Bluebomb

Very nice for Avengers in France.

April 26 Weekend Predictions 1. The Avengers - $2,600,000 2. Battleship - $150,000 (-73%) 3. Titanic 3D - $85,000 (-58%) 4. 407 Dark Flight - $55,000 (-71%) 5. Love in the Buff - $45,000 (-67%) The Avengers will double the highest OW of the year. Getting only a handful of 2D screens diminishes the maximum potential gross for the Avengers but 3D will sell like gangbusters. Pre-sales have been excellent so far with IMAX almost selling out and regular theaters having sold out shows so far away. Battleship will only slide down 1 spot thanks to it being the big winner last weekend. The Avengers will hit it hard but I could see it getting some spillover effect from full shows of The Avengers. Titanic should place 3rd with extreme 3D prices. It's getting cut in more than half of its theaters including IMAX but pre-sales have looked decent so it'll avoid a horrendous drop. 407 Dark Flight will drop heavily because it's a horror film, a foreign language film and The Avengers will monopolize the screens. Dropping out of the top 5 is not of the question either. Love in the Buff has had a very good run so far but it is also getting tossed out in half of the theaters currently showing it. After a bad holiday week, it stabilized last weekend but it'll get pulverized by The Avengers. A Simple Life is an interesting choice. After last weekend's bump, it should see a fairly big drop with demand being met. The Avengers taking almost all the screens is a negative effect but theaters have managed to slot A Simple Life either in the morning or afternoon. Surprisingly, it retained most of its theaters this week so it could have the best drop of the top 10 this week and may even spend an extra weekend in the top 5. Thomas & Friends: Day of the Diesels is getting a limited-semi wide release. It's also a possibility for a top 5 finish but the low theater count concerns me. The attention for The Avengers is also non-stop and I'm not sure if Thomas & Friends will engage kids enough to get them to beg their parents and take them to see it. $50,000 for the weekend is achievable but it's getting a really small release, something I think will torpedo its chances of making the top 5. Sunny increased last weekend and is a dark horse candidate to make the top 5. It is being kept in almost all of the locations from last weekend but most theaters have taken away its 7 PM showtime from last week and given it to The Avengers. I could see a small 20-30% decrease this weekend if business continues to hold up. The Hunger Games is winding down now. I only expect about $20,000-$25,000 for the weekend.

Week. Hm, I think he's underestimating it a bit. I could see 16m first week for it because of the holiday today.

MadGez over at WOKJ predicts Aussie number could be 13m+ for the week. Getting better.

Yes, although I expect it to battle with Ice Age and possibly a local film for #4 and #5.

It will definitely be #1 of the year by the end of its 3rd week.

Thursday schedules Avengers killed most of the holdovers this week. Battleship is the consensus survivor. Love in the Buff and Titanic are next in line but around half of the theaters have cut them from their schedules. Nightfall, Mirror Mirror, Machine Gun Preacher, One for the Money have been axed from most of the theaters. 407 Dark Flight is still showing in about half of the theaters that played it last weekend. A Simple Life is still showing in most places. Opening day for The Avengers - Palace APM Incredible % for The Avengers on opening day. I wouldn't put 3m past it at this point. It looks like it could hit 50,000-60,000 admissions opening day.

Pretty good opening.

It will.

Much better show than last week's.Loved: JamarLiked: Katrina, Juliet, TonyOK: Mathai, PipDisliked: James, CheesaI agree with the eliminations tonight. I really hope Adam saves Katrina over Mathai (Tony's a shoe-in for America's vote.) Jamar and Juliet has to be Cee-Lo's final 2. I cannot wait to see how those 2 will duke it out next week and hope Cee-Lo doesn't get blinded by his love for his diva. If Cheesa gets saved over one of those 2, I'll be pissed.

How far will Battleship drop this weekend?

That is disappointing then. Was hoping for a bigger 2D release similar to what Transformers 3 had.

The Avengers in 2D is only being shown in a handful of theaters. That's less than what Transformers 3 and Harry Potter 7-2 got.The Avengers will debut somewhere in the 2.4-3.5m range.

