ITALY (Botteghino): 'Kung Fu Panda 4' stronger than predecessor

[Omni]

It's turning very hot here, Lion King's business may be affected.

[fabiopazzo2]

So another day over 1M? Flopking

[fabiopazzo2]

12 hours ago, Omni said:

It's turning very hot here, Lion King's business may be affected.

[charlie Jatinder]

Pos.	Title	First Program	Nation	Distribution	Cash Out	attendance
1	THE LION KING (THE LION KING)	08/21/2019	USA	WALT DISNEY SMP ITALIA	€ 1,769,402	291472

[Legion Again]

Wow, just look at that affected business. Couldn’t even hit 1.8. Sad 

[Omni]

 

 

€ 1.769.402

291.472 admissions

 

Well, nevermind. A slight increase. At this point it may just get above 2 millions today.

It's really unbelievable that with this kind of weather it's doing more than what Minions did on a very very rainy Saturday. New cume is 17.693.423, which is also its opening week.

 

Rest of the chart:

 

2	FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW)	08/08/2019	USA	UNIVERSAL S.R.L.	€ 91.333	14.915
3	IL SIGNOR DIAVOLO	22/08/2019	ITA	01 DISTRIBUTION	€ 59.022	10.028
4	LA RIVINCITA DELLE SFIGATE (BOOKSMART)	21/08/2019	USA	EAGLE PICTURES S.P.A.	€ 30.090	5.206
5	CRAWL - INTRAPPOLATI	15/08/2019	USA	20TH CENTURY FOX ITALIA S.P.A.	€ 28.670	4.928
6	SPIDER-MAN: FAR FROM HOME	10/07/2019	USA	WARNER BROS ITALIA S.P.A.	€ 20.065	4.184
7	MEN IN BLACK INTERNATIONAL	25/07/2019	USA	WARNER BROS ITALIA S.P.A.	€ 20.034	4.423
8	THE NEST (IL NIDO)	15/08/2019	ITA	VISION DISTRIBUTION	€ 13.346	2.268
9	KIN	15/08/2019	USA	INDIPENDENTI REGIONALI	€ 5.828	1.305
10	IL TRADITORE	23/05/2019	ITA	01 DISTRIBUTION	€ 5.440	1.028

 

 

[Omni]

6 minutes ago, Thanos Legion said:

Wow, just look at that affected business. Couldn’t even hit 1.8. Sad 

I'd like to know what kind of weekdays the movie would have posted with bad weather. 2.5M a day? More?

[Ita88disney]

Wow.... impressive numbers. It could reach 30 milions by the end of the next week. 40 milions (even more but it depends on legs) just in Italy seems possible. 😱

Edited August 28, 2019 by Ita88disney

[Omni]

 

€ 1.894.024

326.583 admissions

 

Another rise. Increases on Wednesdays are quite common (cheaper tickets) but in the summer they're usually fairly weaker. Yesterday, however, most movies have dropped (because of Angel Has Fallen opening) so that makes LK's 8% increase more impressive.

 

 

2	ATTACCO AL POTERE 3 (ANGEL HAS FALLEN)	28/08/2019	GBR	LUCKY RED DISTRIB.	€ 218.773	34.233
3	FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW)	08/08/2019	USA	UNIVERSAL S.R.L.	€ 85.578	14.833
4	IL SIGNOR DIAVOLO	22/08/2019	ITA	01 DISTRIBUTION	€ 61.824	11.333
5	LA RIVINCITA DELLE SFIGATE (BOOKSMART)	21/08/2019	USA	EAGLE PICTURES S.P.A.	€ 31.682	5.727
6	CRAWL - INTRAPPOLATI	15/08/2019	USA	20TH CENTURY FOX ITALIA S.P.A.	€ 24.797	4.489
7	VIVERE! (TO LIVE)	01/08/1994	CHN	SONY PICT. ITALIA S.R.L.	€ 17.489	2.420
8	SPIDER-MAN: FAR FROM HOME	10/07/2019	USA	WARNER BROS ITALIA S.P.A.	€ 14.254	2.504
9	MEN IN BLACK INTERNATIONAL	25/07/2019	USA	WARNER BROS ITALIA S.P.A.	€ 13.846	2.608
10	THE NEST (IL NIDO)	15/08/2019	ITA	VISION DISTRIBUTION	€ 9.308	1.697

 

The "Fallen" series is is continuous decline. 3.7M total for Olympus, 2.8 for London - and with this kind of OD Angel will be lucky to pass the 2M mark.

