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A Marvel Fanboy

China Box Office Thread | Deadpool & Wolverine- July 26

By A Marvel Fanboy, in China At The Box Office

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xieh tie Sleeper Hit

xieh tie

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China’s Summer Box Office Sets New Record Despite Ticket Prices Going Up

 

(Yicai) Aug. 30 -- China’s cinema ticket sales over the summer period have set a new record, even though the price of a ticket is now around CNY5.50 (USD0.75) more than in 2019, according to the latest data.

 

Movie ticket sales this summer, which stretches from June 1 to Aug. 31, reached CNY20.4 billion (USD2.8 billion) as of yesterday, according to real-time data from ticketing platform Lighthouse Pro. This is CNY2.6 billion (USD357 million) more than in the summer of 2019 before the pandemic.

 

Some 498 million people have headed to the cinema so far this summer, half of whom were visiting the movie theater for the first time this year, Lighthouse Pro said. This is close to the number in 2019 when there were 502 million cinemagoers. The average price of a ticket is now CNY40.90 (USD5.60).

 

After a difficult start to the season, when the box office of the Labor Day holiday in May failed to reach that of 2021, this summer has turned out to be one to remember, said Cao Qian, head of regional marketing at UME Studios.

 

“We did not aim to beat 2019 this summer, we only wanted to do better than last year, as the advertising, long-term rental and naming rights at cinemas were not good,” Cao said. “But the latest data makes us very excited and more confident.”

Everybody is just keen to get on with their daily lives now that the pandemic has ended, said Liu Haibo, professor at the Shanghai Film Academy. And going to the movies is a cheap form of entertainment.

 

The five top-grossing films at the summer box office are all domestic productions. Lost in the Stars and No More Bets have raked in more than CNY3 billion each, while Never Say Never and Creation of the Gods have each grossed over CNY2 billion, and Chang An has topped CNY1.5 billion.

 

Over the summer there were one or two excellent films released each week, unleashing a cumulative effect, said Liu. If this summer’s stats are good, then next year many highly anticipated movies might also be released during the summer, he added.

China’s box office this year so far has hit CNY42.5 billion (USD5.8 billion), more than the whole years of 2020 and 2022 and close to 2021’s total of CNY47 billion. But whether it can get close to 2019’s record high of CNY64.1 billion depends on the quality of the releases.

https://www.yicaiglobal.com/news/chinas-summer-box-office-sets-new-record-despite-ticket-prices-going-up

 

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eeetooki Indie Sensation

eeetooki

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6 hours ago, titanic2187 said:

 

Not only that. The BO hit lately have a common tone. They all are showing the negative side of the society. Given how terrible China economy is doing and there are much more society problem than government willing to admit, it is not hard to understand why these kind of "society" issue movie found their way to moviegoers, especially during summer break, where the youngster are the most affected group by economic downturn.  

 

 

I think it's for this reason that Oppenheimer's more well-received than expected in China tbh. When the economy was great and booming and everyone had hope, people probably wouldn't have resonated with Oppenheimer so much.

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Issac Newton Global Phenomenon

Issac Newton

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Thursday Estimates

 

1. No More Bets - ¥32.00M / ¥3,526M

2. Oppenheimer - ¥29.50M / ¥67.69M

3. Papa - ¥13.20M / ¥495M

4. Creation of the Gods I: Kingdom of Storms - ¥8.98M / ¥2,481M

5. The Women In The Storm - ¥4.16M / ¥143M

Edited by Issac Newton
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Issac Newton Global Phenomenon

Issac Newton

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Local Vs Imported Films

1693558006082.png

 

2019 Share - Local 63.8% vs Imported 36.2%

2023 Share - Local 87.8% vs Imported 12.2%

 

Since Post-CoVid-19, Asia has been reducing the reliance on Hollywood Production, which is encouraging good for expansion and development of Local Film Industry. And in China, Local Production has received Quality Supremacy boosted by Insane WOM - 

 

Top Summer Local Films

1. No More Bets - ¥3,526M

2. Lost In The Stars - ¥3,523M

3. Creation Of The Gods - ¥2,481M

4. Never Say Never - ¥2,204M

5. Chang An - ¥1,798M

6. One &Only - ¥895M

7. Meg 2: The Trench - ¥825M

8. Papa - ¥495M

9. Oh My School - ¥427M

10. 茶啊二中 - ¥377M

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