Hong Kong Hong Kong Box Office

[Bluebomb]

A friendly reminder to the people who have been copying and pasting full articles of my work elsewhere; please do not post full articles from my blog without my consent. Although a link was provided, it's considered bad etiquette to paste full articles (not to mention you can get sued for copyright infringement). Next time, instead of copying and pasting full articles, I suggest copying & pasting relevant or interesting sections of the article with a link attached.

 

You are welcome to take anything I post here, including tables and analysis, with the exception of articles posted on the blog. Thank you for your attention.

Edited May 20, 2013 by Bluebomb

[Bluebomb]

I see that you have taken down the articles. Thank you! (By the way, you have my permission to share my tables (like the ones below) and analysis posted in this forum on your own sites, just not my articles on my blog. Hope this clears up any confusion.)

 

Thursday schedules

Note: Fast & Furious 6 is being released early on Wednesday night. Its Wednesday showings are reflected in brackets.

Broadway/AMC

The One
New	Holdovers	Leaving
Fast & Furious 6 - 7 showings (▲ 4)	Star Trek Into Darkness - 3 showings (▲ 2)	The Berlin File
Christmas Rose - 5 showings	Star Trek Into Darkness 3D - 2 showings (▼ 4)	Iron Man 3 3D
21 & Over - 5 showings	The Great Gatsby - 4 showings (▲ 3)
	The Great Gatsby 3D - 1 showing (▼ 4)
	Documentary Of AKB48: No Flower Without Rain - 1 showing (▲ 0)
	Pee Mak Phra Khanong - 1 showing (▼ 4)
	The Call - 2 showings (-)
	The Big Wedding - 1 showing (-)
	Iron Man 3 - 4 showings (▼ 5)
	Finding Mr. Right - 1 showing (▼ 2)

Palace APM
New	Holdovers	Leaving
Fast & Furious 6 - 7 showings (▲ 4)	Star Trek Into Darkness - 6 showings (▲ 4)	Star Trek Into Darkness 3D
Christmas Rose - 7 showings	The Great Gatsby - 3 showings (▼ 4)	The Great Gatsby 3D
21 & Over - 6 showings	Pee Mak Phra Khanong - 5 showings (▼ 6)	Documentary Of AKB48: No Flower Without Rain
	The Call - 2 showings (▼ 3)	The Berlin File
	Iron Man 3 - 5 showings (▼ 7)	The Big Wedding

UA

Windsor Cinema
New	Holdovers	Leaving
Fast & Furious 6 - 5 showings (▲ 2)	Star Trek Into Darkness - 1 showing (▼ 2)	A Chorus of Angels
Christmas Rose - 4 showings	Star Trek Into Darkness 3D - 2 showings (▼ 3)
	The Great Gatsby - 3 showings (-)
	The Great Gatsby 3D - 1 showing (▼ 2)
	Iron Man 3 3D - 2 showings (▼ 3)
	Iron Man 3 - 1 showing (-)

 

[Bob Violence]

Yes.But why its different days between Malaysia and HK&SK.

The HK/SK date is based on the Chinese calendar (8th day of the 4th month). In Malaysia/Singapore/Thailand it's based on the Buddhist calendar (the full moon of Vaisakha, the second month).

[Bluebomb]

Fast & Furious 6 previewEarly Wednesday pre-sales1. Fast & Furious 6 - 3,766Those preview pre-sales are below Battleship's and Sherlock Holmes 2's. The number isn't bad but walk-ins will be pretty strong for this movie. It could still beat Battleship and Sherlock Holmes 2 today.

[Sam]

Bluebomb, besides MOS, which movies do you could challenge IM3 total in HK?

[Bluebomb]

Bluebomb, besides MOS, which movies do you could challenge IM3 total in HK?

Avengers 2, Avatar 2. I don't see any other film this year coming close.

[Sam]

Avengers 2, Avatar 2. I don't see any other film this year coming close.

Thanks. I thought with the popularity of superheroes in general, MOS could challenge it. Btw, is the release date for MOS good? I hope it can do well.

[Bluebomb]

Thanks. I thought with the popularity of superheroes in general, MOS could challenge it. Btw, is the release date for MOS good? I hope it can do well.

