The conference championships are often the weekend after MLK, but not always. They are always two weeks before the super bowl, and the distance from MLK to the super bowl can vary. Sometimes MLK weekend itself has the championships, and this year the Superbowl is later in Feb so the championships aren't until next weekend.
Recently it’s been more like 3 weeks out or 4 for especially huge movies, so Batman on the 4th or the 11th should be. We might get something tomorrow about Nile/Marry Me, or next week for Uncharted, but for the most part there hasn’t been much worth doing long range for.
Looks like it’s going over 1M likes I think, would be the second TV trailer over the mark after GoT S8 if so? Hardly the same in 2022 as 2019 and the like:view ratio is going to be waaaaaaaay lower but it’s certainly overindexing my rough expectations.
MK with 650k at 10 hours, easily beating the nonHawkeye stuff. Of course Hawkeye has the weakest views, so the predictive value here is… not high. But at least indicates some strong level of pre-release interest, I guess. Perhaps a bit notable as it’s the first about a new character.