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Everything posted by Menor the Destroyer
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I think there's a good case for Barbie going 150+ if it can get to a low-20s preview. Friday sales are great with a better ratio than Spiderverse so I'm not really seeing IM significantly below 7. I guess the question is if it gets limited by being underscheduled, but it definitely seems like the demand is there.
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Barbie's EA is one of the toughest to deal with since it has sold so well and is making up such a big percentage of sales so far. It'll be a bit easier to project after a couple days once we see how much it's adding for EA and Thu. Like if you add EA and Thu then it looks like a very frontloaded Fri ratio while compared to just Thu it looks very backloaded (but then the Thu start is less crazy).
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Thing is Flash had easy comps that made it clear from the start it wasn't opening that huge. Barbie is a bit of an odd duck, even after the first full day of presales I suspect there will be a wide range of possibilities. That said this will clearly be a success from EA starting off that big, it's just a question of how much.
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I'm not even sure where the Ant-Man numbers are from, I don't think traditional tracking had that at 120 ever (maybe for 4-day, which it ended up hitting despite being awful). If anything Ant-Man was a case where interest in the movie was underestimated by traditional tracking, but then the very low quality led to it hitting that. Guardians and the two DC films were legit underperformances, yes. I would note that with Guardians it did leg very well, so it's possible tracking just didn't adjust to an MCU fanbase that was jaded from low quality releases and waiting for proof of it being good. Similarly the DC fanbase is in a weird place with the upcoming reboot. I would note though that Transformers underperformed traditional tracking which I believe was 68-70 million, so this list is selective. I also don't agree with excluding Across from the CBM list. It's also mixing and matching BO Pro tracking with NRG-style polling based tracking, and those are different models. There is likely something to audiences becoming a bit tired of a stream of low quality CBMs recently, but this tweet overstates the case.
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I think Deadline may be highballing that number as well. Walkups have been absolutely horrible so far today where I'm tracking and comparing to SV2's pace is making it seem closer to 14. We'll see if it can seriously pick up the pace to hit that Deadline number but I definitely wouldn't put my hopes on it going higher than that.