Blue Beetle | August 18, 2023 | WB/DC | Director - Angel Manuel Soto | First DC Universe Character!

[HummingLemon]

This movie's "overperformance" is like the sponge bob roller coaster meme

 

[HummingLemon]

Maybe $60M domestic, $65M OS = $125M WW

[El Gato]

4 hours ago, HummingLemon said:

Maybe $60M domestic, $65M OS = $125M WW

Still 125M more than it would have made on streaming lol so that’s a plus. 
 

Let’s see how it does on VOD/Max… have a feeling it’ll do good there because studios have trained audiences to not go the theaters unless it’s a big event lol

Edited August 20, 2023 by El Gato

[Day and Date The Best]

47 minutes ago, El Gato said:

Still 125M more than it would have made on streaming lol so that’s a plus. 
 

Let’s see how it does on VOD/Max… have a feeling it’ll do good there because we’ll studios have trained audiences to not go the theaters unless it’s a big event lol

You mean opposite, Movies do not get released on theaters for free. They have to do 150 milli9n dollar campagaing worldwide, secure IMAX theaters, make like 3000 theater prints, digital but still like what 150 per hard drive, etc, etc. Relasing it on PVOD would have saved money, now on theaters when it releases on pvod, who will care for the movie?. Remmember Boack Widow made more money than Shang Chi and Eternals 125+~379, ~504, plus still did well on PVOD plus other venues, at COVID period.

[Human]

1 hour ago, El Gato said:

Still 125M more than it would have made on streaming lol so that’s a plus. 
 

Let’s see how it does on VOD/Max… have a feeling it’ll do good there because we’ll studios have trained audiences to not go the theaters unless it’s a big event lol

Flash is doing fine on VOD.  Nothing great.  Shazam 2 too did bad on VOD.

[El Gato]

1 hour ago, Day and Date The Best said:

You mean opposite, Movies do not get released on theaters for free. They have to do 150 milli9n dollar campagaing worldwide, secure IMAX theaters, make like 3000 theater prints, digital but still like what 150 per hard drive, etc, etc. Relasing it on PVOD would have saved money, now on theaters when it releases on pvod, who will care for the movie?. Remmember Boack Widow made more money than Shang Chi and Eternals 125+~379, ~504, plus still did well on PVOD plus other venues, at COVID period.

 Nope, I mean what I said. Releasing on streaming would have brought in zero revenue while losing the amount of money spent to make it. At least now they can recoup some costs through theatrical release, VOD and merchandise (wouldn’t exist if it was straight to streaming). 

[HummingLemon]

I find it interesting how this movie's box office prospects have went from "DOA bomb" to "woohoo it's a breakout hit and it's gonna outgross The Flash" back down to "DOA bomb." It met expectations in the most round-about way possible

[Speedorito]

54 minutes ago, HummingLemon said:

I find it interesting how this movie's box office prospects have went from "DOA bomb" to "woohoo it's a breakout hit and it's gonna outgross The Flash" back down to "DOA bomb." It met expectations in the most round-about way possible

No offense, but as someone who never thought this movie stood a chance after The Flash bombed, you need to let this go. The movie will clearly bomb. Congrats, you won.

[HummingLemon]

1 hour ago, Speedorito said:

No offense, but as someone who never thought this movie stood a chance after The Flash bombed, you need to let this go. The movie will clearly bomb. Congrats, you won.

Yes I probably do need to let it go. The movie was never really tracking high enough anyway

[HummingLemon]

I'm honestly have no idea how Aquaman 2 does. Given the recent DC performance it's a complete freaking wildcard. It could do a billion, it could also do $400M WW with a B- CinemaScore (if it's as bad as the test screenings indicate). The first Aquaman came out after Justice League so it seems like we're starting back at ground zero.

Edited August 20, 2023 by HummingLemon

[FunkMiller]

4 hours ago, HummingLemon said:

I'm honestly have no idea how Aquaman 2 does. Given the recent DC performance it's a complete freaking wildcard. It could do a billion, it could also do $400M WW with a B- CinemaScore (if it's as bad as the test screenings indicate). The first Aquaman came out after Justice League so it seems like we're starting back at ground zero.

It’s going to bomb as well.

 

No, the fact the first movie did very well doesn’t matter. The entire DCEU brand is so incredibly toxic now that Aquaman 2 is as doomed as every other DCEU movie of the past two years.

 

Nobody wants this dreadful cinematic universe anymore. In a year when people are turning off superhero stuff in general.

