Cooper Legion
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Everything posted by Cooper Legion
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The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
JC will get almost all FG double features — though Free Guy doesn’t look big enough for that to be very important. I assume TSS will fall to around 9M which could make things very close with TSS, JC, DB2, and/or respect. -
The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
I mean, I think they’re going to hold firm especially since I predict that covid numbers a week before releases will be back down around 50k or so. But hypothetically if cases ride to like 350k instead, we know from last March that you can delay a movie with like 4 days left to go before it premiers, and just refund the sales. -
The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
I thought I was an optimist on Free Guy with like 20-30. If it comes in at 16 that doesn't exactly scream delta, it's still in the BOP range for instance. -
One tough angle here is that it’s not clear if an exclusive BW would have been in the 95M range or more like the 110s. If you think SC should be able to pull like 50-60%, those would have some pretty different implications. The PS start won’t even be that much help since it’s such a short run — day 1 sales will be inflated vs comps, but T-17 will be deflated. Going to take until Aug 20 something before we can look at PS and start to have a pretty decent empirical sense of where things are headed.
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The Box Office Buzz and Tracking Thread: Electric Boogaloo
Cooper Legion replied to grim22's topic in Numbers and Data
There was a pretty interesting divergence between regionals and MTC2 last week, thought maybe it would sort itself out naturally by this week. Seems like not. Probably means relatively overindexing at MTC1 but would be great to know for sure. -
“bUt ThE mArKeTiNg” — somebody who thinks a movie they don’t want to open low might open low We just saw this with TSS. TSS had lots of perfectly normal and fine marketing, this has plenty of perfectly normal and fine marketing, other flops past and future usually have plenty of fine marketing. It’s just an easy way to blame something other than the movie itself.