Seriously, I've been living in UK for the most part of last five years, except every summer when I return to China so I know how you guys perceive your weather and how you media particularly the Daily Mail reports it, but this is just pure gold. 33C is a 'heatwave'???????? Every inch of land in Central, Eastern, Northeastern and Southern China is quite a bit hotter than that between May and early September and it doesn't stop people from going to cinemas on a colossal scale. I know the weather in England this year so far has been horrible and colder than usual but this is still normal temperature for this time of year, seriously the way the UK media tells weather stories is just hilarious, if not a bit pathetic.
Rant over, don't get angry with me just expressing a 'cultural shock' that's all . Will THAT many people be spending time on beaches and doing outdoor stuff instead of watching movies just because of this? It's not like people have been staying indoors this past month due to terrible cold or something.