3. Sex & Zen: Extreme Ecstasy 3D Released: April 14 OW - $1,679,759 Total - $5,290,771 (3.15 multiplier) No one was quite sure what to make of Sex & Zen: Extreme Ecstasy when it opened its doors on April 14 but it shocked viewers and box office analysts both. Early pre-selling two weeks ahead of its release might have been a signal that it was going to be a hot selling movie but analysts were apprehensive about what a porn movie in 3D could do at the box office. It received widespread media attention from both local and foreign media publications alike ahead of its release as it was billed as the 'first 3D porn film in the world'. It utilized the media attention and grabbed locals by piquing their curiosity of a porn film being shot in 3D. Tour guides from China even used the film as the main selling point to get people to come over since it did not receive a release in China. The special promotions didn't stop there though. Certain theaters even ran 'Ladies only" special screenings for those women who wanted to see the film but didn't want to see men jerking off or didn't feel safe being around men in general. The rejection from IMAX wasn't enough to stop Sex & Zen from going over the top in its opening weekend with an out-of-left field opening. Sex & Zen blew past all expectations, opening to numerous sold out shows at night and it roped in an enormous $1.679m from its first 4 days. That opening is the highest OW for any category III-rated movie ever and it outperformed Lust, Caution by more than $250,000. Going by a day-by-day basis, Thursday delivered strong results with 41,967 admissions reported from 80% of theaters. The flurry of media coverage continued into its opening weekend as many media outlets ran the story of it beating Avatar's opening day after Thursday actuals came in. With $360,000 made on its opening day, it more than doubled Lust, Caution's opening Thursday. Friday, even with more sellouts, inched a mere 3% possibly indicating that it was frontloaded with many wanting to see this opening day. It pushed back on Saturday, moving 63,151 admissions for its biggest admissions day of its run. Without the late night to boost ticket sales, it cracked on Sunday and went down 23%. Total number of admissions for Sex & Zen's opening weekend tallied to 197,247, a mere orgasm away from 200,000. With its astonishing opening weekend, many seemed convinced this was going to do well over the holidays even with the amount of competition. Unfortunately, for the porno, it faced a whopping 11 new releases Easter weekend. 7 of them even managed to reach the top 10. Still, none of the openers really provided a challenge for Sex & Zen as it easily repeated on top Easter weekend. While admissions slacked off its 2nd weekend (-56.4%), it only suffered a 48% decline in gross. Its total squirted up to 3.272m after 11 days, beating every film with that gross except for the other 9 films in the top 10 and becoming Newport's biggest hit of the year after only 2 weeks. 14 days into its run and it already zoomed up to 3.5m, positioning itself as the #1 film of the year at that time by taking out I Love Hong Kong. Its 3rd weekend saw 2 formidable action films go head-to-head with each other. Thor and The Lost Bladesman took over for Sex & Zen and knocked it down to 3rd but it finished with a solid 53% hold, the 2nd best drop for a wide release that weekend. Its admissions saw better holds as the weekend went along as it went from a steep 68% fold on Thursday to easing 24% on Sunday. That would bring its total up to 3.987m after 2 1/2 weeks and it passed 4m on Monday. The release of Fast Five in Sex & Zen: Extreme Ecstasy's 4th weekend didn't deter it at all. It slithered with a 50% drop, the best of the top 20 and of any film showing on more than 2 screens that weekend. Its 4th weekend came in just above $200,000 and its total crept up to 4.4m. After seeing Sex & Zen breaking records and catching the eye of the media, there was only one question left for it to resolve. Would it make 5m? Its weekend hold in its 5th weekend would give credence to that notion as it enjoyed the best hold for any semi-wide or wide release, sliding down 25%. Its total was up to a stunning 4.7m but it faced a huge obstacle the next weekend when every theater would make room for the 4th installment of the Pirates of the Caribbean franchise. Pirates of the Caribbean 4 did little to stop it. Sex & Zen: Extreme Ecstasy didn't even flinch and it locked up another $93,000 in its 6th weekend and its total now stood at 4.862m, certain to pass 5m in a matter of weeks. It also spent its 6th weekend in the top 5. After surviving Pirates 4, it ran away with the best drop of any holdover the next weekend. 