Yeah even as a fan one thing I can say is visually the movies are pretty crap (feels this way since they've went digital) But the future does look bright.
Given that it's a Cinematic Universe them looking and feeling the same helps me feel this is all in the same world. But if people don't like that then I understand.
But pushing the envelope doesn't always work out and can create controversy amongst fans. Sure Deadpool and Logan are huge successes with audiences and fans but BvS and Suicide Squad show it doesn't always pay off. Sometimes you're better off to just play it safe.
I never got the hate for this so called Marvel formula. The reason they stick to it is because it's worked pretty great so far (critically and financially). Why fix what isn't broken ? And to me all Marvel movies don't seem alike anyway.
Is it wrong to want a little of both from my CBMs. Sometimes I enjoy the out of the box and something different method while other times it's nice to have a "cookie cutter" "by the numbers" type of film.
Doctor Strange is my least favorite CBM from last year and I'm a huge Marvel fan. Considering Civil War was my favorite and I'm sure your least favorite just shows the diversity of people's opinions which I respect.
You could tell the audience had got them plenty of times at that point. No huge reaction to the friend from work line which has happened at least from someone everytime I get the Ragnarok trailer. Black Panther got a decent reaction though. It was nice hearing a kid scream out Black Panther once he realized that's who it was.