June 27. It's a prime release date for blockbusters but 2 weeks later Monsters University comes out and then Pacific Rim 1 week after that. Pacific Rim was supposed to come out on July 11 but it didn't want to deal with Monsters U so they pushed that back 1 week.

[Bluebomb]

Wednesday final admissions

1. Fast & Furious 6 - 11,537
2. Star Trek Into Darkness - 7,360
3. Iron Man 3 - 5,296
4. Pee Mak Phra Khanong - 4,606
5. The Great Gatsby - 4,297

Below Battleship and Sherlock Holmes Wednesday night previews.
 

	Thursday adm.	(so far)		May 23
Rank	Title	LW	TW	% chg
1	Fast & Furious 6	--	6,404	--
2	Star Trek Into Darkness	4,538	2,133	-53.0%
3	Iron Man 3	2,579	1,282	-50.3%
4	The Great Gatsby	1,521	1,196	-21.4%
5	Christmas Rose	--	971	--
6	Pee Mak Phra Khanong	436	692	+58.7%
7	21 and Over	--	403	--
8	Quartet	--	244	--
9	The Call	405	211	-47.9%
10	Searching for Sugar Man	--	182	--

Fast & Furious is off and running. Those admissions are up 103.2% from Fast Five opening day pre-sales. Good holds for Star Trek Into Darkness and Iron Man 3. Strong for The Great Gatsby. Not good for Christmas Rose. WOW for Pee Mak Phra Khanong. Awful for 21 and Over. Decent for Quartet. The Call is still catching viewers. Good rebound for Searching for Sugar Man from last Thursday.

[A Marvel Fanboy]

The FF movies are really not popular here. Evening big increase doesnot make the number impressive.

[Bluebomb]

The FF movies are really not popular here. Evening big increase doesnot make the number impressive.

LOL. It's impressive. First of all, it doubled Fast Five's opening day pre-sales even with an extra day and ticket price hikes. Second, Fast & Furious series is known for big jumps on the weekend. This will make over 1m this weekend.

[Bluebomb]

	Thursday adm.			May 23
Rank	Title	LW	TW	% chg
1	Fast & Furious 6	--	21,137	--
2	Star Trek Into Darkness	13,513	4,940	-63.4%
3	Pee Mak Phra Khanong	2,713	3,685	+35.8%
4	Iron Man 3	10,214	3,462	-66.1%
5	Christmas Rose	--	3,368	--
6	The Great Gatsby	6,661	2,954	-55.7%
7	21 and Over	--	1,271	--
8	The Call	2,990	756	-74.7%
9	A Chorus of Angels	--	584	--
10	Searching for Sugar Man	605	471	-22.1%

Average hold for Star Trek 2. The Friday holiday inflated Thursday admissions so it's not a bad hold per se, but it could have held better. Amazing for Pee Mak Phra Khanong. It should pass $550,000 this weekend. OK for Iron Man 3. People turned out in droves on the holiday to see it so it will see slightly larger drops today and tomorrow compared with the rest of the holdovers. Pretty weak for Christmas Rose. OK hold for The Great Gatsby. Yes, it held up better than Star Trek 2 and Iron Man 3 but dramas are least affected by holidays, even long running time ones. Terrible for 21 and Over. They should have just canceled its release if their big master plan was to release it 2 weeks before The Hangover 3 (and they even scheduled it for next week before they thought that was a bad idea...). The Call is no longer the special one. Its had some great legs. Good for A Chorus of Angels. Admirable for Searching for Sugar Man.

Great for Fast & Furious 6. Opening day admissions is up an incredible 76% from Fast Five. Bonus for Fast & Furious 6 is that WOM is at a sparkling 100% with over 50 ratings in from Wednesday night and Thursday.

If we look at the comparison chart between the last two Fast & Furious films,

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Fast Five		12,031	14,537	26,557	22,939	76,064
Fast & Furious 6	11,537	21,137				32,674
Gap	11,537	20,643	6,106	-20,451	-43,390

we see that Fast & Furious 6 will certainly beat Fast 5 in admissions and gross. Fast & Furious 6 is almost halfway there to beating Fast 5's admissions with 3 very big days still to come. If you take Wednesday out, it would only need to add Saturday's admissions to beat Fast Five. Fast & Furious 6 is expected to nearly double Fast Five's admissions with that Thursday number.

