FWIW, my theater's Ferdinand sales haven't been so bad. As of now, its OW has sold around 71 tickets out of 1257 seats (Thursday has 1 showtime, Friday has 4, Saturday and Sunday have 6, and almost all of them are in 71-seat theaters), which is roughly what My Little Pony was at the Thursday before showtime, and it still has a few days left to go. It's not particularly great, as only about two or three showtimes have sold more than 10 tickets, but it's an "original" animated film ("original" in that it's not a sequel or based on a relevant brand) from an animation studio without the adult appeal of Disney, Pixar, or even Illumination, so it's not really all that presales-driven to begin with.