A contingent of gay guys who obsess over imperious women who strut across stages or screens absolutely exists—on the internet, anyway. If you ever go on Tik Tok, Twitter or any other social networking website you will be inundated with it. Any of those aggressive accounts you see with a female recording artist as its avatar is a gay guy. I have not encountered any gay guys like that in reality, but they are there on the internet. One can argue that they are just outsized voices on the internet and not representative of gay guys, but perpetually online employees at production companies absolutely saw their antics on the internet & believed that they are representative of your average gay guy. That is why they are marketing it the way that they are and why they put it out in June. It appeals to no one outside of the aforementioned people