30% drops for FFH and MI6, which countinue to run extremely close to each other.

[charlie Jatinder]

Wednesday just 40% down from OD. Woah. Here for sub 30% Second weekend drop.

[Omni]

It's not uncommon for movies in Italy to get drops from OD that are greater than the weekend drop afterwards. Inside Out for example was up from its OD but down over the weekend. Aladdin behaved even worse. 1st Thursday drops are better than 2nd Thursday drops pretty much every time for Wednesday openers, and it's still probable for TLK to do something like 1.25M today, 1.4 on Friday and 4M from Sat + Sun for a weekend drop around 40%. To get sub-30% it needs bad weather to come earlier than expected (which right now is Sunday evening/night).

[Omni]

29/08/1997 2019

 

1	IL RE LEONE (THE LION KING)	21/08/2019	USA	WALT DISNEY S.M.P. ITALIA	€ 1.387.247	214.476
2	ATTACCO AL POTERE 3 (ANGEL HAS FALLEN)	28/08/2019	GBR	LUCKY RED DISTRIB.	€ 178.991	27.773
3	FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW)	08/08/2019	USA	UNIVERSAL S.R.L.	€ 53.711	8.285
4	IL SIGNOR DIAVOLO	22/08/2019	ITA	01 DISTRIBUTION	€ 35.985	5.656
5	5 E' IL NUMERO PERFETTO	29/08/2019	ITA	01 DISTRIBUTION	€ 29.019	4.885
6	GENITORI QUASI PERFETTI	29/08/2019	ITA	ADLER ENTERTAINMENT S.R.L.	€ 23.855	3.998
7	BLINDED BY THE LIGHT - TRAVOLTO DALLA MUSICA	- -	GBR	WARNER BROS ITALIA S.P.A.	€ 20.395	3.130
8	CRAWL - INTRAPPOLATI	15/08/2019	USA	20TH CENTURY FOX ITALIA S.P.A.	€ 9.809	1.529
9	TEEN SPIRIT - A UN PASSO DAL SOGNO	29/08/2019	GBR	NOTORIOUS PICT. S.P.A.	€ 6.302	1.109
10	L'AMOUR FLOU - COME SEPARARSI E RESTARE AMICI	29/08/2019	FRA	ACADEMY TWO DISTR. S.R.L.	€ 5.766	996

 

The Lion King is a tank. -27% from Wednesday, best drop in the top 10 by far, and even a better drop than Minions on the same day.

Minions did -40% on Monday, -2% on Tuesday, +20% on Wednesday and -37% on Thursday

The King did -41.5% on Monday, +2% on Tuesday, +8% on Wednesday and -27% on Thursday.

LK is already above 20M euros and 3M admissions. Endgame is still slightly ahead thanks to its first 2 days, the daily comparison work totally in favour of the Disney LA: 1.39M vs 506K. EG's 2nd Thursday was, in fact, its first day not boosted by a holiday.

It will be fun to see how it performs this weekend. If bad weather started on Saturday instead of Monday, I'd even put a sub-20% drop on the table.

 

About the rest, the huge amount of small openers hurt the weaker holdovers greatly. MIB and FFH are now out of the top 10, and for the latter (11.704.082) it's not sure if it can pass the total gross of the Amazing Spiderman (11.77).

[Omni]

30/08/19

 

