Eric is Quiet

Seen a few "takes a while to get going" reactions that do make me go "hmm". Still, enough enthusiasm in these early reactions I suppose? Maybe? I dunno, this part of the marketing run always causes stress.

Moderation We're done with this hyperbolic "this is going to be the biggest bomb in history" talk. This movie won't be out for another nine months. Why are we doing this? What do you gain? What new information are we learning? Why?

I mean, this isn't an overreaction?

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 117M

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 131M

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 143M

https://deadline.com/2024/05/biggest-box-office-bombs-2023-lowest-grossing-movies-1235902825/ Estimated loss of 155M

Discuss

You know what, 80s toys are still a huge moneymakers with collectors, and Turtles are still big with kids, so I can buy it. Like at my Target, we're still selling He-Man and GI Joe toys, even though not a single kid today knows what those properties are.

lmao wut

No coincidence Challengers dropped so hard on the day Fall Guy started taking its PLFs...

Quorum Updates Back to Black T-16: 26.35% Awareness, 38.35% Interest The Strangers: Chapter 1 T-16: 31.21% Awareness, 47.4% Interest Furiosa T-23: 33.99% Awareness, 41.78% Interest Wolfs T-142: 14.59% Awareness, 40.35% Interest Joker: Folie a Deux T-156: 52.65% Awareness, 60.55% Interest Gladiator II T-205: 28.51% Awareness, 46.78% Interest Mufasa: The Lion King T-233: 49.58% Awareness, 55.95% Interest Tarot T-2: 31.74% Awareness, 47.32% Interest Final Awareness: 41% chance of 10M, 7% chance of 20M Horror Awareness: 46% chance of 10M, 8% chance of 20M Final Interest: 49% chance of 10M, 17% chance of 20M Horror Interest: 44% chance of 10M, 11% chance of 20M The Fall Guy T-2: 47.61% Awareness, 49.67% Interest Final Awareness: 79% chance of 10M, 45% chance of 20M, 26% chance of 30M, 17% chance of 40M Tentpole Awareness: N/A Final Interest: 49% chance of 10M, 17% chance of 20M, 10% chance of 30M Tentpole Interest: N/A The Watchers T-37: 29.32% Awareness, 45.63% Interest T-30 Awareness: 56% chance of 10M, 18% chance of 20M, 3% chance of 40M Horror Awareness: 65% chance of 10M, 23% chance of 20M, 6% chance of 40M T-30 Interest: 60% chance of 10M, 34% chance of 20M, 20% chance of 30M, 11% chance of 40M Horror Interest: 70% chance of 10M, 39% chance of 20M, 17% chance of 30M, 4% chance of 40M

Doesn’t Instagram have their own TikTok style video service? I’m sure another app will come in and save the day.

Great increase for Challengers, though today could be bad, since Fall Guy will start taking IMAX and other PLFs later tonight. But I have hope we got a legs monster on our hands. Fitting, since all three leads have very sexy legs. 👅

No. It has to be based on a popular IP people recognize from their childhoods, and then it can break out. If you dare to make something original or even based on something obscure, you're doomed to failure 90% of the time. Audiences are frankly repulsed with anything that isn't something they are already familiar with. Kind of disconcerting if I'm being honest.

Hmm...two duds in a row...might need to schedule another rant about undemanding audiences this weekend? Or maybe I'll wait until all the other non-NTCs this summer bomb...let's see.

https://deadline.com/2024/04/wonka-movie-profits-1235899978/

Is Quiet Place really going for that? Would be pretty surprising for a spin-off with none of the original actors to open on par with the first opening.

https://deadline.com/2024/04/box-office-summer-2024-deadpool-wolverine-beetlejuice-beetlejuice-furiosa-inside-out-2-1235899216/

The next Fast and Furious going to cost 500M or something. Just you wait.

Quorum Updates IF T-18: 47.69% Awareness, 50.31% Interest Fly Me to the Moon T-74: 14.68% Awareness, 34.65% Interest Deadpool & Wolverine T-88: 49.95% Awareness, 64.3% Interest Alien: Romulus T-109: 29.19% Awareness, 46.49% Interest Blink Twice T-116: 10.96% Awareness, 36.6% Interest Piece by Piece T-165: 14.52% Awareness, 31.8% Interest Tarot T-4: 31.33% Awareness, 48.83% Interest Final Awareness: 41% chance of 10M, 7% chance of 20M Horror Awareness: 46% chance of 10M, 8% chance of 20M Final Interest: 49% chance of 10M, 17% chance of 20M Horror Interest: 44% chance of 10M, 11% chance of 20M The Fall Guy T-4: 47.78% Awareness, 50.28% Interest Final Awareness: 79% chance of 10M, 45% chance of 20M, 26% chance of 30M, 17% chance of 40M, 9% chance of 70M, 5% chance of 80M, 2% chance of 90M Tentpole Awareness: N/A Final Interest: 91% chance of 10M, 78% chance of 20M, 60% chance of 30M, 46% chance of 40M, 33% chance of 50M, 24% chance of 60M, 17% chance of 70M, 15% chance of 80M, 12% chance of 90M, 9% chance of 100M Tentpole Interest: 100% chance of 40M, 75% chance of 50M, 67% chance of 60M, 42% chance of 70M, 33% chance of 80M, 17% chance of 100M Kingdom of the Planet of the Apes T-11: 64.48% Awareness, 58.09% Interest Final Awareness: 100% chance of 20M, 92% chance of 30M, 87% chance of 40M, 75% chance of 50M, 62% chance of 60M, 50% chance of 70M, 37% chance of 80M, 29% chance of 100M Tentpole Awareness: 100% chance of 100M, 90% chance of 40M, 80% chance of 60M, 50% chance of 70M, 40% chance of 80M, 20% chance of 100M Final Interest: 78% chance of 20M, 60% chance of 30M, 46% chance of 40M, 33% chance of 50M, 24% chance of 60M, 17% chance of 70M, 15% chance of 80M, 12% chance of 90M, 9% chance of 100M Tentpole Interest: 100% chance of 40M, 75% chance of 50M, 67% chance of 60M, 42% chance of 70M, 33% chance of 80M, 17% chance of 100M Bad Boys for Life T-39: 54.41% Awareness, 59.09% Interest T-30 Awareness: 100% chance of 20M, 95% chance of 30M, 89% chance of 40M, 79% chance of 50M, 58% chance of 60M, 53% chance of 70M, 37% chance of 80M, 31% chance of 100M Medium Awareness: 100% chance of 50M, 67% chance of 70M, 33% chance of 100M T-30 Interest: 94% chance of 10M, 86% chance of 20M, 77% chance of 30M, 66% chance of 40M, 51% chance of 50M, 40% chance of 60M, 29% chance of 70M, 26% chance of 80M, 23% chance of 90M, 20% chance of 100M Medium Interest: 86% chance of 10M, 71% chance of 20M, 57% chance of 30M, 29% chance of 40M, 14% chance of 50M