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Everything posted by Eric Deetz
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The Box Office Buzz, Tracking, and Pre-Sale Thread
Eric Deetz replied to Shawn Robbins's topic in Box Office Discussion
Quorum Updates Twisters T-29: 48.5% Awareness, 53.67% Interest Borderlands T-50: 27.86% Awareness, 41.95% Interest The Front Room T-78: 15.67% Awareness, 38.67% Interest Wolfs T-92: 17.5% Awareness, 41.95% Interest Kraven the Hunter T-176: 24.82% Awareness, 40.59% Interest Mufasa: The Lion King T-183: 46.97% Awareness, 56.87% Interest The Fire Inside T-188: 12.17% Awareness, 36.11% Interest The Bikeriders T-1: 29.47% Awareness, 39.02% Interest Final Awareness: 16% chance of 10M Low Awareness: 14% chance of 10M Final Interest: 18% chance of 10M Low Interest: 9% chance of 20M A Quiet Place: Day One T-8: 41.28% Awareness, 51.39% Interest Final Awareness: 79% chance of 10M, 48% chance of 20M, 25% chance of 30M, 16% chance of 40M Horror Awareness: 82% chance of 10M, 45% chance of 20M, 18% chance of 40M Final Interest: 94% chance of 10M, 80% chance of 20M, 61% chance of 30M, 47% chance of 40M Horror Interest: 100% chance of 10M, 69% chance of 20M, 38% chance of 30M, 15% chance of 40M Horizon: An American Saga Chapter 1 T-8: 29.04% Awareness, 39.31% Interest Final Awareness: 16% chance of 10M Medium Awareness: 0% chance of 10M Final Interest: 18% chance of 10M Medium Interest: 33% chance of 10M -
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I mean I feel the real reason for this demographic shift is just that white folks are way more into streaming and at home watching compared to most demographics. Nielsen reported back in 2021 that roughly 60% of the total streaming is from Caucasians. 58% of that crowd is 35 and older too. By contrast, according to the MPA, in 2021, Caucasians made up 54% of viewership. And over the years, things have skewed less and less white. If you want pre-COVID and post-COVID comparisons, John Wick 3 had 42% Caucasian viewership for its opening weekend, while Wick 4 had just 32%. Creed 2 had 38% white viewers, then Creed 3 was down to 23%. Bad Boys 3 was 30%, while Bad Boys 4 was a whopping 18%. Like yeah, there have been changes in the population in that time, but streaming is considered a huge culprit as to why moviegoing is down across the board, and there's clear evidence that 35+ audiences are going way less. Those age demos are generally more white, and those audiences, especially the white ones, have more disposable income to spend more on SVOD services. Like I don't think it's hard to see a scenario where the olds just bought 4K TVs during the pandemic and are happily streaming Netflix stuff. That's why, Top Gun aside, every movie that has been aimed at old white guys has opened around the 50s/low 60s (Bond, Indy, Mission: Impossible). That's why the usual Oscar contenders that skewed towards seniors aren't making the money they used to and the big arthouse breakouts have been stuff like Poor Things or Asteroid City or Everything Everywhere. So yeah. That's why the shift happened IMO. https://nscreenmedia.com/streaming-user-demographics-top-4-services/ https://www.motionpictures.org/wp-content/uploads/2022/03/MPA-2021-THEME-Report-FINAL.pdf
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The Box Office Buzz, Tracking, and Pre-Sale Thread
Eric Deetz replied to Shawn Robbins's topic in Box Office Discussion
Quorum Updates Despicable Me 4 T-14: 67.42% Awareness, 57.49% Interest MaXXXine T-16: 17.98% Awareness, 31.97% Interest Cuckoo T-44: 11.7% Awareness, 36.09% Interest Harold and the Purple Crayon T-44: 18.2% Awareness, 30.86% Interest Trap T-51: 23.03% Awareness, 46.23% Interest Megalopolis T-100: 15.12% Awareness, 32.89% Interest Venom: The Last Dance T-128: 42.03% Awareness, 54.35% Interest Gladiator II T-156: 28.98% Awareness, 44.53% Interest Den of Thieves: Pantera T-205: 19.44% Awareness, 33.89% Interest The Bikeriders T-2: 28.52% Awareness, 37.13% Interest Final Awareness: 16% chance of 10M Low Awareness: 14% chance of 10M Final Interest: 18% chance of 10M Low Interest: 9% chance of 20M -
You have to make at least 10 posts and then be allowed to make topics.
