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RyneOh1040

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Posts posted by RyneOh1040

  1. 70 is the floor here.  It needed good reviews to make that an established perimeter and now we have it.  Truth be told I think the window is HUGE.  Anywhere from 70 to even potentially 100.  It needs to hit 50 with previews and Friday to have a shot at it but I really think this is a perfect storm scenario.  Either way, WB has got to know they are about to have a historic weekend and the fact that they've kept the budget at 35 is just going to make this all the sweeter.  

     

    Finally a weekend to look forward to.

  2. 14 minutes ago, TwoMisfits said:

    So, how much do 130K new subscribers help a weekend box office when paying full price?  About $2-3M total for the weekend BO (if they each see one movie with their new passes this weekend?)  Maybe $4-$6M if they decide to see 2 films?

     

    Now, it could actually be more than 130K new subscribers since MoviePass blew through their 150K subscriber goal already...http://deadline.com/2017/08/moviepass-passed-150000-sub-target-from-price-drop-publicity-1202154481/  

     

    I know many who got their cards this week, so the effects of the deal should start being felt this weekend...should make for an interesting fall...especially since I'm sure Atom and Fandango will probably keep trying to counter this plan with their own deals...we could see a total return of the March BO when the wars between Atom and Fandango were greatest...now, we have Moviepass adding to the price wars...

     

     

    me and my roommates all got ours last week so yeah could def be in play.

    • Like 1
  3. A few weeks ago I thought this would land around 50 but I'm officially boarding the hype train.  Regardless of reviews which I think won't have much effect on OW I'm seeing that this might be truly huge.  There is a massive BO drought, everyone loves a horror film in the early fall and the marketing has been glorious.  70+ seems likely given the amount of posts and presence I have seen on social media.  I wanted to be more conservative so I wasn't disappointed if it feel around tracking but fuck it I think we have a real September blockbuster on our hands.

  4. I'm curious as to why Home Again didn't open next weekend.  Even if it gets poor reviews I think Witherspoon back in her biggest genre draw would have given the film the top spot and some good spin for the press.  It will be good counter programming to It but yeah it could have had a bit of short lived glory had it opened the week before.

  5. 33 minutes ago, Lestranger said:

    I have been using MoviePass for a few years now. The pricing fluctuated erratically in the last couple years, but I have always found it to be an awesome service. It has some large flaws, but I think the idea behind it so sound that any problems are easily glossed over. It is strange seeing all this buzz for the it when the new low pricing was announced. Reddit basically lost its mind for two days afterwards. That response says a lot more than anything else about the company or how it works or will work moving forward.

     

    Financially the move to $10/month makes zero sense. It is so absurd that it must have been clear to the company that this was a short lived promotional campaign. The deal states it will last for a year BUT there is limited space. My guess is they have a number of new users in mind at the $10 tier, and then they will cut it off. This large group of new users gives them a lot of power against the the movie theater chains. One thing to remember is that frequent moviegoers are responsible for almost half of all ticket revenue. That is, their lifetime value is much higher than the average moviegoer. MoviePass is a concentrated group of these highly valuable customers. Outside of the ticket revenue, having this group of "whales" pre-selected and tagged is worth a lot to marketers.

     

    But even beyond the economics and strategy, the MoviePass announcement, in and of itself, demonstrated that the movie theater business model may have some structural cracks. The number of tickets sold may never go up again (per capita). Theaters have been adjusting to the change in customer behavior by raising ticket prices, adding 3D, and creating more luxury experiences. But this attempt to maintain profits has created an inflated ticket price to avg income. In 2017, the average movie ticket costs 2x in terms of personal income than it did in 1990. If they keep raising the price of tickets, theaters will create an anti-growth spiral. The ecstatic response to MoviePass' new pricing suggest there is a massive amount of untapped demand for movie theaters. 

     

    Ultimately, the movie theater industry needs to question their basic business model. I can't think of many other industries that would allow their capital to just sit there not being utilized. Every empty seat and every moment a movie is not playing in their theater is lost revenue. This is not to say they should be running 24/7, but the business is still under the assumption that their product is an "event" instead of normal leisure activity. I think the move towards a gym-like subscription model makes a ton of sense. I go to the theater about 3x as much using MoviePass as a I did without it. Maybe even more. Even MoviePass fails, the cat is out of the bag. This is what people want, and consumers always win in the end. So the theater chains can either get ahead of it or get left behind.

    Yeah, in this sense it reminds of streaming services in the music industry.  Basically Spotify pushed a price point that would lead to MAJOR decreases in revenue for the traditional chains but it was at a cost that consumers were willing to pay.  I was with MoviePass since Beta but I bailed when it hit 50 in Nashville and they started capping the number of users per day that could see a movie based on geographic location.  You're right, if you see more than 4 movies a month it was still viable but I reached a point where I felt OBLIGED to go see movies because of what I was paying and it was starting to feel like a chore instead of a hobby.  Even if they would go back to the 30/month price point I would stay.  But the $99 plan they were doing in the end for all movies including 3D and IMAX was nuts and was for a VERY niche audience.  Seems to me like this was more about raising awareness of the company than anything.

    • Like 1
  6. i am VERY curious to see what moviepass new admission plan is going to do to some of the dailies.  i was a part of their beta program and stayed with it for two years until they raised the price in nashville to 50/month.  

     

    but 10 a month is a no brainer and its spread like wildfire on social media.  idk how long they can sustain the business model but I am interested to see if people start jumping at the opportunity and we se some real sway in the numbers.

    • Like 1
  7. The release date for 'It' is going to be one of the most well calculated of the year.  A HIGHLY anticipated horror remake, close to the start of fall (when these films typically can do some great numbers) in an absolute draught of a schedule.  Regardless I think it hits 40 but if this thing can churn out a fresh rating I could legit see 50 being in play OW.

  8. 2 minutes ago, MovieMan89 said:

    I think 3x and 350 for HC can happen. People are acting like its about to get slaughtered by competition or something. We don't even have another guaranteed 200m+ grosser releasing the rest of the summer. And we only have one that is likely to go over 150. I'd say 320 should at least happen for HC. 

    i side with this line of thinking as well.  even if apes breaks out I don't see much higher than the last in terms of opening weekend and Dunkirk/Valerian aren't going to steal from the audience either.  Would be very surprised to see it miss 300.

    • Like 1
  9. 1 minute ago, PRESIDENT BKB said:

     

    I'll be the 1st to say I'm disappointed considering the Godawful SPIDER-MAN III in 2007 opened to 151M and in 2017, this movie can't even muster that up on top of how good the reviews are, how much of a feel good type of movie this is?? Really??? If that's the case, then the superhero movies grossing 400M Domestic is pretty well never going to happen again if this couldn't get the job done..

    lol this is nuts.  Spidey 3 OW makes perfect sense coming off of one of, if not THE most revered superhero movie in the past two decades.  Social media did not have the immediacy it does now and people saw the film expecting a worthy follow up.  The logic you are using here to set the bar for success is crazy.

    • Like 3
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