JAPAN BOX OFFICE | Demon Slayer breaks all time record for OW

[Issac Newton]

Mimorin 14:00 Update

 

34,176/115,603 | Shin Chan (473 Shows) [+15%]
33,467/110,825 | Kingdom III (381 Shows) [+96%]
  32,909/72,418 | Elemental (400 Shows) [+44%]
  27,459/53,228 | Mission Impossible 7 (305 Shows) [+127%]
  24,859/63301 | How Do You Live? (363 Shows) [+107%]

 

% vs LW

[Issac Newton]

Can't even check Barbie WOM - 1.7⭐ Y!映画

 

Though, some honest reaction looks promising - 

 

 

[cannastop]

On 8/9/2023 at 12:07 PM, Issac Newton said:

Elemental

 

Date	Sales	Capacity	Occ.%	TC	Shows
08.04.2023	55,203	269,363	20.49%	281	1,593
08.05.2023	60,892	269,873	22.56%	281	1,595
08.06.2023	79,450	267,488	29.70%	281	1,576
08.07.2023	48,506	274,490	17.67%	282	1,607
08.08.2023	42,651	261,319	16.29%	273	1,528
08.09.2023	59,159	255,322	23.17%	267	1,473

I'm pretty sure Elemental will have its best day yet by this metric (tracked theaters).

If not, it's certain to be the 2nd best.

 

And I'm pretty sure Saturday and maybe even Sunday will be better. But there's that typhoon coming in Monday maybe...

Edited August 11, 2023 by cannastop

[Issac Newton]

7 minutes ago, cannastop said:

I'm pretty sure Elemental will have its best day yet by this metric (tracked theaters).

I think it has a shot. It currently has 20% shows left in Mimorin and it's already 71,094 (AEON contributing 21K) 

 

So, I guess it's really possible. And we will soon know about it.

[Yojimbo]

3 hours ago, Issac Newton said:

Can't even check Barbie WOM - 1.7⭐ Y!映画

 

Though, some honest reaction looks promising - 

 

 

 

The film people I followed on twitter also really liked it, it seems, but alot of times they would mentioned something along the line of "despite the bad buzz."

 

I wondered if there is a chance that this will do better over the next few days. The reviews are good too.

[JustLurking]

40 minutes ago, cannastop said:

I'm pretty sure Elemental will have its best day yet by this metric (tracked theaters).

If not, it's certain to be the 2nd best.

 

And I'm pretty sure Saturday and maybe even Sunday will be better. But there's that typhoon coming in Monday maybe...

the obon weekdays will probably all be better than today/sat/sun unless the weather is disastrous

Edited August 11, 2023 by JustLurking

[cannastop]

13 minutes ago, JustLurking said:

the obon weekdays will probably all be better than today/sat/sun unless the weather is disastrous

Hmm. I know you said Elemental had enough seats last weekend, and I agreed. But do you think seats are a constraint this week? I have a feeling they are, especially in the Tokyo area.

[Issac Newton]

Mimorin 19:00 Update

 

64,838 - Kingdom III (+92.6%)
50,140 - Elemental (+49.1%)
49,478 - Shin Chan (+15.8%)
47,783 - Mission Impossible 7 (+129.4%)
46,593 - How Do You Live (+95.9%)

[JustLurking]

23 minutes ago, cannastop said:

Hmm. I know you said Elemental had enough seats last weekend, and I agreed. But do you think seats are a constraint this week? I have a feeling they are, especially in the Tokyo area.

we are getting closer to ~50% attendance which can lead to some spillover in the urbans yes

 

I wouldn't worry about it much though, seating will be adjusted to a degree over the weekdays (keeping in mind that toho will play favorites a bit unless the need for seats is astronomical, as they are also a distributor and care about their films doing well more), but like I said, the obon weekdays will all be as strong or stronger than today, and thu/fri will likely be pretty strong too (people taking week off since they are on holiday until wed anyway). Plus during these big holidays you do run into an issue where the wiggle room for seats isn't that high, anyway, because a lot of films are doing well and want those seats - the easiest thing to do is obviously pull some shows off barbie/shin and feed them to elemental/MI but that's not going to change *that* much, nor is there that much room to pull from shin for instance. Like...shin has worse attendance, yes, but it's not like it's doing much worse business than elemental either.

 

I mean mario had plenty of days at 70-80% attendance before it stopped spillovering during GW just earlier this year, so yeah, seats can be an issue on a single day but it's nbd overall. 50% is not even that wild considering we've seen films go much higher than that for multiple days just this year. DS despite record seating was at 80% attendance (with certain hours going into the freaking 90% nationwide - and again, we're talking record seating...) 2 weekends in a row, and even the restricted regular weekdays were nearing 50%. Didn't exactly matter much in the end other than meaning the opening could've been even more bonkers than it was.

 

in a market as leggy as japan, so long as there's demand, when it will be satisfied is not so much of a concern. there are films that stay in the top10 for 6-8 months.

