This. It`s doing well. It just isn`t the story anymore, well, not the positive story like THG, TA, Skyfall. IMO, people expected too much from the fact it`s based on a classic while market has changed, both in literature and movies. YA was in infancy back in 2001-2003. Now it`s a major genre and there`s a huge demographics that is drawn to kind of stories and heroes that TH simply doesn`t have and won`t have even with some made-up additions. Thanks to YA explosion, girls are no more satisfied with movies where female characters are added only as boner-givers to adolescent boys. They want a character as the main protagonist so they can identify with her. That`s why I`m hoping that "instant boner" double-wielder ina corset warrior Elfette will completely misfire with THG fans and female audience. She`s a ridiculous and much much older Katniss knock-off created to cash in on THG craze and be sex object for boys who can be her sons. Pathetic.Anyway, my point is that every generation has their own heroes and this generation`s ones, at least on female side, come from recent literature. OTOH, guys, and girls as well, are also treated to Marvel marvels and TDK so that`s really much more competition for TH than LOTR ever had.