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The Fast and the Furiosa

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Posts posted by The Fast and the Furiosa

  1. 17 minutes ago, CoolEric258 said:

    For me, the issue over TLK's IM comes down to its preview size. If it really does hit 20M+, that is a large amount of demand already taken care of. Sure, it won't play out like a Marvel, SW, or HP joint, but it's still a lot of money being made and a large chunk of its target audience satisfied. Especially since we're in the peak summer season, there's going to be more kids flocking to see it on Thursday, and while there will still be a big chunk of kids during the weekend, it's not going to be as large as, say, Beauty and the Beast which opened in the spring.

     

    And yeah, Incredibles 2 managed to do 9.875x off its preview in the middle of summer with an 18.5M preview haul, but that also had Father's Day to inflate its IM, which Lion King won't have.

     

    I dunno, I think 8-10x is the range we're going for, with the lower and higher end all dependent on early audience reception.

    But as we already saw, a large film can have a great sunday without fathers day (looking at you TS4). I think the sweet spot is 9-9.5x in the end

  2. July 4th is tricky. Let’s split into tiers:

     

    Monday-Thur: having the 4th will boost over a typical July weekday

     

    Friday-Sunday: weaker than a normal July FSS day, but the difference gets made up in the weekdays surrounding (with the exception of Saturday, that’s a heartbreaker on those weekends as Friday benefits only slightly)

  3. The fact that the 3rd/4th presale day for TFA was Christmas Day the following Friday tells me that money was left on the table for OW. Idk about 300, but definitely higher than 247. Also it’s in way less theaters opening in the winter

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  4. 8 minutes ago, Brainbug said:

    Generally curious: Is there an example of a PG-rated film with heavy presales at all? Incredibles 2 and Finding Dory are the only ones to come to my mind when thinking about that and both of them were sequels to beloved first films and both nevertheless - in my memory - didnt lean that much into hefty presales.

    Spiderverse is really the only one I can think of that didn’t truly take off like normal PG films

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  5. 2 hours ago, EconomySize said:

    So, I have the preview numbers and prior sales for Us together, and it looks like I was mostly right.  The gap between Halloween and Us last week was mostly related to a catch up in sales, since Us had more pre-sold in the weeks prior.  As of the monday before release the cumulative numbers look like:

      Us Halloween Ratio OW Proj OW
    Total Tickets 25386 27307 0.929652 76.221

    70.85899

     

    The Thursday Preview numbers now look like this 

      Us Halloween Ratio Previews Proj Prev.
    Thursday Previews 8964 8927 1.004145 7.7 7.731914

     

    These are both plus projections on the numbers coming out last week, and give some backing to Us lining up for a probable 60+ opening, which is outstanding - and way above the initial tracking numbers.

    If you look at the ratio of tickets sold in presale between Us and Halloween it looks like Us has sold 92% of the tickets Halloween did up to the same point.  However, Us has actually outsold Halloween in Thursday previews. To measure front-loadedness (if that's a word), we can figure out what the Thursday preview sales would have been if it had only sold as many tickets as Us by applying the presales ratio to the thursday preview tickets (.929 * 8927 = 8299).  Once that is calculated, you can look at the ratio between Us's actual Thursday preview tickets, and the Halloween's expected Thursday previews, and we find that 8964/8299 = 1.08.  So from this estimation Us looks like it may be 8% more frontloaded than Halloween.

     

    I have not done this analysis for a large enough set of movies, but the numbers make sense to me, and provide a data driven forecast for the relative OW/PG ratio of Us.

    So the tricky thing here is, yes Us has a slightly higher Thursday % than Halloween. Halloween’s Friday tickets are higher than Us, but Us also leads Sat/Sun advanced sales. Difficult to project frontloadedness imo 

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