 

so what I'm trying to say is, I wouldn't bother too much on maximised single day potential, this is not the market for that anyway. of course the main concern is whether disney itself will fuck it up with d+ and pull the plug, so to speak, since theaters will pull it if the film goes to streaming.

Edited August 11, 2023 by JustLurking

[Issac Newton]

5 hours ago, Issac Newton said:

AEON 14:00 Update

 

17,506/84,697 | Shin Chan (333 Shows)
16,325/68,246 | Kingdom III (234 Shows)
15,884/43,874 | Elemental (277 Shows)
10,272/34,607 | How Do You Live? (238 Shows)
10,075/23,727 | Mission Impossible 7 (166 Shows)

AEON 19:00 Update

 

27,343/131,347 | Kingdom III (419 Shows)
23,999/122,734 | Shin Chan (506 Shows)
22,231/*70,175 | Elemental (451 Shows)
16,634/*41,974 | Mission Impossible 7 (283 Shows)
16,341/*57,734 | How Do You Live? (400 Shows

[Issac Newton]

4 hours ago, Issac Newton said:

Cinema Sunshine (15 TC) 14:00 Update 

 

1,806/9,728 | Kingdom III (37 Shows)

1,799/4,288 | Elemental (34 Shows)

1,767/4,641 | Mission Impossible 7 (27 Shows)

1,753/6,936 | Shin Chan (39 Shows)

1,062/5,170 | How Do You Live? (32 Shows)

19:00 Update

 

3,399/18,272 | Kingdom III (73 Shows)

3,287/*9,044 | Mission Impossible 7 (50 Shows)

2,573/*6,672 | Elemental (55 Shows)

2,511/11,304 | Shin Chan (64 Shows)

2,283/11,394 | How Do You Live? (65 Shows)

[cannastop]

13 minutes ago, JustLurking said:

of course the main concern is whether disney itself will fuck it up with d+ and pull the plug, so to speak, since theaters will pull it if the film goes to streaming.

I don't think that will happen until October. Which still might be too soon, but we'll have to see.

[Issac Newton]

1 hour ago, Yojimbo said:

The film people I followed on twitter also really liked it, it seems, but alot of times they would mentioned something along the line of "despite the bad buzz."

 

I wondered if there is a chance that this will do better over the next few days. The reviews are good too.

They have added some 20K shows for Saturday per Mimorin. Wonder how much it will help. 

 

Those who really loved Barbie really having hard time in recommending it at SNS. It has been reviewed bomb at Y!映画. Filmarks has slightly moved up from 3.6 → 3.7. 

 

I am hopeful and expecting for Barbie to end up in good total.

[Sophia Jane]

Seems How do you live won’t even cover the budget

[cannastop]

I did find out something exciting though. On Wednesday, this Obon, which is going to be the busiest time for movies, Elemental will have screen 1 at Toho Ebina (50 km away from Tokyo) for 11am and 1:30pm. This screen has 630 seats! I'm anxious to see how many it will sell.

 

EDIT:

I'll also look at Toho Odawara and Toho Fuchu because they're both going to show it in their 500 seat screens.

Edited August 11, 2023 by cannastop

[Issac Newton]

How Do You Live?

 

Numbers of Tweets

 

SNS Awareness is has almost 3x increase from Last Studio Ghibli Film "Earwig and the Witch"

Awareness Rate Transition 

[Issac Newton]

Let's see how it goes tomorrow - but I have a feeling that MI7 might end up at 2nd place for the Weekend - if things goes well.

 

Kingdom III to keep #1 in its hand!

[Issac Newton]

AEON Cinemas (95 TC)

 

Title	Sale	LW%	Capacity	Occ.%	Shows	TC
Kingdom III	30,827	+91.47%	163,854	18.81%	517	94
Shin Chan	24,082	+21.87%	123,719	19.47%	512	94
Elemental	22,978	+60.34%	78,328	29.34%	502	95
Mission Impossible 7	19,766	+154.03%	59,833	33.04%	379	95
How Do You Live	18,180	+106.80%	72,253	25.16%	494	95
Revolver Lily	10,161	-	55,113	18.44%	395	88
Transformer	8,888	-24.39%	49,236	18.05%	349	87
Minna	6,781	-	41,941	16.17%	301	80
Barbie	6,062	-	54,265	11.17%	374	84
Mario	4,601	+113.31%	15,337	30.00%	127	95

Sorry Transformer.. Barbie Walk-ups are very weak.. 

 

[cannastop]

I saw an interesting Japanese comment on YouTube that I translated with Google. It said it appreciated the Korean aspect of Elemental which it identified as spicy hot food and doing the big bow. I  wonder if there is wider appreciation of the Korean aspect of the movie in the Japanese audience.

[Issac Newton]

Eiga Estimates

 

¥95M | Barbie

¥85M | Revolver Lily

 

Shortly posting update about Elemental &Daily Track.