With the Purge being its target audience. Honestly I have no idea what to expect in terms of its box office run. It could be a sleeper hit or it could get loss in the shuffle. It's OW I don't think will go above $20M regardless of anything. I think if it's a good film though, good WOM will propel it to have really good legs. The last time Blake Lively was the main star of a film it opened at $13.5M and went onto gross $42.5M or something like that with mediocre reviews. At the end of the day though, I just hope this film is a good one.