This Sunday's Pulse results are finally updated. I normally don't publish this kind of stuff here, because I'm lazy and already do weekdays. But considering it's Super Bowl Sunday, I thought it woulda been interesting to see how much of a bump movies that got a Super Bowl spot got from said spots.
Movie
Thursday
Friday
Saturday
Sunday
Alita
748
385
276
474
Captain Marvel
774
603
515
2,504
Us
31
19
13
49
Sunday almost always sees an increase from Friday and Saturday (people already saw their holdovers for the weekend and such), but it seems like Captain Marvel saw the biggest boost from the SB spot, increasing by a staggering 486% from Saturday and reaching over 2,500. The last time CM even crossed the 1,000 ticket threshold was Monday, January 14, which was about 3 weeks ago, while 2,500 was all the way back in January 9, its third day of presales and close to 4 weeks ago. It's fair to say that spot was very effective.
Alita isn't as impressive, but still solid enough with a 179% increase from Saturday. By comparison, Glass's first Saturday to Sunday saw a 156% jump without any Super Bowl spot. We can argue whether or not the spot helped the movie get a bigger jump from Glass or not, but I'd say that it's relatively decent either way.
Us is obviously the lowest-selling out of all three movies, but it's important to remember that the movie is a month and a half away. The movie's more or less doing a marathon rather than a sprint. But it's definitely the largest amount of sales in a pretty long time, and a 377% jump from Saturday to Sunday is nothing to sneeze at, and likely wouldn't have happened if the movie didn't get a Super Bowl spot.