http://entertainment.time.com/2012/07/29/the-dark-knight-rises-again-what-aurora-effect/
Last week, many news sources reported that the Aurora massacre had scared away moviegoers. Wrong: attendance, according to Box Office Mojo, was 40% higher last weekend than the previous weekend ($231.3 million to $165 million) and up 21% from same weekend last year (when the total take was $190.6 million).
This weekend, total box-office revenue ($134.8 million) was indeed down from the same weekend last year ($179.7 million), when the new films were Cowboys & Aliens, with a $36.4 million three-day take, The Smurfs, with $35.6 million, and Crazy, Stupid, Love., with $19.1 million. The drop is almost entirely due to two related factors that have no connection to the shootings. One: Olympics coverage began with a splendid show Friday night; and two, Hollywood, knowing the Games were coming, released fewer films this weekend.
Read more: http://entertainment.time.com/2012/07/29/the-dark-knight-rises-again-what-aurora-effect/#ixzz227gIh06p
I'm so confused.