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With those amazing Thursday numbers DM2 31 / 34 / 26 - 91M TLR 12 / 12 / 9 - 33M TH 9 / 10 / 7.5 - 26.5M MU 7.5 / 9 / 7 - 23.5M WWZ 5.5 / 6 / 5 - 16.5M WHD 4.5 / 5 / 4 - 13.5M MOS 4 / 4.5 / 3.5 - 12M That's 216M for the top7!

And also, very good for MOS. Anyways, I can't buy this numbers yet. Historically, most films decrease on 4th July...

TLR increased!!! If this is true, it bodes better for weekend purposes. Let's wait for God (aka Rth) numbers.

you always deliver the bestgreat analysis

I don't want a bomb either, but I try to view them as an opportunity for the industry to learn how to do and market a movie.

In Spain animation has the staying power, and we love Will Smith. We really love him

MOS number is very good given it lost 1.2k theaters. Bodes well for the weekend

More than Airbender, which had an amazing OD? More than Twilight saga? More than anything? Look at the films that opened this weekend in recent years. If they don't have rush factor, even with bad WOM, reach a 40-45%

Airbender 5day gross was 52% of its DOM take. http://boxofficemojo.com/alltime/grossbydays.htm?days=5&sort=percoftotal&order=DESC&p=.htm Given the WOM, the genre, the date... Right now, I'm expecting LR 5day will be 40-45% of its DOM take. So 100M is kind of guarenteed.

Yep. Very curious to see if it plummets like Airbender or if it has some kind of legs

More like a BO loonie. I,ve been tracking BO since 1997. You? I've learned that once the film opens there's usually a pattern, so predict a gross after a second weekend is only a matter of history data. And, for your interest, I've not seen MU. I'm one of the very few here that does not relate success to stupid comparisions. Marvel vs DC, Pixar vs Dreamworks, DM2 vs MU. I don't care what grosses the most. I care about the gross of a film on its own.

Didn't know. Great. That's the kind of data I like the most.

Let's supose LR have the same opening as MiB2. W 9 / 9.5 Th 8 / 8.5 F 9.6 / 10.2 St 9 / 9.6 Sn 6.75 / 7.2 42.35M / 45M (5day) MiB2 was a sequel, the only big film to open that wednesday, and a scifi film. OTOH, LR OD gross includes 2M from previews and has worse reviews. I think LR is going to gross 45/50M

You all are sooooooo funny to read. So MU drops 50% week to week against DM2 OD and the film is a flop, is dead, won't recover... Week to week TS3 dropped on the same day 45%. 5M was expected for MU. It will recover the steam the next days for an under 50% weekend drop against a huge animated opening. And this is nice. By the end of this weekend it should have grossed 220M. 220M after a 25M third weekend! That's amazing! Even with very weak legs it would gross 280M. How on earth can it miss 300M? We all know that Pixar films have strong late legs. We all know animation does very well in July. 300M is a given. HUGE

How? I have it doing 11M and can't see it going much higher...

Let's wait for the legs then

Very curious to see how can coexist two animated films. TS3. DM opened in its 4th weekend. It dropped only 30% Up. Ice Age 3 opened in its 6th weekend (more demand already burned. Also, lost the 3d screens). It dropped 50% KFP. Wall-E opened in its 4th weekend. It dropped 47% Madagascar3. Brave opened in its 3rd weekend. It dropped 42% I'm beginning to think there's room for both films: it's Pixar, a brand that appeals to every demographic. Also, it's the third weekend. Too early. There's still demand to see it. And, it's July 4th long weekend, one of the busiest weekends of the year.

Define tentpoles. There are not that many confirmed, IMO

WTF It won't plummet on Thursday. No NBA finale! So 20M+ for sure.

More or less what some of us thought it would do on its OW...

Not bad, only standard. It's stabilizing. Better drop than first wednesday, and heading for a 20M+ weekend.

If nothing plummets or jumps over the next days, we're in for solid weekend tallies. Can't see MU going below 50M now. Thu 9.5 Fri 15M (+60%) Sat 20M (+33%) Sun 16M (-20%)

Great for TITE and NYSM Very good for MU Solid for the rest There's anything ouchie in these drops