China Box Office Thread | Deadpool & Wolverine- July 26

[fmpro]

Its a damn shame that TA can´t crawl to 100 mill here..Can wait for the 150-200 mill grossing sequel in 3-4 years time

[Fullbuster]

China Box Office Weekly (6.4~6.10) Report

Firedeep, June 12th 20:00pm (GMT+8) updated:

Talking Animals Couldnot Stop Men in Black

Sony and Will Smith's sci-fi comedy Men In Black 3 won three weeks in a row, drawing in $15M (94M yuan), with a total gross of $67.5M (427M yuan), fourth highest this year now. 500M yuan is right in signt.

Dreamworks animation's Madagascar 3: Europe's Most Wanted debuted solid 57.5M yuan ($9.1M), a second best opening for the studio, from the 3 days weekend. 200M yuan ($31M) may not happen with this opening, but #3 all time grossing animation after the two Kungfu Panda films is already in the bags.

Marvel's the Avengers repeated #3 with 15M yuan ($2.4M), down 50%. The superhero action flick climbed to the $90M milestone at its 7th weekend.

Relativity's snow white film Mirror Mirror fell to the fourth place with 12.6M yuan ($2M), down 58% while Aardman Animations's The Pirates! Band of Misfits stepped out of top 10.

Martin Scorsese‘s 3D masterpiece Hugo placed #8, bringing its cume gross to 20.1M yuan ($3.2M).

Weekly (6.4~6.10) Box Office top 10:

1. Men in Black 3 94M yuan ($15M) -46% total: 427M yuan ($67.5M)

2. Madagascar 3: Europe's Most Wanted57.5M yuan ($9.1M) New total: 57.5M yuan ($9.1M)

3. Marvel's The Avengers 15M yuan ($2.4M) -50% total: 570.1M yuan ($90.4M)

4. Mirror Mirror 12.6M yuan ($2M) -58% total: 42.4M yuan ($6.7M)

5. 第一次 11.3M yuan ($1.8M) New total: 11.3M yuan ($1.8M)

6. 笔仙惊魂 10.6M yuan ($1.58M) New total: 10.6M yuan ($1.58M)

7. 百万巨鳄 6.5M yuan ($1.03M) New total: 6.5M yuan ($1.03M)

8. Hugo 6.3M yuan ($1M) -New total: 20.1M yuan ($3.2M)

9. 醉后一夜 4.7M yuan ($0.74M) New total: 9.8M yuan($1.54M)

10. 宝岛双雄 4.2M yuan($0.67M) New total: 4.2M yuan($0.67M)

Top Hollywood releases of 2012 so far (as of June 10th):

1.Titanic 3D $155M

2. MI4 $107M

3. TA $90.4M

4. MIB3 $67.5M

5. Journey 2 $61M

6. Battleship $51

7. John Carter $42M

8. Sherlock Holmes 2 $29M

9. Wrath of the Titans $26.5M

10. War Horse $18.5M

Even with a disappointing OW Russia has been really better for Madagascar 3

[A Marvel Fanboy]

Even with a disappointing OW Russia has been really better for Madagascar 3

Not surprised. Dreamworks animations can always be big hit Russia.

[dezorz]

an article about film marketing in china:http://www.latimes.c...0,2559238.storyAlthough monopoly film importer China Film Group is usually responsible for promoting the Hollywood films, whose distribution it also largely controls, industry insiders are quick to say that the state-run company's scant experience with actual competition means it has never demonstrated basic marketing skills or a willingness to spend real marketing money.As China's release calendar has become crowded with four or five films each weekend — in years past, one was typical — studios are scrambling to augment the promotion of their films."Now, every opening weekend in China, there will be box-office winners and losers, whereas just a few years ago you never had to think about marketing," said Senn Moses, head of Asia operations for leading Hollywood marketing company Cimarron.In addition to online marketing, the studios reach Chinese commuters in the biggest urban markets with outdoor advertising — spending for which rose 40% in 2011, according to research firm EntGroup Inc.Chow declined to reveal Sony's "MIB 3" promotion and advertising budget. But outdoor advertising company JCDecaux Out-of-Home Media Group revealed that Sony paid $125,761 for a two-week digital campaign in 30 key stations of Shanghai's subway, screening 15-second spots 120 times daily.Television advertising for Hollywood films is practically nonexistent in China. "It's very fragmented and expensive," Chow said.But not all movie companies avoid Chinese TV. Kerr Xu, whose Shanghai company SJS Hippo Animation will release the $3-million "Animen 2" on 4,500 screens Friday, is betting heavily on TV. The company has spent big on Internet advertising but has also traded deep discounts for the TV version of the movie, about a race of outer-space super frogs, in exchange for discounts on TV advertising.