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The Disney Thread | Happy 90th to Donald Duck!
Eric Deetz replied to A Marvel Fanboy's topic in Box Office Discussion
Iconic. -
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The Box Office Buzz, Tracking, and Pre-Sale Thread
Eric Deetz replied to Shawn Robbins's topic in Box Office Discussion
I care. -
The Box Office Buzz, Tracking, and Pre-Sale Thread
Eric Deetz replied to Shawn Robbins's topic in Box Office Discussion
They do this every year. I'll never forget getting off work to see a movie last year (don't forget what), and the theater's parking lot had like three school buses full of screaming children from some summer camp, all seeing Sonic 2. I was thankfully not seeing Sonic 2. -
The Box Office Buzz, Tracking, and Pre-Sale Thread
Eric Deetz replied to Shawn Robbins's topic in Box Office Discussion
Quorum Updates Fly Me to the Moon T-25: 32.67% Awareness, 42.54% Interest Longlegs T-25: 16.7% Awareness, 45.09% Interest They Listen T-74: 8.28% Awareness, 34.72% Interest White Bird: A Wonder Story T-109: 10.38% Awareness, 37.76% Interest Paddington in Peru T-214: 27.83% Awareness, 34.83% Interest The Bikeriders T-4: 28.48% Awareness, 40.03% Interest Final Awareness: 16% chance of 10M Low Awareness: 14% chance of 10M Final Interest: 48% chance of 10M Low Interest: 34% chance of 10M A Quiet Place: Day One T-11: 43.28% Awareness, 50.78% Interest Final Awareness: 79% chance of 10M, 48% chance of 20M, 25% chance of 30M, 16% chance of 40M Horror Awareness: 82% chance of 10M, 45% chance of 20M, 18% chance of 40M Final Interest: 94% chance of 10M, 80% chance of 20M, 61% chance of 30M, 47% chance of 40M Horror Interest: 100% chance of 10M, 69% chance of 20M, 38% chance of 30M, 15% chance of 40M Horizon: An American Saga Chapter 1 T-11: 27.63% Awareness, 38.05% Interest Final Awareness: 16% chance of 10M Medium Awareness: 0% chance of 10M Final Interest: 18% chance of 10M Medium Interest: 33% chance of 10M Deadpool & Wolverine T-39: 65.33% Awareness, 66.5% Interest T-30 Awareness: 100% chance of 50M, 83% chance of 90M, 67% chance of 100M DC/MCU Awareness: 100% chance of 100M T-30 Interest: 100% chance of 50M, 83% chance of 70M, 67% chance of 100M DC/MCU Interest: 100% chance of 100M Blink Twice T-67: 15.44% Awareness, 38% Interest T-60 Awareness: 29% chance of 10M, 2% chance of 20M Low Awareness: 21% chance of 10M, 3% chance of 20M T-60 Interest: 33% chance of 10M, 8% chance of 20M Low Interest: 20% chance of 10M, 3% chance of 20M -
Neon's been dying to be A24 since its very inception (they even threw shade at them for selling candles and overpriced merch, even though y'all are owned by the Alamo Drafthouse guy), but they've been moving way too fast and don't have the clout, the resources nor the understanding on how to actually do what A24 has done successfully. I think Parasite and maybe Immaculate have been their only real breakouts outside of the specialty market.