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3 minutes ago, ThatWaluigiDude said:

It was brough to my attention that This Is How it Ends is having a big push in Brazil on regards of chains offering half-off by buying on pre-sales while others are offering exclusive gifts for those who buy eatly, what could explain why the pre-sales are so damn strong now but it could also lead the movie to be more frontloaded than normal.


You mean It Ends With Us?

 

is it having any premium large format in Brazil?

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13 hours ago, leoh said:


You mean It Ends With Us?

 

is it having any premium large format in Brazil?

(Damn was I really saying the title wrong all this time...in my defense, it is indeed called "This is How it Ends" in Brazil lol)

 

Yes the movie does have a share of premium formats.

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Box office 01-04 august

  Movie Box Office (R$)             Change (%) Total (R$)    Admissions    Admissions total (Est)    Weeks
1 Deadpool & Wolverine 28.025.000 -38.1% 99.000.000 1.180.000 4.500.000 2
2 Despicable Me 4 6.993.000

-34.8%

133.780.000 326.780 6.800.000 5
3

Inside Out 2

6.553.000 -38.6% 432.610.000 297.730 21.740.000 7
4 The Exorcism 1.407.000 --- 1.407.000 67.000 67.000 1
5 Blackpink World Tour: Born Pink in Cinemas 1.174.000 --- 1.700.000 34.320 53.560 1
6

Twisters

435.000 -52.2% --- 17.230 611.430 4
7 A Quiet Place: Day One 172.000 -59.5% --- 6.900 1.430.000 6
8 Wicked Little Letters 171.000 -18.5% --- 6.400 17.390 2
9 Tuesday 135.000 --- 135.000 5.020

5.020

1
10 Luccas & Gi Em: Dinossauros 118.000 +73.5% ---

5.270

73.460

4

 

R$44.8M was sold on the box office and 1.9M on the admissions, down 35% from last weekend.

 

Deadpool is about to pass the total of the second movie while DM4 is also about to pass DM2 and Minions 2. Deadpool saw a really solid weekend and interesting enough is showing much more strength on weekends than on weekdays. Wonder why honestly, is not the kind of movie to be affected by the end of school break.

 

Blackpink is now the 2nd best selling concert movie this year, down only to Suga D-Day and also had the best average per-screen this weekend.

 

Next weekend is a busy one with It Ends With Us, Trap, Borderlands and The Old Oak.

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29 minutes ago, ThatWaluigiDude said:

Box office 01-04 august

  Movie Box Office (R$)             Change (%) Total (R$)    Admissions    Admissions total (Est)    Weeks
1 Deadpool & Wolverine 28.025.000 -38.1% 99.000.000 1.180.000 4.500.000 2
2 Despicable Me 4 6.993.000

-34.8%

133.780.000 326.780 6.800.000 5
3

Inside Out 2

6.553.000 -38.6% 432.610.000 297.730 21.740.000 7
4 The Exorcism 1.407.000 --- 1.407.000 67.000 67.000 1
5 Blackpink World Tour: Born Pink in Cinemas 1.174.000 --- 1.700.000 34.320 53.560 1
6

Twisters

435.000 -52.2% --- 17.230 611.430 4
7 A Quiet Place: Day One 172.000 -59.5% --- 6.900 1.430.000 6
8 Wicked Little Letters 171.000 -18.5% --- 6.400 17.390 2
9 Tuesday 135.000 --- 135.000 5.020

5.020

1
10 Luccas & Gi Em: Dinossauros 118.000 +73.5% ---

5.270

73.460

4

 

R$44.8M was sold on the box office and 1.9M on the admissions, down 35% from last weekend.

 

Deadpool is about to pass the total of the second movie while DM4 is also about to pass DM2 and Minions 2. Deadpool saw a really solid weekend and interesting enough is showing much more strength on weekends than on weekdays. Wonder why honestly, is not the kind of movie to be affected by the end of school break.

 

Blackpink is now the 2nd best selling concert movie this year, down only to Suga D-Day and also had the best average per-screen this weekend.

 

Next weekend is a busy one with It Ends With Us, Trap, Borderlands and The Old Oak.

My theory is that we are much more of an Olympics following country than the average. I actually have a theory that despite its records D&W’s box office has been subdued thanks to the Olympics and that will play a role on the film’s late legs looking more impressive, not just here, but NA as well.

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10 hours ago, ThatWaluigiDude said:

(Damn was I really saying the title wrong all this time...in my defense, it is indeed called "This is How it Ends" in Brazil lol)

 

Yes the movie does have a share of premium formats.


haha

 

and pre sales, still strong? Any predication for It Ends With Us opening day/weekend/by Sunday?

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This weekend's screen count

 

-Bordelands: 615 screens

-It Ends With Us: ~500 screens

-Trap: >450 screens

-Saideira: 244 screens

-The Last Pub: 20 screens

 

Giving a bigger rollout to Borderlands than to It Ends With Us is for sure a decision...

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It Ends With Us T-1 PRE-SALES COMPS

 

Deadpool & Wolverine (52.47%): R$5.35M

Dune 2 (460.43%): R$7.37M

Inside Out 2 (37.77%): R$6.72M

Barbie (24.27%): R$5.56M

 

Pre-sales went smoothly to the end, finishing with a little more than half of Deadpool. It Ends With Us received a lot less screens than what I was hoping for, mostly due to the amount of releases this weekend and the chains not wanting to let go of Deadpool. This is a double edge sword, because on one hand it will suffer from alocation issues, on the other hand it could be a blessing in disguise, I was worried about being frontloaded as I said previously in a post, but this could help spread out more to increase legs. Kinda hard to make a prediction with this screen situation, with the comps I am hoping for a R$5M OD and R$25M+ weekend, let's see if I got that right.