Edited June 13, 2012 by dezorz

[SentryTrans]

Even with a disappointing OW Russia has been really better for Madagascar 3

Madagascar 2 made 2.4m in OW and 5.3m in total.Madagascar 3 will quintuple Madagascar 2. Madagascar 4 would make more than 100m!

[Olive]

Looks like TASM will not be out here until August.

[SentryTrans]

Looks like TASM will not be out here until August.

In 2012, June is dying and July will be dying.

[SentryTrans]

But we will have a biggest August!

[A Marvel Fanboy]

an article about film marketing in china:

http://www.latimes.c...0,2559238.story

Although monopoly film importer China Film Group is usually responsible for promoting the Hollywood films, whose distribution it also largely controls, industry insiders are quick to say that the state-run company's scant experience with actual competition means it has never demonstrated basic marketing skills or a willingness to spend real marketing money.

As China's release calendar has become crowded with four or five films each weekend — in years past, one was typical — studios are scrambling to augment the promotion of their films.

"Now, every opening weekend in China, there will be box-office winners and losers, whereas just a few years ago you never had to think about marketing," said Senn Moses, head of Asia operations for leading Hollywood marketing company Cimarron.

In addition to online marketing, the studios reach Chinese commuters in the biggest urban markets with outdoor advertising — spending for which rose 40% in 2011, according to research firm EntGroup Inc.

Chow declined to reveal Sony's "MIB 3" promotion and advertising budget. But outdoor advertising company JCDecaux Out-of-Home Media Group revealed that Sony paid $125,761 for a two-week digital campaign in 30 key stations of Shanghai's subway, screening 15-second spots 120 times daily.

Television advertising for Hollywood films is practically nonexistent in China. "It's very fragmented and expensive," Chow said.

But not all movie companies avoid Chinese TV. Kerr Xu, whose Shanghai company SJS Hippo Animation will release the $3-million "Animen 2" on 4,500 screens Friday, is betting heavily on TV. The company has spent big on Internet advertising but has also traded deep discounts for the TV version of the movie, about a race of outer-space super frogs, in exchange for discounts on TV advertising.

Very good report.

No wonder I had seen subway TV spots for MIB3 all that days. And film promotions in China do become quite costly these days.

In 2012, June is dying and July will be dying.

Fuck crap local films.

But we will have a biggest August!

Wont call that. Word is TASM will only be released from August 25th.

[fmpro]

Looks like TASM will not be out here until August.

Damn you china

[fmpro]

In 2012, June is dying and July will be dying.

Explain please

[SentryTrans]

Explain please

Overall box office in 1-5 month of 2012 increased about 55% compared to 2011.But the growth of overall box office in July and June might be negative.

[A Marvel Fanboy]

Firedeep, June 14th 18:00pm (GMT+8) updated:

The Hunger Games Begin in China Finally

Lionsgate's futurist blockbuster film The Hunger Games debuted in Chinese theaters today (June 14th) on more than 2,000 screens, which is the studio's second and second largest release ever (only behind The Expendables) in China.

As of 18pm, THG is performing about 70% ahead of Madagascar 3 and 90% ahead of MIB3 in daily admissions on China's biggest film tracking system, which represents about 90% of the market potential. More quantifiable numbers indicate that THG opening day is heading to somewhere between 10M yuan and 15M yuan ($1.6M~$2.4M), which could be translated to a 58M yuan to 87M yuan ($9m~$13.5m) 4-days opening weekend. And with that opening, whether 200M yuan ($30M) can happen will depend on which end it actually falls closer to.

THG numbers will be updated quite a few times through this weekend, so please make sure to check out here in the China thread if you are interested.

Edited June 14, 2012 by firedeep

[A Marvel Fanboy]

RealD To Have 2,000 Screens In China Following Deal With Stellar International

[iceroll]

Pretty good for THG.

[Olive]

THG‘s OD should be around $2M.

[A Marvel Fanboy]

So OD is in the middle of the range.

[Cedarpoint1111]

"Studio's second and second largest release in the country." Good journalism doesn't exist anymore.

[iceroll]

I thought firedeep wrote those himself.

[A Marvel Fanboy]

Yes, I wrote these.

"Studio's second and second largest release in the country."

Is there any syntax error in this ?