Could be, but also it is the first MAX movie with previews. Th is the only day/way to watch it before it’s free, so a lot of that dedicated fan energy should shift from Fri to Th. Maybe not previews as 36% of OD but north of 30 wouldn’t surprise me.
Awesome to see as always. These precise numbers would probably take it to ~29M, so definitely close enough that 30 should remain in play for a while longer.
I don’t think we’ve seen much to suggest a delta impact on Saturdays? In July Saturday’s have all been impacted by one or more of:
July 4th
streaming
bad reception
So it is admittedly a little hard to untangle.
Cruella is a pretty clear comp and increased 15% on Sat from TFri — of course the one issue there is it was only partial summer, so I do expect less here, maybe 0-5%
This will probably be a legs play in most markets. France is one where that has the best chance because it won’t be as affected by free streaming availability.
Seems like a classic case of negotiating through the press to me. They’ll probably reach some settlement and I wouldn’t assume any retribution/bad blood to follow.
From the details in the article this seems pretty open and shut — if the old contract guaranteed a window of exclusivity and they never had her sign a new one.
GvK made under 300M WW-C, so I’m looking to beat it substantially. But of course GvK also came out during a different phase of the pandemic so I don’t think a direct comparison is worth much.
If more countries are still in a bad spot with delta in September I would lower to target to 350-400ish though.
Well, it does depend on where various countries are with delta and restrictions by then. But that’s only asking for ~250M OS-C, BW will ~200 with PA/piracy and hopefully worse conditions.
Gunn has delivered. Very excited to see this Thursday. I’m gonna laugh my ass off if the first year with 4 MCUs is also the year that my favorite CBM is from the DCEU. Especially since my favorite comic book show of the year could also be a Harley Quinn property.
Unfortunate about the current sales trajectory, but I’d rather get a bunch of great movies with meh numbers than repeats of the 2016 fiasco. And hey, maybe it can leg well.