A good comparison for Fast & Furious 6 would be Overheard 2 which caught fire 2 summers ago.

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Overheard 2		18,374	26,363	51,196	55,552	151,485
Fast & Furious 6	11,537	21,137				32,674
Gap	11,537	14,300	-12,063	-63,259	-118,811

Fast & Furious 6 is up about 3,000 on Thursday and has a 14,000 admissions edge over Overheard 2 heading into Friday. What separates the 2 is that Overheard 2 had an outstanding weekend whereas Fast & Furious 6's lead will come from Wednesday-Friday. There's a chance that Fast & Furious 6 could beat Overheard 2's Saturday admissions if walk-ins come out in full force but pre-sales are much higher this time around and since it's an action blockbuster admissions will be more spread out.

For gross, Fast & Furious 6 is looking at a projected 1.2-1.3m including Wednesday, which means it will more than double Fast 5 money wise.

	Friday adm.	(so far)			May 24
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Fast & Furious 6	--	8,954	--	+39.8%
2	Star Trek Into Darkness	12,123	3,141	-74.1%	+47.3%
3	The Great Gatsby	6,572	2,303	-65.0%	+92.6%
4	Iron Man 3	14,745	1,851	-87.4%	+44.4%
5	Christmas Rose	--	1,348	--	+38.8%
6	Pee Mak Phra Khanong	1,409	1,021	-27.5%	+47.5%
7	21 and Over	--	570	--	+41.4%
8	The Call	2,180	355	-83.7%	+45.5%
9	A Chorus of Angels	374	349	-6.7%	--
10	Searching for Sugar Man	715	259	-63.8%	+42.3%

Very strong increase in pre-sales for Fast & Furious 6 on Friday. Fast Five had a marginal 13% gain on Friday so this is an indicator that it's not frontloaded and that it should play well into the weekend.

You can really see the disparity between Star Trek 2, The Great Gatsby and Iron Man 3. All 3 had bad holds from last Friday (with The Great Gatsby least affected and Iron Man 3 most affected by the holiday). Still not good for Christmas Rose. Excellent for Pee Mak Phra Khanong. It's not playing like a normal horror movie. The fact that it's Thailand's biggest movie ever might be having some momentum among people plus WOM remains very high. Garbage for 21 and Over. Now that attention has turned to others, The Call is having steep declines. Very good for A Chorus of Angels. Searching for Sugar Man will bounce back with walk-ins.

 

[Bluebomb]

Thursday Actuals (May 23)

1. Fast & Furious 6 - $170,034/$274,373 (opening day actual)
2. Star Trek Into Darkness - $38,644 (-75%)/$1,427,258
3. Pee Mak Phra Khanong - $28,339 (-8%)/$408,340
4. Iron Man 3 - $27,076 (-76%)/$13,231,769
5. The Great Gatsby - $27,050 (-65%)/$651,798
6. Christmas Rose - $21,898 (opening day actual)
7. 21 and Over - $7,857 (opening day actual)

Big opening day for Fast & Furious 6. Bad holds for Star Trek 2, Iron Man 3 and The Great Gatsby. Superb hold for Pee Mak Phra Khanong. Not good for Christmas Rose. Awful for 21 and Over.

[Bluebomb]

	Friday adm.				May 24
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Fast & Furious 6	--	23,621	--	+11.8%
2	Star Trek Into Darkness	28,470	6,949	-75.6%	+40.7%
3	The Great Gatsby	15,654	4,634	-70.4%	+56.9%
4	Iron Man 3	30,162	4,576	-84.8%	+32.2%
5	Pee Mak Phra Khanong	6,083	4,440	-27.0%	+20.5%
6	Christmas Rose	--	4,225	--	+25.4%
7	21 and Over	--	1,757	--	+38.2%
8	The Call	6,575	864	-86.9%	+14.3%
9	Quartet	--	732	--	+25.3%
10	Searching for Sugar Man	1,151	572	-50.3%	+21.4%

Not bad for Fast & Furious 6. I did see admissions go down twice today so it might have had more admissions than what's there. Fast & Furious 6 had a lower % increase than Fast 5 on Friday but they both saw nearly identical admissions increases on Friday.

