Australia Weekend 17th - 20th November 2011 (AU) - Breaking Dawn 1 #1 - affects by late rating change ?

[JJ-8]

Weekend 17th to 20th November 2011 - Australia<br>

<br>

Will update as we get more info but,<br>

<br>

Only have 1 number for now....<br>

<br>

1. The Twilight Saga: Breaking Dawn Part 1 (616 screens) - 12.2m USD.<br>

<br>

(from BOM international report)<br>

(#screens from earlier weekend report (OD) on ninemsn)<br>

<br>

Actuals - Credit to Urban Cinefile for original numbers.<br>

<br>

<table border="1" cellpadding="0" cellspacing="0" style="width:833px;" width="1042"> <tbody> <tr> <td nowrap="nowrap" style="width:44px;height:57px;">

TW

</td> <td nowrap="nowrap" style="width:44px;height:57px;">

LW

</td> <td nowrap="nowrap" style="width:300px;height:57px;">

Title </td> <td nowrap="nowrap" style="width:50px;height:57px;">

Rating

</td> <td style="width:87px;height:57px;">

Weekend Gross

</td> <td style="width:65px;height:57px;">

% Change

</td> <td style="width:52px;height:57px;">

Screens

</td> <td style="width:64px;height:57px;">

Screen Average

</td> <td style="width:87px;height:57px;">

Total Gross

</td> <td style="width:38px;height:57px;">

TI

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

1

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

-

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

THE TWILIGHT SAGA: BREAKING DAWN - PART 1 </td> <td nowrap="nowrap" style="width:50px;height:19px;">

MA15+

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$12,108,308

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

618

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$19,593

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$12,108,308

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

1

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

2

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

1

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

MONEYBALL </td> <td nowrap="nowrap" style="width:50px;height:19px;">

M

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$998,043

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-23.7%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

223

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$4,476

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$2,855,432

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

2

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

3

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

2

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

IN TIME </td> <td nowrap="nowrap" style="width:50px;height:19px;">

M

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$769,850

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-33.2%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

216

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$3,564

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$7,662,375

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

4

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

4

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

4

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

MIDNIGHT IN PARIS </td> <td nowrap="nowrap" style="width:50px;height:19px;">

PG

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$486,331

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-24.8%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

162

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$3,002

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$5,527,412

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

5

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

5

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

3

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

I DON`T KNOW HOW SHE DOES IT </td> <td nowrap="nowrap" style="width:50px;height:19px;">

PG

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$314,556

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-51.4%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

212

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$1,484

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$2,655,806

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

3

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

6

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

8

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

THE DEBT </td> <td nowrap="nowrap" style="width:50px;height:19px;">

MA15+

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$247,854

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-22.0%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

54

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$4,590

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$715,836

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

2

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

7

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

9

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

DRIVE </td> <td nowrap="nowrap" style="width:50px;height:19px;">

MA15+

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$233,018

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-18.7%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

94

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$2,479

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$1,816,945

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

4

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

8

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

5

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

PARANORMAL ACTIVITY 3 </td> <td nowrap="nowrap" style="width:50px;height:19px;">

M

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$201,699

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-53.4%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

158

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$1,277

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$7,777,957

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

5

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

9

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

6

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

SHARK NIGHT 3D </td> <td nowrap="nowrap" style="width:50px;height:19px;">

M

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$188,457

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-52.2%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

131

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$1,439

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$707,574

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

2

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

10

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

7

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

CONTAGION </td> <td nowrap="nowrap" style="width:50px;height:19px;">

M

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$185,797

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-46.2%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

109

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$1,705

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$4,951,350

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

5

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

11

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

11

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

REAL STEEL </td> <td nowrap="nowrap" style="width:50px;height:19px;">

M

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$144,956

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-38.8%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

89

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$1,629

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$11,527,281

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

7

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

12

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

-

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

WE NEED TO TALK ABOUT KEVIN </td> <td nowrap="nowrap" style="width:50px;height:19px;">

MA15+

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$141,429

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

22

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$6,429

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$141,429

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

1

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

13

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

-

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

THE ORATOR </td> <td nowrap="nowrap" style="width:50px;height:19px;">

PG

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$138,836

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

14

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$9,917

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$145,229

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

1

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

14

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

14

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

SANTA`S APPRENTICE </td> <td nowrap="nowrap" style="width:50px;height:19px;">

G

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$109,126

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-12.1%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

138

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$791

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$262,820

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

2

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

15

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

10

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

WARRIOR </td> <td nowrap="nowrap" style="width:50px;height:19px;">

M

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$88,008

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-65.2%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

75

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$1,173

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$2,193,573

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

4

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

16

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

13

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

THE THREE MUSKETEERS </td> <td nowrap="nowrap" style="width:50px;height:19px;">

M

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$77,687

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-58.0%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

62

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$1,253

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$2,848,663

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

5

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

17

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

12

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

ANONYMOUS </td> <td nowrap="nowrap" style="width:50px;height:19px;">

M

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$68,736

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-66.6%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