7th weekend saw it stumble 25%, more than 10% better than the nearest holdover. 2 months into its run and it accomplished what many was thinking was never going to materialize. It snagged 5m and it did it with style, jumping back into the top 5 and diving only 29% even with 2 fairly big openers in X-Men: First Class and The Hangover 2. It once again enjoyed the best drop of any holdover for the 2nd weekend in a row. There was a dilemma in its 9th weekend as an adapted stage play hoping to steal Sex & Zen's audience made its way into theaters. Although the adaptation was a comedy instead of an erotic film, it had the name 'Sex' in the title and it frequently referenced jokes about erections and other bodily functions. Microsex Office got its playdate along with Super 8 but they were no match for Sex & Zen's staying power. Sex & Zen got slashed 34% and its total funneled up to 5.111m. Its 10th weekend saw it lose another 3 screens and push down another 2 spots but it did the unthinkable and increased 19%. It got no holiday boost and it held on for another week inside the top 10. Sex & Zen: Extreme Ecstasy would drop out of the top 10 on its 11th weekend with Beginning of the Great Revival and Treasure Inn coming out but it came so close with it showing on just 4 theaters. It limped past 5.2m after 11 weeks. Transformers was supposed to decimate the remaining screens for Sex & Zen but it never happened. Instead, the erotic film countered with a 41% slide, one of only 2 films that escaped with a drop of less than 50%. It also marked its return into the top 10 where it placed #9. It clung onto another weekend in the top 10, even when half of its business vanished from the weekend before. Its 13th weekend saw it make only $7,741 but it climbed another spots to #7, meaning it spent 3 full months inside the top 10, an incredible achievement. Sex & Zen continued its hot streak on its 14 weekend of release. The farewell party for Harry Potter didn't spoil Sex & Zen moviegoers and it notched $6,626 from 1 theater while rising to #6 from only a 14% decline. Good declines carried on through Kung Fu Panda 2's release as it lost 22% of its business to pull its total up to 5.269m. This would mark its final week in the top 10. Wu Xia put an end to Sex & Zen's extreme run in the top 10 as it along with 4 other openers pushed Sex & Zen well outside the top 10. Sex & Zen didn't suffer any drastic fallout though. It shook off only 43% for another weekend drop below 50%. Its 17th and final weekend saw it slow down only 30% and it was a fitting end to such a bizarre and amazing run. Let's run down the numbers and facts here. Sex & Zen was #1 for 2 weeks and beat out every other film at the time in only 2 weeks. It was a mainstay in the top 5 and top 10, amassing 7 and 14 weeks respectively. It was ranked inside the top 10 for 14/17 weeks. Even though it was a male driven film, it survived well on the weeks where male oriented movies came out. Super 8, Transformers, Hangover 2, X-Men: First Class, Thor, The Lost Bladesman, Wu Xia, Harry Potter 7-2 all couldn't stop Sex & Zen from achieving one of the best runs ever. It also spent the last 13 weeks of its run dropping 50% or below, one of the most peculiar things to ever happen to a film. Typically, even films with great WOM would see larger and larger drops as it box office declines but Sex & Zen defied that trend. It tied Toy Story 3 for number of weeks in release with 17 and it finished the year ahead of some big names like Kung Fu Panda 2, Sherlock Holmes: A Game of Shadows, X-Men: First Class and Black Swan. It kept on accumulating exceptional weekend holds in the face of extreme competition and that carried it to one of the biggest totals ever for a category III film. It obliterated everyone's expectations and almost defiantly, slowly crept its way to being one of the biggest films of 2011. Highlights Opening weekend - $1.679 million, highest opening ever for III rated movie 2nd weekend - 48% drop with 11 new openers to contend with 3rd weekend - 53% drop with release of Thor and The Lost Bladesman 4th weekend - ... 5th weekend - 25% drop, passed 4.7m 6th weekend - 39% drop with release of Pirates 4 7th weekend - 25% drop 8th weekend - 29% drop with X-Men: First Class and Hangover 2 openers, passed 5m 9th weekend - ... 10th weekend - 19% increase 11th weekend - passed 5.2m 12th weekend - 41% drop in face of Transformers 3 13th weekend - ... 14th weekend - 14% drop with finale of Harry Potter opening 15th weekend - 22% drop with Kung Fu Panda 2 opening 16th weekend - [ties Inception for number of weeks in release] 17th weekend - final weekend, 30% drop, [ties Toy Story 3 for number of weeks in release] 5th-17th weekend - dropped 50% or below