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Fast Five		12,031	14,537	26,557	22,939	76,064
Fast & Furious 6	11,537	21,137	23,621			56,295
Gap	11,537	20,643	29,727	3,170	-19,769

Fast & Furious 6 will pass Fast 5's admissions today.

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Overheard 2		18,374	26,363	51,196	55,552	151,485
Fast & Furious 6	11,537	21,137	23,621			56,295
Gap	11,537	14,300	11,558	-39,638	-95,190

Fast & Furious 6's Thursday advantage has been wiped out with the weaker Friday.

Terrible holds for Star Trek 2, The Great Gatsby and Iron Man 3. Fantastic hold for Pee Mak Phra Khanong. Bland for Christmas Rose. 21 and Over is doing bad. The Call gets silenced. OK for Quartet. Good for Searching for Sugar Man.

 

[Sam]

Terrible hold for IM3, but well, it already made tons of money, so it's okay 

 

But wow, I hoped for better for Trek and TGG 

[Bluebomb]

	Saturday adm.	(so far)			May 25
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Fast & Furious 6	--	15,763	--	+76.0%
2	Star Trek Into Darkness	8,433	4,816	-42.9%	+53.3%
3	The Great Gatsby	5,698	3,621	-36.5%	+57.2%
4	Iron Man 3	9,309	3,508	-62.3%	+89.5%
5	Christmas Rose	--	1,691	--	+25.4%
6	Pee Mak Phra Khanong	1,294	1,620	+25.2%	+58.7%
7	21 and Over	--	519	--	-8.9%
8	The Call	1,437	499	-65.3%	+40.6%
9	Quartet	--	438	--	+25.5%
10	American Dreams in China	--	372	--	--

Very good for Fast & Furious 6. Better for Star Trek 2/The Great Gatsby. Disappointing for Iron Man 3. Blech for Christmas Rose. Great for Pee Mak Phra Khanong. Yuck for 21 and Over. Yikes for The Call. Ok for Quartet. American Dreams in China sneaks place in the top 10.

 

[Bluebomb]

	Saturday adm.				May 25
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Fast & Furious 6	--	41,162	--	+74.3%
2	Star Trek Into Darkness	20,674	11,406	-44.8%	+64.1%
3	Iron Man 3	20,502	8,637	-57.9%	+88.7%
4	The Great Gatsby	13,333	8,570	-35.7%	+84.9%
5	Pee Mak Phra Khanong	6,911	7,253	+4.9%	+63.4%
6	Christmas Rose	--	5,609	--	+32.8%
7	21 and Over	--	2,059	--	+17.2%
8	The Call	5,189	1,554	-70.1%	+79.9%
9	Quartet	--	1,010	--	+38.0%
10	Searching for Sugar Man	1,151	911	-20.9%	+59.3%

Solid increase for Fast & Furious 6. OK for Star Trek 2. Still not good for Iron Man 3. Acceptable for The Great Gatsby. Very good for Pee Mak Phra Khanong. It will become Thailand's biggest horror movie in the past few years after this weekend. Christmas Rose is lacking in power. Worst increase of the top 10 for 21 and Over. This is done. Harsh drop for The Call. Not bad for Quartet. Super for Searching for Sugar Man.

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Fast Five		12,031	14,537	26,557	22,939	76,064
Fast & Furious 6	11,537	21,137	23,621	41,162		97,457
Gap	11,537	20,643	29,727	44,332	21,393

Has already passed Fast Five's OW admissions.

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Overheard 2		18,374	26,363	51,196	55,552	151,485
Fast & Furious 6	11,537	21,137	23,621	41,162		97,457
Gap	11,537	14,300	11,558	1,524	-54,028

Saturday wasn't as kind for Fast & Furious 6 in regards to the battle with Overheard 2. Overheard 2 won by 10,000 admissions and has just about brought the gap back to 0. Overheard 2 will handily win the weekend over Fast & Furious 6 in admissions.

