
  • Skyscraper. A hit but down compared to other disaster movies starring Dwayne Johnson like Rampage or San Andreas despite the well-oiled marketing machine of Warner Bros.
  • Ya Veremos. It had one of the best openings for a local movie and the best of the year but it crumbled after that first FSS frame and had awful legs compared to other local titles.
  • Pacific Rim: Uprising. A long-awaited sequel that didn’t lived up to the original’s hype and finished below it.

THEY DID IT JUST FINE

  • Mission: Impossible - Fallout
  • Rampage
  • Ready Player One
  • The Predator
  • Una Mujer sin Filtro
  • Truth or Dare
  • Hereditary
  • The Nutcraker and the Four Realms
  • Ocean's 8
  • Instant Family
  • Fifty Shades Freed
  • Maze Runner: The Death Cure
  • A Simple Favor
  • The Posession of Hanah Grace
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4 hours ago, Carlangonz said:

Shining and legging more and more. Looking to a sub-25% drop for the weekend, completely insane for a SH title. Should pass $500M before holidays finish.

 

what should this film end with? is it just 500m or higher. 

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28 minutes ago, Wotad said:

 

what should this film end with? is it just 500m or higher. 

Over/under $550M. Above any other DC title not called BvS. Tops Black Panther as highest first solo and finish only behind Iron Man 3 when comes to solo SH. Only 12% behind Batman v Superman.

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