Happy for 2015 and Fifty Shades! My optimistic goal for 50 Shades was $120 but ultimately I just wanted a total near $100 and for it to take the February record. New records every month! Gonna slow down again for a bit until Cinderella and Insurgent come in March and then we should have a new record with Furious 7 in April!
Lincoln Square is only showing it on two screens plus imax but definitely a good sign. AMC Empire has a butt load of showings so that's quite impressive to double.
I'm still pulling for a big V Day to get this over 92m in the 3 day weekend and be the #1 R rated OW. I will be pleased with that, certainly not a disappointment, even if less than I expected.
At least with this movie being rated R and skewing older and with Valentines Day on Saturday, maybe it will space out its earrings over the weekend in a less front loaded way. But I was hoping for around $15m so I'm definitely disappointed.