 

Borderlands T-1 PRE-SALES COMPS

 

Fall Guy (108%): R$1.1M

 

That was the only comp I had it was sort of the closest to compare. I do not think it will do that bad mind you, I actually think Brazil will be one of the very few territories this movie might do fine, I just do not understand why giving more screens to this instead of a movie that will obviously do much more.

 

 

I will not do comps for Trap since I did not track similar thrillers/horrors. But it looks like it will open decently above Knock at the Cabin (R$1.72M weekend)

Edited by ThatWaluigiDude
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Mid-week box office (05-07 august)

 

1)Deapool & Wolverine: R$10.4M/   520k admissions

2)Inside Out 2: R$2.15M/   119.8k admissions

3)Despicable Me 4: R$1.99M/   110.9k admissions

4)The Exorcism: R$670k/   33k admissions

5)Twisters: ???

 

(Damn Warner, report yhose mid-week numbers for Twisters for once).

 

Deadpool had a drop of 41% compared to the last period, mid-week remain slow for it but at least is consistente to the weekend drop. Screen quota is back and because of it, several chains are re-releasing several local movies since last weekend in order to get up to date with the quota. For example, Lucas & Gi increased from 50 screens to 220, Tô de Graça went from 20 to 100. Many others who left theaters are back too.

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It Ends With Us started on thursday with R$4.5M and 229k admissions, it is looking at an opening on the R$25M-30M range depending on how frontloaded it will be.

 

Trap started with R$317.6k and 15.5k admissions, up from Knock at the Cabin (R$266k) and Old (R$217k).

 

Borderlands did not revealed numbers but apparently opened on a range of R$100k and completely bombed on the opening day.

Edited by ThatWaluigiDude
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38 minutes ago, ThatWaluigiDude said:

It Ends With Us started on thursday with R$4.5M and 229k admissions, it is looking at an opening on the R$25M-30M range depending on how frontloaded it will be.

 

Trap started with R$317.6k and 15.5k admissions, up from Knock at the Cabin (R$266k) and Old (R$217k).

 

Borderlands did not revealed numbers but apparently opened on a range of R$100k and completely bombed on the opening day.


 

So basically the third biggest release of the year in Brazil is almost guaranteed, right? Third one was GxK if I’m not mistaken with around 13M OW.

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On 8/9/2024 at 12:59 PM, leoh said:


 

So basically the third biggest release of the year in Brazil is almost guaranteed, right? Third one was GxK if I’m not mistaken with around 13M OW.

That would be Planet of the Apes with R$13.2M. Unless a meteor strikes it will be the third best opening of the year. (EDIT: Completely forgot about Despicable Me 4's opening...)

Edited by ThatWaluigiDude
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Box office 08-11 august

  Movie Box Office (R$)             Change (%) Total (R$)    Admissions    Admissions total (Est)    Weeks
1 It Ends With Us 18.180.000 --- 18.180.000 860.330 860.330 1
2 Deadpool & Wolverine 14.570.000

-48%

123.400.000 626.350 5.710.000 3
3

Despicable Me 4

3.440.000 -50.8% 139.000.000 162.280 7.110.000 6
4 Inside Out 2 2.770.000 -57.7% 437.880.000 129.050 21.990.000 8
5 Trap 2.310.000 --- 2.310.000 101.920 101.920 1
6

Borderlands

1.270.000 --- 1.270.000 61.330 61.330 1
7 The Exorcism 210.000 -87.1% 2.120.000 9.350 108.380 2
8 Saideira 80.000 --- 80.000 3.610 3.610 1
9 Wicked Little Letters 70.000 -59.1 580.000 2.960

22.470

3
10 Luccas & Gi Em: Dinossauros 70.000 -40.7% 1.410.000

3.740

78.910

5

 

This weekend made R$43.24M and 1.98M admissions, off only 1% from last weekend.

 

I feared It Ends With Us would be frontloaded after the first day and unfortunately it was what happened, pulling only a 4x multiplier from the OD. Still was enough to pull the 4th best opening of the year, bellow IO2, Deadpool & Wolverine and DM4. The end of school break also means the animations had a bigger drop than the previous weekends, but IO2 still hangs on the top 5 despite almost two months out.

 

Trap overperformed a little bit, doing a better opening than The Visit, Old and Knock at the Cabin. Borderlands on the other hand missed the top 5 despite having the biggest rollout of the new releases. It pulled an average of 12 people for screening! Absolutely horrendous!

 

Next weekend releases Alien Romulus, the re-release of Beetlejuice, Ezra, A Princesa Adormecida, The Inseparables and the re-release of Coraline.

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This weekend's screen count:

 

- Alien Romulus: 806 screens

- Princesa Adormecida: 405 screens

- Ezra: 330 screens

- The Inseparables: 318 screens

- Coraline (re-release): 100 screens

- Beetlejuice (re-release): 75 screens

- Family: 57 screens

- O Mensageiro: 50 screens

- Livre: 18 screens

- El Auge Del Humano 3: 10 screens

 

The last one is the first movie to be distributed by Retrato Filmes, a new distributor who just started operating 2 weeks ago.

Edited by ThatWaluigiDude
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ALIEN ROMULUS T-1 PRE-SALES COMPS

 

Napoleon (92.55%): R$687.6k

Civil War (122.54%): R$1M

Oppenheimer (19.46%): R$500k

A Quiet Place (50.88%): R$710k

Furiosa (64%): R$700k

 

Alien Covenant opened with R$4.5M. It did not do bad on Brazil but did not exactly set things on fire. An OD on the range of R$700k would put Romulus to a similar opening weekend. I am sure the comps will go on the higher end though.

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