 

[Bluebomb]

	Sunday adm.	(so far)			May 26
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Fast & Furious 6	--	15,668	--	-0.6%
2	Star Trek Into Darkness	8,579	4,843	-43.5%	+0.6%
3	Iron Man 3	9,344	4,024	-56.9%	+14.7%
4	The Great Gatsby	5,433	3,245	-40.3%	-10.4%
5	Christmas Rose	--	1,907	--	+12.8%
6	Pee Mak Phra Khanong	1,689	1,757	+4.0%	+8.5%
7	21 and Over	--	552	--	+6.4%
8	Quartet	--	529	--	+6.0%
9	The Call	1,377	462	-66.4%	+5.5%
10	Searching for Sugar Man	387	350	-9.6%	--

May 23 Weekend Estimates

 

[Bluebomb]

	Sunday adm.				May 26
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Fast & Furious 6	--	41,206	--	+0.1%
2	Star Trek Into Darkness	19,991	10,069	-49.6%	-11.7%
3	Iron Man 3	18,940	8,406	-55.6%	-2.7%
4	The Great Gatsby	11,715	7,430	-36.6%	-13.3%
5	Pee Mak Phra Khanong	7,227	6,820	-5.6%	-6.0%
6	Christmas Rose	--	4,934	--	-12.0%
7	21 and Over	--	1,737	--	-15.6%
8	The Call	4,722	1,442	-69.5%	-7.2%
9	Quartet	--	1,021	--	+1.1%
10	Searching for Sugar Man	778	859	+10.4%	-5.7%

Very good for Fast & Furious 6. Although it was virtually flat, the strong admissions on Sunday tells me that WOM is penetrating through to the public.

	Weekend adm.			May 23-26
Rank	Title	LW	TW	% chg
1	Fast & Furious 6	--	127,126	--
2	Star Trek Into Darkness	82,648	33,364	-59.6%
3	Iron Man 3	79,818	25,081	-68.6%
4	The Great Gatsby	47,363	23,588	-50.2%
5	Pee Mak Phra Khanong	22,934	22,198	-3.2%
6	Christmas Rose	--	18,136	--
7	21 and Over	--	6,824	--
8	The Call	19,476	4,616	-76.3%
9	Quartet	--	3,347	--
10	Searching for Sugar Man	3,685	2,813	-23.7%

Huge admissions for Fast & Furious 6.

UPDATED May 23 Weekend Estimates

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Overheard 2		18,374	26,363	51,196	55,552	151,485
Fast & Furious 6	11,537	21,137	23,621	41,162	41,206	138,663
Gap	11,537	14,300	11,558	1,524	-12,822

It ended up losing to Overheard 2 but its performance this weekend was not too shabby.

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
Fast Five		12,031	14,537	26,557	22,939	76,064
Fast & Furious 6	11,537	21,137	23,621	41,162	41,206	138,663
Gap	11,537	20,643	29,727	44,332	62,599

Fast & Furious 6 nearly doubled Fast Five's admissions. That Sunday gain is a good indicator that it will hold well next weekend. The lack of competition will also hugely benefit Fast & Furious 6.

 

[Bluebomb]

May 23 Weekend Actuals

1. Fast & Furious 6 - $1,185,054 (weekend actual)
2. Star Trek 2 - $1,713,176 [$315,000 WKD (-72.8%)]
3. The Great Gatsby - $866,892 [$240,000 WKD (-51.4%)]
4. Iron Man 3 - $13,416,875 [$210,000 WKD (-73.8%)]
5. Pee Mak Phra Khanong - $582,222 [$200,000 WKD (-19.1%)]
6. Christmas Rose - $136,538 (weekend actual)
7. 21 and Over - $45,083 (weekend actual)
8. The Call - $443,107 [$35,000 WKD]
9. Quartet - $20,609 (weekend actual)

Everything was underestimated. Fast & Furious 6 takes out Star Trek 2's admissions and gross. It will pass Star Trek 2's total, Fast Five and 2m all by the end of next week. Star Trek 2 is looking good for 2m still but it will finish with less than a 2 multiplier. The Great Gatsby is set to overthrow Moulin Rouge as Baz Luhrmann's biggest movie in HK. Iron Man 3 is just $500,000 HK away from #2 all-time. Pee Mak Phra Khanong had an exceptional hold, however, horror movies the next 2 weeks should slice into its earnings. Bad for Christmas Rose. Disgusting for 21 and Over. If people wanted to go see another Hangover, they will wait 2 weeks to see Hangover 3. The Call got slammed and $500,000 is looking shaky. Quartet was meh.