Actual:Battleship total - $2,118,020So about $540,000-$550,000 for its 2nd weekend.

Apart from a cringeworthy first 10 minutes, the rest of it was good. B- (7/10)

Hmm. That multiplier might be a bit too low.2.4m OW/5.8m total then (2.42 multiplier). Somewhere around that area.

No, it won't make $70m HK. 40m is a realistic target that it should be able to pass. Most superhero movies have failed to crack a 3 multiplier. Only X-Men: First Class managed to do so in the past couple of years. For a big movie like The Avengers, it will need to have great WOM to get a 3 multiplier. Captain America, Thor and Iron Man 2 all failed to clear a 3 multiplier which is why I don't have much hope for great legs for The Avengers even with a weak schedule. The Labour Day holiday will only make The Avengers fall much harder 2nd weekend. Thor experienced this. It had a Monday holiday its first week but almost lost to Fast Five in its 2nd weekend; it fell 62%. The 2nd week holiday on Tuesday didn't help much for Thor either. Battleship held on for dear life this week and it performed quite well. The estimate could be way off by about $100,000 but it will fend off the other releases and stand tall another week. 407 Dark Flight had a nice debut. Its opening is ahead of Paranormal Activity 2, Saw 1 and 4, Sleepwalker and Don't Be Afraid of the Dark. Its 4-day total is running a little behind Laddaland but it's a nice continuation of the Thai horror scene pulling in small but good numbers here. After a strong hold last weekend, Titanic scales back a bit into the fold. Its 48% slip is not bad by any means but the ship looks to have sailed and it should suffer a big decline next weekend. Love in the Buff remained in the mix, down 41% to fly past 3.5m. This might also overtake A Simple Life for the biggest local film of the year. Boosted by major awards sweep at the HK Film Awards, A Simple Life rose more than 100% to enter the top 5. Its strong Sunday kicked off The Hunger Games for the 5th spot and like Buff, it passed 3.5m this weekend. Prediction for The Avengers 2.5m OW (Opening weekend) 5.7m total (2.28 multiplier) This OW is based on if most theaters show 2D. The Tuesday holiday should downsize its opening weekend a bit.

I appreciate the character development last episode but the humor was lacking. And when I said hit or miss, I meant in terms of how funny it is, not on the quality of the episode.I watch this show to laugh but I also appreciate a show that can make me laugh while producing great characters, something I think Community generally does and tries to do for the most part. I also like the offbeat nature of the show as it's not something for the mainstream folk.Even though I didn't laugh during the last episode, I actually smiled at the end and was pretty satisfied with the whole episode.

I see somewhere around 2.4-3m OW right now.

12-20 is common.

Not really no. Not for a big movie like this which will command 3 or 4 screens. And that is only counting 3D. If it is showing in 2D, it will take away another screen leaving only 1 or 2 screens to share with 10-15 films including Battleship.

Theaters do not show most 3D movies in 2D...only the big ones. I recall Transformers 3, Harry Potter 7-2 and Kung Fu Panda 2 all getting 2D showtimes but that was it.The Avengers will probably get it. I see 2D listed on the HK poster.

Battleship is still fighting for screens with TA. This isn't N.America where theaters are either multiplexes or megaplexes. Most theaters are small with only 6 or 7 screens. Battleship will drop heavily next weekend.