1	IL RE LEONE (THE LION KING)	21/08/2019	USA	WALT DISNEY S.M.P. ITALIA	€ 1.325.358	198.489
2	ATTACCO AL POTERE 3 (ANGEL HAS FALLEN)	28/08/2019	GBR	LUCKY RED DISTRIB.	€ 199.235	29.970
3	FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW)	08/08/2019	USA	UNIVERSAL S.R.L.	€ 64.509	9.388
4	5 E' IL NUMERO PERFETTO	29/08/2019	ITA	01 DISTRIBUTION	€ 44.594	7.233
5	IL SIGNOR DIAVOLO	22/08/2019	ITA	01 DISTRIBUTION	€ 41.618	6.259
6	GENITORI QUASI PERFETTI	29/08/2019	ITA	ADLER ENTERTAINMENT S.R.L.	€ 28.057	4.580
7	BLINDED BY THE LIGHT - TRAVOLTO DALLA MUSICA	29/08/2019	GBR	WARNER BROS ITALIA S.P.A.	€ 24.565	3.701
8	TEEN SPIRIT - A UN PASSO DAL SOGNO	29/08/2019	GBR	NOTORIOUS PICT. S.P.A.	€ 14.743	3.148
9	CRAWL - INTRAPPOLATI	15/08/2019	USA	20TH CENTURY FOX ITALIA S.P.A.	€ 11.542	1.712
10	L'AMOUR FLOU - COME SEPARARSI E RESTARE AMICI	29/08/2019	FRA	ACADEMY TWO DISTR. S.R.L.	€ 8.062	1.383

 

First disappointing day for the King, as it dropped from Thursday in an overall decent Friday (the lowest rise is Angel's +12%). It fell below my (slightly pessimistic) prediction, and is now on course for a 6.5/7.0M weekend (or a 40%- from OW). Let's hope Saturday is stronger than expected.

New cume is 22.507.164, with 3.37M admissions. It will pass Endgame before or at the beginning of next weekend.

[Omni]

31/08/19 (Saturday)

 

1	IL RE LEONE (THE LION KING)	21/08/2019	USA	WALT DISNEY S.M.P. ITALIA	€ 1.548.523	216.421
2	ATTACCO AL POTERE 3 (ANGEL HAS FALLEN)	28/08/2019	GBR	LUCKY RED DISTRIB.	€ 260.294	36.567
3	FAST & FURIOUS - HOBBS & SHAW (FAST & FURIOUS PRESENTS: HOBBS & SHAW)	08/08/2019	USA	UNIVERSAL S.R.L.	€ 86.434	11.708
4	5 E' IL NUMERO PERFETTO	29/08/2019	ITA	01 DISTRIBUTION	€ 69.135	10.339
5	IL SIGNOR DIAVOLO	22/08/2019	ITA	01 DISTRIBUTION	€ 63.954	8.790
6	GENITORI QUASI PERFETTI	29/08/2019	ITA	ADLER ENTERTAINMENT S.R.L.	€ 48.207	7.165
7	BLINDED BY THE LIGHT - TRAVOLTO DALLA MUSICA	29/08/2019	GBR	WARNER BROS ITALIA S.P.A.	€ 35.453	5.025
8	TEEN SPIRIT - A UN PASSO DAL SOGNO	29/08/2019	GBR	NOTORIOUS PICT. S.P.A.	€ 20.781	4.332
9	L'AMOUR FLOU - COME SEPARARSI E RESTARE AMICI	29/08/2019	FRA	ACADEMY TWO DISTR. S.R.L.	€ 17.655	2.740
10	CRAWL - INTRAPPOLATI	15/08/2019	USA	20TH CENTURY FOX ITALIA S.P.A.	€ 17.034	2.303

 

And after its first disappointing number, we have the first bad number for the Lion King: just a 17% Saturday rise, for a 1.55 Saturday that is behind its Monday, Tuesday and Wednesday and even behind Minions' 2nd Saturday (1.63M), despite the fact the LA has run way above the yellow bananas through the week. This number kills every chance LK had to reach 40M euros.

 

On 8/29/2019 at 8:31 AM, Charlie Jatinder said:

Wednesday just 40% down from OD. Woah. Here for sub 30% Second weekend drop.

 

[charlie Jatinder]

5 minutes ago, Omni said:

 

 

Italy, you are weird.

[Legion Again]

Are we going to need that director's cut over here to beat TASM, or no?

[fabiopazzo2]

Juve-Napoli and Good weather afflicted the flop King 

[Quigley]

Generally, TLK's numbers are through the roof. Unbelievable.

[Omni]

3 hours ago, Thanos Legion said:

Are we going to need that director's cut over here to beat TASM, or no?

Definitely. I thought it would recover over the weekend, but it has made around 12K on Thursday, Friday and Saturday combined after grossing 14K on Wednesday alone (and 55K over the 3 weekdays - unbelievable). One hell of a freefall. It needs almost 60K to overtake TASM, and it may just disappear next Thursday.

