Romance was awesome in Avatar. Half-hearted? That would be Aragorn and Arwen, a romance nobody who wrote it into the script was interested in but showhorned it to attract girls. Cameron makes romance center of his movies (or mother-child bond in movies w/o romance) instead of just tossing it in to pump more dollars from girls. In most genre movies, romance is periferal necessary evil for commercial reasons, not the A plot. Window dressing. OTOH, Cameron makes it an A plot and does it justice.You just hate Avatar cause it made more money than HP and LOTR. Don`t even try to deny, Magic, your bias is way too obvious.