Edited August 20, 2023 by FunkMiller

[TalismanRing]

17 hours ago, Day and Date The Best said:

You mean opposite, Movies do not get released on theaters for free. They have to do 150 milli9n dollar campagaing worldwide, secure IMAX theaters, make like 3000 theater prints, digital but still like what 150 per hard drive, etc, etc. Relasing it on PVOD would have saved money, now on theaters when it releases on pvod, who will care for the movie?. Remmember Boack Widow made more money than Shang Chi and Eternals 125+~379, ~504, plus still did well on PVOD plus other venues, at COVID period.

 

There is no way WB spent $150m on P&A for BB.   They started advertising late and it was rather minimal.  They didn't even have to fly the cast around.

 

They'd also have to spend on marketing when released on POV and streaming.  Rarely is $100-120m film just dropped.  Now with the window so close after theatrical they won't have to spend much at all..

Edited August 20, 2023 by TalismanRing

[Human]

5 hours ago, TalismanRing said:

 

There is no way WB spent $150m on P&A for BB.   They started advertising late and it was rather minimal.  They didn't even have to fly the cast around.

 

They'd also have to spend on marketing when released on POV and streaming.  Rarely is $100-120m film just dropped.  Now with the window so close after theatrical they won't have to spend much at all..

Commercials for it were all over the movie channels 3 weeks before release.  They advertised it fairly late, but they advertised it.

[ChipDerby]

1 hour ago, Human said:

Commercials for it were all over the movie channels 3 weeks before release.  They advertised it fairly late, but they advertised it.

 

And they would've advertised the Max release. 

[PlatnumRoyce]

18 minutes ago, ChipDerby said:

 

And they would've advertised the Max release. 

How much? Baseline "awareness" in polls for streaming releases are just significantly below theatrical. To throw out a completely baseless number, how does "WB spent $60M more marketing Blue Beatle than they would have for the HBO Max version of this film" (alongside a reduced budget of 10/20 million - it's been reported they upscaled some action to make it more theatrical) sound?   

Edited August 20, 2023 by PlatnumRoyce

[ChipDerby]

2 hours ago, PlatnumRoyce said:

How much? Baseline "awareness" in polls for streaming releases are just significantly below theatrical. To throw out a completely baseless number, how does "WB spent $60M more marketing Blue Beatle than they would have for the HBO Max version of this film" (alongside a reduced budget of 10/20 million - it's been reported they upscaled some action to make it more theatrical) sound?   

 

Not enough to offset the worth of getting the film out to as many people as possible.

[21C]

18 hours ago, FunkMiller said:

It’s going to bomb as well.

 

No, the fact the first movie did very well doesn’t matter. The entire DCEU brand is so incredibly toxic now that Aquaman 2 is as doomed as every other DCEU movie of the past two years.

 

Nobody wants this dreadful cinematic universe anymore. In a year when people are turning off superhero stuff in general.

It is a wild, wild assumption that the reason anybody went for the first Aquaman was the cinematic universe lol The reason for the first Aquaman success was really as simple and shallow as "seas are cool to look at in the winter". All Aquaman 2 has to do is clear that barrier. 

[dudalb]

On 8/19/2023 at 4:09 PM, Day and Date The Best said:

You mean opposite, Movies do not get released on theaters for free. They have to do 150 milli9n dollar campagaing worldwide, secure IMAX theaters, make like 3000 theater prints, digital but still like what 150 per hard drive, etc, etc. Relasing it on PVOD would have saved money, now on theaters when it releases on pvod, who will care for the movie?. Remmember Boack Widow made more money than Shang Chi and Eternals 125+~379, ~504, plus still did well on PVOD plus other venues, at COVID period.

You also have a lot overhead expenses just getting to a movie into theaters aside from the theater owners cut.

Some fanboys try to deny it, but the rule of thump that a movie needs to take in arund twice it production budget just to break even sitll holds true.

The attempts of this films fanboys to prove this is some kind of success are pretty funny.

[dudalb]

DC did have the sense to keep the budget down on this one, but it will still lose money on it's threatrical run.

[dudalb]

On 8/19/2023 at 5:39 PM, El Gato said:

 Nope, I mean what I said. Releasing on streaming would have brought in zero revenue while losing the amount of money spent to make it. At least now they can recoup some costs through theatrical release, VOD and merchandise (wouldn’t exist if it was straight to streaming). 

Uh, it cost tens of millions of dollars just to get a movie  into theaters. That is a major reason why some movies get sent straigh to Video or streaming; The studiios think it is going to be a sure  fire bomb, and don't want to  add to the red ink by throwing away money on a doomed film.