 

It shows how much Spider Man and MIB benefited from the lack of movie options. As soon as a pack of small movies opened, moviegoers said adieu.

[Omni]

TOP 100 OF THE SEASON


- TITLE / GROSS / ADMISSIONS -
- movies released from August 2018 to July 2019 -
- NOTE: these are Cinetel's number (which covers 95% of the market),
to get a rough complete gross just add 5/6% to family movies, 3/4% to adult movies
and 1/2% to movies filled with special effects -


1. AVENGERS: ENDGAME - € 30.282.131 - 4.098.361
2. BOHEMIAN RHAPSODY - € 28.966.009 - 4.135.537
3. ALADDIN - € 15.412.878 – 2.405.663
4. FANTASTIC BEASTS 2 - € 12.784.922 – 1.828.799
5. HOTEL TRANSYLVANIA 3 - € 12.258.137 – 1.936.243
6. MARY POPPINS RETURNS - € 12.162.037 – 1.829.732
7. INCREDIBLES 2 - € 12.060.384 - 1.878.081
8. SPIDER-MAN: FAR FROM HOME - € 11.730.000 – 1.765.000 (currently 11.71/1.76)
9. DUMBO - € 11.203.767 - 2.000.379
10. RALPH BREAKS THE INTERNET - € 10.849.132 - 1.683.733

11. AQUAMAN - € 10.766.030 - 1.537.441
12. CAPTAIN MARVEL - € 10.241.882 - 1.555.385
13. GREEN BOOK - € 10.019.180 - 1.606.567
14. THE NUTCRACKER AND THE 4 REALMS - € 9.435.909 - 1.482.343
15. VENOM - € 8.498.378 - 1.236.277
16. AMICI COME PRIMA - € 8.244.920 – 1.162.504
17. LA BEFANA VIEN DI NOTTE - € 7.745.128 - 1.174.297
18. 10 GIORNI SENZA MAMMA - € 7.461.611 - 1.190.478
19. HOW TO TRAIN YOUR DRAGON 3 - € 7.251.703 - 1.124.134
20. CREED 2 - € 7.223.605 - 1.042.917

21. A STAR IS BORN - € 6.906.647 - 1.025.588
22. THE MULE - € 6.508.367 - 1.009.743
23. AFTER - € 6.350.678 – 945.054
24. TOY STORY 4 - € 6.200.000 – 980.000 (currently 6.16/0.975)
25. THE GRINCH - € 5.839.773 - 920.475
26. MIA ET LE LION BLANC - € 5.691.717 - 916.212
27. THE NUN - € 5.464.736 – 795.019
28. MISSION: IMPOSSIBLE - FALLOUT - € 5.247.493 - 767.261
29. DETECTIVE PIKACHU - € 5.200.583 – 801.825
30. MOSCHETTIERI DEL RE - € 5.158.908 - 761.317

31. MA COSA CI DICE IL CERVELLO - € 5.065.865 - 776.604
32. THE MEG - € 5.024.547 - 733.010
33. FIVE FEET APART - € 4.927.496 - 803.123
34. ANT-MAN AND THE WASP - € 4.883.246 - 752.057
35. NON CI RESTA CHE IL CRIMINE - € 4.733.589 - 722.973
36. IL TRADITORE - € 4.549.124 - 715.326
37. VAN GOGH: AT ETERNITY’S GATE - € 4.003.450 - 630.905
38. SE SON ROSE - € 4.257.242 - 630.801
39. GLASS - € 3.928.011 - 578.253
40. SHAZAM! - € 3.710.521 - 632.476

41. PETS 2 - € 3.710.000 - 590.000 (currently 3.705/0.59)
42. MAMMA MIA ! HERE WE GO AGAIN - € 3.392.690 - 522.311
43. HALLOWEEN - € 3.388.136 - 478.855
44. ANNABELLE 3 - € 3.320.293 - 492.649
45. ADRIFT - € 3.245.882 - 507.513
46. JOHN WICK 3 - € 3.163.074 - 473.300
47. BUMBLEBEE - € 3.133.078 – 453.797
48. DOLOR Y GLORIA - € 3.126.810 - 489.425
49. THE HOUSE WITH A CLOCK IN ITS WALLS - € 3.126.633 - 477.726
50. FIRST MAN - € 2.985.526 - 451.237

