Stats for Underworld Awakening:
Audience breakdown:
55% male
60% over 25 years old
A- from CinemaScore
80% approval rating on Flixster from 26,000+ users
59% of the opening weekend gross is from 3D
15% of the opening weekend gross is from IMAX
Stats for Red Tails:
Audience breakdown:
51% male
66% over 25 years old
A from CinemaScore
72% approval rating on Flixster from more than 9,200 users
Stats for Haywire:
Audience breakdown:
55% male
64% under 35 years old
D+ from CinemaScore
54% approval rating from 15,550+ Flixster user
Domestic Comparison Data:
Jan. 1 to Jan. 22, 2012: $644,579,000*
Jan. 1 to Jan. 22, 2011: $582,963,000
Total increase: $61,616,000, +10.6%
Jan. 20 to Jan. 22, 2012: $136,000,000*
Jan. 21 to Jan. 23, 2011: $103,028,000
Total increase: $32,972,000, +5.7%
*estimate