Eric Prime

Mickey's Law is a joke term I have concocted, a play on Murphy's Law. Basically, for the non-Disney studios, anything that can go wrong will go wrong. This is something I made up in 2019 when Disney demolished the whole competition and everybody was suffering, though you could argue the Law has been around since like 2016. I blame it on Universal winning the market share of 2015 despite all the Disney hits. So essentially, Mickey's Law works out where every non-Disney film suffers in some way by the Law, whether it be a poor opening, going below expectations, having bad legs domestically, having bad legs overseas, you get the idea. Even films that seem like big hits have something bad within their numbers that happened in part from Mickey's Law. The only non-Disney titles not impacted by Mickey's Law are superhero movies from like Sony and DC Comics, and for the latter, that's only because the masses think every superhero is a Marvel thing. I know from experience, because I have to explain to my Dad every other month that Superman is not a Marvel character or The Suicide Squad isn't available on Disney+. Disclaimer: Mickey's Law is just something silly I like to make up and isn't something to take seriously. I still like using it though.

Top Gun: Maverick Greater Philadelphia Area Seat Report Final Count Sellouts Showings Seats Sold Total Seats Perct Sold TOTALS 0 192 5142 37417 13.74% Total Seats Sold Today: 1,007 Comp 1.134x of F9 (8.05M) 1.767x of No Time to Die (11.13M) 2.200x of Dune (11.22M) 2.318x of Ghostbusters: Afterlife (10.43M) 2.182x of Fantastic Beasts 3 (13.09M) So...I know my numbers are way lower compared to most...but is this another case of Mickey's Law? Because it's starting to feel like Mickey's Law again.

The Bob's Burgers Movie Greater Philadelphia Area Seat Report Final Count Sellouts Showings Seats Sold Total Seats Perct Sold TOTALS 0 47 576 5425 10.62% Total Seats Sold Today: 156 Comp 0.283x of The Suicide Squad (1.16M) 0.823x of Free Guy (1.81M) 0.826x of Jackass Forever (1.36M) 1.385x of Unbearable Weight of Massive Talent (1.16M)

I promise I'll be ready soon

Event weekends get their threads up early

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Mickey's Law

It will always baffle me why Fox didn't put in all the money to get back Will Smith for Independence Day 2. It wouldn't have saved...all of that, but it would have at least brought in way more people on its opening to...somewhat justify the expenses made.

Don't you dare speak that evil in these hollowed halls.

TAKE MY BREATH AWAY Last year, Memorial Day weekend was, in my eyes at least, the most important weekend of 2021. After the lockdowns, Premier Access, and HBO Max, that year’s Memorial Day, headlined by both A Quiet Place Part II and Cruella, was a statement. Beforehand, movie theater attendance and interest was still in doubt in a world plagued (get it?) by streaming and reluctance from moviegoers in venturing out to these consolidated areas. But thanks in part to these films coming out at the right time as vaccines began to roll out domestically, as well as positive reviews and easy commercial appeal for these titles, both films found success. The John Krasinski horror sequel earned the biggest opening weekend of the pandemic era, and Cruella, while more modest, still had impressive legs and earned a pretty penny on Premier Access and PVOD, with a sequel greenlit. It’s the success of both films that ensured things would get better. And while things are far from perfect, and we may have lost some audiences, it’s a definite fact that movie theaters are still going to be with us for the indefinite future, and both Quiet Place and Cruella are to thank for that. They were the movies that paved the way for F9, Shang-Chi, Let There Be Carnage, No Time to Die, Spider-Man: No Way Home, The Batman, Everything Everywhere, Sonic 2, and Doctor Strange 2. This Memorial Day has less pressure, but still very exciting stuff regardless that should signify an amazing summer full of dinosaurs, space rangers, Asgardian gods, music legends, aliens, and trains. This weekend, the hotly-anticipated Top Gun: Maverick finally gets released to theaters. Planned for a release way back in 2019, this Tom Cruise sequel has seen 7 different release dates. It may seem with all those date changes that this was set for a streaming release. Yet Tom Cruise, being the loony madman that he is, knows his movies have potential to soar and that his aviation sequel was something every Gen Xer has anticipated for decades. With the classic 1986 film still as popular as ever, Maverick is back, flying through the skies, in an experience that can only be enjoyed on the biggest screen with the loudest surround sound. And expectations, while already high way back when, are now at incredible, soaring expectations that seem ridiculous, but far from impossible. Some believe that this is the film that will finally topple Pirates of the Caribbean: At World’s End and its 15-year-long streak as the biggest Memorial Day opening. And even if it doesn’t, the film is still set for boffo numbers that show just how much people could not wait to see Maverick on the big screen once again. Then you have The Bob’s Burgers Movie, which should hopefully rope in its college-aged fandom into seeing it in theaters, holdovers like Downton Abbey and Doctor Strange 2 for people to catch up on, and even the epic premieres of the final season of Stranger Things and the new Obi-Wan Kenobi series for those of us who want to enjoy a quiet evening home this weekend. Alongside some cookouts and barbecues, this will be a Memorial Day weekend we will never, ever forget. And I don’t want us to have any bad vibes this weekend, so here’s what I ask for all of you... 1. ABSOLUTELY NO SPOILERS. NOT EVEN SPOILERS POSTED UNDER SPOILER TAGS. This rule also applies to other movies in theaters and films/shows recently released on streaming. So no Downton Abbey spoilers, no Doctor Strange spoilers, no Rescue Rangers spoilers, no Stranger Things spoilers, no Obi-Wan spoilers, etc. If you do spoil something here, you will be banned. No exceptions. 2. KEEP YOUR AGENDA OUT OF HERE. 3. THE REPORT AND IGNORE BUTTONS ARE YOUR FRIENDS. While trolls are already bad, responding to them only makes it worse. 4. IS OFF-TOPIC DISCUSSION OKAY? Off-topic discussions are okay in situations where there's downtime and there aren't any numbers, so long as they don’t get heated. But when numbers are coming up and things are getting busy, then keep off-topic things down to the minimum. And lastly... 5. DON'T BE A DICK. And now... WITHOUT FURTHER ADO LETS DO THIS SHIT

Oh that's a good hold? That emoji made me think the movie's numbers were bad.

FUCK

Her arms tho 😍