51. THE FAVOURITE - € 2.973.729 - 451.499
52. TI PRESENTO SOFIA - € 2.947.954 - 451.209
53. MIB INTERNATIONAL - € 2.780.415 - 420.000
54. SPIDER-MAN – INTO THE SPIDERVERSE - € 2.769.633 - 412.542
55. X-MEN: DARK PHOENIX - € 2.598.404 - 393.208
56. DRAGON BALL SUPER BROLY - € 2.432.96 - 355.988
57. I FEEL PRETTY - € 2.309.219 – 349.838
58. JOHNNY ENGLISH STRIKES AGAIN - € 2.254.689 – 337.435
59. GODZILLA: KING OF THE MONSTERS - € 2.227.476 - 333.230
60. SECOND ACT - € 2.202.577 - 334.734

61. IL PRIMO RE - € 2.185.249 – 337.685
62. IL TESTIMONE INVISIBILE - € 2.178.255 – 331.371
63. ALITA: BATTLE ANGEL - € 2.144.267 - 319.326
64. STAN & OLLIE - € 2.128.097 - 334.044
65. CROC BLANC - € 2.114.857 - 342.958
66. THE CHILDREN ACT - € 2.112.253 - 345.273
67. A SIMPLE FAVOUR - € 2.110.439 - 306.961
68. BEN IS BACK - € 2.026.752 - 312.256
69. GOOSEBUMPS 2 - € 1.979.486 - 309.745
70. WONDER PARK - € 1.944.729 - 313.483

71. ROBIN HOOD - € 1.942.267 - 299.222
72. TUTTI LO SANNO - € 1.934.966 - 310.761
73. LA LLORONA - € 1.902.958 - 269.900
74. MOMENTI DI TRASCURABILE FELICITA' - € 1.838.270 - 318.115
75. THE LEGO MOVIE 2 - € 1.801.578 - 292.042
76. NORTAL ENGINES - € 1.801.489 - 260.827
77. DOMANI E' UN ALTRO GIORNO - € 1.777.060 - 291.517
78. VICE - € 1.752.412 – 266.581
79 THE HUSTLE - € 1.733.220 – 265.601
80. ESCAPE ROOM - € 1.671.466 - 260.496

81. LA PARANZA DEI BAMBINI - € 1.664.393 - 269.102
82. EUFORIA - € 1.655.950 - 265.043
83. L'AGENZIA DEI BUGIARDI - € 1.624.744 - 253.337
84. ROCKETMAN - € 1.605.709 - 250.136
85. SMALLFOOT - € 1.577.663 - 261.956
86. BENTORNATO PRESIDENTE - € 1.517.026 – 281.958
87. CHRISTOPHER ROBIN - € 1.484.958 – 240.626
88. MARY QUEEN OF SCOTLAND - € 1.484.022 - 215.129
89. THE EQUALIZER 2 - € 1.477.541 – 225.389
90. CITY OF LIES - € 1.383.287 - 203.398

91. MODALITA' AEREO - € 1.374.331 – 222.252
92. SERENITY - € 1.371.211 - 210.000
93. EXTREMELY WICKED, SHOCKINGLY EVIL AND VILE - € 1.351.386 - 204.023
94. THE PROFESSOR - € 1.334.995 - 212.109
95. THE OLD MAN AND THE GUN - € 1.325.970 - 208.528
96. HELLBOY - € 1.317.697 - 212.727
97. IL PROFESSORE E IL PAZZO - € 1.311.715 - 229.847
98. NOTTI MAGICHE - € 1.307.215 - 211.334
99. BLACKKKLANSMAN - € 1.303.873 - 210.826
100. US - € 1.267.058 - 209.136

 

 

BIGGEST STANDOUTS OF THE SEASON

 

1. Bohemian Rhapsody
It delivered one of the biggest openings of the year (5,4M, as much as MI6’s entire run)and after that managed almost a 5,4x multiplier, something that in Italy movies usually achieve only when/if they open before Christmas. Released at the end of November, it perfectly survived the Christmas pack (Mary Poppins Returns, Aquaman, Bumblebee, Ralph 2, 2 local hits,...) and once the holidays were over, it was still in the top 5. In its 10th weekend it was still in the top 10 chart, and while being a November 2018 release, it’s still in the top 10 movies of 2019 solar year. It was beaten by Endgame in total gross, but won in admissions. It would have been the craziest Hollywood run of the entire decade if not for Avatar being a 2010 release here.

