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Eric Prime

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    Moviepass and its Impact on the Box Office

    in Box Office Discussion

    Posted

    http://deadline.com/2018/02/moviepass-oscar-nominees-box-office-shape-of-water-i-tonya-three-billboards-outside-ebbing-missouri-1202280191/

     

    Quote

    MoviePass reports this morning that the monthly movie ticket service has generated $128.7 million for select film nominees since November 2017.

     

    MoviePass’ percentage of domestic box office sales for Best Picture nominees include Sony Pictures Classics’ Call Me By Your Name at 8.79% ($1.1M), A24’s Lady Bird at 6.18% ($2.7M),  Fox Searchlight’s Three Billboards Outside Ebbing, Missouri at 6.89% ($2.8M), The Shape of Water at 7.87% ($3.5M) and The Post at 5.57% ($3.7M). In addition to best picture nominees, MoviePass contributed 11.48% for I, Tonya ($2.5M), and 7.57% for The Square ($106K). [Reporter’s note: MoviePass provided the percentage figures in their release, and Deadline did the box office math].

    Note that distributors, when they’re looking at their hourly ticket sales in ComScore’s box office system, cannot specifically see what MoviePass is accounting for at the box office. MoviePass has access to that B.O. intel. One distributor adding up the above math this morning to $16.4M, begs the question “What other nominee this season is generating $112.4M?”

     

    “MoviePass is actively driving movie-goers to the theater at a critical moment in the year,” said Mitch Lowe, CEO of MoviePass. “At a time with ‘For Your Consideration’ billboards up all over Tinseltown, we are promoting these pictures to our MoviePass subscribers. Because of MoviePass, I believe more people are connected with these films now and MoviePass has created more exposure for these nominees and the Oscars.”

     

    “We are just testing the waters to establish what is possible for MoviePass to contribute to the success of the film and movie theater industries,” said Ted Farnsworth, Chairman and CEO of Helios and Matheson Analytics Inc. (Nasdaq: HMNY), which acquired a majority stake in MoviePass in 2017. “Over the last three weeks, MoviePass contributed 4.6%, 5.6%, and respectively 5.7% last week to total nationwide box office. As we continue to see accelerated growth of the MoviePass subscribers and the continued shift in the Movie Theater landscape, we are very excited to watch consumers attach to our product and brand and use their MoviePass. I believe we can serve as a catalyst for success in the entire movie industry.”

     

    • Like 3

    Crowd Reports Thread

    in Box Office Discussion

    Posted

    Paddington 2

    Tuesday February 6, 2 PM, 2% full (Me, a mom with her daughter, and another mom with two daughters)

     

    Trailers

    Show Dogs

    Early Man

    What the Fertilizer

    Teen Titans Go!

    Smallfoot

     

    The moms had scattered laughs, but it was overall pretty quiet, outside of the girls getting a tad antsy near the end, but nothing distracting. Beautiful movie. Beautiful bear.

    • Like 1

    Classic Conversation Thread

    in Box Office Discussion

    Posted

    1 minute ago, That One Guy said:

     

    hot take: Remember Me isn't that good of a song and pretty much every song on TGS's soundtrack is great so the world will be better if it wins.

    Proud Corazon was far superior, and it's a shame it's probably the least popular song in the soundtrack.

    Classic Conversation Thread

    in Box Office Discussion

    Posted

    1 minute ago, WrathOfHan said:

    I like Janney quite a bit even if she plays a gigantic caricature. Definitely would put her over Blige and Metcalf.

    I haven't seen Tonya, and I'll probably like Janney in it (Woman could read the phone book and still be entertaining) but

     

     

    HAN, ARE YOU ILL?

    Classic Conversation Thread

    in Box Office Discussion

    Posted

    Just now, CoolioD1 said:

    1) sorry as previously established the movie is perfect

    2) not just peanut butter T U R K E Y  B A C O N  D O N U T S

    3) even if you don't like the movie i don't get not digging the performance. like i said earlier he's playing totally against type and it never once feels gimmicky. there's such a deep vulnerability there i don't think we've ever seen from Denzel before who's spent his whole career playing alphas. the scene where he's begging carmen ejogo for a job trying to seem prideful but having a total emotional break down nonetheless stands tall against any of his best work in malcolm x or training day or whatever.

    Admittedly, I was watching the movie late at night super tired, so maybe I'll think differently on a rewatch, but I don't really remember anything memorable or exceptional about it. Just a lot of awkward moments (the classroom scene was pretty cringey)

    The Box Office Buzz and Tracking Thread: Electric Boogaloo

    in Numbers and Data

    Posted

    2 hours ago, WrathOfHan said:

    Peter Rabbit has already sold 12 tickets for Friday at my theater :ohmygod: Could 30M be possible? (Fifty Shades has sold a lot that I don't feel like counting rn and 15:17 only has 2 tickets sold)

    I always thought PR was underestimated here. Slapshit can still make money, and the kids whenever I got the trailer enjoyed this movie's slapshit. And now that Jumanji and Showman are starting to slow down and Paddington will probably be out of most theaters this Friday, there's pretty much nothing new for families. Critical reception also doesn't look to be that bad.

    • Like 2

    Classic Conversation Thread

    in Box Office Discussion

    Posted

    As much as I love roasting TOG, I have to admit I'm kinda in the same boat as him with television, at least when it comes to serialized dramas. I have very little patience nor the time in my busy schedule to pay attention and focus on 45-minute episodes where I have to remember everything that happened in the previous episode. So most of the time, I either ignore them, or watch the first few episodes or seasons, then just abandon them. The only 45-minute show I watch nowadays are American Crime Story (haven't seen Gianni Versace yet, so no spoilers) and This is Us. With comedy shows and cartoons, their 22 minutes and usuallydon't rely on backstory or previous episodes, so I'll take that any day.

    • Like 1
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