Some breakdown:
Postrak: Forty-nine percent bought tickets to Homecoming because they love Spider-Man, 18% said it was the cast featuring Robert Downey Jr., Michael Keaton, Tom Holland and Zendaya; 25% watched because they went with someone who wanted to see it, 19% heard it was good; and 11% cited it was the film’s great reviews.
PostTrak also shows a lot of walk-up business with 79% of those surveyed purchasing tickets today
CinemaScore: Fifty-eight percent bought tickets because they love Spider-Man movies, while Holland and Downey Jr. pulled in 17% of the ticket buyers.
Fandango (previews): 89% were more excited to see the latest Spider-Man because of star Holland’s credibility as a high school student. Eighty-seven percent of those polled have seen multiple Spider-Man movies on the big screen, while 86% are fans of Downey and 70% fans of Keaton.
The tomato law and WOM adding a relative 30%