It may not be as bad as that of SM lll, but a barrage of new films are opening soon and three of them are tracking more or less 90 M. Being "ok" isn't enough.
This is still a big hit though.
What is that drop in percentage?
Hmm, I told you to wait for the 2nd weekend drop first. Saturday was awesome, Sunday's drop was bigger than expected and Monday's drop is one of the worst for a non-animated film. This is interesting.
Source puts final #IronMan3 opening wknd at about $173M, very close to what Disney est it would be. Same SUN drop as IM2.
https://twitter.com/giteshpandya/status/331408251491074050