are they not doing any kind of press junket/interviews with the usuals? Outside of nolans wired interview and cillian with deadline, there has been nothing and sag strike would kill any chance of marketing once it starts
mi7 will have presumably very strong reviews which should give it a bump, indiana jones had atrocious intial critics score and the rise over the last 2 weeks kinds went unnoticed cause its about first impressions
Maverick besides having out of this world WOM also had way more pent up demand as the fans went 36 years between films, Indiana Jones had multiple different potential franchise endings and still chose to come back with a seemingly ok at best movie
(D-1) Ruby Gilman: 109 tickets sold (10 locs)/+45 tickets sold over last 2 days
Comp: 0.237x Elemental = $569k
(D-1) Indiana Jones 5: 907 tickets sold/+150 tickets sold over 2 days
Comp:
0.343x The Flash = $3.3m
For Mission specifically i think its got to do with older audiences not returning at levels from pre pandemic, top gun overcame that cause there was so much pent up demand for it + best WOM for a blockbuster in a long time whereas Dead Reckoning is movie #7 and WOM while strong is unlikely to be the monster of Maverick