 

2. Avengers: Endgame
The final chapter of the Avengers shattered all opening records for a Hollywood blockbuster. More than 5M on OD, 5 consecutive days above 2,5M, Infinity War and  the title of highest grossing sh ever reached in just around a week. First non-Raimi sh movie to have reached uber-blockbuster status. The insanely rainy weather in late April/May helped it a lot, but the actual number is what really counts, good luck or not. Despite the huge gross, it still trails Lion King (5,000,000+), Inside Out (4,290,000) and Bohemian Rhapsody (4,140,000) in admissions among this decade’s non-Cameron Hollywood titles, and it failed to beat Alice in Wonderland (#1 non-Cameron Hollywood movie in the official charts) by an extremely annoying 0,2%. It will be beaten by The Lion King this year, but I don’t think we’ll see a Hollywood movie beat its OD or its OW or its opening week until maybe the second half of next decade. And that’s a big maybe.

 

3. Green Book
A movie that came out of nowhere. #10 movie of the season in admissions, ahead of Aquaman and Captain Marvel, twice as big as MI6 and Ant-Man 2, more than 10M grossed without any recognizable name, a 6,6x multiplier, which is even higher than Bohemian Rhapsody’s. An insane success that has continued during the summer, when the movie was played (and is still playing) here and there every week with great results (40K+ admissions added).

 

4. Hotel Transylvania 3
Highest grossing animated title of the season (which also shows how poor this season was for animated films), above Incredibles 2 by 200K. 5-day opening above 5 million euros (and I2). It opened right after Ant Man 2 and right before MI6 and grossed more than the two combined. Along with Ralph 2, it’s the only animated movie this year that exceeded expectations. It’s also a 26% improvement over the already very solid result of HT2, which improved quite a bit from HT1 too – hard to find such a progression in a stagnant market like Italy.

 

5. The Nutcracker and the 4 Realms
Yes. The movie was a flop everywhere, but it turned into a strong grosser here. It opened in a pretty bad slot – 2 months away from Christmas, right on the Halloween weekend – and it went on beating Venom and A Star is Born (both opened before Nutcracker and both met/exceeded expectations). Further proof that a Disney princess (or semi-princess) movies just cannot fail here.

 

Notable mentions

Aquaman, Captain Marvel, Mia et le Lion Blanc. Creed 2, Dumbo, After

 

 

BIGGEST FAILURES OF THE SEASON

 

1. The Secret Life of Pets 2
Honestly, I’m very happy to put this junk at the top of the list. Not a biased choice, it’s really a no-brainer. It’s the sequel that saw the highest drop from its predecessor both %-wise and in absolute terms. It opened just above 1M and couldn’t even recover the weekends after. It will barely pass the 3,7M mark, meaning it will finish almost 20% lower than the original’s...opening weekend (and 74% lower than its total gross)! Out of the top 40 over the season, beaten by Five Feet Apart and a Van Gogh movie. Incredible.

2. Godzilla
Without Pets 2, Godzilla 2 would have been the clear King of the Failures. Its total gross is just 2/5 of the reboot’s result (2,2 vs 5,2) and its legs were atrocious to be generous (barely reached a 2x multiplier despite summer weekdays starting from week 2. This second chapter felt like it had nothing new to say (in fact, it didn’t) and looked bad (but it’s even worse), so not even the strong marketing campaign could save it.

 

3. Rocketman
250K tickets sold (1,6M total gross) for a movie that was supposed to benefit at least a bit from Bohemian Rhapsody’s insane success, that had strong awareness (trailer shown before every damn movie in May) and that was about a very popular (and peculiar) singer. The result is proportionally way worse than its already poor performance in other european countries. For example, it’s 1/3 of a somehow comparable country like Germany and even below Norway and Sweden.

 

4. Mortal Engines
For a big production with a big name attached, to open below 800K and get just a 2.3x multiplier despite opening a week before Christmas holidays is just terrible. Okay, the movie had bomb written on it even from the first trailer, but it’s outside the top 80 in admissions and was even well advertised.