84

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$818

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$885,108

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

3

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

18

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

-

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

BURNING MAN </td> <td nowrap="nowrap" style="width:50px;height:19px;">

MA15+

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$68,464

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

18

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$3,804

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$68,464

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

1

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

19

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

18

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

RED DOG </td> <td nowrap="nowrap" style="width:50px;height:19px;">

PG

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$61,542

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-25.2%

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

63

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$977

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$21,208,284

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

16

</td> </tr> <tr> <td nowrap="nowrap" style="width:44px;height:19px;">

20

</td> <td nowrap="nowrap" style="width:44px;height:19px;">

-

</td> <td nowrap="nowrap" style="width:300px;height:19px;">

THE FIRST GRADER </td> <td nowrap="nowrap" style="width:50px;height:19px;">

M

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$58,911

</td> <td nowrap="nowrap" style="width:65px;height:19px;">

-

</td> <td nowrap="nowrap" style="width:52px;height:19px;">

38

</td> <td nowrap="nowrap" style="width:64px;height:19px;">

$1,550

</td> <td nowrap="nowrap" style="width:87px;height:19px;">

$58,911

</td> <td nowrap="nowrap" style="width:38px;height:19px;">

1

</td> </tr> </tbody></table> Edited November 21, 2011 by Jajang

[JJ-8]

As expected after the low OD (for twilight), BD1 has turned in a 12.2m OW. Very down compared to other parts of the world. Is a dissapointing result. Well below new moon though it does have a better internal multiplier than new moon did maybe indicating this isn't as frontloaded. Still it's a strong weekend given the time of year. It's the 3rd biggest opening in November behind only DH1 and new moon. Though other Harry potter films opened in December prior to this. - Jajang.

[Ball Lightning]

17% drop from new moon... Slightly better then i was expecting, but still a very bad sign.

[Robertron]

$12.2m IS 12.2 million dollars, so I guess thats one way to look at it.But yes, still a bit disappointing considering New Moon and Eclipse.

[Ball Lightning]

I'm just worried for how BD2 will go.. If we see another 20% like drop it'll head below a 10m opener.. But I think due to the final factor and a less gory story (i think?) It'll probably go for around 11-11.5m..

[JJ-8]

Well the full actuals are out and posted in the first post. 12.1m AUD is offiically what BD1 made. some 800k short of Eclipse and 4m short of new moon from 2009. To make matters worse, Breaking Dawn 1 garnered 618 screens which is nearly 100 screens higher than both eclipse and new moon. The per screen average dropped nearly 5k per screen from eclipse and is a distant 10k below that of new moon. One of the few good things out of this weekend was Breaking Dawn 1 is less front loaded than the previous entries. now while this isn't exactly bickies for bickies with eclipse given the release date, new moon had the same release date in 2009.New Moon made 5m OD on it's way to 16.1m - > 31% of the weekend was on opening day.Eclipse made 4.4m OD on it's way to 12.9m - > 34% of the weekend was on opening day.Breaking Dawn 1 made 3.7m on it's way to 12.1m - > 30% of the weekend was on opening day.This of course could indicate the time of the year. BD1 was slightly better than new moon and a little bit better than eclipse. It's small, but given the expectations and how well this has gone elsewhere in the world, this can be nothing but very, very dissappointing result for the twilight series here. I will note the MA15+ saga here. I am wondering the impacts of this stuffing around. and note the following, Urban Cinefile has listed the film as MA15+. So does Ninemsn. So this hasn't filtered down fully through the system. While the theatre owners themselves have it llisted as M. Seeing a rating of MA15+ on numerous sites which report numbers and even worse a site like ninemsn continues to list the film as rated as MA. While those that really want to see the film will not be impacted by this, i think this may well have detered some of the audience, at least initially. And could well be an explanation as to why the Australian Box Office is down so much in comparison to the rest of the world (unexpectedly). Welcome to the nanny state we live in. even though the censures eneded up changing the rating, they left this as late as possibly ensuring this confusion. If i was the studio in this case, I would be furious that this happened at all! It has in my mind likely cost the studio $ on the opening weekend - possibly as much as 2 to 4m. Whether Breaking Dawn 1 can make it up in the long run is yet to be seen.- jajang

[ecstasy]

They must really love Justin Timberlake down under. That's a good number for In Time.

[JJ-8]

Yeah in time has done quite well here. But it also has been a weak marketplace. Still it should reach 9m with an outside shot at 10m. Given the US run. 5m would not have been surprising.

[Ariadne]

What's the difference between M and MA15+?In New Zealand M is 15+ anyway, what is it in Australia?

[lab276]

MA is legally restricted so anyone under 15 needs an adult present to watch at the movies.http://www.classification.gov.au/www/cob/classification.nsf/Page/ClassificationMarkings_ClassificationMarkingsonFilmandComputerGames_ClassificationMarkingsonFilmandComputerGames

Edited November 22, 2011 by lab276

[Ariadne]

Thanks, so it's now an M movie, but I guess there could have been a small effect if some parents thought it wasn't suitable for under 15s.

[lab276]

Also, this looks much more unwelcoming

than this:

Edited November 22, 2011 by lab276

[Ariadne]

Yeah, definitely!

[JJ-8]

Just remember. The film was marketed as MA15+ for a time. It was during the final week (in fact days) it was dropped to M. This reason alone may have stopped some seeing it. It could have an effect on legs. (maybe) not only that but because of the confusion some places still list this as MA15+. Then again, eclipse also saw a decline in Australia from new moon. So it could be a natural decay of the audience. Something not seen elsewhere. -Jajang.

[Ball Lightning]

Its still consistently doing 25-30% less down here.. No sign of legs yet and Cheap Tuesday wasn't that busy. The Inbetweeners is the only film this weekend to compete with BD1. Arthur Christmas and Immortals are different audiences, so we could see a better hold for BD1 then for NM.. But I don't think so, just my gut saying that!