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Shawn Robbins

The Great Box Office Recession? -- Discussing the Up & Down Trends of the Box Office Market

Will the Disappointing BO Extend to Summer 2013?  

34 members have voted

  1. 1. Will the Disappointing BO Extend to Summer 2013?

    • YES!
      1
    • YES/NO! As some Big Budget Movies Won't be Affected!
      20
    • NO!
      11


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  • Founder / Operator

Not really. WRATH OF THE TITANS registered a 65% 3D share.

And it also lost over 45% of its predecessor's opening weekend gross. Considering Clash's 3D had putrid word of mouth, I think its reasonable to assume that 3D was a major turn-off for those audiences.The lower most of these 3D films open, the higher their share is going to be. It doesn't really show that the format is gaining (or even necessarily maintaining) popularity, just that the core audience interested in the format is still showing up. General interest seems to still be on the decline, though -- or at least still trying to find the equilibrium point.
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  • Founder / Operator

"End of the 3D frenzy", not the end of 3D.

Agreed.

And by "frenzy", I think that's anything over a 55-60% share on a film makingat least $200 million. Especially non-kiddie flicks as the largest 3D audience is under the age of 18, so they're naturally going to be among the better performers when it comes to 3D shares.

Of course, with 3D being pushed a little less now, that may help things.

Edited by ShawnMR
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So...A lot wanted to wait for the summer to decide whether the recession has actually ended. Though we are only 1 weekend into the summer, we already have an opening weekend record vanquished and a few records broken.Would the Avengers have done the same business as now in 2011? Or the constraints of the recession no longer exists?According to me, the recession was over by the time The Devil Inside opened. The Hunger Games confirmed it. Any doubters should by this time be convinced.

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