 

5. The Grinch (tie)
All conditions were perfect. Ralph 2 moved to the 1st of January, there was a void among kids titles that needed to be filled, no competition for 3 straight weekends and a very good release date (a weekend that started in November and ended in December). It also received a ton of showtimes, as a Christmas movie opening before Christmas and released by the studio behind DM and Pets was supposed to do great numbers. It was also heavily advertised. Result: sub-2M opening and sub-6M total gross, less than what The Good Dinosaur did with the same release date. Even the legs were pretty poor given the theme and the lack of competition (and its 2nd weekend behind inflated by a holiday). Just a bad season for Illumination.

 

5. Toy Story 4 (tie)
55% decrease from TS3 and 40% drop in admissions. The drop from TS3 isn’t even comparable to the one experienced in other European countries, and the previous chapter was released in summer as well. I can find 3 main reasons for the failure: first, the 3D boost was even more noticeable in Italy than it was in the other European countries; second, in 2010 Toy Story 3 was the big title in an overall empty summer, while this time it was just one of the many options; third, Woody’s voice changed because of the unfortunate death of his dubber (Fabrizio Frizzi, highly beloved showman), a death whose effect on media and people was really something unprecedented. That said, while signs were there, having a Toy Story barely below 1M admissions (though it will go above with Siae's complete numbers) and barely above The Good Dinosaur is still something sad.

 

Notable mentions

Hellboy, Smallfoot, Alita, Little

 

 

AWARDS

 

“BS: Drown of Justice” Prize for Worst Legs
After and Creed 2 (tie)
Achievement: Creed 2 managed to go sub-2x (1,95), a rare thing for a non-inflated 3M+ opener; After did even “better” some weeks later (1,9x).
Runner-ups: Smallfoot (1,9x), (Godzilla (2,2x)

 

“The Cold Never Bothered Me” Prize for Strongest Legs
Bohemian Rhapsody
Achievement > 5,4x multiplier after achieving one of the biggest openings of the year
Runner-up: Green Book (6,6x)

 

“Prince Alì” Prize for Strongest Opening
Avengers: Endgame
Achievement: Biggest Hollywood OD ever, biggest Hollywood OW ever, biggest Hollywood opening week ever
Runner-ups: -

 

“Melon Grando” Prize for Most Reliable Actor/Director
Clint Eastwood
Achievement: The Mule is his nth movie to post solid number, with Italy being – as usual for Clint – one of the top 3 OS markets
Runner-ups: Julia Roberts (Italy = #1 OS market for Ben is Back), Paola Cortellesi (she has 2 of the top 5 Italian movies)

 

“Ma chi situ, Inarritu?” Prize for Most Acclaimed Movie
Il Traditore (=The Traitor)
Achievement > the Marco Bellocchio movie about a mafia repentant was praied by pretty much every critic and dominated at the yearly Nastro d’Argento (= movie awards)
Runner-up: Green Book

 

“A Hoot!” Prize for Lowest Gross for a Wide Hollywood release
Little
Achievement > 37K euros grossed on OW, basically removed from theaters the weekend after, around 8000 tickets sold in the whole country
Runner-up: -

 

“Cheaper by the Thousands” Prize for Lowest Average Ticket Price
Dumbo and Bentornato Presidente (tie)
Achievement > around a 5,5x average ticket price for both, while every movie usually manages 6+ (reason: it opened right before Festa del Cinema, when tickets cost 3 euros)
Runner up: -

 

“Reaching Zalem” Prize for Longest Struggle to a Milestone
Dumbo
Achievement > it opened 5 months ago; three months ago it needed 10K admissions to reach the important 2M mark, kept adding a few hundreds a week and it finally reached the mark in the second half of August
Runner-up: Green Book (reached 10M euros after 5 months of release)

 

“I can lift Mjolnir, too!” Prize for Most Unexpected Blockbuster Start
After
Achievement: 550K opening Thursday (10% more than Captain Mavel), almost half a million tickets sold on OW
Runner-up: The Nutcracker and the Four Realms (4,3M holiday OW)

 

“The Fairest one of All“ Prize for Best Movie of the season
Alita: Battle Angel

(deal with it!)