Movie Break-Down: Bloody Mary
O$corp Pictures is good at horror. Bloody Mary marks their return to this genre after a hiatus. Opening September 18th, it is getting ahead of the curve on the other horror films opening up during the fall season. Directed by Sam Raimi and produced by Eli Roth, it appears Bloody Mary is in good hands. O$corp Picture's track record with supernatural horror flicks is good. Exorcism of Jessica Winters- $55.5M, My Winter Retreat- $44.8M, The Haunting in Wisconsin- $60.3M, and the great Unbalanced film saga with made $470M domestically (averaging $94M per film). This track record definitely has made O$corp Pictures a recognizable name among horror fans.
Exclusive TV Spot
*O$corp Pictures Logo Comes Up*
We see an empty hotel room with stuff thrown all around the room. The room begins to shake and stuff falls.
*screen goes black*
The camera moves an elevator with Hayden Panettiere and Jeremy Irvine in it.
*A low buzzing sound plays in the background.* The lights in the elevator flicker and the elevator stops.
Panettiere gasps
The elevator sudden plummets before slowly down to a stop.
The elevator door opens as Irvine and Panettiere lay on the floor is shock
Vines and black tar begin to grow/drip from the elevator ceiling/walls.
A dark and burry shadow moves from the end of the darkened hall toward the elevator
Panettiere covers her mouth while Irvine jumps up and frantically presses the buttons for the elevator
Irvine shouts, "No, no, no!"
The dark shadow is almost to the door
*screen goes black*
*We heard screams* Sam Raimi's Bloody Mary True Horror Returns September 18th
Pros: Strong track record, Sam Raimi/Eli Roth, good release date, and studio dedication to the film (aka this ain't a filler)
Cons: Horror is very hit and miss, O$corp Pictures has a record of making horror films very controversial (i.e The Wanders/Unbalanced), and horror fans sitting this film out until the Halloween horror films are released.
Studio Expectations: $25-$28 million opening weekend and a domestic finish around $65-$70 million (depends of word of mouth).