mcneil039

What is wrong with Kick Ass 2, two consecutive weekends with 60% drops?

You're not including marketing costs which be just as much as the production budget for some movies so saying After Earth is only a 'slight loss' theatrically is a bit optimistic here, even though we don't know exactly how much Sony spent on marketing AE and other films worldwide it's bound to be at least 60-70m for AE and that would more than make up the difference between a 'slight loss' and a big one.

You know they say that even bad PR is better than no PR.I guess things are so bad for Mortal Instrument now that even no PR now is better lol.

Do it. And snap up baumshitter.com while you're at it

There are some strange rumors going around, some say that Uni didn't even bother to make an application for the film, and some officials is reported to have said that he did not think DM2 would do good business in the country, and it was even reported by some mainstreams news outlets in the west that the reason for this is because the minions resemble a certain Chinese leader of the past lol. But in any case, since the recent revelations that the CF group didn't pay any Hollywood studio the agreed share of their movies' gross at all in the last 10 months, it's not like Uni will miss it that much. It's only lost 'gross' on paper.

But the demand for good action movies are always there. Show me another non superhero action franchise that can even compare with FF at this moment...yep there are none. Don't forget FF6 is #2 WW this year so far which would have been completely unimaginable even two years ago, heck even after the huge success of F5 there were still only a few people foresaw a further increase for F6, let alone something like this. As long as FF7 delivers what is expected of it there shouldn't be a dramatic decrease, and I think an increase overseas is also likely.

47 Ronin will have a bigger chance to pull a Mummy 3 in China/Japan than PR. For starters it is destined to do badly in China.

Even DM2 is dropping close to 50% this weekend... is 'late legs' a thing of the past or something?

At this rate Sony will be offering Adam Sandler a lifetime contract soon.

DM2 finally under 1m in dailies, took it 40 days to drop below the mark, not bad at all.

Brutal drops across the board. The 'best' drop from holdovers is still 41.6% and thats from a 350m grosser which had stablished itself at around 35% in the last two weeks. I think perhaps even 'family competition' is secondary compared to the massive loss of screens due to four 3000+ theatre releases.

I'm quite surprised after a two week trip in Europe that DM2 is still plying at my local cinema whereas The Wolverine is gone after 2 weeks. Simply unbelievable.

FF is indeed the strangest franchise there is. The first three films combined did roughly 600m WW and FF6 alone will exceed it by almost 200m..

I bet whoever at Universal that greenlit this monumental 'cash cow' is feeling great right now!

But it has never been like THIS summer where a pixar animation sequel with good WOM in MU can barely manage a 3x, a 290m grosser in MOS never managed to stabilise at all, and films such as PR and Wolverine losing a third of its theatres in the third week. The competition for theatres in the last few weeks has been nothing short of brutal tbh.