Maneesh Sharma made a Hollywood movie under the guise of Hindi Cinema, that's what happened.
It was clear with trailers that were dull and music was mediocre.
If you watch the movie, you'll feel no excitement, especially first half is a slog, second half has some parts that were exciting, but that's about it.
While SRK cameo as The Legendary Pathaan is one of those somewhat exciting parts, the impact was missing, Tiger cameo in Pathaan was much more impactful and executed miles better.