Cmasterclay

This is absolutely going to perform like a sequel- it has references to Man of Steel and a Batman cameo in the trailer, for crying out loud. This is a part of an established franchise. And those are getting more and more frontloaded every year. Plus, the entire marketing campaign/style of the movie was centered towards appealing to the teenage crowd that is the most reliable midnight demographic. I don't see any reason this won't be hugely frontloaded. I do think that the T-Mobile promotion will keep Friday up pretty huge, but I think Saturday is definitely dropping from the true Friday number without previews. If it does 65 today, I'd predict about 40 for Saturday.

Good number. Considering this movie was marketed much more heavily to the teenage midnight crowd than most superhero movies, and the fact that everyone is off school and it is the middle of summer, I think that the preview to weekend IM might be lower than people think. I'm not quite talking Twilight or anything levels, but pretty much the same weekend IM as BvS despite being a more "original" property.

Seeing lots of sellouts for Suicide Squad down home in Miami already, but not too many in D.C. except for theaters with limited seating. I'm thinking 16/48/112.

Jesus Christ, that's a pretty solid number!

I'm just a huge proponent of the argument that when a huge TV event - be it the DNC, a massive NBA or MLB finals game, Mayweather/Paquio a huge football game, the Oscars- that 50 million Americans are spending their night watching, that will hurt box office. 50 million people tuning everything out and spending hours as part of a communal experience- remember, DNC watch parties started at 8- is going to limit the amount of people who can see a movie. We see it time and time again. Even June 19th, which was Father's Day, had only average Sunday drops relative to any other Father's Day, because Game 7 killed business. And Thursday, June 16th, had a massive drop relative to any other non-holiday weekend Thursday. usually, the average Thursday drop is 5%, but that day audiences dropped 19 percent with a game being watched by 30 million. Even I would have gone to see Bourne last night, but I wanted to be home all night for the speech, and I'm sure I'm not some isolated person, even if it is anecdotal. There is statistical evidence to back it up. The big fight during Age of Ultron, the Oscars every year, the Super Bowl and NFC championships every year, and the DNC from four years ago. It's just common sense to think that the same relatively urban/suburban, leftward skewing audience that impacts business when a huge NBA game or the Oscars is on would also impact business for a speech that was watched by even more people.

The same way that Seth Rogen movies are directed at "young" males. I don't mean young like 13, I mean young like 19-30.

Yea, but Bad Moms is a young, female driven film going up against the acceptance speech of the first ever female nominee for President. It's as much of a crossover as there possibly can be. And given that the Bourne movies were made as a direct critique of Bush and post-9/11 flag-waving jingoism, I'd say it skews more liberal than most action franchises, too. I think people are underestimating the potential effects of the DNC. Probably 30 million normal viewers watched it alone, and that didn't count the fact that we are running big watch parties at literally every campaign headquarter throughout the country, which attracted tons and tons of people last night. 50 million people were probably tuned in, and that intersected with the liberal-skewing cores of these two movies.

Worth noting, and I know we hear this alot, that Hillary's speech last night probably got well upwards of 30 million adult viewers (with parties included, I knew of one house that had 100 people but would only count as one viewer), many of whom are the kind of politically interested, left leaning people who like these Bourne movies. So that's pretty good. Puts it right on track for mid 50s opening.

FWIW, this has already sold out a screening near me tonight, and some others are filling up as well. That doesn't usually happen this far in advance of showtime for non-massive movies. This could be bigger than I though. Upping from 42 to 55.

More like Jason Bad am I right guys

Should have named it "Bourne Again." That would have increased the OW box office by 20 million. Bring in that religious movie crowd.

Even the Guardian, a newspaper that has actually featured as protagonists in these very films, said that it was a drop off in quality in their big feature story about the franchise. Probably not the best sign.

Here's how I knew Star Trek Beyond got it- in the opening scenes of space and at the moonbase, it made me actually feel wonder at the possibility of this being a real thing. It made the majesty and awe of space and futuristic sci fi technology actually make me feel something, instead of just being an endless loud canvas of pointless action.

Star Trek Beyond is excellent, and its biggest strength: it's a big studio movie in 2016 that actually remembers why we like blockbusters in the first place. It gets the sense of awe and human scale that defines what makes a good popcorn blockbuster, and loads it up with fun characters and twists to top it all off.

Looks like every other remake that goes for a "modern" and "edgy" new take on the movie that it loses sight of what makes this story worth telling. These sort of remakes tried so hard to bring an "original" spin on old material that they've overcorrected and all become cookie cutter looking bores. But we shall see.

Feels like it's certainly the timeframe for a Kong trailer, given the opening of the new ride and the March release date. And King Arthur, Wonder Woman, and Fantastic Beasts are confirmed. So there you go! Probably no legend Hardy Nolan Styles today.

Bourne was never some pop culture sensation. Sure, the franchise made money, but it wasn't some durable or iconic franchise with a great brand name. I feel zilch buzz on that one, honestly. I'm thinking it might do under 150m, especially since The Guardian hinted it was a drop in quality.

The first two-thirds of Into Darkness are actually pretty damn good, even upon several rewatches. Everything goes downhill after Khan kills Peter Weller, and yikes. The movie turns into a shitty, unoriginal, and frankly boring remake in the third act. There's a version of that movie that's really great all-around, but that third act is pretty horrid on every level, from the Wrath of Khan references to the silly chase scene to the stupid magic blood plotline. I'll still watch the first two acts pretty happily. And look, opinions change. I gave STID a great review in the RTM after I came home from a midnight show and was hyped up. But after rewatching it again in theaters and twice at home, I realized the third act has fatal flaws. It's not a sin to change your opinion on a movie. People were hyped to see it, and it got generally good reviews because it was generally a good movie. That doesn't mean people can't look back three years later and muse on what could have been a great movie.

Ghostbusters is probably the best studio movie this summer outside of Popstar, honestly. An excellent reboot/reinvention. I still think it will have great legs. It performed more like a family film this weekend.

I will bet you two months of gold account Ghostbusters does at least 125 million.

Yea. Honestly, this movie reminded me of TFA alot (I didn't like it as much as TFA, but I did like it). It tried wayyyy too hard to be too much like the original, but it was so fun and well-cast that it hardly mattered. Certainly in the upper tier of movies this summer. This movie mainly seems to be breaking out with families and older women, so I just really don't see much of a rush factor beyond the first night. I think it'll hit a 3x for sure.

Man, Ghostbusters was pretty good. Crowd ate it up. Crowd was also mostly either families with kids or young professionals, so I honestly think this could leg its way over 150, tbh. Amazing reception at the end for this. Small sample size, obviously, but this is performing already like something not super frontloaded. I think it will hit 150.

Look at the source you're using here, man. It's a guy who has dedicated his entire account to anti-Ghostbusters tweets.

Lmao at Jude Law. Dude looks silly as fuck. Maybe this movie WILL be fun.

That makes much more sense, considering the nature of the film and the fact that I have seen zero marketing for this at all. Might get lost in the awards shuffle, though. Something about this seems like a non-starter award wise.