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Rsyu

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    South Korea Box Office

    in International Box Office

    Posted

    Noah's strong performance along with a bunch of new releases probably means frozen will be stop being screened sometime this week or by next week's new releases at the latest. 

    I wish they hadn't done the sing-along in Korea it probably hurt frozen's performance more than it helped.

    South Korea Box Office

    in International Box Office

    Posted

    Exactly. If I remember correctly, at the time, HTTYD had the biggest opening weekend for an animated film behind Shrek the Third, and its total was the  biggest behind KFP. But anyway, I've always thought South Korea would be one of the biggest markets for Dragon 2. Even without the breakout of Frozen, I predicted it would surpass KFP2 and become the biggest animated film from USA. I have two questions: Which is that portal site of South Korea? and, why is July a bigger month than May ( when HTTYD opened if I recall correctly ) ?

    What lab said, it's summer holidays and so it's a great month for animated movies to be released in. The biggest portal site in korea is Naver.

    Frozen OS thread

    in International Box Office

    Posted

    Btw Tangled will be aired for the first time tonight in Japan. During the commercials (or after the broadcast, I'm not sure), they will show 7 minutes of Frozen. I think it will boost its weekend number.

     

    Sounds like good marketing! Tangled rose in popularity over here after the release of frozen which is ironic since it flopped pretty hard during it's release. Hopefully Japan can see some of that synergy effect :P

    Noah OS Thread

    in International Box Office

    Posted

    It'll reach close to 70% share before OD at the rate it is rising. The last film to cross 60% pre-sale share was snowpiercer in July 2013. March isn't a big month for movies but that's still pretty impressive.

     

    what's more interesting is that females take up 64% of presales and the majority of them are in their 30's & 40's (30% and 57% respectively). This actually closely follows the presale pattern of Darren Aronofsky's previous film <black swan> which skewed females(61%) in their 30,40's too. Could be something there...or maybe not.

     

    Religion doesn't seem to be a factor. 

    • Like 1

    South Korea Box Office

    in International Box Office

    Posted

    My mistake then.I still stand by it not getting close to 5M though. I hope it turns out to be great and does, but I just don't feel that Koreans are now in love with animations, they're just in love with frozen.If however HTTYD2 does break out and beat KFP2 as well then it would be a sign that adults en masse have realised that animated films can be worth watching and the next few years could see 'emerging market' type growths in admissions for future animated films.I'd like to see that happen (compared to the Cloduy / Despicable / Monsters Uni situation of last year, but I am skeptical

     

    To be fair the prequels to all of those movies you mentioned were flops in Korea. HTTYD wasn't a flop, it managed a decent 2.6m admissions and $25m gross. With a better release date and higher expectations, it could easily break out.

    I agree that it remains to be seen whether or not frozen has changed the attitude towards animation in korea. Should be an interesting run. 

    Frozen OS thread

    in International Box Office

    Posted · Edited by Rsyu

    An article said inSK that the key demo was 30's women maybe for nastalgic reasons from BATB TLK in their youth. I assume this is skewing older their as well than their locol animation

     

    Yes this is right. 

     

    men to women ratio = 42:58

    for presales 65.1% were women

    Among women, 39% were in their 30's 28.2% in their 20's and 21.2% in their 40's 

     

    But it was expected to do well among women. The key demo in my opinion was men in their 40-50's who also gave it the highest rating. It basically hit all age groups. 

    South Korea Box Office

    in International Box Office

    Posted

    I predict 5 million admissions for How to Train Your Dragon 2 Maybe more

    I think this is definately possible. Expectations for httyd is really high at the moment. it has a rating score of 9.82 on korea's biggest portal site making it one of the most anticipated films of the year. Also it's being released in one of the biggest months of the year for movies and the goodwill for animated films being high with the success of frozen, I'd say it has a good chance of beating KFP2 to rank as second most attended animated film
    • Like 1

    South Korea Box Office

    in International Box Office

    Posted

    It's pretty crazy that Frozen isn't even on that list, opening with only $7.6M, and yet still had the insane legs to reach $76.6M total in SK. :excited:

     

    Avatar was another leggy run that had a 11X multiplier

     

    Yeah SK isn't like Japan, movies are a lot more front-loaded here and leggy runs are much harder to see. For many of the movies on that list their OW was like 50% of their total gross. This happens in the music industry too everything changes very quickly and trends don't last long. 

    South Korea Box Office

    in International Box Office

    Posted

    How much do you think Noah can do?

     

    Koreans like big scale movies with realistic special effects, as evidenced by the recent success of pompeii. unfortunately Noah is opening in one of the weakest months for SK box office. Also it'll be competing with CA:TWS a week later for similar demo of audience. If the Christian community get behind this like they did for passion of Christ it could boost it's numbers but reading the numerous articles floating around, I don't think noah stays true to the source material(bible) enough for that to happen. 

    If it has a strong OW it could do somewhere around $15-20m

     

    Noah presale update:

    Sold 203k tickets

    37% of presales

    Frozen OS thread

    in International Box Office

    Posted

    Again, you answered your own question. The same thing with Frozen. if WOM is strong enough, it can have winter legs in spring. Speaking of WOM, yes it was great back then in December, but not as great as today. No "$1b WW", "3rd biggest 5th & 6th weekend in the US", "#1 on Billboard 200" marketing, because well, those hadn't happened yet. Let It Go also hadn't been as big. That marketing, and the songs (especially Let It Go) were the things that eventually pushed its OW to be that big. So yeah, I'm pretty sure it would have smaller OW in December.

     

    By January, the hype got bigger than ever. Correct me if I'm wrong, in SK, mid-January was the perfect release date. Enough hype from other countries to build solid OW, and then lunar new year holiday to boost its gross. But in Japan, January & February are not the best months to release a movie. No holiday boost, no breaks. So March release was actually the best option, with spring breaks, 3-day holiday this weekend, and Golden Week to help its late legs.

     

    Also, think about this. Nobody knew that Frozen would be this big. Like I said, In Japan, Disney thanksgiving movies have always been released in March. It's working really well for those movies before, so why would they change the release date for Frozen? ;)

     

    Sorry I just don't think the OW would have been halved because of the WoM difference in december and march. You can make figures to support your case I guess but it isn't conclusive. You say the hype was bigger than ever in mid january but not in dec? I don't really see what's so different between those 2 time periods except gross. There was no $1bil ww, no academy awards then either. 

    Also I never said release Jan&Feb. I only said Dec has the better multiplier so why not release then? So you said the WoM wasn't really big then and the OW would have been halved leading to a lower total gross.  I guess I just don't agree with this. 

     

    Tangled grossed $31M and WiR grossed $29M with march releases. Considering the grosses from pixar films, I think they could do better than that. 

     

    Sorry for sounding so argumentative :P

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